Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 28 - Sun, Jan. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Rite$14,789,393--2,985--$4,955$14,789,3931Warner Bros. / New Line
2No Strings Attached$13,410,065-32%3,0224$4,437$39,502,3042Paramount
3The Mechanic$11,422,006--2,703--$4,226$11,422,0061CBS Films
4The Green Hornet$11,184,361-37%3,524-60$3,174$78,485,0163Sony / Columbia
5The King's Speech$11,064,78141%2,557877$4,327$72,179,68810Weinstein Company
6True Grit (2010)$7,518,2653%3,120-344$2,410$148,305,9006Paramount
7The Dilemma$5,665,730-38%2,905-38$1,950$40,824,1853Universal
8Black Swan$5,118,269-13%2,315-92$2,211$90,722,3109Fox Searchlight
9The Fighter$3,960,280-5%1,914-361$2,069$78,278,2048Paramount
10Yogi Bear$3,167,440-17%2,133-377$1,485$92,509,2817Warner Bros.
11Little Fockers$2,573,930-40%2,051-928$1,255$144,727,4706Universal
12TRON: Legacy$2,529,097-31%1,505-513$1,680$166,732,1847Disney
13Tangled$2,526,561-18%1,589-271$1,590$189,576,78510Disney
14Country Strong$1,274,454-39%1,287-154$990$18,806,2816Sony / Screen Gems
15Season of the Witch$778,183-66%1,110-1197$701$23,710,6644Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1127 Hours$2,136,8011702%916847$2,333$13,510,92113Fox Searchlight
2Blue Valentine (2010)$1,186,12435%415173$2,858$6,063,2245Weinstein Company
3From Prada to Nada$1,115,638--256--$4,358$1,115,6381Lionsgate / Pantelion
4The Chronicles of Narnia: The Voyage of the Dawn Treader$884,917-35%732-403$1,209$101,814,7538Fox
5Gulliver's Travels (2010)$726,653-37%653-447$1,113$40,973,7676Fox
6The Company Men$665,4023%211105$3,154$1,547,5102Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$600,929-33%465-260$1,292$292,223,49211Warner Bros.
8Barney's Version$523,9069%11942$4,403$2,287,5083Sony Pictures Classics
9The Way Back$523,600-57%595-83$880$2,174,8882Newmarket Films
10Megamind$493,135-14%300-20$1,644$146,961,44413Paramount / DreamWorks
11The Social Network$444,5330%367-18$1,211$96,020,43718Sony / Columbia
12The Tourist$361,472-59%428-447$845$66,559,1418Sony / Columbia
13Unstoppable (2010)$205,256-10%250-28$821$81,013,63912Fox
14Rabbit Hole$172,086-3%12423$1,388$1,534,0947Lionsgate
15Burlesque$149,164-31%238-58$627$39,290,14310Sony / Screen Gems
16Inside Job$115,832378%250227$463$3,674,18317Sony Pictures Classics
17The Heart Specialist$86,639-66%119-174$728$1,062,2483Freestyle
18Red (2010)$78,513-25%119-34$660$90,356,85716Summit
19Love and Other Drugs$67,699-32%117-29$579$32,270,29510Fox
20Faster (2010)$67,3489%1148$591$23,171,65010CBS Films

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Biutiful$457,2063938%5955$7,749$619,5165Roadside Attractions
2Another Year$309,09748%9146$3,397$1,102,2365Sony Pictures Classics
3The Illusionist (2010)$133,98866%2510$5,360$537,5906Sony Pictures Classics
4Hubble 3D$130,458-1%49-4$2,662$21,228,01846Warner Bros. / IMAX
5Somewhere (2010)$111,454-45%60-23$1,858$1,499,0826Focus
6Dhobi Ghat (Mumbai Diaries)$102,153-72%75-3$1,362$521,5822UTV Communications
7Yamla Pagla Deewana$64,174-68%840$764$961,2573Eros International
8Ip Man 2: Legend of the Grandmaster$61,057--20--$3,053$61,0571Variance Films
9Casino Jack$58,363-18%491$1,191$832,8057IDP/ATO Pictures
10Secretariat$57,563-18%90-17$640$59,643,42917Disney
11I Love You Phillip Morris$44,619-42%49-26$911$1,882,1709Roadside Attractions
12Winter's Bone$30,190652%2721$1,118$6,308,48534Roadside Attractions
13Made in Dagenham$26,661-64%42-44$635$943,42611Sony Pictures Classics
14All Good Things$20,304-36%23-5$883$503,6339Magnolia Pictures
15What If...$17,881132%50$3,576$795,14624Five & Two Pictures
16Get Low$15,652503%5956$265$9,132,88427Sony Pictures Classics
17Fair Game (2010)$15,066-57%40-32$377$9,410,99113Summit
18Kaboom$13,714--1--$13,714$13,7141IFC Films
19Space Station 3D$13,638-32%20$6,819$82,653,362459IMAX
20The Girl Who Kicked the Hornet's Nest$12,185-25%22-1$554$5,169,44414Music Box
21The Housemaid (Hanyo)$12,067-28%31$4,022$36,0392IFC Films
22Tiny Furniture$10,58335%13-3$814$362,09212IFC
23The Woodmans$8,99853%32$2,999$23,2932Lorber Films
24Galapagos$8,61138%20$4,306$17,820,766588IMAX
25Bhutto$8,378368%43$2,095$72,1189First Run Features
26Four Lions$6,777-8%8-1$847$294,12513Drafthouse Films
27Animal Kingdom$6,154630%119$559$1,030,28825Sony Pictures Classics
28Summer Wars$6,019-4%3-3$2,006$72,3016GKIDS
29When We Leave (Die Fremde)$6,018--2--$3,009$6,0181Olive Films
30The Tempest$5,5264%91$614$267,4848Disney
31Vision: From the Life of Hildegard von Bingen$5,107-38%4-1$1,277$381,90516Zeitgeist Films
32White Material$4,603-9%6-5$767$302,81911IFC
33Howl$4,512330%31$1,504$613,98619Oscilloscope
34The Salvation Poem$4,49520%20$2,248$519,90216CanZion Films
35Phil Ochs: There But For Fortune$4,486-24%10$4,486$70,7374First Run Features
36No One Killed Jessica$4,478-84%8-20$560$439,8014UTV Communications
37My Dog Tulip$4,423-38%4-1$1,106$194,66122New Yorker Films
38The Warrior's Way$4,346-45%28-1$155$5,664,2519Relativity Media
39Sea Monsters: A Prehistoric Adventure$3,9152%20$1,958$23,510,561174National Geographic
40Waste Land$3,55648%3-1$1,185$123,72714Arthouse Films
41The Wildest Dream: Conquest of Everest$3,42443%41$856$708,12626National Geographic
42Marwencol$3,150-19%60$525$88,17017Cinema Guild
43Night Catches Us$2,201380%41$550$67,1899Magnolia
44A Somewhat Gentle Man$1,987--1--$1,987$6,3803Strand Releasing
45Nenette$1,754-2%31$585$10,9336Kino International
46Tamara Drewe$1,644-59%6-8$274$554,91817Sony Pictures Classics
47Kings of Pastry$1,56225%21$781$302,06520First Run
48Every Day$1,311-27%42$328$18,1103Image Entertainment
49Enemies of the People$1,270-70%40$318$59,06627International Film Circuit
50Strange Powers: Stephin Merritt and the Magnetic Fields$1,126--2--$563$62,37914Variance Films
51Dogtooth (Kynodontas)$1,098179%21$549$92,67932Kino International
52Ong Bak 3$928-73%41$232$14,4983Magnolia
53Zenith$64829%41$162$7,09818Cinema Purgatorio
54Plastic Planet$648--2--$324$2,0703First Run Features
55You Will Meet a Tall Dark Stranger$580-48%30$193$3,246,42619Sony Pictures Classics
56Mesrine: Public Enemy #1$515-92%2-1$258$274,24722Music Box
57William S. Burroughs: A Man Within$493-91%2-2$247$45,01611Oscilloscope
58Genius Within: The Inner Life of Glenn Gould$240-89%2-2$120$166,77021Lorber
59Mesrine: Killer Instinct$99-93%1-3$99$548,96223Music Box