Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 4 - Sun, Feb. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Roommate$15,002,635--2,534--$5,921$15,002,6351Sony / Screen Gems
2Sanctum$9,447,930--2,787--$3,390$9,447,9301Universal
3No Strings Attached$8,004,834-40%3,05028$2,625$51,392,7053Paramount
4The King's Speech$7,712,353-30%2,58427$2,985$83,527,54411Weinstein Company
5The Green Hornet$5,966,229-47%3,033-491$1,967$87,088,6224Sony / Columbia
6The Rite$5,589,311-62%2,9850$1,872$23,701,5342Warner Bros. / New Line
7The Mechanic$5,295,253-54%2,7041$1,958$20,005,5192CBS Films
8True Grit (2010)$4,640,139-38%2,902-218$1,599$154,902,5417Paramount
9Black Swan$3,373,851-34%1,977-338$1,707$95,861,70810Fox Searchlight
10The Dilemma$3,282,555-42%2,545-360$1,290$45,574,0254Universal
11The Fighter$2,838,173-28%1,662-252$1,708$82,400,7389Paramount
12Yogi Bear$2,249,382-29%1,807-326$1,245$95,367,3298Warner Bros.
13Tangled$1,850,628-27%1,369-220$1,352$192,073,30311Disney
14TRON: Legacy$1,363,991-46%1,040-465$1,312$168,758,2388Disney
15Little Fockers$1,239,980-52%1,355-696$915$146,542,2857Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1127 Hours$1,348,746-37%899-17$1,500$15,679,19514Fox Searchlight
2Blue Valentine (2010)$786,441-34%45035$1,748$7,268,8466Weinstein Company
3From Prada to Nada$748,852-33%2615$2,869$2,097,4232Lionsgate / Pantelion
4Biutiful$641,72040%179120$3,585$1,426,1426Roadside Attractions
5Country Strong$617,047-52%948-339$651$19,817,1827Sony / Screen Gems
6The Company Men$548,925-18%23120$2,376$2,298,8913Weinstein Company
7The Chronicles of Narnia: The Voyage of the Dawn Treader$532,819-40%514-218$1,037$102,563,8149Fox
8Gulliver's Travels (2010)$469,338-35%495-158$948$41,607,4527Fox
9Another Year$443,58944%236145$1,880$1,645,6066Sony Pictures Classics
10Barney's Version$423,333-19%1201$3,528$2,905,0654Sony Pictures Classics
11Megamind$380,437-23%290-10$1,312$147,459,54114Paramount / DreamWorks
12Harry Potter and the Deathly Hallows: Part 1$373,378-38%365-100$1,023$292,761,21412Warner Bros.
13Season of the Witch$284,126-63%492-618$577$24,242,0555Relativity Media
14The Social Network$245,226-45%294-73$834$96,398,57019Sony / Columbia
15The Tourist$161,017-55%231-197$697$66,848,6739Sony / Columbia
16The Way Back$141,810-73%145-450$978$2,532,6833Newmarket Films
17Unstoppable (2010)$127,893-38%202-48$633$81,201,19713Fox
18Rabbit Hole$122,682-29%1317$937$1,723,7008Lionsgate
19Burlesque$87,768-41%178-60$493$39,440,65511Sony / Screen Gems
20Fair Game (2010)$52,847251%149109$355$9,474,14514Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Illusionist (2010)$186,66839%6843$2,745$766,3127Sony Pictures Classics
2Hubble 3D$120,815-7%501$2,416$21,417,43347Warner Bros. / IMAX
3Somewhere (2010)$59,933-46%46-14$1,303$1,604,0867Focus
4Inside Job$38,896-66%79-171$492$3,884,83118Sony Pictures Classics
5Winter's Bone$37,71125%347$1,109$6,356,50335Roadside Attractions
6Casino Jack$37,540-36%39-10$963$894,5408IDP/ATO Pictures
7The Salvation Poem$36,552713%42$9,138$556,95817CanZion Films
8Faster (2010)$33,649-50%87-27$387$23,225,91111CBS Films
9Secretariat$32,663-43%68-22$480$59,699,51318Disney
10Ip Man 2: Legend of the Grandmaster$31,236-49%211$1,487$111,3572Variance Films
11Dhobi Ghat (Mumbai Diaries)$28,206-72%42-33$672$566,3793UTV Communications
12Love and Other Drugs$26,473-61%46-71$576$32,329,93411Fox
13The Heart Specialist$18,318-79%56-63$327$1,096,2884Freestyle
14I Love You Phillip Morris$18,261-59%39-10$468$1,917,32710Roadside Attractions
15Made in Dagenham$17,617-34%41-1$430$968,58412Sony Pictures Classics
16Yamla Pagla Deewana$17,447-73%840$208$988,6874Eros International
17The Housemaid (Hanyo)$16,37136%107$1,637$58,0773IFC Films
18Kaboom$16,25819%21$8,129$34,5202IFC Films
19Get Low$16,0713%601$268$9,156,05528Sony Pictures Classics
20Space Station 3D$15,72715%53$3,145$82,690,017460IMAX
21Cold Weather$14,513--1--$14,513$14,5131IFC Films
22All Good Things$10,577-48%15-8$705$523,21210Magnolia Pictures
23Vision: From the Life of Hildegard von Bingen$10,237100%51$2,047$394,34617Zeitgeist Films
24Waiting for Forever$8,917--3--$2,972$8,9171Freestyle
25Oy Vey! My Son Is Gay!$8,440--2--$4,220$74,1367Saint Juste International
26What If...$7,733-57%50$1,547$806,86925Five & Two Pictures
27Waste Land$7,488111%41$1,872$131,72115Arthouse Films
28The Girl Who Kicked the Hornet's Nest$7,292-40%13-9$561$5,183,36415Music Box
29Galapagos$6,562-24%20$3,281$17,830,750589IMAX
30The Other Woman (2011)$6,224--2--$3,112$6,2241IFC
31Tiny Furniture$6,170-42%12-1$514$373,74313IFC
32Phil Ochs: There But For Fortune$5,84630%32$1,949$78,6945First Run Features
33How I Ended This Summer$4,968--1--$4,968$4,9681Film Movement
34Night Catches Us$4,805118%3-1$1,602$72,79210Magnolia
35Every Day$4,510244%2-2$2,255$22,9424Image Entertainment
36The Time That Remains$4,060--2--$2,030$24,2655IFC
37Summer Wars$4,043-33%41$1,011$78,1827GKIDS
38Sea Monsters: A Prehistoric Adventure$4,0012%20$2,001$23,516,632175National Geographic
39Animal Kingdom$3,813-38%4-7$953$1,036,51926Sony Pictures Classics
40Dogtooth (Kynodontas)$3,734240%31$1,245$97,01633Kino International
41Into Eternity$3,530--1--$3,530$4,6791International Film Circuit
42My Dog Tulip$3,396-23%3-1$1,132$199,74823New Yorker Films
43Leaving$3,135--1--$3,135$187,09019IFC
44When We Leave (Die Fremde)$2,943-51%20$1,472$11,5672Olive Films
45Bhutto$2,772-67%3-1$924$79,20710First Run Features
46Howl$2,341-48%1-2$2,341$617,33420Oscilloscope
47Four Lions$2,254-67%6-2$376$298,70114Drafthouse Films
48Tamara Drewe$2,20134%3-3$734$557,53118Sony Pictures Classics
49The Tempest$2,093-62%5-4$419$273,7129Disney
50Every Man For Himself (2010 re-issue)$1,735--2--$868$39,64813Film Desk
51The Wildest Dream: Conquest of Everest$1,717-50%2-2$859$710,62927National Geographic
52Marwencol$1,707-46%2-4$854$92,33318Cinema Guild
53Kings of Pastry$1,5942%20$797$305,24321First Run
54Nenette$1,360-22%2-1$680$13,0507Kino International
55William S. Burroughs: A Man Within$1,294162%1-1$1,294$46,38012Oscilloscope
56You Will Meet a Tall Dark Stranger$1,11492%30$371$3,247,81620Sony Pictures Classics
57Mesrine: Killer Instinct$905814%10$905$549,88024Music Box
58The Strange Case of Angelica$842--1--$842$33,1936Cinema Guild
59A Somewhat Gentle Man$837-58%10$837$8,2714Strand Releasing
60Zenith$75416%40$189$7,86219Cinema Purgatorio
61Enemies of the People$666-48%2-2$333$60,62128International Film Circuit
62The Woodmans$607-93%1-2$607$27,3323Lorber Films
63The Cremaster Cycle (2010 re-issue)$498--1--$498$142,36444International Film Circuit
64Strange Powers: Stephin Merritt and the Magnetic Fields$492-56%1-1$492$63,55815Variance Films
65The Girl Who Played With Fire$323--2--$162$7,638,24131Music Box
66Guy and Madeline on a Park Bench$291--1--$291$24,96414Variance Films
67Mesrine: Public Enemy #1$262-49%20$131$274,52323Music Box
68The Girl with the Dragon Tattoo (2009)$173--1--$173$10,094,77047Music Box
69Battleship Potemkin (2011 re-issue)$66--1--$66$15,5814Kino International