Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 11 - Sun, Feb. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Just Go With It$30,514,732--3,548--$8,601$30,514,7321Sony / Columbia
2Justin Bieber: Never Say Never$29,514,054--3,105--$9,505$30,256,6011Paramount
3Gnomeo and Juliet$25,356,909--2,994--$8,469$25,356,9091Disney
4The Eagle$8,684,464--2,296--$3,782$8,684,4641Focus
5The Roommate$8,126,025-46%2,5340$3,207$25,778,9262Sony / Screen Gems
6The King's Speech$7,230,790-6%2,263-321$3,195$93,675,76112Weinstein Company
7No Strings Attached$5,810,291-27%2,756-294$2,108$60,031,0784Paramount
8Sanctum$5,661,705-40%2,7892$2,030$18,035,0752Universal
9True Grit (2010)$3,785,344-18%2,072-830$1,827$160,355,0298Paramount
10The Green Hornet$3,673,909-38%2,090-943$1,758$92,405,9615Sony / Columbia
11The Rite$3,252,360-42%2,207-778$1,474$28,858,2973Warner Bros. / New Line
12The Mechanic$3,202,921-40%1,886-818$1,698$25,418,6533CBS Films
13The Fighter$2,165,480-24%1,049-613$2,064$85,632,02410Paramount
14Black Swan$2,122,555-37%1,069-908$1,986$99,337,22011Fox Searchlight
15The Dilemma$1,031,015-69%1,242-1303$830$47,635,6955Universal
16Yogi Bear$770,038-66%1,111-696$693$96,618,2799Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tangled$813,849-56%784-585$1,038$193,304,69612Disney
2Blue Valentine (2010)$585,508-26%393-57$1,490$8,211,6107Weinstein Company
3Biutiful$580,245-10%19112$3,038$2,263,3417Roadside Attractions
4127 Hours$559,094-59%359-540$1,557$16,845,89615Fox Searchlight
5TRON: Legacy$554,476-59%364-676$1,523$169,753,8329Disney
6The Company Men$518,025-6%27746$1,870$3,032,0704Weinstein Company
7Harry Potter and the Deathly Hallows: Part 1$465,15225%40944$1,137$293,355,40813Warner Bros.
8Barney's Version$436,4773%110-10$3,968$3,525,8075Sony Pictures Classics
9Little Fockers$345,510-72%424-931$815$147,233,4908Universal
10Another Year$330,719-25%174-62$1,901$2,155,9477Sony Pictures Classics
11Megamind$324,094-15%252-38$1,286$147,878,98615Paramount / DreamWorks
12From Prada to Nada$311,977-58%252-9$1,238$2,588,9263Lionsgate / Pantelion
13The Illusionist (2010)$303,52363%206138$1,473$1,137,5498Sony Pictures Classics
14The Chronicles of Narnia: The Voyage of the Dawn Treader$287,505-46%293-221$981$102,981,05110Fox
15Gulliver's Travels (2010)$213,365-55%308-187$693$41,914,6078Fox
16Country Strong$167,348-73%328-620$510$20,218,9218Sony / Screen Gems
17The Social Network$134,791-45%178-116$757$96,619,12420Sony / Columbia
18Unstoppable (2010)$109,978-14%147-55$748$81,356,49614Fox
19Season of the Witch$94,222-67%176-316$535$24,444,9976Relativity Media
20Rabbit Hole$86,217-30%112-19$770$1,875,9369Lionsgate
21The Tourist$79,740-50%100-131$797$67,000,10210Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cedar Rapids$302,968--15--$20,198$302,9681Fox Searchlight
2Academy Award-Nominated Short Films (2011)$300,706--95--$3,165$300,7061Shorts International
3Hubble 3D$153,68227%533$2,900$21,656,91448Warner Bros. / IMAX
4Under the Sea 3D$56,539--16--$3,534$27,053,597105Warner Bros. / IMAX
5The Way Back$39,078-72%37-108$1,056$2,637,8814Newmarket Films
6Somewhere (2010)$35,931-40%32-14$1,123$1,668,5938Focus
7Inside Job$26,861-31%29-50$926$3,932,97619Sony Pictures Classics
8Fair Game (2010)$24,824-53%78-71$318$9,528,09215Summit
9Ip Man 2: Legend of the Grandmaster$21,340-32%13-8$1,642$149,6773Variance Films
10Space Station 3D$20,87633%4-1$5,219$82,732,160461IMAX
11What Women Want (2011)$20,833--21--$992$96,2422China Lion Film
12Winter's Bone$19,256-49%26-8$741$6,394,65636Roadside Attractions
13Poetry$18,900--3--$6,300$18,9001Kino International
14Made in Dagenham$18,3084%29-12$631$997,73513Sony Pictures Classics
15Carancho$15,810--5--$3,162$15,8101Strand Releasing
16Casino Jack$15,058-60%15-24$1,004$932,8769IDP/ATO Pictures
17The Salvation Poem$13,742-62%40$3,436$581,60418CanZion Films
18Love and Other Drugs$13,718-48%25-21$549$32,357,53212Fox
19Vidal Sassoon: The Movie$13,053--1--$13,053$13,0531Phase 4 Films
20Cold Weather$13,039-10%21$6,520$32,3732IFC Films
21I Love You Phillip Morris$9,387-49%23-16$408$1,936,21711Roadside Attractions
22Orgasm Inc.$8,773--1--$8,773$8,7731First Run Features
23Galapagos$8,67532%31$2,892$17,844,371590IMAX
24Certifiably Jonathan$7,826--1--$7,826$7,8261Area23a
25Waiting for Forever$7,374-17%1411$527$20,9752Freestyle
26Kaboom$6,991-57%53$1,398$47,5553IFC Films
27Get Low$6,469-60%19-41$340$9,171,77729Sony Pictures Classics
28Waste Land$6,466-14%62$1,078$142,98116Arthouse Films
29Vision: From the Life of Hildegard von Bingen$5,980-42%4-1$1,495$404,76618Zeitgeist Films
30Tiny Furniture$4,965-20%8-4$621$383,54914IFC
31The Housemaid (Hanyo)$4,929-70%6-4$822$70,6794IFC Films
32Oy Vey! My Son Is Gay!$4,500-47%20$2,250$82,5828Saint Juste International
33All Good Things$4,202-60%4-11$1,051$532,06611Magnolia Pictures
34Sea Monsters: A Prehistoric Adventure$4,1283%20$2,064$23,522,257176National Geographic
35Into Eternity$3,98613%10$3,986$10,8182International Film Circuit
36Dogtooth (Kynodontas)$3,589-4%52$718$102,58534Kino International
37Rabia$2,761--2--$1,381$4,1973Strand
38Come Undone (2010)$2,664--2--$1,332$8,86711Film Movement
39The Time That Remains$2,593-36%20$1,297$29,0506IFC
40The Girl Who Kicked the Hornet's Nest$2,503-66%6-7$417$5,186,97416Music Box
41Every Day$2,477-45%20$1,239$27,5835Image Entertainment
42Guy and Madeline on a Park Bench$2,381718%32$794$27,44515Variance Films
43My Dog Tulip$2,189-36%1-2$2,189$204,17024New Yorker Films
44What If...$2,184-72%2-3$1,092$811,65826Five & Two Pictures
45Bhutto$2,119-24%1-2$2,119$83,23111First Run Features
46Dhobi Ghat (Mumbai Diaries)$1,989-93%5-37$398$576,6394UTV Communications
47Marwencol$1,8659%20$933$94,66119Cinema Guild
48The Wildest Dream: Conquest of Everest$1,7230%20$862$713,66028National Geographic
49Animal Kingdom$1,706-55%2-2$853$1,040,03227Sony Pictures Classics
50When We Leave (Die Fremde)$1,440-51%1-1$1,440$14,1283Olive Films
51The Strange Case of Angelica$1,35861%10$1,358$34,9327Cinema Guild
52Four Lions$1,301-42%3-3$434$301,52715Drafthouse Films
53The Little Traitor$1,257--1--$1,257$388,43362Westchester Films
54Battleship Potemkin (2011 re-issue)$1,1941709%10$1,194$16,9825Kino International
55The Woodmans$1,06876%21$534$29,5764Lorber Films
56Phil Ochs: There But For Fortune$965-83%1-2$965$83,9276First Run Features
57Kings of Pastry$926-42%1-1$926$308,93522First Run
58Enemies of the People$88833%20$444$61,86429International Film Circuit
59Night Catches Us$804-83%2-1$402$73,85711Magnolia
60The Other Woman (2011)$696-89%20$348$9,9072IFC
61The Tempest$613-71%3-2$204$276,20010Disney
62Strange Powers: Stephin Merritt and the Magnetic Fields$56214%10$562$64,96416Variance Films
63If I Want to Whistle, I Whistle$513--1--$513$12,1356Film Movement
64Tamara Drewe$489-78%2-1$245$558,77919Sony Pictures Classics
65How I Ended This Summer$434-91%10$434$8,1092Film Movement
66Mesrine: Killer Instinct$354-61%10$354$550,87025Music Box
67Mesrine: Public Enemy #1$34030%1-1$340$275,12524Music Box
68A Somewhat Gentle Man$196-77%10$196$9,1675Strand Releasing
69Nenette$184-86%1-1$184$14,0628Kino International
70To the Sea$178--1--$178$61,61331Film Movement
71Feed the Fish$125--1--$125$101,16013Strand