Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 18 - Sun, Feb. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Unknown (2011)$21,856,389--3,043--$7,183$21,856,3891Warner Bros.
2I Am Number Four$19,449,893--3,154--$6,167$19,449,8931Disney / DreamWorks
3Gnomeo and Juliet$19,154,010-24%3,01420$6,355$50,174,5422Disney
4Just Go With It$18,478,226-39%3,5480$5,208$61,034,1902Sony / Columbia
5Big Mommas: Like Father, Like Son$16,300,803--2,821--$5,778$16,300,8031Fox
6Justin Bieber: Never Say Never$13,307,933-55%3,11813$4,268$48,180,6822Paramount
7The King's Speech$6,529,530-10%2,086-177$3,130$103,241,50613Weinstein Company
8The Roommate$3,909,742-52%2,160-374$1,810$32,503,3063Sony / Screen Gems
9The Eagle$3,645,485-58%2,2960$1,588$15,152,6832Focus
10No Strings Attached$3,080,033-47%1,966-790$1,567$65,993,3205Paramount
11True Grit (2010)$2,410,521-36%1,465-607$1,645$164,128,0249Paramount
12Sanctum$1,638,615-71%1,377-1412$1,190$21,947,4003Universal
13The Green Hornet$1,524,622-59%1,265-825$1,205$95,076,4656Sony / Columbia
14The Rite$1,130,106-65%1,048-1159$1,078$31,392,4914Warner Bros. / New Line

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Fighter$1,567,302-28%759-290$2,065$87,978,80011Paramount
2Black Swan$1,327,788-37%656-413$2,024$101,536,86312Fox Searchlight
3The Mechanic$1,003,330-69%952-934$1,054$27,886,0234CBS Films
4Cedar Rapids$910,448201%10287$8,926$1,311,9262Fox Searchlight
5Barney's Version$746,69971%322212$2,319$4,465,1366Sony Pictures Classics
6Tangled$534,351-34%389-395$1,374$194,306,67713Disney
7Biutiful$521,607-10%156-35$3,344$3,037,4648Roadside Attractions
8Yogi Bear$464,644-40%725-386$641$97,283,21710Warner Bros.
9TRON: Legacy$452,223-18%312-52$1,449$170,441,51110Disney
10Harry Potter and the Deathly Hallows: Part 1$359,045-23%321-88$1,119$293,901,79414Warner Bros.
11Blue Valentine (2010)$330,177-44%235-158$1,405$8,829,6448Weinstein Company
12127 Hours$319,559-43%240-119$1,331$17,412,20916Fox Searchlight
13The Company Men$298,984-42%242-35$1,235$3,526,2545Weinstein Company
14The Chronicles of Narnia: The Voyage of the Dawn Treader$286,1180%264-29$1,084$103,373,05111Fox
15Academy Award-Nominated Short Films (2011)$284,284-5%10813$2,632$722,4942Shorts International
16Megamind$272,032-16%214-38$1,271$148,244,40516Paramount / DreamWorks
17Little Fockers$266,470-23%285-139$935$147,635,6609Universal
18Another Year$206,934-37%121-53$1,710$2,487,9128Sony Pictures Classics
19The Tourist$202,309154%224124$903$67,239,12811Sony / Columbia
20Gulliver's Travels (2010)$190,367-11%235-73$810$42,174,2759Fox
21The Illusionist (2010)$188,494-38%106-100$1,778$1,467,7899Sony Pictures Classics
22The Dilemma$176,660-83%293-949$603$48,221,7406Universal
23From Prada to Nada$93,155-70%128-124$728$2,810,4914Lionsgate / Pantelion
24The Social Network$88,432-34%113-65$783$96,760,02121Sony / Columbia
25Unstoppable (2010)$68,105-38%105-42$649$81,468,67015Fox
26Season of the Witch$33,293-65%132-44$252$24,529,4877Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$187,41022%52-1$3,604$21,972,94749Warner Bros. / IMAX
27 Khoon Maaf$164,153--65--$2,525$164,1531UTV Communications
3Under the Sea 3D$74,07131%182$4,115$27,157,983106Warner Bros. / IMAX
4Rabbit Hole$56,680-34%78-34$727$1,974,84210Lionsgate
5Even the Rain (Tambien la lluvia)$53,730--8--$6,716$53,7301Vitagraph
6The Last Lions$53,344--4--$13,336$53,3441National Geographic
7Space Station 3D$39,30488%51$7,861$82,809,201462IMAX
8Somewhere (2010)$33,566-7%29-3$1,157$1,723,5229Focus
9Inside Job$23,523-12%24-5$980$3,969,89120Sony Pictures Classics
10Poetry$17,832-6%30$5,944$46,2152Kino International
11Winter's Bone$17,713-8%20-6$886$6,421,49037Roadside Attractions
12Vidal Sassoon: The Movie$16,12324%21$8,062$34,1942Phase 4 Films
13The Way Back$14,912-62%15-22$994$2,673,8545Newmarket Films
14The Housemaid (Hanyo)$14,704198%60$2,451$87,4255IFC Films
15Immigration Tango$14,432--30--$481$14,4321Roadside Attractions
16Galapagos$14,04062%30$4,680$17,864,405591IMAX
17Kaboom$11,53565%61$1,923$64,0214IFC Films
18Casino Jack$10,460-31%12-3$872$949,38410IDP/ATO Pictures
19Made in Dagenham$8,906-51%15-14$594$1,017,24614Sony Pictures Classics
20Cold Weather$8,548-34%31$2,849$46,1993IFC Films
21Brotherhood (2010)$7,873--1--$7,873$7,8731Phase 4 Films
22Carancho$7,296-54%4-1$1,824$30,3782Strand Releasing
23Ip Man 2: Legend of the Grandmaster$7,187-66%7-6$1,027$167,7384Variance Films
24Phil Ochs: There But For Fortune$6,857611%32$2,286$90,7847First Run Features
25What Women Want (2011)$5,523-73%3-18$1,841$117,8933China Lion Film
26Waste Land$5,351-17%4-2$1,338$154,23517Arthouse Films
27I Love You Phillip Morris$5,101-46%9-14$567$1,946,13712Roadside Attractions
28Putty Hill$4,868--1--$4,868$4,8681Cinema Guild
29The Salvation Poem$4,757-65%40$1,189$593,15719CanZion Films
30Orgasm Inc.$4,399-50%32$1,466$18,5012First Run Features
31When We Leave (Die Fremde)$4,028180%10$4,028$18,9184Olive Films
32All Good Things$3,662-13%40$916$537,34212Magnolia Pictures
33Zero Bridge$3,304--1--$3,304$4,6211The Film Desk
34The Cremaster Cycle (2010 re-issue)$3,011--1--$3,011$146,01946International Film Circuit
35The Other Woman (2011)$2,982328%53$596$14,0893IFC
36Vanishing on 7th Street$2,898--1--$2,898$2,8981Magnolia / Magnet
37Oy Vey! My Son Is Gay!$2,605-42%1-1$2,605$87,1549Saint Juste International
38Tiny Furniture$2,513-49%6-2$419$389,33415IFC
39Enemies of the People$2,400170%42$600$65,26330International Film Circuit
40Bhutto$1,941-8%32$647$86,49112First Run Features
41Four Lions$1,90947%63$318$303,82416Drafthouse Films
42Vision: From the Life of Hildegard von Bingen$1,667-72%2-2$834$408,13319Zeitgeist Films
43Every Day$1,566-37%20$783$30,6486Image Entertainment
44My Dog Tulip$1,550-29%10$1,550$208,96525New Yorker Films
45Marwencol$1,516-19%31$505$97,23720Cinema Guild
46Now & Later$1,516--1--$1,516$1,5161Cinema Libre
47The Time That Remains$1,362-47%20$681$31,7887IFC
48What If...$1,272-42%1-1$1,272$814,34827Five & Two Pictures
49Kings of Pastry$1,25736%10$1,257$311,95323First Run
50The Strange Case of Angelica$1,134-16%10$1,134$36,7308Cinema Guild
51Battleship Potemkin (2011 re-issue)$1,048-12%10$1,048$18,0306Kino International
52The Girl Who Kicked the Hornet's Nest$844-66%2-4$422$5,188,92417Music Box
53The Tempest$84438%30$281$277,51511Disney
54Get Low$793-88%4-15$198$9,176,46930Sony Pictures Classics
55Night Catches Us$724-10%42$181$75,34312Magnolia
56Tamara Drewe$71246%42$178$559,55620Sony Pictures Classics
57Animal Kingdom$450-74%20$225$1,041,08228Sony Pictures Classics
58Dogtooth (Kynodontas)$339-91%1-4$339$105,16835Kino International
59Mesrine: Killer Instinct$322-9%10$322$551,53126Music Box
60Strange Powers: Stephin Merritt and the Magnetic Fields$252-55%21$126$66,04317Variance Films
61The Girl with the Dragon Tattoo (2009)$137--1--$137$10,095,17049Music Box
62Nenette$120-35%10$120$14,2279Kino International
63Rabia$59-98%1-1$59$5,4144Strand