Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 25 - Sun, Feb. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hall Pass$13,535,374--2,950--$4,588$13,535,3741Warner Bros. / New Line
2Gnomeo and Juliet$13,400,130-30%3,03723$4,412$74,334,2363Disney
3Unknown (2011)$12,571,282-42%3,0430$4,131$42,976,4502Warner Bros.
4I Am Number Four$11,016,126-43%3,1562$3,491$37,723,9402Disney / DreamWorks
5Just Go With It$10,532,244-43%3,544-4$2,972$78,787,0663Sony / Columbia
6Justin Bieber: Never Say Never$9,387,250-29%2,810-308$3,341$62,963,7413Paramount
7Big Mommas: Like Father, Like Son$7,623,276-53%2,8210$2,702$28,647,5192Fox
8The King's Speech$7,339,75912%2,385299$3,077$114,231,03014Weinstein Company
9Drive Angry$5,187,625--2,290--$2,265$5,187,6251Summit
10True Grit (2010)$1,947,092-19%1,222-243$1,593$167,132,44210Paramount
11The Roommate$1,940,609-50%1,726-434$1,124$35,818,2274Sony / Screen Gems
12The Eagle$1,587,177-56%1,568-728$1,012$18,341,8243Focus
13No Strings Attached$1,450,649-53%1,366-600$1,062$68,760,0386Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Fighter$1,576,1031%668-91$2,359$90,369,46312Paramount
2Black Swan$1,327,8440%617-39$2,152$103,576,41813Fox Searchlight
3The Grace Card$1,010,299--352--$2,870$1,010,2991IDP/Samuel Goldwyn
4Cedar Rapids$664,730-27%13634$4,888$2,349,9963Fox Searchlight
5The Green Hornet$663,895-56%667-598$995$96,637,3217Sony / Columbia
6Barney's Version$568,751-24%299-23$1,902$5,387,9477Sony Pictures Classics
7The Rite$479,351-58%545-503$880$32,310,5295Warner Bros. / New Line
8Biutiful$460,500-12%18226$2,530$3,783,8189Roadside Attractions
9Tangled$421,474-21%337-52$1,251$194,881,26214Disney
10Sanctum$358,515-78%392-985$915$23,070,0454Universal
11TRON: Legacy$330,462-27%276-36$1,197$170,999,94311Disney
12The Mechanic$322,039-68%404-548$797$28,677,7195CBS Films
13127 Hours$301,367-6%220-20$1,370$17,915,44817Fox Searchlight
14Yogi Bear$247,874-47%366-359$677$97,857,39311Warner Bros.
15Harry Potter and the Deathly Hallows: Part 1$239,617-33%303-18$791$294,325,81015Warner Bros.
16Little Fockers$234,770-12%261-24$900$147,980,23010Universal
17The Chronicles of Narnia: The Voyage of the Dawn Treader$234,241-18%248-16$945$103,777,01712Fox
18The Company Men$215,434-28%185-57$1,165$3,880,6396Weinstein Company
19Academy Award-Nominated Short Films (2011)$211,115-26%1179$1,804$1,104,8763Shorts International
20Blue Valentine (2010)$209,786-36%167-68$1,256$9,224,0119Weinstein Company
21Gulliver's Travels (2010)$156,440-18%204-31$767$42,439,63810Fox
22The Illusionist (2010)$148,769-21%12519$1,190$1,725,53610Sony Pictures Classics
23The Tourist$141,477-30%194-30$729$67,483,18512Sony / Columbia
24The Dilemma$139,725-21%243-50$575$48,430,3557Universal
25Another Year$134,859-35%107-14$1,260$2,733,3299Sony Pictures Classics
26The Social Network$109,95624%269156$409$96,917,89722Sony / Columbia
27Season of the Witch$102,987209%17139$602$24,648,1068Relativity Media
28Winter's Bone$71,703305%135115$531$6,502,66638Roadside Attractions

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Of Gods and Men$308,895--33--$9,360$308,8951Sony Pictures Classics
2Hubble 3D$160,777-14%50-2$3,216$22,307,54650Warner Bros. / IMAX
3Sea Rex: Journey To A Prehistoric World$95,141--13--$7,319$1,307,371423D Entertainment
4Under the Sea 3D$70,230-5%191$3,696$27,301,994107Warner Bros. / IMAX
5Even the Rain (Tambien la lluvia)$64,78821%168$4,049$146,8382Vitagraph
6From Prada to Nada$56,600-39%81-47$699$2,905,5255Lionsgate / Pantelion
7Rabbit Hole$53,034-6%835$639$2,063,10711Lionsgate
87 Khoon Maaf$44,955-73%683$661$253,2742UTV Communications
9Unstoppable (2010)$35,627-48%66-39$540$81,528,42116Fox
10Space Station 3D$35,216-10%3-2$11,739$82,906,844463IMAX
11Inside Job$33,56843%5329$633$4,019,20321Sony Pictures Classics
12The Last Lions$27,035-49%40$6,759$117,1902National Geographic
13Somewhere (2010)$25,907-23%27-2$960$1,768,41610Focus
14Poetry$19,87311%63$3,312$76,4113Kino International
15The Way Back$19,46331%150$1,298$2,701,8596Newmarket Films
16I Am (2011)$19,297--2--$9,649$32,7502Paladin
17Cold Weather$12,71249%41$3,178$63,2084IFC Films
18Casino Jack$12,46919%175$733$967,67811IDP/ATO Pictures
19Galapagos$12,002-15%2-1$6,001$17,886,603592IMAX
20Kaboom$9,003-22%115$818$79,0595IFC Films
21Waste Land$9,00168%62$1,500$169,21518Arthouse Films
22The Housemaid (Hanyo)$8,803-40%82$1,100$103,7736IFC Films
23Brotherhood (2010)$8,4457%21$4,223$17,9602Phase 4 Films
24The Wildest Dream: Conquest of Everest$7,880--3--$2,627$743,94430National Geographic
25Diary of a Country Priest (2011 re-issue)$7,674--1--$7,674$7,6741Rialto
26Heartbeats$7,197--1--$7,197$7,1971IFC Films
27Vanishing on 7th Street$6,962140%65$1,160$11,6332Magnolia / Magnet
28Vidal Sassoon: The Movie$6,656-59%31$2,219$49,3393Phase 4 Films
29I Love You Phillip Morris$6,53728%156$436$1,954,17813Roadside Attractions
30Vision: From the Life of Hildegard von Bingen$6,505290%31$2,168$415,42220Zeitgeist Films
31Public Speaking$6,260--1--$6,260$11,0001Rialto
32Ip Man 2: Legend of the Grandmaster$4,610-36%6-1$768$176,4535Variance Films
33Made in Dagenham$4,562-49%10-5$456$1,031,14015Sony Pictures Classics
34The Salvation Poem$4,336-9%40$1,084$599,21220CanZion Films
35Sea Monsters: A Prehistoric Adventure$4,224--2--$2,112$23,534,728178National Geographic
36The Other Woman (2011)$3,93632%94$437$20,5854IFC
37A Somewhat Gentle Man$3,644--2--$1,822$13,2727Strand Releasing
38My Dog Tulip$3,389119%21$1,695$213,56026New Yorker Films
39All Good Things$3,205-12%40$801$542,91813Magnolia Pictures
40Carancho$3,008-59%1-3$3,008$37,5313Strand Releasing
41Phil Ochs: There But For Fortune$2,777-60%2-1$1,389$98,2178First Run Features
42Every Day$2,72874%20$1,364$34,2937Image Entertainment
43Four Lions$2,0708%1-5$2,070$306,68617Drafthouse Films
44Enemies of the People$1,839-23%2-2$920$67,94931International Film Circuit
45Nenette$1,6861305%21$843$15,91310Kino International
46Zero Bridge$1,663-50%10$1,663$8,2472The Film Desk
47Putty Hill$1,468-70%10$1,468$7,9722Cinema Guild
48Oy Vey! My Son Is Gay!$1,183-55%10$1,183$89,01610Saint Juste International
49Immigration Tango$1,087-92%2-28$544$23,8122Roadside Attractions
50What Women Want (2011)$1,017-82%1-2$1,017$122,0734China Lion Film
51The Woodmans$917--2--$459$31,5576Lorber Films
52Dogtooth (Kynodontas)$917171%21$459$106,57336Kino International
53The Girl Who Kicked the Hornet's Nest$8926%31$297$5,188,97218Music Box
54Every Man For Himself (2010 re-issue)$678--1--$678$40,62416Film Desk
55Marwencol$629-59%1-2$629$99,11421Cinema Guild
56Le Amiche (2010 re-issue)$520--1--$520$56,02437The Film Desk
57The Taqwacores$443--1--$443$9,79019Strand Releasing
58Strange Powers: Stephin Merritt and the Magnetic Fields$39356%1-1$393$66,44418Variance Films
59Animal Kingdom$336-25%1-1$336$1,041,72329Sony Pictures Classics
60Orgasm Inc.$198-95%1-2$198$21,3653First Run Features
61Mesrine: Killer Instinct$129-60%10$129$551,66027Music Box