Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 18 - Sun, Mar. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Limitless$18,907,302--2,756--$6,860$18,907,3021Relativity Media
2Rango$15,076,575-33%3,843-80$3,923$92,338,6913Paramount
3Battle: Los Angeles$14,538,429-59%3,4170$4,255$60,540,1352Sony / Columbia
4The Lincoln Lawyer$13,206,453--2,707--$4,879$13,206,4531Lionsgate
5Paul$13,043,310--2,802--$4,655$13,043,3101Universal
6Red Riding Hood$7,188,131-49%3,0300$2,372$25,895,5142Warner Bros.
7The Adjustment Bureau$5,772,510-50%2,660-187$2,170$48,619,5503Universal
8Mars Needs Moms$5,316,620-23%3,1170$1,706$15,400,4342Disney
9Beastly$3,198,478-36%1,810-149$1,767$22,183,9433CBS Films
10Hall Pass$2,568,334-49%1,905-650$1,348$39,557,9404Warner Bros. / New Line
11Gnomeo and Juliet$2,298,908-36%1,748-837$1,315$93,587,2906Disney
12Just Go With It$2,245,115-44%1,708-690$1,314$97,964,3246Sony / Columbia
13The King's Speech$2,034,151-43%1,249-519$1,629$132,476,38117Weinstein Company
14Unknown (2011)$1,279,351-62%1,401-902$913$61,094,9035Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1I Am Number Four$1,015,059-55%955-1050$1,063$52,616,8495Disney / DreamWorks
2Big Mommas: Like Father, Like Son$708,210-46%550-381$1,288$36,407,6785Fox
3Tangled$616,057-4%334-29$1,844$197,714,17817Disney
4Cedar Rapids$521,961-43%46268$1,130$5,475,3166Fox Searchlight
5Justin Bieber: Never Say Never$470,465-66%480-767$980$72,209,3636Paramount
6Yogi Bear$450,310-5%43834$1,028$99,415,32714Warner Bros.
7The Green Hornet$285,948-25%282-27$1,014$97,952,45410Sony / Columbia
8True Grit (2010)$250,011-41%268-133$933$169,780,60813Paramount
9The Fighter$219,526-62%316-147$695$93,367,57515Paramount
10Barney's Version$186,493-43%146-44$1,277$6,780,53010Sony Pictures Classics
11Black Swan$174,210-60%191-146$912$106,303,65716Fox Searchlight
12No Strings Attached$160,905-14%232-22$694$70,257,7679Paramount
13Take Me Home Tonight$137,949-89%281-1722$491$6,704,8503Relativity Media
14The Rite$109,727118%202117$543$32,858,1908Warner Bros. / New Line
15TRON: Legacy$102,234-27%104-65$983$171,777,39814Disney
16The Grace Card$102,000-31%1140$895$2,155,8904IDP/Samuel Goldwyn
17The Roommate$75,222-51%112-101$672$37,300,1077Sony / Screen Gems

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$466,409155%2622$17,939$719,5142Focus
2Of Gods and Men$295,1024%9440$3,139$1,616,9164Sony Pictures Classics
3Hubble 3D$151,9657%45-3$3,377$23,146,68653Warner Bros. / IMAX
4Win Win$150,362--5--$30,072$150,3621Fox Searchlight
5Kill the Irishman$140,637-3%2116$6,697$332,6382Anchor Bay Films
6Certified Copy$132,73370%2318$5,771$245,8202IFC Films
7Biutiful$92,137-49%89-25$1,035$4,701,24712Roadside Attractions
8Under the Sea 3D$84,44837%213$4,021$27,664,149110Warner Bros. / IMAX
9The Music Never Stopped$76,543--32--$2,392$76,5431Roadside Attractions
10Sea Rex: Journey To A Prehistoric World$71,791-26%141$5,128$1,689,353453D Entertainment
11The Last Lions$68,225-39%467$1,483$442,4425National Geographic
12Harry Potter and the Deathly Hallows: Part 1$67,135-32%94-28$714$294,825,35018Warner Bros.
13The Mechanic$55,485147%9957$560$28,998,3628CBS Films
14The Chronicles of Narnia: The Voyage of the Dawn Treader$51,439-35%82-41$627$104,225,31415Fox
15The Illusionist (2010)$49,677-31%58-18$857$2,063,75513Sony Pictures Classics
16The Eagle$46,080-5%92-7$501$19,365,5526Focus
17I Am (2011)$43,0809%125$3,590$180,5145Paladin
18Even the Rain (Tambien la lluvia)$40,054-40%22-5$1,821$389,9745Vitagraph
19Drive Angry$39,278-87%95-456$413$10,510,8464Summit
20Another Year$37,352-45%48-7$778$3,076,35812Sony Pictures Classics
21Blue Valentine (2010)$34,366-44%43-17$799$9,576,56112Weinstein Company
22Bill Cunningham New York$33,677--1--$33,677$49,0361Zeitgeist Films
23The Company Men$33,132-37%58-5$571$4,210,8529Weinstein Company
24Space Station 3D$29,86131%31$9,954$83,091,832466IMAX
25Phil Ochs: There But For Fortune$26,08967%131$2,007$170,52511First Run Features
26Inside Job$25,173-47%30-11$839$4,237,85224Sony Pictures Classics
27The Butcher, The Chef, and The Swordsman$23,425--37--$633$23,4251China Lion Film
28happythankyoumoreplease$18,681-64%12-7$1,557$137,5613Anchor Bay Films
29Poetry$18,519-34%9-2$2,058$184,3096Kino International
30127 Hours$17,397-65%32-47$544$18,282,89820Fox Searchlight
31I Saw the Devil$17,34470%116$1,577$56,3773Magnolia / Magnet
32Gulliver's Travels (2010)$15,478-67%43-56$360$42,705,23513Fox
33Winter in Wartime$14,937--3--$4,979$14,9371Sony Pictures Classics
34Uncle Boonmee Who Can Recall His Past Lives$14,822-33%4-1$3,706$92,5183Strand Releasing
35Battleship Potemkin (2011 re-issue)$14,256--3--$4,752$36,20010Kino International
36I Love You Phillip Morris$13,23951%11-1$1,204$1,997,12716Roadside Attractions
37Season of the Witch$12,761-51%31-23$412$24,823,28311Relativity Media
38Made in Dagenham$12,5621122%169$785$1,066,22218Sony Pictures Classics
39Nostalgia for the Light$10,681--1--$10,681$10,6811Icarus Films
40Rabbit Hole$10,614-59%29-9$366$2,185,20614Lionsgate
41Casino Jack$9,80610%194$516$1,018,77314IDP/ATO Pictures
42Cracks$9,467--6--$1,578$9,4671IFC Films
43Academy Award-Nominated Short Films (2011)$9,067-69%16-8$567$1,322,7076Shorts International
44The Housemaid (Hanyo)$8,27272%123$689$138,5919IFC Films
45From Prada to Nada$8,110-30%27-6$300$2,971,4098Lionsgate / Pantelion
46Desert Flower$7,657--3--$2,552$7,6571National Geographic
47Cold Weather$6,379-54%91$709$109,3557IFC Films
48All Good Things$6,299-13%62$1,050$566,07716Magnolia Pictures
49Clash (Bay Rong)$5,849-52%4-5$1,462$22,8972Variance Films
50Vidal Sassoon: The Movie$5,278-35%52$1,056$81,2126Phase 4 Films
51Monogamy$5,14615%54$1,029$11,3242Oscilloscope
52Bonnie & Clyde vs. Dracula$4,866-14%30$1,622$12,5972Indican Pictures
53Heartbeats$4,638-48%5-1$928$43,2254IFC Films
54Galapagos$4,190-35%2-1$2,095$17,920,813595IMAX
55The Human Resources Manager$4,104-70%5-4$821$37,8783Film Movement
56Sea Monsters: A Prehistoric Adventure$4,0051%20$2,003$23,552,772181National Geographic
57Kaboom$3,94271%50$788$100,1318IFC Films
58Public Speaking$3,735--1--$3,735$41,3634Rialto
59Black Death$3,495-48%52$699$13,6772Magnolia / Magnet
60Into Eternity$3,241--6--$540$19,2827International Film Circuit
61Making The Boys$3,235-57%32$1,078$14,8702First Run Features
62My Dog Tulip$3,015-43%3-1$1,005$227,97629New Yorker Films
63Vision: From the Life of Hildegard von Bingen$2,945-36%2-1$1,473$431,88123Zeitgeist Films
64Putty Hill$2,700-46%20$1,350$34,2275Cinema Guild
65A Somewhat Gentle Man$2,5300%21$1,265$26,73810Strand Releasing
66Ip Man 2: Legend of the Grandmaster$1,994-7%42$499$190,0888Variance Films
67The Trouble with Terkel$1,768211%10$1,768$32,87052Indican
68Carancho$1,3860%20$693$44,1756Strand Releasing
69Every Day$1,024--1--$1,024$45,53710Image Entertainment
70Winter's Bone$975-79%4-5$244$6,530,50641Roadside Attractions
71Marwencol$942-68%1-1$942$109,74724Cinema Guild
72Bhutto$906-56%1-1$906$98,78016First Run Features
73Guy and Madeline on a Park Bench$753-22%32$251$32,98720Variance Films
74Elektra Luxx$595-89%1-3$595$9,2612IDP/Samuel Goldwyn
75Dogtooth (Kynodontas)$55049%20$275$110,19739Kino International
76Kings of Pastry$518-76%10$518$320,60927First Run
77The Little Traitor$315--1--$315$393,01667Westchester Films
78Orgasm Inc.$295-89%1-2$295$25,7396First Run Features
79Nenette$234--1--$234$16,98213Kino International
80Plastic Planet$140-33%10$140$2,73110First Run Features
81Waste Land$102-96%1-2$102$187,71621Arthouse Films