Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 1 - Sun, Apr. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1HOP$37,543,710--3,579--$10,490$37,543,7101Universal
2Source Code$14,812,094--2,961--$5,002$14,812,0941Summit
3Insidious$13,271,464--2,408--$5,511$13,271,4641FilmDistrict
4Diary of a Wimpy Kid: Rodrick Rules$10,040,822-58%3,1692$3,168$38,196,1682Fox
5Limitless$9,307,896-38%2,83833$3,280$55,509,6403Relativity Media
6The Lincoln Lawyer$6,829,050-36%2,7070$2,523$39,416,0663Lionsgate
7Sucker Punch$6,020,403-68%3,0330$1,985$29,811,1182Warner Bros.
8Rango$4,505,572-54%3,134-511$1,438$113,728,8745Paramount
9Paul$4,245,560-46%2,550-256$1,665$31,844,4453Universal
10Battle: Los Angeles$3,536,435-53%2,263-855$1,563$78,502,5664Sony / Columbia
11The Adjustment Bureau$2,142,630-50%1,525-757$1,405$58,530,5955Universal
12Red Riding Hood$1,776,234-59%1,788-927$993$35,592,3414Warner Bros.
13The King's Speech$1,133,162-27%1,007-55$1,125$136,586,30519Weinstein Company

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$1,215,13225%18090$6,751$3,479,5134Focus
2Win Win$1,138,864145%149126$7,643$1,947,9443Fox Searchlight
3Beastly$821,881-62%821-764$1,001$26,786,4095CBS Films
4Hall Pass$755,155-56%703-501$1,074$43,754,9716Warner Bros. / New Line
5Just Go With It$632,813-58%597-519$1,060$101,425,3208Sony / Columbia
6Gnomeo and Juliet$429,732-72%735-629$585$96,866,0768Disney
7Mars Needs Moms$346,864-85%701-1469$495$20,370,6104Disney
8Tangled$336,339-39%276-25$1,219$199,084,02819Disney
9True Grit (2010)$294,28562%324119$908$170,422,23915Paramount
10Unknown (2011)$228,488-65%325-363$703$62,723,8037Warner Bros.
11Cedar Rapids$208,923-49%210-132$995$6,488,1968Fox Searchlight
12Big Mommas: Like Father, Like Son$200,244-51%250-156$801$37,271,5477Fox
13I Am Number Four$200,232-60%270-242$742$53,868,0347Disney / DreamWorks
14Yogi Bear$174,857-46%265-61$660$100,169,06816Warner Bros.
15The Green Hornet$152,527-31%211-35$723$98,524,94712Sony / Columbia
16Black Swan$105,270-43%162-45$650$106,774,59718Fox Searchlight
17Barney's Version$92,540-49%112-43$826$7,236,71212Sony Pictures Classics
18No Strings Attached$81,406-40%145-68$561$70,625,98611Paramount
19Justin Bieber: Never Say Never$55,367-74%113-176$490$72,686,5798Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Of Gods and Men$219,018-34%98-22$2,235$2,466,6746Sony Pictures Classics
2Certified Copy$146,208-24%557$2,658$704,0114IFC Films
3Hubble 3D$133,008-14%45-2$2,956$23,720,25055Warner Bros. / IMAX
4Kill the Irishman$112,386-27%5615$2,007$709,5024Anchor Bay Films
5Potiche$112,22130%2417$4,676$235,1162Music Box Films
6The Last Godfather$101,779--58--$1,755$101,7991Roadside Attractions
7Game$83,783--63--$1,330$83,7831Eros International
8Sea Rex: Journey To A Prehistoric World$83,1163%140$5,937$1,996,446473D Entertainment
9Miral$73,04410%1511$4,870$163,1612Weinstein Company
10Bill Cunningham New York$68,7125%1512$4,581$267,3503Zeitgeist Films
11Trust (2011)$58,214--28--$2,079$58,2141Millennium Entertainment
12Under the Sea 3D$56,173-33%220$2,553$27,936,203112Warner Bros. / IMAX
13TRON: Legacy$55,972-21%63-16$888$171,989,90916Disney
14The Salvation Poem$46,7499%3019$1,558$699,41325CanZion Films
15Super$46,549--11--$4,232$46,5491IFC Films
16The Grace Card$45,209-55%61-53$741$2,377,5706IDP/Samuel Goldwyn
17Biutiful$43,264-41%58-8$746$4,904,31314Roadside Attractions
18Harry Potter and the Deathly Hallows: Part 1$36,781-37%66-19$557$294,980,43420Warner Bros.
19I Am (2011)$34,295-29%13-2$2,638$306,4627Paladin
20In a Better World$33,058--4--$8,265$33,0581Sony Pictures Classics
21The Chronicles of Narnia: The Voyage of the Dawn Treader$31,353-40%60-12$523$104,350,36317Fox
22The Company Men$30,220-30%45-3$672$4,323,23911Weinstein Company
23The Music Never Stopped$29,534-39%28-5$1,055$197,1013Roadside Attractions
24Queen to Play$28,092--6--$4,682$28,0921Zeitgeist Films
25The Rite$25,741-66%72-83$358$33,037,75410Warner Bros. / New Line
26Space Station 3D$23,218-2%20$11,609$83,221,141468IMAX
27The Eagle$22,508-51%57-40$395$19,478,3848Focus
28The Last Lions$22,138-57%36-8$615$573,2837National Geographic
29The Illusionist (2010)$21,885-40%32-17$684$2,166,98015Sony Pictures Classics
30Blue Valentine (2010)$18,871-41%39-5$484$9,667,78114Weinstein Company
31Winter in Wartime$18,751-28%102$1,875$78,8753Sony Pictures Classics
32Even the Rain (Tambien la lluvia)$17,120-47%17-7$1,007$477,2137Vitagraph
33Another Year$16,766-43%24-12$699$3,162,06514Sony Pictures Classics
34Rubber$16,346--5--$3,269$16,3461Magnolia / Magnet
35The Four Times (Le Quattro Volte)$16,192--1--$16,192$20,9141Lorber Films
36The Mechanic$15,791-67%43-57$367$29,113,58810CBS Films
37Drive Angry$15,254-45%22-50$693$10,590,7486Summit
38happythankyoumoreplease$14,482-31%12-4$1,207$193,1845Anchor Bay Films
39Take Me Home Tonight$14,139-68%52-37$272$6,851,9375Relativity Media
40My Perestroika$13,498-24%10$13,498$49,9712International Film Circuit
41Gulliver's Travels (2010)$13,243-24%26-8$509$42,756,58815Fox
42Rabbit Hole$12,13217%6132$199$2,221,80916Lionsgate
43Poetry$10,555-50%12-1$880$233,4418Kino International
44The Wildest Dream: Conquest of Everest$9,550--4--$2,388$826,58035National Geographic
45Inside Job$8,491-52%18-4$472$4,283,26526Sony Pictures Classics
46Desert Flower$8,295-22%82$1,037$35,5543National Geographic
47I Saw the Devil$8,006-49%153$534$112,1735Magnolia / Magnet
48I Love You Phillip Morris$7,932-24%123$661$2,027,40118Roadside Attractions
49127 Hours$7,837-3%180$435$18,317,29922Fox Searchlight
50Nostalgia for the Light$6,368-31%31$2,123$58,2293Icarus Films
51Cold Weather$6,235-11%100$624$128,3599IFC Films
52Phil Ochs: There But For Fortune$6,162-42%11-1$560$208,47313First Run Features
53Casino Jack$5,650-27%102$565$1,039,86916IDP/ATO Pictures
54Circo$5,403--1--$5,403$5,4031First Run Features
55Orgasm Inc.$4,866-11%31$1,622$40,8548First Run Features
56Carancho$4,805-29%41$1,201$59,4448Strand Releasing
57Made in Dagenham$4,083-57%5-7$817$1,091,90120Sony Pictures Classics
58Every Man For Himself (2010 re-issue)$3,563666%10$3,563$45,15421Film Desk
59Uncle Boonmee Who Can Recall His Past Lives$3,260-76%51$652$125,9365Strand Releasing
60Heartbeats$3,0583%96$340$52,7926IFC Films
61Queen of the Sun: What are the Bees Telling Us?$3,032-75%3-3$1,011$84,09129Collective Eye
62All Good Things$2,871-30%3-3$957$578,38218Magnolia Pictures
63Galapagos$2,794-41%20$1,397$17,938,111597IMAX
64Kaboom$2,428-63%10-2$243$114,54610IFC Films
65Ip Man 2: Legend of the Grandmaster$2,421527%42$605$194,58610Variance Films
66Academy Award-Nominated Short Films (2011)$2,101-58%4-8$525$1,348,2078Shorts International
67Wrecked$2,054--1--$2,054$2,0541IFC Films
68Black Death$1,688-22%2-1$844$19,8934Magnolia / Magnet
69Into Eternity$1,529-18%2-1$765$25,7369International Film Circuit
70My Dog Tulip$1,427-7%2-1$714$232,97531New Yorker Films
71Putty Hill$1,416-22%10$1,416$39,7627Cinema Guild
72The Human Resources Manager$1,151-81%2-3$576$49,3475Film Movement
73Cracks$1,085213%32$362$17,5953IFC Films
74Public Speaking$1,008--1--$1,008$42,3716Rialto
75Monogamy$846-78%3-1$282$20,2024Oscilloscope
76The Woodmans$772841%21$386$34,87511Lorber Films
77The Butcher, The Chef, and The Swordsman$725-87%2-8$363$47,3833China Lion Film
78Enemies of the People$59622%10$596$73,17136International Film Circuit
79Bonnie & Clyde vs. Dracula$580-80%1-1$580$18,9094Indican Pictures
80Strange Powers: Stephin Merritt and the Magnetic Fields$573--1--$573$68,09423Variance Films
81The Trouble with Terkel$500100%10$500$34,18854Indican
82Korkoro$352-71%10$352$2,3982Lorber Films
83Winter's Bone$31355%32$104$6,531,02143Roadside Attractions
84The Strange Case of Angelica$245-75%10$245$42,53914Cinema Guild