Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 8 - Sun, Apr. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1HOP$21,298,240-43%3,61637$5,890$67,754,5452Universal
2Hanna$12,370,549--2,535--$4,880$12,370,5491Focus
3Arthur (2011)$12,222,756--3,276--$3,731$12,222,7561Warner Bros.
4Soul Surfer$10,601,862--2,214--$4,789$10,601,8621Sony / TriStar
5Insidious$9,371,769-29%2,41911$3,874$26,728,3572FilmDistrict
6Your Highness$9,360,020--2,769--$3,380$9,360,0201Universal
7Source Code$8,650,238-42%2,97110$2,912$28,218,8712Summit
8Limitless$5,461,378-41%2,655-183$2,057$64,149,6084Relativity Media
9Diary of a Wimpy Kid: Rodrick Rules$4,770,987-52%2,881-288$1,656$45,348,2473Fox
10The Lincoln Lawyer$4,281,598-37%2,420-287$1,769$46,136,4084Lionsgate
11Rango$2,301,507-49%2,007-1127$1,147$117,532,4006Paramount
12Sucker Punch$2,102,082-65%1,755-1278$1,198$33,973,7363Warner Bros.
13Paul$1,742,340-59%1,667-883$1,045$35,078,2904Universal
14Battle: Los Angeles$1,528,411-57%1,408-855$1,086$81,228,7885Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jane Eyre (2011)$1,157,935-5%24767$4,688$5,146,6955Focus
2Win Win$1,150,1801%22677$5,089$3,434,8254Fox Searchlight
3The Adjustment Bureau$876,960-59%783-742$1,120$60,108,6606Universal
4Born to Be Wild 3D$871,478--206--$4,230$871,4781Warner Bros. / IMAX
5No Eres Tu, Soy Yo$588,938--226--$2,606$588,9381Lionsgate / Pantelion
6Red Riding Hood$511,380-71%777-1011$658$36,678,7505Warner Bros.
7The King's Speech$502,565-56%675-332$745$137,538,27520Weinstein Company
8Unknown (2011)$275,98621%36540$756$63,097,5308Warner Bros.
9Beastly$271,363-67%339-482$800$27,328,3066CBS Films
10Hall Pass$267,074-65%366-337$730$44,302,0647Warner Bros. / New Line
11Just Go With It$265,288-58%320-277$829$101,917,2679Sony / Columbia
12Tangled$220,670-34%239-37$923$199,441,79120Disney
13Gnomeo and Juliet$211,676-51%284-451$745$97,287,5639Disney
14True Grit (2010)$209,559-29%263-61$797$170,760,87416Paramount
15Big Mommas: Like Father, Like Son$152,529-24%184-66$829$37,499,0008Fox
16Mars Needs Moms$118,328-66%226-475$524$20,676,0065Disney
17The Green Hornet$102,395-33%161-50$636$98,695,08913Sony / Columbia
18I Am Number Four$99,193-50%145-125$684$54,048,5748Disney / DreamWorks
19Cedar Rapids$95,839-54%118-92$812$6,659,2629Fox Searchlight
20Drive Angry$59,256288%126104$470$10,655,7997Summit
21Black Swan$51,033-52%103-59$495$106,882,29019Fox Searchlight
22Take Me Home Tonight$37,321164%10250$366$6,898,4836Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Thank You$247,760--92--$2,693$247,7601UTV Communications
2Of Gods and Men$181,451-17%96-2$1,890$2,749,0937Sony Pictures Classics
3Potiche$138,75724%5531$2,523$421,8443Music Box Films
4Certified Copy$110,412-24%572$1,937$866,8725IFC Films
5Hubble 3D$95,986-28%41-4$2,341$23,980,81256Warner Bros. / IMAX
6Bill Cunningham New York$87,50527%183$4,861$417,5764Zeitgeist Films
7Kill the Irishman$85,711-24%52-4$1,648$840,4375Anchor Bay Films
8Sea Rex: Journey To A Prehistoric World$57,576-31%13-1$4,429$2,105,842483D Entertainment
9Miral$55,140-25%2914$1,901$247,1983Weinstein Company
10In a Better World$44,85836%128$3,738$92,1902Sony Pictures Classics
11Barney's Version$43,148-53%67-45$644$7,337,99813Sony Pictures Classics
12Winter in Wartime$38,358105%2414$1,598$126,8724Sony Pictures Classics
13I Am (2011)$38,07011%185$2,115$362,7038Paladin
14Biutiful$37,914-12%38-20$998$4,696,16415Roadside Attractions
15Justin Bieber: Never Say Never$34,669-37%69-44$502$72,742,1379Paramount
16Super$29,000-38%154$1,933$92,1452IFC Films
17Under the Sea 3D$28,517-49%19-3$1,501$28,009,542113Warner Bros. / IMAX
18TRON: Legacy$28,516-49%29-34$983$172,051,78717Disney
19Queen to Play$23,858-15%60$3,976$65,6662Zeitgeist Films
20The Company Men$22,073-27%32-13$690$4,357,35512Weinstein Company
21Trust (2011)$20,218-65%20-8$1,011$104,4042Millennium Entertainment
22Meek's Cutoff$20,042--2--$10,021$20,0421Oscilloscope
23The Last Godfather$19,898-80%20-38$995$156,0782Roadside Attractions
24The Grace Card$19,087-58%39-22$489$2,411,8567IDP/Samuel Goldwyn
25The 5th Quarter$17,864--31--$576$399,6113Rocky Mountain
26Game$16,966-80%630$269$127,7592Eros International
27The Chronicles of Narnia: The Voyage of the Dawn Treader$16,491-47%32-28$515$104,383,62418Fox
28The Illusionist (2010)$14,540-34%320$454$2,189,69916Sony Pictures Classics
29Blank City$13,989--1--$13,989$21,4121Insurgent Releasing
30The Four Times (Le Quattro Volte)$13,678-16%10$13,678$43,2012Lorber Films
31My Perestroika$12,997-4%21$6,499$69,2853International Film Circuit
32Poetry$12,74921%153$850$254,0949Kino International
33Gulliver's Travels (2010)$12,380-7%18-8$688$42,776,25916Fox
34Another Year$9,208-45%16-8$576$3,180,46315Sony Pictures Classics
35Blue Valentine (2010)$8,735-54%19-20$460$9,690,53415Weinstein Company
36Henry's Crime$8,726--2--$4,363$8,7261Moving Pictures Film & Television
37Rubber$7,607-53%50$1,521$32,9402Magnolia / Magnet
38The Music Never Stopped$7,499-75%14-14$536$218,5764Roadside Attractions
39Meet Monica Velour$7,438--2--$3,719$7,4381Anchor Bay Films
40happythankyoumoreplease$7,129-51%9-3$792$206,4006Anchor Bay Films
41Ceremony$6,920--3--$2,307$6,9201Magnolia Pictures
42The Last Lions$6,680-70%18-18$371$593,3438National Geographic
43The Salvation Poem$6,287-87%10-20$629$725,25526CanZion Films
44Queen of the Sun: What are the Bees Telling Us?$6,03999%52$1,208$91,22930Collective Eye
45American: The Bill Hicks Story$5,872--1--$5,872$5,8721Variance Films
46127 Hours$5,320-32%12-6$443$18,329,46623Fox Searchlight
47I Love You Phillip Morris$4,713-41%7-5$673$2,035,60719Roadside Attractions
48Cold Weather$4,504-28%8-2$563$134,58510IFC Films
49Inside Job$3,944-54%15-3$263$4,293,31227Sony Pictures Classics
50Circo$3,875-28%10$3,875$12,3962First Run Features
51Phil Ochs: There But For Fortune$3,766-39%7-4$538$218,20414First Run Features
52Ip Man 2: Legend of the Grandmaster$3,18131%3-1$1,060$198,85011Variance Films
53Heartbeats$3,1302%90$348$55,0027IFC Films
54Into Eternity$3,111103%64$519$29,66810International Film Circuit
55Uncle Boonmee Who Can Recall His Past Lives$2,802-14%4-1$701$131,4726Strand Releasing
56To Die Like a Man$2,346--1--$2,346$2,3461Strand Releasing
57Black Death$2,15227%53$430$22,0455Magnolia / Magnet
58Wrecked$1,974-4%10$1,974$4,8212IFC Films
59Desert Flower$1,944-77%3-5$648$41,7574National Geographic
60Kings of Pastry$1,595--3--$532$325,17530First Run
61I Saw the Devil$1,367-83%4-11$342$117,3576Magnolia / Magnet
62Peep World$1,156--5--$231$10,9083IFC Films
63Academy Award-Nominated Short Films (2011)$1,155-45%3-1$385$1,350,6409Shorts International
64Putty Hill$1,124-21%21$562$41,2888Cinema Guild
65Made in Dagenham$1,052-74%50$210$1,094,79821Sony Pictures Classics
66Kaboom$848-65%4-6$212$116,47811IFC Films
67Public Speaking$615-39%10$615$42,9867Rialto
68My Dog Tulip$566-60%1-1$566$235,67632New Yorker Films
69Le Amiche (2010 re-issue)$564--1--$564$56,58843The Film Desk
70Every Man For Himself (2010 re-issue)$533-85%10$533$45,68722Film Desk
71The Strange Case of Angelica$530116%21$265$43,06915Cinema Guild
72A Somewhat Gentle Man$431--1--$431$34,77513Strand Releasing
73Carancho$400-92%1-3$400$61,9739Strand Releasing
74Korkoro$3767%10$376$3,1123Lorber Films
75Battleship Potemkin (2011 re-issue)$359--1--$359$42,61113Kino International
76Winter's Bone$260-17%2-1$130$6,531,28144Roadside Attractions
77Bhutto$162--1--$162$98,94219First Run Features
78Marwencol$40--1--$40$111,53027Cinema Guild