Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 29 - Sun, May. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fast Five$86,198,765--3,644--$23,655$86,198,7651Universal
2Rio (2011)$14,787,836-44%3,708-134$3,988$104,014,8513Fox
3Tyler Perry's Madea's Big Happy Family$9,860,929-61%2,2880$4,310$40,891,0432Lionsgate
4Water for Elephants$9,342,413-45%2,8203$3,313$32,480,2142Fox
5Prom$4,712,638--2,730--$1,726$4,712,6381Disney
6Hoodwinked Too! Hood vs. Evil$4,108,630--2,505--$1,640$4,108,6301Weinstein Company
7Soul Surfer$3,367,867-38%2,010-230$1,676$33,843,0194Sony / TriStar
8Insidious$2,689,676-48%1,584-546$1,698$48,309,9125FilmDistrict
9HOP$2,683,720-78%3,176-440$845$105,403,2855Universal
10Source Code$2,509,824-51%1,645-718$1,526$48,887,1885Summit
11African Cats$2,403,808-60%1,2244$1,964$10,668,8292Disneynature
12Hanna$2,252,257-57%1,569-815$1,435$35,953,4704Focus
13Scream 4$2,179,521-69%2,221-1093$981$35,496,2003Weinstein Company
14Arthur (2011)$1,008,363-75%1,251-1519$806$31,671,6224Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Conspirator$1,102,851-50%697-152$1,582$8,764,8253Roadside Attractions
2Limitless$1,098,447-59%838-525$1,311$76,090,3167Relativity Media
3The Lincoln Lawyer$789,202-56%719-501$1,098$54,799,5107Lionsgate
4Dylan Dog: Dead of Night$754,779--875--$863$754,7791Omni Lab/Freestyle Releasing
5Win Win$666,175-40%302-86$2,206$7,611,7307Fox Searchlight
6Your Highness$629,125-63%402-1208$1,565$21,102,0704Universal
7Jane Eyre (2011)$511,827-31%294-25$1,741$8,739,7678Focus
8Atlas Shrugged: Part 1$468,573-47%371-94$1,263$3,947,8273Rocky Mountain
9The Adjustment Bureau$459,80586%27714$1,660$61,682,8859Universal
10Diary of a Wimpy Kid: Rodrick Rules$382,659-59%503-425$761$51,001,8136Fox
11Paul$299,04023%224-21$1,335$36,943,0107Universal
12Gnomeo and Juliet$293,710-12%293-52$1,002$98,765,13612Disney
13Rango$253,026-34%277-280$913$119,931,7209Paramount
14I Am Number Four$138,096-25%1790$771$54,598,34111Disney / DreamWorks
15Red Riding Hood$132,495-29%209-99$634$37,395,2418Warner Bros.
16Just Go With It$127,588-36%199-66$641$102,808,74712Sony / Columbia
17The King's Speech$117,338-40%185-49$634$138,537,21123Weinstein Company
18Beastly$89,9480%126-11$714$27,731,1329CBS Films
19Battle: Los Angeles$71,775-65%102-118$704$82,795,2208Sony / Columbia
20Hall Pass$60,455-55%116-86$521$44,986,02510Warner Bros. / New Line
21Justin Bieber: Never Say Never$59,519-11%109-57$546$72,945,02912Paramount
22Unknown (2011)$45,176-50%101-61$447$63,640,35711Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$298,578-55%69-139$4,327$3,746,7864Warner Bros. / IMAX
2Cave of Forgotten Dreams$139,101--5--$27,820$139,1011IFC Films
3I Am (2011)$128,850-1%4622$2,801$736,57011Paladin
4Potiche$119,266-21%716$1,680$1,040,1326Music Box Films
5Hubble 3D$110,188-26%363$3,061$24,809,28359Warner Bros. / IMAX
6Of Gods and Men$106,142-28%94-9$1,129$3,414,61310Sony Pictures Classics
7Dum Maaro Dum$92,332-72%93-8$993$483,9882Fox Searchlight
8Sea Rex: Journey To A Prehistoric World$90,25767%110$8,205$2,512,742513D Entertainment
9The Greatest Movie Ever Sold$89,578-25%3618$2,488$240,8472Sony Pictures Classics
10In a Better World$71,255-2%410$1,738$395,9105Sony Pictures Classics
11Bill Cunningham New York$65,886-27%343$1,938$797,5007Zeitgeist Films
12Incendies$64,62228%107$6,462$133,6392Sony Pictures Classics
13The Double Hour$57,35291%75$8,193$144,9443IDP/Samuel Goldwyn
14Big Mommas: Like Father, Like Son$56,829-24%69-23$824$37,814,42811Fox
15Sucker Punch$56,218-80%74-170$760$36,062,0656Warner Bros.
16Certified Copy$47,937-15%44-1$1,089$1,151,8678IFC Films
1713 Assassins$45,854--4--$11,464$45,8541Magnolia / Magnet
18Kill the Irishman$40,62510%307$1,354$1,064,4758Anchor Bay Films
19Chalo Dilli$38,268--31--$1,234$38,2681Eros International
20Winter in Wartime$37,10822%150$2,474$272,1507Sony Pictures Classics
21The Princess of Montpensier$36,1390%198$1,902$126,4453IFC Films
22Super$35,695-26%380$939$268,8405IFC Films
23Exporting Raymond$35,292--13--$2,715$35,2921IDP/Samuel Goldwyn
24No Eres Tu, Soy Yo$35,209-70%45-44$782$1,275,1464Lionsgate / Pantelion
25Meek's Cutoff$34,724-3%115$3,157$140,1944Oscilloscope
26Under the Sea 3D$29,582-40%184$1,643$28,255,789116Warner Bros. / IMAX
27Mars Needs Moms$22,277-28%52-26$428$20,888,8218Disney
28Henry's Crime$17,28264%83$2,160$70,7954Moving Pictures Film & Television
29Tangled$16,475-47%48-32$343$199,695,81123Disney
30Even the Rain (Tambien la lluvia)$16,17530%100$1,618$542,64511Vitagraph
31Cedar Rapids$13,971-43%26-10$537$6,800,42712Fox Searchlight
32Queen to Play$12,7301%60$2,122$130,2865Zeitgeist Films
33Queen of the Sun: What are the Bees Telling Us?$12,60732%5-5$2,521$134,85533Collective Eye
34Rubber$11,133354%124$928$64,6755Magnolia / Magnet
35The Robber$11,084--5--$2,217$15,7651Kino International
36Legend of the Fist: The Return of Chen Zhen$10,244-10%95$1,138$25,9932Variance Films
37American: The Bill Hicks Story$10,142-38%7-4$1,449$65,7594Variance Films
38The Warring States$9,632-73%230$419$60,5252China Lion Film
39Sympathy For Delicious$9,448--2--$4,724$9,4481Maya Entertainment
40Stake Land$8,43716%54$1,687$18,4692IFC Films
41Biutiful$7,983-42%221$363$5,056,09818Roadside Attractions
42The Company Men$7,582-6%150$505$4,413,10815Weinstein Company
43Barney's Version$7,146-58%21-3$340$7,446,98516Sony Pictures Classics
44Lebanon, PA$6,675--2--$3,338$6,6751Truly Indie
45Miral$5,826-71%10-10$583$360,2376Weinstein Company
46The Salvation Poem$5,697-71%8-5$712$849,14929CanZion Films
47The Four Times (Le Quattro Volte)$5,262-37%4-1$1,316$87,8645Lorber Films
48Meet Monica Velour$5,184415%10$5,184$23,8334Anchor Bay Films
49Uncle Boonmee Who Can Recall His Past Lives$4,458-24%3-3$1,486$154,0879Strand Releasing
50Making The Boys$4,160195%32$1,387$24,9918First Run Features
51Circo$3,767-45%3-1$1,256$36,8335First Run Features
52The Illusionist (2010)$3,289-29%10-2$329$2,227,54819Sony Pictures Classics
53Poetry$3,225-44%6-4$538$294,42312Kino International
54Blank City$3,117-35%10$3,117$64,4884Insurgent Releasing
55Carancho$3,110-52%52$622$78,83112Strand Releasing
56Sea Monsters: A Prehistoric Adventure$3,085-1%20$1,543$23,599,042187National Geographic
57Thank You$2,897-89%7-13$414$462,6094UTV Communications
58The Wildest Dream: Conquest of Everest$2,869-44%2-1$1,435$857,60339National Geographic
59Phil Ochs: There But For Fortune$2,663197%21$1,332$235,76717First Run Features
60The Arbor$2,638--1--$2,638$3,5711Strand Releasing
61My Dog Tulip$2,545--2--$1,273$242,42635New Yorker Films
62Black Swan$1,570-72%8-12$196$106,952,32722Fox Searchlight
63Inside Job$1,458-41%3-5$486$4,311,83430Sony Pictures Classics
64Ip Man 2: Legend of the Grandmaster$1,433931%21$717$204,38014Variance Films
65Ceremony$952-64%2-2$476$17,6574Magnolia Pictures
66Battleship Potemkin (2011 re-issue)$945--1--$945$44,92316Kino International
67A Somewhat Gentle Man$463-28%20$232$36,36816Strand Releasing
68The Music Never Stopped$344-83%4-2$86$234,7007Roadside Attractions
69Armadillo$255-84%10$255$10,0063Lorber Films
70Bhutto$162--2--$81$99,43922First Run Features
71The Last Lions$148-98%2-57$74$628,39311National Geographic
72The Strange Case of Angelica$118-85%10$118$45,58018Cinema Guild
73Desert Flower$66-35%10$66$44,3487National Geographic