Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 13 - Sun, May. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Thor$34,703,035-47%3,9638$8,757$119,455,3522Paramount
2Bridesmaids$26,247,410--2,918--$8,995$26,247,4101Universal
3Fast Five$20,444,270-37%3,793131$5,390$169,690,4703Universal
4Priest (2011)$14,953,664--2,864--$5,221$14,953,6641Sony / Screen Gems
5Rio (2011)$8,275,058-3%2,929-329$2,825$125,243,1985Fox
6Jumping the Broom$7,066,190-54%2,0350$3,472$25,760,0042Sony / TriStar
7Something Borrowed$6,872,221-51%2,9040$2,366$25,518,7332Warner Bros.
8Water for Elephants$4,203,095-31%2,425-189$1,733$48,578,8754Fox
9Tyler Perry's Madea's Big Happy Family$2,214,033-47%1,449-432$1,528$50,232,1824Lionsgate
10Soul Surfer$1,826,788-21%1,468-313$1,244$39,232,9566Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$1,151,268-44%1,276-1229$902$8,562,8613Weinstein Company
12Prom$939,043-58%1,201-1529$782$8,971,9303Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Insidious$958,323-28%762-239$1,258$51,674,3127FilmDistrict
2Source Code$837,279-33%626-304$1,338$52,233,8017Summit
3Everything Must Go$791,676--218--$3,632$791,6761Roadside Attractions
4African Cats$667,187-37%631-404$1,057$14,039,5664Disneynature
5Hanna$490,646-41%425-323$1,154$38,604,2606Focus
6The Conspirator$464,496-25%370-87$1,255$10,492,6025Roadside Attractions
7Win Win$405,290-23%248-20$1,634$8,934,3329Fox Searchlight
8HOP$401,625-19%459-443$875$106,854,7157Universal
9The Lincoln Lawyer$397,367-15%345-95$1,152$56,111,7529Lionsgate
10Limitless$358,480-26%298-81$1,203$77,563,5889Relativity Media
11Jane Eyre (2011)$337,419-21%2480$1,361$9,971,49710Focus
12Diary of a Wimpy Kid: Rodrick Rules$291,37932%311-28$937$51,635,7008Fox
13Scream 4$277,103-60%426-907$650$37,509,3155Weinstein Company
14Rango$258,083-41%216-61$1,195$120,760,01711Paramount
15Arthur (2011)$237,8399%344-11$691$32,568,5076Warner Bros.
16Battle: Los Angeles$186,628-1%225-4$829$83,271,42310Sony / Columbia
17Gnomeo and Juliet$182,256-15%194-56$939$99,292,44514Disney
18The Adjustment Bureau$168,920-40%164-51$1,030$62,295,88511Universal
19The Beaver$161,20150%10583$1,535$311,5582Summit
20There Be Dragons$142,288-80%180-79$790$972,9422IDP/Samuel Goldwyn
21Atlas Shrugged: Part 1$124,978-37%158-70$791$4,563,8735Rocky Mountain
22Go For It!$119,714--218--$549$119,7141Lionsgate / Pantelion
23Paul$104,980-48%181-23$580$37,371,3859Universal
24Your Highness$95,460-47%148-16$645$21,557,2406Universal
25Sucker Punch$76,455-23%139-71$550$36,322,9678Warner Bros.
26I Am Number Four$58,509-23%102-44$574$54,808,29713Disney / DreamWorks
27Red Riding Hood$58,314-30%100-56$583$37,611,98710Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cave of Forgotten Dreams$471,93317%8232$5,755$1,315,6363IFC Films
2Born to Be Wild 3D$323,86312%57-2$5,682$4,817,1766Warner Bros. / IMAX
3Incendies$134,910116%3322$4,088$380,4504Sony Pictures Classics
4Hesher$126,046--42--$3,001$126,0461Wrekin Hill Entertainment
5I Am (2011)$109,020-42%671$1,627$1,107,28013Paladin
6The Double Hour$106,73833%269$4,105$381,6795IDP/Samuel Goldwyn
7Meek's Cutoff$96,99058%3011$3,233$344,5536Oscilloscope
8Hubble 3D$92,3015%384$2,429$25,171,64361Warner Bros. / IMAX
9Of Gods and Men$80,382-8%68-16$1,182$3,682,19512Sony Pictures Classics
10Potiche$80,254-27%59-13$1,360$1,330,4938Music Box Films
11In a Better World$65,331-12%513$1,281$617,3157Sony Pictures Classics
12Just Go With It$56,562-35%89-44$636$103,028,10914Sony / Columbia
13Sea Rex: Journey To A Prehistoric World$52,786-18%110$4,799$2,693,331533D Entertainment
1413 Assassins$52,7179%177$3,101$201,5343Magnolia / Magnet
15The Greatest Movie Ever Sold$49,295-20%5711$865$413,0234Sony Pictures Classics
16Bill Cunningham New York$47,809-19%24-3$1,992$975,0059Zeitgeist Films
17The King's Speech$42,110-27%71-19$593$138,714,56325Weinstein Company
18L'Amour fou$37,250--2--$18,625$37,2501IFC Films
19Under the Sea 3D$37,18441%16-3$2,324$28,399,249118Warner Bros. / IMAX
20Winter in Wartime$32,048-6%264$1,233$365,8239Sony Pictures Classics
21Queen to Play$31,4374%185$1,747$209,2187Zeitgeist Films
22Beastly$26,350-36%46-30$573$27,854,89611CBS Films
23Certified Copy$25,038-34%35-1$715$1,255,80410IFC Films
24No Eres Tu, Soy Yo$24,88273%5029$498$1,331,5186Lionsgate / Pantelion
25The Princess of Montpensier$23,834-26%19-2$1,254$214,9475IFC Films
26Big Mommas: Like Father, Like Son$23,029-34%38-14$606$37,892,60513Fox
27The First Grader$20,437--3--$6,812$20,4371National Geographic
28Last Night (2010)$20,130-32%6-4$3,355$67,6362Miramax / Tribeca
29Battle of the Brides$16,816-29%61$2,803$48,4362Variance Films
30Kill the Irishman$15,211-42%13-10$1,170$1,135,22510Anchor Bay Films
31Cedar Rapids$11,265-46%12-10$939$6,844,89214Fox Searchlight
32Dum Maaro Dum$11,242-55%20-13$562$551,3984Fox Searchlight
33My Perestroika$11,19335%125$933$157,2328International Film Circuit
34Mars Needs Moms$10,994-33%27-10$407$20,922,47610Disney
35Lebanon, PA$9,40413%62$1,567$30,3813Truly Indie
36Exporting Raymond$9,209-51%5-4$1,842$83,8943IDP/Samuel Goldwyn
37Nostalgia for the Light$8,994106%64$1,499$100,2209Icarus Films
38Biutiful$8,22023%11-5$747$5,085,42420Roadside Attractions
39The Tenant (2011)$7,210--3--$2,403$9,5861Indican Pictures
40Poetry$6,748-33%5-3$1,350$320,71814Kino International
41Dylan Dog: Dead of Night$6,702-93%34-430$197$1,183,3543Omni Lab/Freestyle Releasing
42Hobo with a Shotgun$6,689-44%31$2,230$539,3702Magnolia / Magnet
43Tangled$6,35119%9-8$706$199,714,63025Disney
44City of Life and Death$5,610--1--$5,610$7,9471Kino International
45Hey Boo: Harper Lee and To Kill A Mockingbird$5,457--3--$1,819$5,4571First Run Features
46Skateland$5,254--2--$2,627$5,2541Freestyle Releasing
47The Four Times (Le Quattro Volte)$5,153148%32$1,718$101,2357Lorber Films
48The Wildest Dream: Conquest of Everest$5,15044%30$1,717$868,75041National Geographic
49Super$4,979-69%15-15$332$315,5057IFC Films
50The Company Men$4,001-62%11-24$364$4,439,06317Weinstein Company
51Octubre$3,797-46%1-1$3,797$14,6232New Yorker Films
52How To Live Forever$3,716--1--$3,716$3,7161Variance Films
53Rubber$3,588-40%8-7$449$80,1407Magnolia / Magnet
54The Robber$3,185-68%1-5$3,185$42,2753Kino International
55Circo$3,092-34%2-1$1,546$50,0157First Run Features
56The Salvation Poem$3,069-66%4-1$767$864,82431CanZion Films
57Blank City$3,04332%31$1,014$75,3106Insurgent Releasing
58Henry's Crime$3,035-64%2-3$1,518$94,1956Moving Pictures Film & Television
59Miral$2,866-17%50$573$371,3528Weinstein Company
60Barney's Version$2,801-41%7-9$400$7,470,66018Sony Pictures Classics
61Dumbstruck$2,544163%10$2,544$9,4345Truly Indie
62Sea Monsters: A Prehistoric Adventure$2,514--2--$1,257$23,615,670189National Geographic
63The Topp Twins: Untouchable Girls$2,506--1--$2,506$2,5061Argot Pictures
64Ceremony$2,237112%43$559$21,6666Magnolia Pictures
65Cameraman: The Life and Work of Jack Cardiff$1,998--1--$1,998$1,9981Strand Releasing
66Another Year$1,922216%65$320$3,203,72520Sony Pictures Classics
67Legend of the Fist: The Return of Chen Zhen$1,913-26%3-1$638$35,6534Variance Films
68American: The Bill Hicks Story$1,807-56%3-1$602$78,6536Variance Films
69The Music Never Stopped$1,618-11%5-2$324$239,5769Roadside Attractions
70My Dog Tulip$1,595138%32$532$245,30837New Yorker Films
71Meet Monica Velour$1,530--1--$1,530$28,3236Anchor Bay Films
72The Last Lions$1,297509%1-3$1,297$631,92513National Geographic
73Into Eternity$1,046--3--$349$34,29815International Film Circuit
74The Arbor$860-73%21$430$12,4243Strand Releasing
75Phil Ochs: There But For Fortune$646-64%2-1$323$243,64019First Run Features
76Orgasm Inc.$481--1--$481$46,10414First Run Features
77Uncle Boonmee Who Can Recall His Past Lives$228-72%2-1$114$158,43711Strand Releasing
78Harvest$130-98%10$130$18,1982Monterey Media