Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 20 - Sun, May. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pirates of the Caribbean: On Stranger Tides$90,151,958--4,155--$21,697$90,151,9581Disney
2Bridesmaids$20,882,070-20%2,93719$7,110$59,341,3192Universal
3Thor$15,455,304-55%3,924-39$3,939$145,361,4593Paramount
4Fast Five$10,576,865-48%3,622-171$2,920$186,165,4504Universal
5Priest (2011)$4,750,041-68%2,8640$1,659$23,833,1692Sony / Screen Gems
6Rio (2011)$4,687,714-43%2,593-336$1,808$131,684,3656Fox
7Jumping the Broom$3,703,010-48%1,472-563$2,516$31,320,5623Sony / TriStar
8Something Borrowed$3,516,387-49%2,606-298$1,349$31,519,4523Warner Bros.
9Water for Elephants$2,179,046-48%1,894-531$1,150$52,456,6205Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tyler Perry's Madea's Big Happy Family$956,589-57%912-537$1,049$51,723,5795Lionsgate
2Soul Surfer$930,008-49%984-484$945$40,610,6787Sony / TriStar
3Tangled$910,50214236%191182$4,767$200,627,30126Disney
4Everything Must Go$529,037-33%24527$2,159$1,628,6572Roadside Attractions
5Prom$504,155-46%374-827$1,348$9,678,8814Disney
6Insidious$474,247-51%501-261$947$52,432,6258FilmDistrict
7Cave of Forgotten Dreams$415,310-12%10624$3,918$1,973,2394IFC Films
8Source Code$412,336-51%377-249$1,094$52,956,1708Summit
9Rango$395,08553%30286$1,308$121,211,94812Paramount
10Hoodwinked Too! Hood vs. Evil$371,335-68%642-634$578$9,199,0214Weinstein Company
11Limitless$341,468-5%35759$956$78,069,21210Relativity Media
12Hanna$304,313-38%279-146$1,091$39,167,1837Focus
13Win Win$276,082-32%202-46$1,367$9,350,90210Fox Searchlight
14African Cats$260,855-61%378-253$690$14,577,3055Disneynature
15HOP$256,670-36%354-105$725$107,191,6758Universal
16The Lincoln Lawyer$253,464-36%258-87$982$56,508,43010Lionsgate
17The Conspirator$243,247-48%269-101$904$10,909,5336Roadside Attractions
18Jane Eyre (2011)$215,031-36%208-40$1,034$10,370,86011Focus
19The Beaver$188,08117%16863$1,120$579,7243Summit
20Diary of a Wimpy Kid: Rodrick Rules$185,261-36%253-58$732$51,887,6959Fox
21Arthur (2011)$131,220-45%237-107$554$32,800,8407Warner Bros.
22Gnomeo and Juliet$124,871-31%158-36$790$99,475,61715Disney
23The Adjustment Bureau$109,050-35%116-48$940$62,453,31512Universal
24Mars Needs Moms$105,872863%154127$687$21,034,32911Disney
25Battle: Los Angeles$100,808-46%170-55$593$83,441,91111Sony / Columbia
26Scream 4$91,261-67%205-221$445$37,717,6596Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$599,003--6--$99,834$599,0031Sony Pictures Classics
2Born to Be Wild 3D$243,664-25%50-7$4,873$5,348,0857Warner Bros. / IMAX
3Incendies$186,83438%5926$3,167$619,5085Sony Pictures Classics
4I Am Number Four$177,120203%96-6$1,845$55,011,80514Disney / DreamWorks
5The Double Hour$117,80110%3610$3,272$532,8466IDP/Samuel Goldwyn
6Hubble 3D$89,834-3%380$2,364$25,034,37662Warner Bros. / IMAX
7Meek's Cutoff$84,416-13%399$2,165$468,8767Oscilloscope
8I Am (2011)$83,175-24%747$1,124$1,249,76914Paladin
913 Assassins$72,26737%258$2,891$301,8504Magnolia / Magnet
10Hesher$61,786-51%24-18$2,574$253,6602Wrekin Hill Entertainment
11Of Gods and Men$51,825-36%60-8$864$3,779,67013Sony Pictures Classics
12Bill Cunningham New York$49,5404%251$1,982$1,056,46310Zeitgeist Films
13Potiche$44,215-45%46-13$961$1,409,4629Music Box Films
14Sea Rex: Journey To A Prehistoric World$41,563-21%110$3,778$2,746,094543D Entertainment
15The Greatest Movie Ever Sold$41,387-16%8124$511$478,6705Sony Pictures Classics
16L'Amour fou$40,98110%119$3,726$100,2322IFC Films
17The First Grader$38,08086%1714$2,240$66,9842National Geographic
18In a Better World$34,676-47%34-17$1,020$688,2468Sony Pictures Classics
19Under the Sea 3D$34,613-7%204$1,731$28,489,525119Warner Bros. / IMAX
2035 and Ticking$29,775--6--$4,963$29,7751Image Entertainment
21Sucker Punch$26,404-65%45-94$587$36,381,7169Warner Bros.
22A Beautiful Life$23,605--23--$1,026$23,6051China Lion Film
23There Be Dragons$22,108-84%29-151$762$1,049,8733IDP/Samuel Goldwyn
24Red Riding Hood$21,655-63%50-50$433$37,652,56511Warner Bros.
25The Princess of Montpensier$21,115-11%14-5$1,508$245,8466IFC Films
26Hobo with a Shotgun$19,759195%85$2,470$564,2983Magnolia / Magnet
27The King's Speech$19,634-53%40-31$491$138,752,49026Weinstein Company
28Winter in Wartime$19,576-39%18-8$1,088$399,68210Sony Pictures Classics
29Queen to Play$18,726-40%11-7$1,702$238,4658Zeitgeist Films
30Space Station 3D$16,764--2--$8,382$83,569,295475IMAX
31Certified Copy$16,405-34%24-11$684$1,289,17611IFC Films
32Go For It!$14,435-88%64-154$226$172,6872Lionsgate / Pantelion
33Big Mommas: Like Father, Like Son$14,271-38%24-14$595$37,911,87614Fox
34My Perestroika$14,08426%197$741$178,2029International Film Circuit
35Kill the Irishman$11,731-23%12-1$978$1,152,79811Anchor Bay Films
36Last Night (2010)$10,320-49%4-2$2,580$87,8733Miramax / Tribeca
37Bloodworth$9,612--10--$961$9,6121IDP/Samuel Goldwyn
38Poetry$8,46025%83$1,058$334,21015Kino International
39Cedar Rapids$7,781-31%11-1$707$6,857,50315Fox Searchlight
40How To Live Forever$7,720108%21$3,860$12,5772Variance Films
41Skateland$7,16236%119$651$14,9442Freestyle Releasing
42Battle of the Brides$6,299-63%60$1,050$61,0283Variance Films
43Lebanon, PA$5,333-43%60$889$38,9814Truly Indie
44The Topp Twins: Untouchable Girls$4,89695%54$979$8,0822Argot Pictures
45Dum Maaro Dum$4,744-58%11-9$431$559,4875Fox Searchlight
46City of Life and Death$4,499-20%10$4,499$16,2082Kino International
47The Robber$4,26534%21$2,133$48,0674Kino International
48Biutiful$4,065-51%7-4$581$5,094,44421Roadside Attractions
49Blank City$3,77424%30$1,258$81,9077Insurgent Releasing
50Barney's Version$3,77335%5-2$755$7,476,03319Sony Pictures Classics
51Legend of the Fist: The Return of Chen Zhen$3,57087%41$893$40,1945Variance Films
52Super$3,523-29%11-4$320$322,1578IFC Films
53The Four Times (Le Quattro Volte)$3,344-35%30$1,115$107,5708Lorber Films
54The Wildest Dream: Conquest of Everest$3,108-40%2-1$1,554$873,59442National Geographic
55The Music Never Stopped$2,73069%50$546$242,91810Roadside Attractions
56Meet Monica Velour$2,46361%21$1,232$31,6497Anchor Bay Films
57The Tenant (2011)$2,408-67%2-1$1,204$13,6982Indican Pictures
58Henry's Crime$2,350-23%20$1,175$98,4017Moving Pictures Film & Television
59Uncle Boonmee Who Can Recall His Past Lives$2,224875%20$1,112$161,44912Strand Releasing
60Rubber$2,030-43%6-2$338$82,7888Magnolia / Magnet
61Cameraman: The Life and Work of Jack Cardiff$1,968-2%21$984$5,2452Strand Releasing
62Into Eternity$1,96888%41$492$37,46416International Film Circuit
63Hey Boo: Harper Lee and To Kill A Mockingbird$1,879-66%30$626$11,1842First Run Features
64The Salvation Poem$1,484-52%2-2$742$867,26032CanZion Films
65The Little Traitor$1,465--1--$1,465$396,58776Westchester Films
66American: The Bill Hicks Story$1,178-35%1-2$1,178$80,7677Variance Films
67Kings of Pastry$1,020--1--$1,020$330,42536First Run
68Circo$1,020-67%1-1$1,020$53,4888First Run Features
69Putty Hill$705--1--$705$47,63214Cinema Guild
70Dumbstruck$647-75%10$647$10,4206Truly Indie
71Another Year$518-73%1-5$518$3,205,24421Sony Pictures Classics
72Phil Ochs: There But For Fortune$480-26%1-1$480$244,44820First Run Features
73Carancho$350--2--$175$84,33915Strand Releasing
74Marwencol$199--1--$199$112,03633Cinema Guild
75Battleship Potemkin (2011 re-issue)$177--1--$177$45,10019Kino International