Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 27 - Sun, May. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hangover Part II$85,946,294--3,615--$23,775$117,556,6611Warner Bros.
2Kung Fu Panda 2$47,656,302--3,925--$12,142$53,460,4311Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$39,828,974-56%4,1649$9,565$153,424,2612Disney
4Bridesmaids$16,551,355-21%2,95821$5,595$85,157,9103Universal
5Thor$9,533,870-38%3,296-628$2,893$159,893,1734Paramount
6Fast Five$6,409,150-39%2,981-641$2,150$195,818,2505Universal
7Something Borrowed$1,860,855-47%1,440-1166$1,292$34,775,1814Warner Bros.
8Rio (2011)$1,804,883-61%1,672-921$1,079$134,846,1577Fox
9Priest (2011)$1,772,996-63%1,918-946$924$27,335,2773Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jumping the Broom$1,823,631-51%939-533$1,942$34,104,6974Sony / TriStar
2Water for Elephants$1,087,568-50%794-1100$1,370$54,417,0336Fox
3Cave of Forgotten Dreams$431,0624%11812$3,653$2,618,5345IFC Films
4Soul Surfer$401,011-57%401-583$1,000$41,290,0338Sony / TriStar
5Rango$359,511-9%280-22$1,284$121,715,38213Paramount
6Tyler Perry's Madea's Big Happy Family$335,126-65%359-553$933$52,298,0366Lionsgate
7Source Code$321,925-22%299-78$1,077$53,432,4139Summit
8Everything Must Go$272,793-48%161-84$1,694$2,096,2113Roadside Attractions
9HOP$227,240-11%299-55$760$107,508,6459Universal
10Limitless$219,912-36%269-88$818$78,457,21811Relativity Media
11Hanna$219,139-28%216-63$1,015$39,528,6618Focus
12Win Win$195,965-29%124-78$1,580$9,646,65011Fox Searchlight
13The Lincoln Lawyer$191,573-24%166-92$1,154$56,790,94211Lionsgate
14Insidious$163,203-66%186-315$877$52,734,4579FilmDistrict
15Diary of a Wimpy Kid: Rodrick Rules$161,200-13%214-39$753$52,107,69010Fox
16Jane Eyre (2011)$160,360-25%143-65$1,121$10,656,31112Focus
17The Conspirator$155,130-36%137-132$1,132$11,154,9177Roadside Attractions
18Scream 4$124,90837%26156$479$37,883,2627Weinstein Company
19The Beaver$106,185-44%109-59$974$765,7334Summit
20Mars Needs Moms$96,592-9%128-26$755$21,167,16112Disney
21Gnomeo and Juliet$88,604-29%111-47$798$99,604,17816Disney
22African Cats$74,845-71%147-231$509$14,774,0856Disneynature
23Hoodwinked Too! Hood vs. Evil$66,811-82%203-439$329$9,449,6215Weinstein Company
24The Greatest Movie Ever Sold$52,87828%14160$375$554,4266Sony Pictures Classics

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$1,929,562222%5852$33,268$2,834,5462Sony Pictures Classics
2The Tree of Life$372,920--4--$93,230$372,9201Fox Searchlight
3Born to Be Wild 3D$247,6122%47-3$5,268$5,887,5268Warner Bros. / IMAX
4Incendies$199,0607%7213$2,765$888,5686Sony Pictures Classics
5The Double Hour$163,07638%5822$2,812$738,2627IDP/Samuel Goldwyn
6Tangled$131,938-86%34-157$3,881$200,803,30927Disney
7Prom$113,721-77%98-276$1,160$9,867,3985Disney
8Hubble 3D$102,37114%36-2$2,844$25,600,79663Warner Bros. / IMAX
9Meek's Cutoff$96,82815%401$2,421$603,1028Oscilloscope
10Arthur (2011)$85,251-35%77-160$1,107$32,940,0978Warner Bros.
11I Am (2011)$83,2800%54-20$1,542$1,384,36415Paladin
1213 Assassins$82,45114%316$2,660$421,7345Magnolia / Magnet
13The First Grader$57,23950%3619$1,590$139,7683National Geographic
14Battle: Los Angeles$54,065-46%96-74$563$83,537,65112Sony / Columbia
15Potiche$52,00318%36-10$1,445$1,480,90810Music Box Films
16Bill Cunningham New York$48,499-2%22-3$2,205$1,133,66711Zeitgeist Films
17I Am Number Four$46,685-74%42-54$1,112$55,086,02915Disney / DreamWorks
18L'Amour fou$41,8102%187$2,323$170,7323IFC Films
19Sea Rex: Journey To A Prehistoric World$39,115-6%110$3,556$2,801,576553D Entertainment
20In a Better World$37,7089%28-6$1,347$749,3259Sony Pictures Classics
21Of Gods and Men$35,348-32%37-23$955$3,853,59114Sony Pictures Classics
22Under the Sea 3D$34,332-1%211$1,635$28,574,650120Warner Bros. / IMAX
23Hesher$29,792-52%11-13$2,708$322,0603Wrekin Hill Entertainment
24Queen to Play$26,01939%110$2,365$271,1379Zeitgeist Films
25Winter in Wartime$22,89717%13-5$1,761$431,02611Sony Pictures Classics
26The Princess of Montpensier$21,7433%173$1,279$276,9327IFC Films
27Hobo with a Shotgun$21,0336%2113$1,002$598,9084Magnolia / Magnet
28A Beautiful Life$12,639-46%21-2$602$51,7882China Lion Film
29The King's Speech$11,588-41%18-22$644$138,774,31527Weinstein Company
3035 and Ticking$10,612-64%60$1,769$48,2802Image Entertainment
31There Be Dragons$8,568-61%10-19$857$1,065,4394IDP/Samuel Goldwyn
32Kill the Irishman$8,537-27%10-2$854$1,166,53712Anchor Bay Films
33My Perestroika$8,305-41%11-8$755$191,08410International Film Circuit
34Certified Copy$7,760-53%8-16$970$1,307,11212IFC Films
35Last Night (2010)$7,694-25%3-1$2,565$98,9864Miramax / Tribeca
36Barney's Version$6,54473%94$727$7,486,44920Sony Pictures Classics
37Tuesday, After Christmas$6,472--1--$6,472$8,3591Lorber Films
38Circo$5,408430%10$5,408$59,4589First Run Features
39Into Eternity$4,656137%40$1,164$43,79417International Film Circuit
40Rubber$4,307112%5-1$861$88,0949Magnolia / Magnet
41Blank City$4,0848%2-1$2,042$87,8628Insurgent Releasing
42Queen of the Sun: What are the Bees Telling Us?$3,757--6--$626$169,33837Collective Eye
43Lebanon, PA$3,359-37%3-3$1,120$44,6745Truly Indie
44The Robber$3,300-23%1-1$3,300$54,3535Kino International
45Uncle Boonmee Who Can Recall His Past Lives$3,24346%53$649$165,57913Strand Releasing
46Poetry$2,877-66%3-5$959$342,22616Kino International
47How To Live Forever$2,709-65%20$1,355$16,8453Variance Films
48Harvest$2,651--4--$663$21,1474Monterey Media
49Dumbstruck$2,328260%10$2,328$12,9677Truly Indie
50Pianomania$2,238--1--$2,238$2,2381First Run Features
51Dum Maaro Dum$1,929-59%6-5$322$562,6876Fox Searchlight
52Small Town Murder Songs$1,854--2--$927$1,8541Monterey Media
53The Music Never Stopped$1,692-38%50$338$244,72411Roadside Attractions
54Go For It!$1,528-89%14-50$109$178,1643Lionsgate / Pantelion
55Legend of the Fist: The Return of Chen Zhen$1,483-58%2-2$742$43,6946Variance Films
56Henry's Crime$1,182-50%1-1$1,182$100,5048Moving Pictures Film & Television
57United Red Army$1,161--1--$1,161$1,1611Lorber Films
58Phil Ochs: There But For Fortune$94597%10$945$247,56421First Run Features
59Biutiful$932-77%5-2$186$5,098,56222Roadside Attractions
60Battle of the Brides$910-86%1-5$910$64,1164Variance Films
61The Topp Twins: Untouchable Girls$841-83%2-3$421$11,0313Argot Pictures
62City of Life and Death$810-82%21$405$19,5643Kino International
63Kings of Pastry$788-23%10$788$332,40137First Run
64American: The Bill Hicks Story$759-36%21$380$82,3748Variance Films
65The Little Traitor$732-50%10$732$398,01077Westchester Films
66The Salvation Poem$677-54%20$339$868,63833CanZion Films
67Hey Boo: Harper Lee and To Kill A Mockingbird$636-66%2-1$318$13,3713First Run Features
68Cameraman: The Life and Work of Jack Cardiff$530-73%1-1$530$6,8383Strand Releasing
69The Four Times (Le Quattro Volte)$483-86%1-2$483$110,5209Lorber Films
70Skateland$479-93%2-9$240$17,7043Freestyle Releasing
71Guy and Madeline on a Park Bench$222--1--$222$33,79330Variance Films
72To Die Like a Man$153--1--$153$3,9138Strand Releasing