Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 10 - Sun, Jun. 12

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Super 8$35,451,168--3,379--$10,492$36,451,1681Paramount
2X-Men: First Class$24,128,986-56%3,69251$6,535$98,023,3352Fox
3The Hangover Part II$17,667,329-44%3,67560$4,807$215,727,4613Warner Bros.
4Kung Fu Panda 2$16,543,166-31%3,929-23$4,211$126,813,2403Paramount / DreamWorks
5Pirates of the Caribbean: On Stranger Tides$10,945,764-39%3,433-533$3,188$208,873,2584Disney
6Bridesmaids$10,066,290-16%2,9223$3,445$123,815,8655Universal
7Judy Moody and the Not Bummer Summer$6,076,859--2,524--$2,408$6,076,8591Relativity Media
8Thor$2,435,215-43%1,782-998$1,367$173,664,7236Paramount
9Fast Five$1,727,330-45%1,329-908$1,300$205,094,2057Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$5,830,723110%944797$6,177$13,909,1964Sony Pictures Classics
2Rio (2011)$670,101-9%527-164$1,272$137,780,8299Fox
3Water for Elephants$478,835-31%466-106$1,028$56,599,7948Fox
4Something Borrowed$464,296-45%366-322$1,269$37,626,4096Warner Bros.
5Jumping the Broom$458,349-46%365-224$1,256$36,695,0046Sony / TriStar
6Soul Surfer$295,37145%31772$932$42,181,38010Sony / TriStar
7Cave of Forgotten Dreams$261,390-25%1231$2,125$3,727,3697IFC Films
8Rango$176,672-26%220-34$803$122,474,57915Paramount
9Source Code$173,626-26%248-40$700$54,162,13211Summit
10Insidious$136,696-24%134-26$1,020$53,235,90111FilmDistrict
11Hoodwinked Too! Hood vs. Evil$120,099293%182102$660$9,664,2917Weinstein Company
12Priest (2011)$115,668-69%169-414$684$29,028,3765Sony / Screen Gems
13Limitless$109,347-27%166-66$659$78,935,46713Relativity Media
14HOP$106,385-37%190-55$560$108,012,17011Universal
15Hanna$98,902-34%147-50$673$39,997,22310Focus
16The Lincoln Lawyer$84,670-25%101-32$838$57,133,68613Lionsgate
17Win Win$76,654-39%100-41$767$10,002,48713Fox Searchlight
18Prom$75,613132%141102$536$10,019,5947Disney
19Tyler Perry's Madea's Big Happy Family$75,462-48%112-84$674$52,764,4898Lionsgate
20Diary of a Wimpy Kid: Rodrick Rules$74,731-29%117-65$639$52,459,14412Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Tree of Life$827,00931%4727$17,596$2,361,6553Fox Searchlight
2Beginners$243,05972%1914$12,793$453,3292Focus
3Born to Be Wild 3D$205,42013%470$4,371$6,768,94810Warner Bros. / IMAX
4Ready$190,097-59%970$1,960$781,8552Eros International
5Incendies$132,144-25%85-5$1,555$1,388,4188Sony Pictures Classics
6Hubble 3D$93,65915%380$2,465$25,983,88965Warner Bros. / IMAX
7The Double Hour$88,120-27%53-15$1,663$1,082,5549IDP/Samuel Goldwyn
8The Trip (2011)$77,904--6--$12,984$77,9041IFC Films
9Everything Must Go$66,215-55%87-20$761$2,535,1335Roadside Attractions
10Jane Eyre (2011)$63,016-37%90-38$700$11,007,28114Focus
11Submarine$55,84834%1713$3,285$117,7672Weinstein Company
12Bride Flight$54,044--19--$2,844$54,0441Music Box Films
13The Conspirator$44,376-49%66-44$672$11,414,7189Roadside Attractions
14Sea Rex: Journey To A Prehistoric World$42,816-34%110$3,892$3,001,697573D Entertainment
15Meek's Cutoff$42,121-39%41-4$1,027$794,07510Oscilloscope
16Under the Sea 3D$40,64917%190$2,139$28,734,775122Warner Bros. / IMAX
1713 Assassins$38,426-32%26-3$1,478$608,6487Magnolia / Magnet
18Scream 4$37,465-52%80-121$468$38,127,3399Weinstein Company
19In a Better World$27,91229%331$846$830,48111Sony Pictures Classics
20Bill Cunningham New York$27,529-27%19-3$1,449$1,256,21313Zeitgeist Films
21The First Grader$26,052-39%30-6$868$270,1715National Geographic
22Gnomeo and Juliet$22,553-55%43-42$524$99,776,51018Disney
23Mars Needs Moms$22,480-59%53-47$424$21,345,45414Disney
24I Am (2011)$20,860-46%36-6$579$1,495,84417Paladin
25African Cats$16,725-44%39-33$429$14,912,4328Disneynature
26Of Gods and Men$16,192-12%26-3$623$3,921,81516Sony Pictures Classics
27The Beaver$15,633-68%46-22$340$914,1256Summit
28The Salvation Poem$13,8021994%3534$394$883,71235CanZion Films
29L'Amour fou$13,460-46%160$841$260,7255IFC Films
30Potiche$12,422-65%16-17$776$1,574,60612Music Box Films
31Hobo with a Shotgun$11,583-10%151$772$643,6556Magnolia / Magnet
32The Last Mountain$11,515-34%31$3,838$33,7232Dada Films
33Viva Riva!$10,314--3--$3,438$10,3141Music Box Films
34The Princess of Montpensier$9,546-48%11-9$868$325,1989IFC Films
35Winter in Wartime$8,765-49%16-5$548$483,79413Sony Pictures Classics
36Rejoice and Shout$8,53630%65$1,423$18,6352Magnolia Pictures
37City of Life and Death$7,76998%31$2,590$34,2295Kino International
38The Four Times (Le Quattro Volte)$6,939181%42$1,735$122,79911Lorber Films
39Queen to Play$6,856-59%6-4$1,143$318,45611Zeitgeist Films
4035 and Ticking$6,663105%1-3$6,663$67,3934Image Entertainment
41Beautiful Boy$5,603-65%40$1,401$29,8272Anchor Bay Films
42Trollhunter$5,585--1--$5,585$5,5851Magnolia / Magnet
43Rubber$5,450172%40$1,363$98,01711Magnolia / Magnet
44My Perestroika$5,358-24%9-3$595$213,55112International Film Circuit
45Summer (2011 re-issue)$4,957--1--$4,957$5,3491The Film Desk
46Queen of the Sun: What are the Bees Telling Us?$4,680-16%40$1,170$183,69239Collective Eye
47Film Socialisme$4,5911%32$1,530$14,2572Lorber Films
48Blank City$4,144-1%31$1,381$99,30310Insurgent Releasing
49Barney's Version$4,13644%5-1$827$7,497,87122Sony Pictures Classics
50The Robber$3,861--3--$1,287$65,2357Kino International
51Certified Copy$3,807-67%5-7$761$1,337,38414IFC Films
52Hesher$3,689-57%3-3$1,230$358,1355Wrekin Hill Entertainment
53Small Town Murder Songs$3,66931%6-1$612$9,8893Monterey Media
54Kill the Irishman$3,424-34%5-3$685$1,182,32214Anchor Bay Films
55Hey Boo: Harper Lee and To Kill A Mockingbird$3,33677%40$834$20,0935First Run Features
56The King's Speech$3,136-52%15-1$209$138,795,34229Weinstein Company
57Nostalgia for the Light$2,93653%21$1,468$117,60013Icarus Films
58How To Live Forever$2,765-29%20$1,383$26,9585Variance Films
59Road to Nowhere$2,521--3--$840$4,9841Monterey Media
60American: The Bill Hicks Story$2,217-12%20$1,109$90,27510Variance Films
61The Topp Twins: Untouchable Girls$2,1853211%32$728$13,8035Argot Pictures
62The Greatest Movie Ever Sold$1,340-84%10-29$134$611,3408Sony Pictures Classics
63WAR: Women Art Revolution$1,277-78%20$639$19,8532Zeitgeist Films
64Making The Boys$1,154--1--$1,154$29,71314First Run Features
65Le Amiche (2010 re-issue)$1,109--1--$1,109$60,56352The Film Desk
66Legend of the Fist: The Return of Chen Zhen$1,082-29%10$1,082$48,3988Variance Films
67Poetry$8855%10$885$347,19518Kino International
68Uncle Boonmee Who Can Recall His Past Lives$838-57%1-4$838$172,64515Strand Releasing
69Into Eternity$804-35%2-1$402$49,08719International Film Circuit
70Tuesday, After Christmas$754-82%21$377$20,6663Lorber Films
71The Music Never Stopped$533-66%2-3$267$248,47013Roadside Attractions
72A Beautiful Life$465--1--$465$66,0604China Lion Film
73The Strange Case of Angelica$383--1--$383$48,78224Cinema Guild
74Circo$302-83%20$151$64,33711First Run Features