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Grosses

'Man of Steel' Sets New June Opening Weekend Record with $116.6 MillionJune 17, 2013 11:45 AM

by Daniel Garris

Warner's Man of Steel took in a strong $116.62 million this weekend. That figure doesn't include the $12.06 million the film grossed from Thursday night 7 p.m. shows from the corporate group sale screening program with Walmart, as Warner Bros. is officially reporting those grosses separate from the film's opening weekend performance. When including those grosses, Man of Steel was off to a $128.68 million start. With or without the $12.06 million, Man of Steel established a new unadjusted opening weekend record for the month of June, as it topped the $110.31 million opening weekend take of previous record holder Toy Story 3.

The opening weekend take of Man of Steel was the second largest of 2013 thus far (behind only the $174.14 million start of Iron Man 3). Of great importance for Warner Bros. is that the start of Man of Steel represents a vast improvement over the start of 2006's Superman Returns, which had a far more modest opening weekend take of $52.54 million and a five-day start of $84.59 million (that film opened on a Wednesday).

Without the $12.06 million from corporate screenings, Man of Steel grossed $44.01 million on Friday. The film fell a very reasonable 17.5 percent on Saturday to gross $36.32 million (which was up an impressive 4 percent from Friday when factoring out midnight grosses). With aid from the Father's Day holiday, Man of Steel then exceeded expectations on Sunday with a $36.29 million take, which was essentially unchanged from Saturday's performance. The opening weekend to Friday ratio for Man of Steel was 2.65 to 1.

In addition to a strong marketing campaign, there is no doubt that the involvement of Christopher Nolan with the film as a writer and producer helped build up excitement for Man of Steel. The film was also helped out by grosses from IMAX and 3D engagements; IMAX grosses were an estimated $13.3 million this weekend, while 41 percent of the film's overall grosses came from 3D shows. Man of Steel received an A- rating on CinemaScore, which is an encouraging early sign as the film goes forward in its run.

Sony's This Is The End claimed second place this weekend with $20.72 million. The ensemble R-rated comedy has now grossed $33.03 million in its first five days of release. This Is The End opened in line with the lower end of expectations and was off to a very solid start when taking into account its modest price tag for a high profile summer release. In comparison, 2008's Pineapple Express grossed $23.25 million during its opening weekend and $41.32 million in its first five days of release.

While This Is The End is currently running 20 percent behind the five-day start of Pineapple Express, it is displaying stronger holding power in its initial days of release, as its five-day to opening weekend ratio of 1.59 to 1 came in notably below the 1.78 to 1 ratio of This Is The End. That is an encouraging sign for the film going forward, as is the film's B+ rating on CinemaScore. With that said, generating truly exceptional holding power may be easier said than done given the amount of high profile releases that will continue to enter the marketplace over the next few weeks now that the summer season is into full gear.

This Is The End grossed $6.95 million on Friday, increased 9 percent on Saturday to gross $7.58 million and fell 18 percent on Sunday to take in $6.19 million. The audience breakdown for the film skewed towards male moviegoers (60 percent) and slightly towards moviegoers over 25 (52 percent).

With Man of Steel dominating the marketplace this weekend, it came as no surprise that holdovers in general took significant hits (and that is with Father's Day boosting grosses in general on Sunday). The weekend's most impressive holdover among wide releases, both in ranking and percentage hold was Lionsgate's Now You See Me. The crowd pleasing ensemble thriller placed in third with $11.02 million. That was down 42 percent from last weekend and brings the 17-day total for Now You See Me to $80.71 million. The surprise hit of early summer is now $19.29 million away from reaching the $100 million domestic milestone.

Not holding up anywhere near as well this weekend was Universal's The Purge. After an exceptionally strong first place debut last weekend, the ultra-low budget sci-fi thriller was down four spots and a massive 76 percent this weekend to place in fifth with $8.32 million. That placed The Purge behind fellow Universal release Fast & Furious 6 in this weekend's rankings. Fast & Furious 6 fell 51 percent to gross $9.58 million. To date, Fast & Furious 6 has grossed $219.72 million in 24 days. Despite displaying very poor holding power so far, The Purge has still grossed a strong $51.96 million in ten days thanks largely to its opening weekend performance.

Fox's The Internship didn't hold up very well this weekend either. On the heels of last weekend's so-so start, the PG-13 rated comedy starring Owen Wilson and Vince Vaughn fell 59 percent and two spots this weekend to claim sixth with $7.15 million. In addition to having to deal with the rush out of moviegoers to Man of Steel, there is no doubt that The Internship has taken a direct hit from This Is The End since Wednesday. The ten-day start for The Internship stands at an underwhelming $31.09 million.

On the limited front, films had a tough time expanding in the shadow of Man of Steel. Sony Pictures Classics' Before Midnight took in $1.38 million this weekend from 897 locations. While that was up 163 percent over last weekend, the Richard Linklater directed film only managed a per-location average of $1,541 this weekend. Meanwhile, Roadside's Much Ado About Nothing grossed $161,625 from 23 locations. That gave the Joss Whedon directed film a per-location average of $7,027 for the frame, but was down 6 percent from last weekend's start in 5 locations.

A24's The Bling Ring fared significantly better this weekend with a debut of $212,537 from 5 locations in New York and Los Angeles. The Sofia Coppola directed film earned an impressive per-location average of $42,507. The Bling Ring will receive a major expansion on Friday.

Also off to a noteworthy platform start in New York and Los Angeles was RADiUS-TWC's 20 Feet from Stardom. The music documentary grossed $54,596 from 3 locations, giving it a healthy per-location average of $18,199.

Weekend Actuals (Domestic) Fri, Jun. 24 - Sun, Jun. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cars 2$66,135,507--4,115--$16,072$66,135,5071Disney
2Bad Teacher$31,603,106--3,049--$10,365$31,603,1061Sony / Columbia
3Green Lantern$18,028,056-66%3,8160$4,724$88,989,4772Warner Bros.
4Super 8$12,028,092-44%3,42416$3,513$95,114,3243Paramount
5Mr. Popper's Penguins$10,145,662-45%3,3423$3,036$39,293,3412Fox
6X-Men: First Class$6,680,480-44%2,633-742$2,537$132,895,4084Fox
7The Hangover Part II$5,574,179-45%2,755-705$2,023$243,651,8605Warner Bros.
8Bridesmaids$5,260,290-26%2,031-542$2,590$146,547,3157Universal
9Pirates of the Caribbean: On Stranger Tides$4,928,925-26%2,244-498$2,196$229,287,2266Disney
10Kung Fu Panda 2$4,173,144-54%2,527-942$1,651$153,065,6415Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$4,171,047-15%951-87$4,386$28,270,6376Sony Pictures Classics
2The Tree of Life$1,328,02614%215100$6,177$5,843,2905Fox Searchlight
3Judy Moody and the Not Bummer Summer$617,578-71%891-1633$693$13,447,5483Relativity Media
4Rio (2011)$532,1803%344-64$1,547$139,633,16311Fox
5Thor$511,300-55%404-471$1,266$177,223,3648Paramount
6Fast Five$508,335-42%458-271$1,110$207,752,2109Universal
7Water for Elephants$255,630-16%292-59$875$57,689,23210Fox
8Something Borrowed$226,13512%30391$746$38,438,3108Warner Bros.
9Soul Surfer$208,866-14%240-24$870$43,062,59412Sony / TriStar
10African Cats$199,479242%1221$1,635$15,240,45610Disneynature
11The Lincoln Lawyer$137,259-31%189-31$726$57,626,05615Lionsgate
12The Art of Getting By$135,232-80%307-303$440$1,351,9802Fox Searchlight
13Rango$116,786-21%156-32$749$123,010,65517Paramount
14Jumping the Broom$99,866-53%117-94$854$37,295,3948Sony / TriStar
15Source Code$68,638-43%106-55$648$54,532,07313Summit
16Hoodwinked Too! Hood vs. Evil$55,158-42%114-48$484$9,981,3679Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gerry (2011)$543,74748%950$5,724$1,256,1902Entertainment One Films
2Beginners$470,98133%7228$6,541$1,550,0554Focus
3Double Dhamaal$301,831--54--$5,589$301,8311Reliance Big Pictures
4Buck$291,503332%5450$5,398$386,7492IFC Films
5Born to Be Wild 3D$225,9423%470$4,807$7,732,32512Warner Bros. / IMAX
6The Trip (2011)$155,327-12%388$4,088$530,1953IFC Films
7Cave of Forgotten Dreams$142,275-41%75-41$1,897$4,423,2779IFC Films
8Hubble 3D$112,500-3%34-2$3,309$26,455,41967Warner Bros. / IMAX
9Conan O'Brien Can't Stop$97,043--24--$4,043$97,0431Abramorama
10Insidious$72,569-20%74-24$981$53,526,43213FilmDistrict
11Incendies$69,996-21%62-4$1,129$1,658,63410Sony Pictures Classics
12Turtle: The Incredible Journey$69,389--24--$2,891$69,3891Hannover House
13Beginning of the Great Revival$65,866--29--$2,271$65,8661China Lion Film
14A Better Life$62,087--4--$15,522$62,0871Summit
15Sea Rex: Journey To A Prehistoric World$59,32113%110$5,393$3,236,297593D Entertainment
16The Double Hour$49,5145%30-9$1,650$1,238,72811IDP/Samuel Goldwyn
17Limitless$46,409-37%85-32$546$79,174,22415Relativity Media
18Page One: Inside the New York Times$45,24957%1715$2,662$87,3302Magnolia Pictures
19Submarine$42,103-28%26-2$1,619$288,9424Weinstein Company
20Hanna$40,222-31%59-32$682$40,201,35812Focus
21Under the Sea 3D$39,5200%15-1$2,635$28,912,741124Warner Bros. / IMAX
22Bride Flight$33,647-25%19-5$1,771$187,3433Music Box Films
23Jane Eyre (2011)$32,002-30%51-17$627$11,172,83116Focus
24The Names of Love$30,372--5--$6,074$30,3721Music Box Films
25Diary of a Wimpy Kid: Rodrick Rules$28,131-44%58-32$485$52,639,18014Fox
26Space Station 3D$25,61963948%20$12,810$83,811,972480IMAX
27Win Win$22,155-50%32-35$692$10,123,03915Fox Searchlight
28Bill Cunningham New York$22,043-10%12-7$1,837$1,339,65015Zeitgeist Films
29Trollhunter$20,12551%94$2,236$52,5933Magnolia / Magnet
30Tyler Perry's Madea's Big Happy Family$19,492-56%46-25$424$52,889,16310Lionsgate
31In a Better World$18,87181%21-3$899$882,00113Sony Pictures Classics
3213 Assassins$18,181-53%21-10$866$712,5179Magnolia / Magnet
33The Beaver$17,12838%6643$260$958,3198Summit
34Everything Must Go$15,636-46%33-22$474$2,631,1347Roadside Attractions
35Passione: A Musical Adventure$15,377--1--$15,377$22,6981Abramorama
36Meek's Cutoff$15,236-44%17-13$896$876,30212Oscilloscope
37The Conspirator$13,426-44%25-19$537$11,487,48811Roadside Attractions
38City of Life and Death$13,2930%94$1,477$73,0907Kino International
39The Last Mountain$13,008-36%6-1$2,168$83,1154Dada Films
40I Am (2011)$11,090-37%13-23$853$1,554,57119Paladin
41Rejoice and Shout$11,025251%53$2,205$41,5264Magnolia Pictures
42Viva Riva!$9,326154%52$1,865$31,5983Music Box Films
43Hobo with a Shotgun$9,25528%12-2$771$672,6488Magnolia / Magnet
44The First Grader$8,434-31%11-4$767$316,8197National Geographic
45L'Amour fou$8,320-16%13-1$640$298,7817IFC Films
46Queen to Play$7,290-24%4-5$1,823$344,81113Zeitgeist Films
47Winter in Wartime$7,101-31%10-4$710$517,03615Sony Pictures Classics
48Last Night (2010)$6,682113%51$1,336$108,7998Miramax / Tribeca
49Scream 4$6,406-55%18-21$356$38,176,89211Weinstein Company
50The Man Who Fell to Earth (2011 re-issue)$5,922--1--$5,922$5,9221Rialto Pictures
51Of Gods and Men$5,827-17%7-10$832$3,954,65118Sony Pictures Classics
52If a Tree Falls: A Story of the Earth Liberation Front$5,634--2--$2,817$13,7081Oscilloscope
53Beautiful Boy$5,609-64%4-4$1,402$63,9314Anchor Bay Films
54The Princess of Montpensier$5,30238%115$482$340,91711IFC Films
55Potiche$5,065-39%7-1$724$1,600,65814Music Box Films
56Pianomania$4,819--2--$2,410$8,3935First Run Features
57Queen of the Sun: What are the Bees Telling Us?$4,620-41%6-4$770$212,64141Collective Eye
58My Perestroika$4,533-38%5-3$907$231,43414International Film Circuit
59How To Live Forever$4,351138%43$1,088$35,0607Variance Films
60Road to Nowhere$3,936-35%4-3$984$20,5983Monterey Media
61Small Town Murder Songs$3,74354%63$624$19,2595Monterey Media
62Farmageddon$3,013--1--$3,013$7,7122Undefined
63Leap Year (2011)$2,727--1--$2,727$2,7271Strand Releasing
64WAR: Women Art Revolution$2,554-36%40$639$29,9134Zeitgeist Films
65Battle for Brooklyn$2,253--1--$2,253$15,3032Rumur
66Poetry$1,856--2--$928$349,48320Kino International
67The Greatest Movie Ever Sold$1,850-50%6-3$308$621,95110Sony Pictures Classics
6835 and Ticking$1,831-45%10$1,831$75,5396Image Entertainment
69Kill the Irishman$1,73010%20$865$1,187,71116Anchor Bay Films
70Hey Boo: Harper Lee and To Kill A Mockingbird$1,722-26%1-1$1,722$26,4887First Run Features
71Raw Faith$1,486--1--$1,486$1,4861Alive Mind Cinema
72Hesher$1,298-53%2-1$649$369,4437Wrekin Hill Entertainment
73Uncle Boonmee Who Can Recall His Past Lives$1,062-16%20$531$176,09117Strand Releasing
74The Four Times (Le Quattro Volte)$833-81%2-1$417$135,50513Lorber Films
75Blank City$792-68%1-1$792$106,82712Insurgent Releasing
76Cameraman: The Life and Work of Jack Cardiff$761--2--$381$10,6637Strand Releasing
77Circo$749-56%20$375$67,82113First Run Features
78Film Socialisme$689-37%10$689$22,5214Lorber Films
79Into Eternity$640-68%1-1$640$52,05721International Film Circuit
80The Music Never Stopped$596119%2-1$298$250,00015Roadside Attractions
81Putty Hill$500--1--$500$48,13219Cinema Guild
82Phil Ochs: There But For Fortune$430--1--$430$251,56125First Run Features
83Octubre$284--1--$284$17,6988New Yorker Films
84Making The Boys$267-57%21$134$32,53716First Run Features
85Korkoro$240-74%1-1$240$7,81014Lorber Films
86The Robber$196-75%1-1$196$69,4899Kino International