Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 15 - Sun, Jul. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$169,189,427--4,375--$38,672$169,189,4271Warner Bros.
2Transformers: Dark of the Moon$21,328,545-55%3,917-190$5,445$302,878,7973Paramount / DreamWorks
3Horrible Bosses$17,777,464-37%3,13494$5,672$60,149,6032Warner Bros. / New Line
4Zookeeper$12,330,512-39%3,4820$3,541$42,382,9782Sony / Columbia
5Cars 2$8,407,529-45%3,249-741$2,588$165,389,7544Disney
6Winnie the Pooh$7,857,076--2,405--$3,267$7,857,0761Disney
7Bad Teacher$5,152,447-42%2,659-303$1,938$88,457,6394Sony / Columbia
8Larry Crowne$2,664,550-55%2,287-689$1,165$31,719,5603Universal
9Super 8$1,970,377-59%1,459-833$1,350$122,287,3596Paramount
10Mr. Popper's Penguins$1,368,355-57%1,002-994$1,366$61,473,0165Fox
11Monte Carlo$1,318,448-65%1,169-1304$1,128$20,110,4713Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$1,876,588-29%706-113$2,658$41,778,6989Sony Pictures Classics
2Bridesmaids$1,722,205-34%872-230$1,975$161,329,58010Universal
3Green Lantern$1,359,133-57%973-1042$1,397$112,789,1665Warner Bros.
4Zindagi Na Milegi Dobara$960,548--100--$9,605$960,5481Eros International
5X-Men: First Class$635,586-57%470-377$1,352$143,455,8577Fox
6The Tree of Life$626,723-21%235-2$2,667$10,090,4898Fox Searchlight
7The Hangover Part II$504,803-58%455-380$1,109$251,881,9538Warner Bros.
8Pirates of the Caribbean: On Stranger Tides$493,155-53%373-249$1,322$237,353,6349Disney
9Kung Fu Panda 2$460,755-47%354-296$1,302$160,074,5298Paramount / DreamWorks
10Beginners$432,814-22%17015$2,546$3,932,6877Focus
11Thor$386,155-33%272-43$1,420$179,501,16211Paramount
12A Better Life$338,2962%21663$1,566$1,039,0364Summit
13Rio (2011)$323,269-22%241-31$1,341$141,932,57614Fox
14Buck$301,980-22%137-14$2,204$2,223,0135IFC Films
15Fast Five$214,145-18%212-29$1,010$209,142,63512Universal
16Judy Moody and the Not Bummer Summer$143,61277%21443$671$14,369,5556Relativity Media
17Water for Elephants$88,238-29%120-48$735$58,461,50113Fox
18Soul Surfer$83,802-36%126-34$665$43,853,42415Sony / TriStar

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Le Sens de l'humour$311,778-33%890$3,503$1,499,2822Alliance Films
2Born to Be Wild 3D$192,513-20%480$4,011$9,186,06415Warner Bros. / IMAX
3Beats Rhymes & Life: The Travels of a Tribe Called Quest$137,74723%2218$6,261$294,2702Sony Pictures Classics
4Snow Flower and the Secret Fan$134,005--24--$5,584$134,0051Fox Searchlight
5Page One: Inside the New York Times$127,80110%6311$2,029$609,7075Magnolia Pictures
6Hubble 3D$114,259-10%312$3,686$27,176,88170Warner Bros. / IMAX
7Delhi Belly$106,629-72%67-23$1,591$1,427,7053UTV Communications
8The Trip (2011)$94,357-10%413$2,301$1,090,7686IFC Films
9Tabloid$91,201--14--$6,514$91,2011IFC Films
10Terri$77,28473%3022$2,576$242,5283IDP/ATO Pictures
11Something Borrowed$75,38014%74-39$1,019$38,955,88911Warner Bros.
12The Undefeated (2011)$65,132--10--$6,513$65,1321Cinedigm
13Tyler Perry's Madea's Big Happy Family$55,841-44%87-25$642$53,311,94813Lionsgate
14Sea Rex: Journey To A Prehistoric World$51,637-20%10-1$5,164$3,565,771623D Entertainment
15Insidious$50,646-36%66-15$767$53,829,02816FilmDistrict
16Cave of Forgotten Dreams$50,284-39%480$1,048$4,909,75312IFC Films
17Project Nim$49,04590%2218$2,229$87,8402Roadside Attractions
18The Lincoln Lawyer$42,288-32%72-34$587$57,981,88918Lionsgate
19Under the Sea 3D$36,173-19%14-1$2,584$29,173,572127Warner Bros. / IMAX
20Incendies$35,410-1%386$932$6,650,16513Sony Pictures Classics
21Bride Flight$28,059-9%17-6$1,651$325,3486Music Box Films
22The Names of Love$23,005-8%121$1,917$156,7234Music Box Films
23Sholem Aleichem: Laughing in the Darkness$20,9984%10$20,998$59,8452International Film Circuit
24The Double Hour$20,550-38%22-6$934$1,388,63714IDP/Samuel Goldwyn
25Gerry (2011)$20,010-60%23-22$870$1,844,7545Entertainment One Films
26Turtle: The Incredible Journey$14,861-62%8-15$1,858$216,9554Hannover House
27Life, Above All$13,788--5--$2,758$13,7881Sony Pictures Classics
28Meek's Cutoff$13,70251%131$1,054$931,43615Oscilloscope
29Passione: A Musical Adventure$12,94719%42$3,237$93,4034Abramorama
30Queen to Play$12,596-38%90$1,400$428,75416Zeitgeist Films
31Trollhunter$10,369-46%201$518$174,3136Magnolia / Magnet
32Bill Cunningham New York$9,788-27%6-3$1,631$1,418,74618Zeitgeist Films
33Submarine$8,874-47%14-5$634$398,9887Weinstein Company
34In a Better World$8,594-29%10-8$859$937,27716Sony Pictures Classics
35Hoodwinked Too! Hood vs. Evil$8,261-55%19-23$435$10,134,75412Weinstein Company
36The Last Mountain$8,083125%52$1,617$101,1427Dada Films
37Conan O'Brien Can't Stop$7,940-55%5-5$1,588$239,5344Abramorama
38Salvation Boulevard$7,208--4--$1,802$7,2081IFC Films
39Win Win$7,145-49%7-10$1,021$10,179,27518Fox Searchlight
4013 Assassins$6,977-24%173$410$776,54212Magnolia / Magnet
41If a Tree Falls: A Story of the Earth Liberation Front$6,928424%53$1,386$34,0064Oscilloscope
42Everything Must Go$5,164-41%12-5$430$2,677,46710Roadside Attractions
43The Tree$4,983--2--$2,492$4,9831Zeitgeist Films
44The Conspirator$4,890-19%10-5$489$11,521,42114Roadside Attractions
45Rapt$4,852-17%10$4,852$18,0922Lorber Films
46Rejoice and Shout$4,700-61%70$671$82,2747Magnolia Pictures
47Trigun: Badlands Rumble$4,054-86%2-10$2,027$43,7322Eleven Arts
48Ranchero$3,826--2--$1,913$3,8261Indican Pictures
49The Sleeping Beauty$3,553-41%21$1,777$13,1682Strand Releasing
5035 and Ticking$3,411-24%51$682$90,0699Image Entertainment
51The Man Who Fell to Earth (2011 re-issue)$3,343-22%21$1,672$37,9144Rialto Pictures
52The Four Times (Le Quattro Volte)$3,242425%43$811$142,68416Lorber Films
53Film Socialisme$2,795--2--$1,398$26,9627Lorber Films
54Murder 2$2,735-93%260$105$59,4722Eros International
55Beautiful Boy$2,71727%1-2$2,717$77,2477Anchor Bay Films
56Small Town Murder Songs$2,6935510%32$898$25,2578Monterey Media
57Hesher$2,37612%32$792$377,17710Wrekin Hill Entertainment
58City of Life and Death$2,261-59%40$565$93,23910Kino International
59Hobo with a Shotgun$2,101-37%5-1$420$695,41211Magnolia / Magnet
60The Salvation Poem$1,994-68%20$997$902,77940CanZion Films
61The Topp Twins: Untouchable Girls$1,735--1--$1,735$21,74210Argot Pictures
62How To Live Forever$1,605-46%21$803$42,96710Variance Films
63Pianomania$1,539--1--$1,539$13,9768First Run Features
64Road to Nowhere$1,03923%41$260$29,0746Monterey Media
65Beginning of the Great Revival$983-84%1-7$983$151,3054China Lion Film
66Daylight (2011)$959--1--$959$9591Cinema Purgatorio
67The Perfect Host$943-71%2-1$472$17,4203Magnolia Pictures
68Blank City$791-75%1-2$791$115,57615Insurgent Releasing
69Potiche$768-79%1-2$768$1,613,22717Music Box Films
70The Greatest Movie Ever Sold$7490%4-4$187$629,49913Sony Pictures Classics
71Into Eternity$706--3--$235$52,76324International Film Circuit
72Cameraman: The Life and Work of Jack Cardiff$701-65%10$701$15,75410Strand Releasing
73The Arbor$658453%10$658$14,15712Strand Releasing
74Chillar Party$502-88%4-3$126$6,1492UTV Communications
75Uncle Boonmee Who Can Recall His Past Lives$500-62%1-1$500$179,64420Strand Releasing
76Farmageddon$496-85%10$496$16,0815Undefined
77Viva Riva!$354-90%1-4$354$46,5196Music Box Films
78My Perestroika$335-86%2-1$168$238,81117International Film Circuit
79The Robber$329-21%10$329$72,08012Kino International
80Winter in Wartime$263-85%1-3$263$531,64518Sony Pictures Classics
81Putty Hill$139--1--$139$48,64422Cinema Guild