Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 29 - Sun, Jul. 31

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cowboys & Aliens$36,431,290--3,750--$9,715$36,431,2901Universal
2The Smurfs$35,611,637--3,395--$10,489$35,611,6371Sony / Columbia
3Captain America: The First Avenger$25,554,303-61%3,7150$6,879$117,421,5712Paramount
4Harry Potter and the Deathly Hallows: Part 2$21,977,093-54%4,145-230$5,302$318,511,6023Warner Bros.
5Crazy, Stupid, Love$19,104,303--3,020--$6,326$19,104,3031Warner Bros.
6Friends With Benefits$9,275,692-50%2,9260$3,170$38,175,9732Sony / Screen Gems
7Horrible Bosses$7,189,365-40%2,510-594$2,864$96,290,9174Warner Bros. / New Line
8Transformers: Dark of the Moon$6,086,311-49%2,604-771$2,337$338,007,7255Paramount / DreamWorks
9Zookeeper$4,301,893-51%2,418-797$1,779$68,832,7334Sony / Columbia
10Cars 2$2,349,142-58%1,763-905$1,332$182,118,6906Disney
11Winnie the Pooh$1,777,625-66%1,632-773$1,089$22,435,4903Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Midnight in Paris$1,156,947-36%471-150$2,456$46,851,96611Sony Pictures Classics
2Bridesmaids$859,095-35%484-196$1,775$165,457,08012Universal
3Bad Teacher$842,740-68%765-1269$1,102$96,718,1476Sony / Columbia
4Kung Fu Panda 2$662,153109%31969$2,076$161,681,66710Paramount / DreamWorks
5Mr. Popper's Penguins$467,542-50%412-179$1,135$64,625,4697Fox
6The Hangover Part II$399,02634%34671$1,153$253,027,04310Warner Bros.
7Zindagi Na Milegi Dobara$348,092-48%1000$3,481$2,562,4583Eros International
8The Tree of Life$332,997-40%196-34$1,699$11,685,37110Fox Searchlight
9Super 8$303,794-60%325-333$935$124,973,8318Paramount
10X-Men: First Class$287,509-17%254-41$1,132$144,723,8429Fox
11Larry Crowne$263,005-74%335-700$785$35,107,9455Universal
12Beginners$231,217-46%147-10$1,573$5,032,4059Focus
13Thor$207,531-39%190-46$1,092$180,580,79513Paramount
14Pirates of the Caribbean: On Stranger Tides$205,376-34%166-80$1,237$238,433,76811Disney
15Rio (2011)$184,065-39%174-36$1,058$143,021,06816Fox
16Green Lantern$183,505-52%135-286$1,359$114,327,6147Warner Bros.
17Buck$178,919-33%111-12$1,612$3,013,7577IFC Films
18Fast Five$138,110-19%125-49$1,105$209,688,23514Universal
19Monte Carlo$135,839-71%168-192$809$22,275,8955Fox
20A Better Life$76,724-64%108-74$710$1,585,5586Summit
21Judy Moody and the Not Bummer Summer$64,068-53%161-29$398$14,880,4568Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Sarah's Key$366,690217%3328$11,112$536,6502Weinstein Company
2Born to Be Wild 3D$244,633-1%491$4,993$10,282,55517Warner Bros. / IMAX
3Snow Flower and the Secret Fan$183,896-8%9332$1,977$710,0153Fox Searchlight
4Le Sens de l'humour$162,182-26%69-18$2,350$2,571,6184Alliance Films
5Attack the Block$139,506--8--$17,438$137,5801Sony / Screen Gems
6Jihne Mera Dil Luteya$125,811--18--$6,990$125,8111Viva Entertainment
7Beats Rhymes & Life: The Travels of a Tribe Called Quest$117,549-19%43-11$2,734$791,6004Sony Pictures Classics
8Hubble 3D$117,300-3%281$4,189$27,676,97472Warner Bros. / IMAX
9Another Earth$109,22641%2016$5,461$221,4922Fox Searchlight
10The Trip (2011)$99,394-23%559$1,807$1,420,8638IFC Films
11The Devil's Double$96,414--5--$19,283$96,4141Lionsgate
12The Guard$76,834--4--$19,209$76,8341Sony Pictures Classics
13Tabloid$73,322-39%376$1,982$392,4633IFC Films
14Singham$63,692-60%39-11$1,633$287,4582Reliance Big Pictures
15Page One: Inside the New York Times$59,388-38%52-13$1,142$873,5497Magnolia Pictures
16Under the Sea 3D$53,01511%130$4,078$29,384,306129Warner Bros. / IMAX
17Life in a Day$45,202--11--$4,109$89,2021National Geographic
18Sea Rex: Journey To A Prehistoric World$41,980-15%100$4,198$3,751,664643D Entertainment
19Point Blank$41,031--6--$6,839$41,0311Magnolia / Magnet
20Terri$39,313-55%24-12$1,638$450,0845IDP/ATO Pictures
21Sholem Aleichem: Laughing in the Darkness$35,584-38%80$4,448$199,0544International Film Circuit
22Cave of Forgotten Dreams$35,546-35%32-6$1,111$5,102,89114IFC Films
23Project Nim$31,774-37%212$1,513$227,0484Roadside Attractions
24The Future$27,137--1--$27,137$27,1371Roadside Attractions
25The Names of Love$25,611162%91$2,846$208,8556Music Box Films
26Bride Flight$25,081-3%192$1,320$400,8688Music Box Films
27Water for Elephants$24,951-62%41-50$609$58,664,10015Fox
28Space Station 3D$22,35412%10$22,354$84,060,071485IMAX
29Incendies$20,217-50%22-7$919$6,747,43515Sony Pictures Classics
30Insidious$20,163-47%41-18$492$53,943,19218FilmDistrict
31A Little Help$19,360-57%240$807$85,7892Freestyle Releasing
32The Double Hour$17,841-39%17-3$1,049$1,459,26216IDP/Samuel Goldwyn
33El Bulli: Cooking in Progress$12,756--1--$12,756$20,6991Alive Mind Cinema
34Turtle: The Incredible Journey$12,068-53%7-5$1,724$282,8046Hannover House
35In a Better World$11,57878%157$772$963,91418Sony Pictures Classics
36Passione: A Musical Adventure$10,586-27%3-1$3,529$131,6096Abramorama
37Submarine$10,466-51%191$551$449,3039Weinstein Company
38Delhi Belly$9,228-74%7-18$1,318$1,524,3865UTV Communications
39Meek's Cutoff$9,03733%72$1,291$959,35117Oscilloscope
40The Interrupters$7,920--1--$7,920$7,9201Cinema Guild
41The Myth of the American Sleepover$7,704-11%21$3,852$19,7332IFC Films
42Trollhunter$7,588-26%12-9$632$206,7928Magnolia / Magnet
43Queen to Play$6,962-50%6-6$1,160$460,40918Zeitgeist Films
44Bill Cunningham New York$5,173-54%5-1$1,035$1,448,26820Zeitgeist Films
45The Salvation Poem$5,008--13--$385$908,90442CanZion Films
46How To Live Forever$4,974--2--$2,487$51,37912Variance Films
47Life, Above All$4,615-70%5-5$923$55,1013Sony Pictures Classics
48The Greatest Movie Ever Sold$4,2051505%97$467$634,90815Sony Pictures Classics
49The Man Who Fell to Earth (2011 re-issue)$3,69690%32$1,232$48,6336Rialto Pictures
50Crime After Crime$3,460--2--$1,730$21,1415mTuckman Media
51Everything Must Go$3,245-46%8-1$406$2,694,12312Roadside Attractions
52Good Neighbors$2,953--3--$984$2,9531Magnolia Pictures
53The Perfect Host$2,444-2%41$611$25,2675Magnolia Pictures
5413 Assassins$2,397-50%7-1$342$791,65314Magnolia / Magnet
55The Harvest$2,245--1--$2,245$2,2451Cinema Libre
56Hobo with a Shotgun$2,20512%4-1$551$701,37913Magnolia / Magnet
57The Tree$2,087-65%3-1$696$18,2173Zeitgeist Films
58The First Grader$1,773--3--$591$332,30612National Geographic
59The Topp Twins: Untouchable Girls$1,770--1--$1,770$24,48912Argot Pictures
60Salvation Boulevard$1,62668%20$813$16,4263IFC Films
61The Robber$1,515--1--$1,515$74,41214Kino International
62If a Tree Falls: A Story of the Earth Liberation Front$1,349-78%3-2$450$53,0106Oscilloscope
63Hesher$1,30029%20$650$382,94612Wrekin Hill Entertainment
64Rapt$1,223-79%1-2$1,223$30,0604Lorber Films
65Tuesday, After Christmas$1,164--1--$1,164$24,47710Lorber Films
66The Sleeping Beauty$1,070-67%31$357$23,0924Strand Releasing
67Road to Nowhere$1,009-72%2-3$505$35,7388Monterey Media
68Viva Riva!$1,000-73%40$250$52,6848Music Box Films
69Queen of the Sun: What are the Bees Telling Us?$985-52%20$493$232,67846Collective Eye
70Rejoice and Shout$895-60%3-1$298$88,0759Magnolia Pictures
71The Last Mountain$876-77%2-1$438$112,1709Dada Films
72Making The Boys$706--1--$706$33,44321First Run Features
73The Music Never Stopped$631227%2-2$316$256,59020Roadside Attractions
74Uncle Boonmee Who Can Recall His Past Lives$598-28%10$598$181,93122Strand Releasing
75Daylight (2011)$59615%0-1--$2,6483Cinema Purgatorio
76Winter in Wartime$594-89%2-3$297$542,86020Sony Pictures Classics
7735 and Ticking$571-47%2-1$286$94,65211Image Entertainment
78The Conspirator$510-91%3-7$170$11,531,76316Roadside Attractions
79Cameraman: The Life and Work of Jack Cardiff$461--1--$461$16,64612Strand Releasing
80Phil Ochs: There But For Fortune$430--1--$430$259,36230First Run Features
81Pianomania$338--1--$338$15,34410First Run Features
82Potiche$313-40%10$313$1,618,84419Music Box Films
83The Four Times (Le Quattro Volte)$286-86%1-2$286$149,40118Lorber Films
84Film Socialisme$25519%10$255$27,4329Lorber Films
85The Arbor$203-87%1-1$203$17,16214Strand Releasing