Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 12 - Sun, Aug. 14

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$27,832,307-49%3,69143$7,541$105,208,2262Fox
2The Help$26,044,590--2,534--$10,278$35,918,4161Disney / DreamWorks
3Final Destination 5$18,031,396--3,155--$5,715$18,031,3961Warner Bros. / New Line
4The Smurfs$13,733,081-34%3,42732$4,007$101,778,7413Sony / Columbia
530 Minutes or Less$13,330,118--2,888--$4,616$13,330,1181Sony / Columbia
6Cowboys & Aliens$7,811,305-50%3,310-444$2,360$81,674,0153Universal
7Harry Potter and the Deathly Hallows: Part 2$7,251,414-42%2,414-761$3,004$357,337,3555Warner Bros.
8Captain America: The First Avenger$7,210,902-45%2,835-785$2,544$156,971,1084Paramount
9Crazy, Stupid, Love$7,054,228-41%2,635-385$2,677$55,526,5243Warner Bros.
10The Change-Up$6,306,645-53%2,9130$2,165$25,838,8502Universal
11Glee: The 3D Concert Movie$5,961,231--2,040--$2,922$5,961,2311Fox
12Horrible Bosses$2,438,498-47%1,338-687$1,822$110,003,1446Warner Bros. / New Line
13Friends With Benefits$1,846,455-61%1,294-1104$1,427$53,079,3374Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$1,384,632-55%886-968$1,563$347,268,8007Paramount / DreamWorks
2Zookeeper$1,003,255-54%748-976$1,341$75,800,6906Sony / Columbia
3Midnight in Paris$703,277-28%328-71$2,144$49,664,59813Sony Pictures Classics
4Cars 2$659,901-46%494-432$1,336$186,196,5578Disney
5Sarah's Key$486,096-11%10134$4,813$2,024,0254Weinstein Company
6Green Lantern$405,943268%242134$1,677$115,037,1449Warner Bros.
7Winnie the Pooh$387,446-52%409-307$947$25,295,5105Disney
8Mr. Popper's Penguins$386,856-5%294-33$1,316$66,094,2919Fox
9Bridesmaids$360,520-35%285-89$1,265$167,169,89514Universal
10Kung Fu Panda 2$351,096-30%252-38$1,393$163,433,62712Paramount / DreamWorks
11Pirates of the Caribbean: On Stranger Tides$329,678-27%254-20$1,298$239,679,52013Disney
12Bad Teacher$203,827-40%149-201$1,368$97,901,4218Sony / Columbia
13X-Men: First Class$187,809-49%183-53$1,026$145,688,54611Fox
14The Hangover Part II$181,664-38%232-71$783$253,941,29212Warner Bros.
15The Tree of Life$158,988-38%118-52$1,347$12,472,58512Fox Searchlight
16Super 8$108,276-36%108-66$1,003$125,520,06110Paramount
17Buck$108,232-43%101-25$1,072$3,537,7419IFC Films
18Beginners$101,331-45%103-23$984$5,526,44611Focus
19Larry Crowne$92,960-42%166-63$560$35,565,9757Universal
20Monte Carlo$87,412-32%124-17$705$22,689,4887Fox
21Snow Flower and the Secret Fan$82,058-54%104-12$789$1,195,8675Fox Searchlight
22Zindagi Na Milegi Dobara$71,398-61%1000$714$2,987,5775Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Aarakshan$342,801--91--$3,767$342,8011Reliance Big Pictures
2The Guard$282,67847%4728$6,014$670,0823Sony Pictures Classics
3The Devil's Double$260,26331%8956$2,924$698,7943Lionsgate
4Born to Be Wild 3D$225,317-1%490$4,598$11,310,34519Warner Bros. / IMAX
5Sur le Rythme$180,524--73--$2,473$335,0331Entertainment One Films
6Another Earth$164,418-4%8227$2,005$699,0594Fox Searchlight
7Hubble 3D$117,7987%29-3$4,062$28,149,71774Warner Bros. / IMAX
8The Whistleblower$115,39589%2215$5,245$202,7762IDP/Samuel Goldwyn
9Attack the Block$107,95139%4032$2,699$454,0873Sony / Screen Gems
10The Trip (2011)$79,421-35%55-5$1,444$1,732,78610IFC Films
11Senna$73,497--2--$36,749$73,4971Producers Distribution Agency
12Rio (2011)$69,607-50%99-40$703$143,478,28018Fox
13Le Sens de l'humour$66,538-41%41-20$1,623$3,062,1166Alliance Films
14Point Blank$66,20039%2112$3,152$196,4143Magnolia / Magnet
15The Future$63,695-26%202$3,185$234,5523Roadside Attractions
16Beats Rhymes & Life: The Travels of a Tribe Called Quest$55,356-29%35-3$1,582$1,039,4426Sony Pictures Classics
17Thor$55,036-50%81-60$679$180,952,82815Paramount
18Jihne Mera Dil Luteya$47,197-47%14-2$3,371$405,9793Viva Entertainment
19Under the Sea 3D$42,272-7%11-3$3,843$29,577,515131Warner Bros. / IMAX
20Sholem Aleichem: Laughing in the Darkness$40,776-20%179$2,399$334,4436International Film Circuit
21Tabloid$36,963-19%314$1,192$539,2355IFC Films
22Sea Rex: Journey To A Prehistoric World$33,940-23%10-1$3,394$3,915,580663D Entertainment
23Bellflower$23,9437%75$3,420$55,8932Oscilloscope
24Gun Hill Road$23,382-38%107$2,338$75,4092Motion Film Group
25Project Nim$23,033-2%18-3$1,280$307,6216Roadside Attractions
26Page One: Inside the New York Times$22,718-43%23-20$988$1,000,2379Magnolia Pictures
27Terri$20,053-41%214$955$540,4117IDP/ATO Pictures
28Space Station 3D$19,832--2--$9,916$84,155,490487IMAX
29Cave of Forgotten Dreams$18,418-48%15-13$1,228$5,205,66516IFC Films
30Turtle: The Incredible Journey$17,713-20%12-3$1,476$336,6458Hannover House
31A Better Life$17,428-57%51-23$342$1,697,9738Summit
32Magic Trip$17,18420%73$2,455$40,7982Magnolia Pictures
33The Names of Love$16,711--9--$1,857$274,4218Music Box Films
34Life in a Day$16,265-55%17-2$957$191,7173National Geographic
35The Interrupters$14,355304%20$7,178$33,1203Cinema Guild
36Mysteries of Lisbon$12,9045%20$6,452$35,5492Music Box Films
37Judy Moody and the Not Bummer Summer$12,858-54%55-33$234$15,000,99410Relativity Media
38CornerStore$12,743--1--$12,743$12,7431Undefined
39In a Better World$12,46126%153$831$999,04620Sony Pictures Classics
40Passione: A Musical Adventure$11,576-28%50$2,315$180,2588Abramorama
41Incendies$10,315-47%11-4$938$6,798,89017Sony Pictures Classics
42Bride Flight$8,919-52%12-7$743$446,44810Music Box Films
43Trollhunter$8,55916%14-2$611$234,15810Magnolia / Magnet
44The Double Hour$7,355-45%12-4$613$1,497,07118IDP/Samuel Goldwyn
45Over Your Cities Grass Will Grow$7,272--1--$7,272$11,3051Lorber Films
46El Bulli: Cooking in Progress$6,346-48%10$6,346$59,1533Alive Mind Cinema
47Insidious$5,253-56%13-13$404$53,977,93820FilmDistrict
48Queen to Play$4,050-17%4-1$1,013$474,48820Zeitgeist Films
4935 and Ticking$3,782-66%50$756$113,88813Image Entertainment
50The Last Mountain$3,5167%52$703$120,10711Dada Films
51The Tree$3,433589%64$572$24,1305Zeitgeist Films
52Submarine$3,19613%7-3$457$466,70211Weinstein Company
53The Perfect Host$3,181-40%61$530$38,0417Magnolia Pictures
54Gerry (2011)$2,944-61%3-2$981$1,962,8889Entertainment One Films
55If a Tree Falls: A Story of the Earth Liberation Front$2,85275%2-2$1,426$58,9578Oscilloscope
5613 Assassins$2,80480%2-2$1,402$799,05116Magnolia / Magnet
57Life, Above All$2,712-69%4-8$678$74,7355Sony Pictures Classics
58The Man Who Fell to Earth (2011 re-issue)$2,631-45%2-1$1,316$59,9048Rialto Pictures
59Bill Cunningham New York$2,347-31%40$587$1,468,29522Zeitgeist Films
60Meek's Cutoff$2,197-48%40$549$975,77019Oscilloscope
61The Myth of the American Sleepover$1,974-77%1-2$1,974$37,2664IFC Films
62Rapt$1,901367%21$951$32,7196Lorber Films
63Salvation Boulevard$1,617-66%41$404$25,1065IFC Films
64City of Life and Death$1,56529%31$522$101,56914Kino International
65Conan O'Brien Can't Stop$1,525-17%30$508$260,5278Abramorama
66Queen of the Sun: What are the Bees Telling Us?$1,27776%31$426$236,60748Collective Eye
67Rejoice and Shout$1,255-53%4-1$314$95,05811Magnolia Pictures
68Everything Must Go$1,191-62%3-5$397$2,702,54214Roadside Attractions
69Trigun: Badlands Rumble$1,1155%10$1,115$56,7436Eleven Arts
70Good Neighbors$1,088137%31$363$6,8053Magnolia Pictures
71Octubre$1,058--1--$1,058$21,54315New Yorker Films
72Hey Boo: Harper Lee and To Kill A Mockingbird$1,050--1--$1,050$31,13514First Run Features
733D Sex and Zen: Extreme Ecstacy$903--1--$903$9031China Lion Film
74My Dog Tulip$835--1--$835$246,57450New Yorker Films
75The Conspirator$812247%20$406$11,533,40918Roadside Attractions
76Tuesday, After Christmas$751--2--$376$25,41612Lorber Films
77Pianomania$720-63%1-1$720$19,42612First Run Features
78Small Town Murder Songs$708180%21$354$31,13312Monterey Media
79My Perestroika$689--2--$345$240,69321International Film Circuit
80The Robber$679-60%10$679$79,87116Kino International
81Summer (2011 re-issue)$667--1--$667$28,49710The Film Desk
82The Sleeping Beauty$518--1--$518$24,5086Strand Releasing
83Road to Nowhere$424-67%10$424$38,56310Monterey Media
84Leap Year (2011)$357--1--$357$9,8448Strand Releasing
85Poetry$177-91%10$177$355,04427Kino International
86Into Eternity$130-57%10$130$55,16728International Film Circuit
87The Salvation Poem$125-89%1-1$125$915,50244CanZion Films
88Daylight (2011)$100--1--$100$2,8045Cinema Purgatorio