Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 2 - Sun, Sep. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Help$14,594,6230%2,84365$5,134$118,985,1764Disney / DreamWorks
2The Debt$9,909,499--1,826--$5,427$11,810,9131Focus
3Apollo 18$8,704,271--3,328--$2,615$8,704,2711Weinstein Company
4Shark Night 3D$8,404,260--2,806--$2,995$8,404,2601Relativity Media
5Rise of the Planet of the Apes$7,915,295-11%3,193-153$2,479$160,139,9885Fox
6Colombiana$7,463,200-28%2,6140$2,855$22,025,3222Sony / TriStar
7Our Idiot Brother$5,450,884-22%2,5550$2,133$15,686,2282Weinstein Company
8Don't Be Afraid of the Dark (2011)$5,195,268-39%2,78020$1,869$16,635,4572FilmDistrict
9Spy Kids: All The Time in the World$4,817,284-20%3,007-298$1,602$29,216,5893Weinstein Company
10The Smurfs$4,099,478-14%2,706-155$1,515$132,052,0906Sony / Columbia
11Crazy, Stupid, Love$3,306,4086%1,450-127$2,280$74,510,1126Warner Bros.
12Harry Potter and the Deathly Hallows: Part 2$2,472,601-4%1,092-236$2,264$374,623,5848Warner Bros.
13Captain America: The First Avenger$1,928,367-14%1,050-374$1,837$171,627,5417Paramount
14Cowboys & Aliens$1,878,410-21%1,185-374$1,585$96,259,5656Universal
1530 Minutes or Less$1,818,484-32%1,355-716$1,342$35,016,1914Sony / Columbia
16Conan the Barbarian (2011)$1,577,143-50%1,722-1293$916$19,794,7333Lionsgate
17Final Destination 5$1,498,089-41%1,226-859$1,222$40,543,4874Warner Bros. / New Line
18One Day$1,328,780-47%1,187-538$1,119$12,306,3153Focus
19Fright Night (2011)$1,302,223-58%1,468-1646$887$17,064,3583Disney / DreamWorks
20Cars 2$1,207,411415%2,0431810$591$188,686,31711Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$1,316,910--561--$2,347$1,316,9101Visio Entertainment
2The Change-Up$776,160-35%539-365$1,440$35,791,5605Universal
3Zookeeper$737,581204%401176$1,839$78,013,7399Sony / Columbia
4Horrible Bosses$698,0369%422-43$1,654$114,852,6849Warner Bros. / New Line
5Midnight in Paris$670,125-10%402-250$1,667$52,716,77416Sony Pictures Classics
6Saving Private Perez$664,517--161--$4,127$664,5171Lionsgate / Pantelion
7Sarah's Key$624,586-2%31947$1,958$5,046,7507Weinstein Company
8Transformers: Dark of the Moon$588,481-8%424-94$1,388$350,348,22510Paramount / DreamWorks
9The Guard$580,69851%17871$3,262$2,522,9136Sony Pictures Classics
10Bad Teacher$477,188376%986911$484$98,777,57611Sony / Columbia
11Kung Fu Panda 2$334,19059%305111$1,096$164,694,85915Paramount / DreamWorks
12Mr. Popper's Penguins$304,85817%25213$1,210$67,426,37712Fox
13Bridesmaids$277,19522%220-2$1,260$168,452,53017Universal
14Super 8$275,581-10%240-2$1,148$126,451,88713Paramount
15Winnie the Pooh$253,0669%352-20$719$26,428,7168Disney
16Pirates of the Caribbean: On Stranger Tides$197,6512%186-25$1,063$240,739,43316Disney
17Friends With Benefits$192,687-10%161-53$1,197$55,539,8437Sony / Screen Gems
18Green Lantern$189,112-19%185-37$1,022$116,252,73212Warner Bros.
19A Good Old Fashioned Orgy$117,564--143--$822$117,5641IDP/Samuel Goldwyn
20X-Men: First Class$107,362-5%101-9$1,063$146,277,35014Fox
21Zindagi Na Milegi Dobara$12,29833%1000$123$3,093,9278Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Bodyguard$863,531--88--$9,813$1,174,1891Reliance Big Entertainment
2Born to Be Wild 3D$206,52429%490$4,215$12,467,24122Warner Bros. / IMAX
3Senna$170,763-18%4719$3,633$818,8834Producers Distribution Agency
4The Whistleblower$96,482-20%702$1,378$763,0075IDP/Samuel Goldwyn
5Higher Ground$92,357330%1714$5,433$135,9412Sony Pictures Classics
6Attack the Block$89,58958%6636$1,357$835,6186Sony / Screen Gems
7Hubble 3D$87,98132%29-1$3,034$28,645,39977Warner Bros. / IMAX
8The Tree of Life$79,571-3%86-11$925$12,988,67215Fox Searchlight
9The Hangover Part II$71,7709%90-38$797$254,404,87215Warner Bros.
10Nothing to Declare$70,885-2%250$2,835$182,2952Entertainment One Films
11Bol$62,473--38--$1,644$80,3781Eros International
12Point Blank$62,03139%334$1,880$460,4956Magnolia / Magnet
13Another Earth$61,494-36%71-23$866$1,211,9367Fox Searchlight
14Glee: The 3D Concert Movie$53,255-71%64-159$832$11,810,9084Fox
15Detective Dee and the Mystery of the Phantom Flame$52,618--3--$17,539$52,6181Indomina Media
16Buck$47,548-15%738$651$3,878,65012IFC Films
17The Devil's Double$42,608-54%49-29$870$1,268,5816Lionsgate
18Circumstance$36,764-15%114$3,342$104,0762Roadside Attractions
19Beginners$35,81115%34-16$1,053$5,764,84214Focus
20Love Crime$35,375--5--$7,075$35,3751IFC Films
21Sea Rex: Journey To A Prehistoric World$33,422-23%100$3,342$4,131,289693D Entertainment
22Sur le Rythme$32,126-11%11-26$2,921$903,8774Entertainment One Films
23Under the Sea 3D$31,49450%8-2$3,937$29,757,755134Warner Bros. / IMAX
24Sholem Aleichem: Laughing in the Darkness$27,815-2%15-2$1,854$479,8789International Film Circuit
25Brighton Rock (2011)$26,418-19%131$2,032$82,6742IFC Films
26The Names of Love$26,036-33%16-6$1,627$416,89311Music Box Films
27Gainsbourg: A Heroic Life$25,189--3--$8,396$30,2271Music Box Films
28Evidence of a Haunting$24,57046%9-1$2,730$54,4742Nocturnal Features
29The Trip (2011)$24,055-39%36-12$668$1,950,92113IFC Films
30The Future$23,945-11%17-5$1,409$439,4866Roadside Attractions
31Monte Carlo$19,884-65%41-50$485$22,936,85210Fox
32Amigo$17,42619%103$1,743$96,1873Variance Films
33Insidious$15,765288%4-3$3,941$54,008,44023FilmDistrict
34Tabloid$15,441-5%25-1$618$640,5478IFC Films
353D Sex and Zen: Extreme Ecstacy$14,465-28%90$1,607$129,0454China Lion Film
36The Interrupters$13,475-25%100$1,348$117,9156Cinema Guild
37Magic Trip$12,69467%115$1,154$94,3485Magnolia Pictures
38Mozart's Sister$12,364-30%70$1,766$97,7813Music Box Films
39Rio (2011)$11,049-52%25-14$442$143,613,65121Fox
40Project Nim$10,31533%15-1$688$361,8849Roadside Attractions
41Terri$10,116-33%17-4$595$618,43910IDP/ATO Pictures
42Incendies$9,983-17%80$1,248$6,841,32320Sony Pictures Classics
43In/Sight$9,571--23--$416$9,5711Check Entertainment
44Space Station 3D$9,477--1--$9,477$84,240,236490IMAX
45Life in a Day$7,872191%94$875$222,8786National Geographic
46Beats Rhymes & Life: The Travels of a Tribe Called Quest$7,698-1%9-1$855$1,141,6559Sony Pictures Classics
47Bellflower$6,406-15%5-2$1,281$109,9465Oscilloscope
48Bride Flight$6,060-12%100$606$478,63813Music Box Films
49Snow Flower and the Secret Fan$5,699-52%12-3$475$1,331,2428Fox Searchlight
50Bill Cunningham New York$5,6301188%21$2,815$1,485,01225Zeitgeist Films
51Passione: A Musical Adventure$4,954352%32$1,651$193,94011Abramorama
52El Bulli: Cooking in Progress$4,71313%50$943$102,0566Alive Mind Cinema
53Littlerock$4,630--3--$1,543$7,9804Variance Films
54Page One: Inside the New York Times$4,41865%72$631$1,037,92512Magnolia Pictures
55The Tree$4,26423%4-2$1,066$39,1038Zeitgeist Films
565 Days of War$3,382122%32$1,127$15,1403Anchor Bay Films
57Queen of the Sun: What are the Bees Telling Us?$3,1494274%54$630$243,56751Collective Eye
58I'm Glad My Mother is Alive$3,118--1--$3,118$3,1181Strand Releasing
59Resurrect Dead: The Mystery of the Toynbee Tiles$3,054--1--$3,054$3,0541Argot Pictures
60CornerStore$2,970-13%20$1,485$36,9004Undefined
61Over Your Cities Grass Will Grow$2,889331%10$2,889$37,0254Lorber Films
62Rebirth (2011)$2,740--1--$2,740$5,5321Oscilloscope
63Life, Above All$2,603-42%61$434$93,4958Sony Pictures Classics
64Rapt$2,484--2--$1,242$36,6689Lorber Films
65The Last Circus$2,115-7%20$1,058$14,5453Magnolia / Magnet
66Redemption Road$2,056-89%10-16$206$25,8402Freestyle Releasing
67Griff the Invisible$1,918-26%2-2$959$14,4333Indomina Media
68Conan O'Brien Can't Stop$1,863-31%32$621$267,09711Abramorama
69Turtle: The Incredible Journey$1,844-53%30$615$361,14111Hannover House
70Trollhunter$1,72231%40$431$247,04913Magnolia / Magnet
71Shut Up Little Man! An Audio Misadventure$1,472-64%1-1$1,472$5,5642Undefined
72WAR: Women Art Revolution$1,129-77%1-1$1,129$45,62414Zeitgeist Films
73Vito Bonafacci$1,006-55%10$1,006$8,67618CAVU Pictures
74Mysteries of Lisbon$98646%1-1$986$61,6465Music Box Films
75The Perfect Host$870-21%1-1$870$48,28910Magnolia Pictures
76Everything Must Go$659-22%41$165$2,710,21517Roadside Attractions
77The Music Never Stopped$632--1--$632$257,53525Roadside Attractions
78Special Treatment$586-14%10$586$2,3462First Run Features
79Little Girl$526--1--$526$5261First Run Features
80In a Better World$52088%10$520$1,007,80823Sony Pictures Classics
81Tuesday, After Christmas$367--1--$367$25,86615Lorber Films
82The Four Times (Le Quattro Volte)$216-56%1-2$216$152,27023Lorber Films
83Road to Nowhere$36-80%1-1$36$40,15613Monterey Media
84The Conspirator$24-98%1-2$24$11,538,17221Roadside Attractions