Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 30 - Sun, Oct. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dolphin Tale$13,912,419-27%3,5158$3,958$37,183,7962Warner Bros.
2Moneyball$12,031,592-38%2,9930$4,020$38,000,1302Sony / Columbia
3The Lion King 3D$10,615,645-52%2,34010$4,537$79,209,7943Disney
4Courageous$9,112,839--1,161--$7,849$9,112,8391Sony / TriStar
550/50$8,644,095--2,458--$3,517$8,644,0951Summit
6Dream House$8,129,335--2,661--$3,055$8,129,3551Universal
7Abduction$5,608,053-49%3,1180$1,799$19,097,2412Lionsgate
8What's Your Number?$5,421,669--3,002--$1,806$5,421,6691Fox
9Killer Elite$4,916,839-47%2,9860$1,647$17,501,2862Open Road
10Contagion$4,907,154-42%2,744-392$1,788$64,569,6194Warner Bros.
11Drive (2011)$3,289,714-43%1,974-930$1,667$27,003,0293FilmDistrict
12The Help$3,015,995-31%2,505-190$1,204$159,373,0238Disney / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Laugh at My Pain$735,231-35%278-9$2,645$6,250,7194CodeBlack Entertainment
2The Debt$628,884-50%603-464$1,043$30,073,7515Focus
3Rise of the Planet of the Apes$541,075-53%591-587$916$174,482,6299Fox
4Bad Teacher$473,817194%354122$1,338$100,226,01515Sony / Columbia
5Warrior (2011)$460,263-59%707-704$651$13,082,6674Lionsgate
6Captain America: The First Avenger$436,20744%35016$1,246$175,330,41811Paramount
7Straw Dogs (2011)$426,681-79%874-1534$488$10,067,9033Sony / Screen Gems
8Colombiana$407,354-56%412-435$989$35,845,4216Sony / TriStar
9I Don't Know How She Does It$401,675-80%745-1745$539$9,222,1133Weinstein Company
10Crazy, Stupid, Love$398,083-49%405-270$983$82,763,54010Warner Bros.
11Cars 2$382,241--255--$1,499$190,061,32915Disney
12Spy Kids: All The Time in the World$359,592-50%710-497$506$37,544,3877Weinstein Company
13The Smurfs$336,049-38%411-258$818$138,809,04510Sony / Columbia
14Harry Potter and the Deathly Hallows: Part 2$273,263-29%252-68$1,084$379,245,61012Warner Bros.
15Zookeeper$211,317-32%253-41$835$79,912,19013Sony / Columbia
16Transformers: Dark of the Moon$200,720-50%208-43$965$352,222,09814Paramount / DreamWorks
17The Guard$193,343-22%157-10$1,231$4,455,13510Sony Pictures Classics
18Cowboys & Aliens$186,795-33%241-104$775$99,552,61110Universal
19Midnight in Paris$180,622-19%140-25$1,290$54,697,32920Sony Pictures Classics
20Horrible Bosses$171,737-36%222-91$774$117,223,92613Warner Bros. / New Line
21Shark Night 3D$141,688-70%292-345$485$18,492,1055Relativity Media
22Don't Be Afraid of the Dark (2011)$129,142-63%216-208$598$23,708,5106FilmDistrict
23Sarah's Key$109,812-17%139-12$790$6,770,09111Weinstein Company
24Seven Days in Utopia$84,244-64%135-137$624$4,104,0635Visio Entertainment
25Final Destination 5$75,574-55%144-110$525$42,520,9188Warner Bros. / New Line
26Mr. Popper's Penguins$69,498-36%103-50$675$68,131,16016Fox
27Our Idiot Brother$64,252-75%136-275$472$24,603,2246Weinstein Company
28Apollo 18$52,239-72%114-225$458$17,486,0595Weinstein Company
29Conan the Barbarian (2011)$50,505146%11559$439$21,270,9047Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Breakaway$546,866--48--$11,393$546,8661Alliance Films
2Born to Be Wild 3D$111,946-3%490$2,285$13,181,61926Warner Bros. / IMAX
3Mausam$103,018-78%960$1,073$655,5522Eros International
4Filth to Ashes Flesh to Dust$86,086--11--$7,826$86,0861Nocturnal Features
5Machine Gun Preacher$84,73288%3329$2,568$142,9312Relativity Media
6Detective Dee and the Mystery of the Phantom Flame$53,376-35%34-14$1,570$355,2785Indomina Media
7Tucker & Dale vs. Evil$52,843--31--$1,705$52,8431Magnolia / Magnet
8Take Shelter$52,041--3--$17,347$52,0411Sony Pictures Classics
9Weekend$48,41878%65$8,070$92,2322IFC Films
10Hubble 3D$48,259-23%260$1,856$29,017,20881Warner Bros. / IMAX
11The Hedgehog$48,138--26--$1,851$492,2677NeoClassics Films
12Higher Ground$48,079-31%51-13$943$661,2926Sony Pictures Classics
13Love Crime$46,867-3%211$2,232$293,0765IFC Films
14Senna$43,9074%321$1,372$1,257,2918Producers Distribution Agency
15Munger Road$36,605--1--$36,605$36,6051Freestyle Releasing
16The Black Power Mixtape: 1967 - 1975$32,7121%93$3,635$126,2404IFC Films
17Mozart's Sister$32,481-12%18-4$1,805$284,1057Music Box Films
18The Whistleblower$22,799-23%34-16$671$1,052,0149IDP/Samuel Goldwyn
19Pearl Jam Twenty$21,585-79%5-5$4,317$454,7842Abramorama
20The Mill and the Cross$20,982-4%72$2,997$76,9423Kino Lorber
21Restless (2011)$20,96035%4326$487$70,7913Sony Pictures Classics
22Circumstance$20,387-38%23-6$886$345,7236Roadside Attractions
23Under the Sea 3D$19,88417%102$1,988$29,857,505138Warner Bros. / IMAX
24Sea Rex: Journey To A Prehistoric World$19,212-20%10-2$1,921$4,271,367733D Entertainment
25Point Blank$18,888-6%24-2$787$646,09510Magnolia / Magnet
26The Tree of Life$17,740-44%29-10$612$13,246,06919Fox Searchlight
27Fright Night (2011)$16,730-14%23-21$727$18,084,0907Disney / DreamWorks
28Thunder Soul$16,538-68%13-22$1,272$81,3902Roadside Attractions
29Muran$16,490--10--$1,649$16,4901UTV Communications
30Sholem Aleichem: Laughing in the Darkness$16,32016%122$1,360$582,87013International Film Circuit
31The Man Nobody Knew$13,762-11%32$4,587$34,8072First Run Features
32Brighton Rock (2011)$13,535-9%246$564$186,0166IFC Films
33Passione: A Musical Adventure$10,200693%32$3,400$214,68615Abramorama
34Puncture$10,141-65%40$2,535$46,0382Millennium Entertainment
35Sahib Biwi Aur Gangster$9,548--9--$1,061$9,5481UTV Communications
36Another Earth$8,90259%151$593$1,316,07411Fox Searchlight
37Finding Joe$8,753--1--$8,753$8,7531Balcony Releasing
38The Future$8,654-7%16-11$541$535,95710Roadside Attractions
39Gainsbourg: A Heroic Life$8,271-19%4-3$2,068$130,6255Music Box Films
40Mysteries of Lisbon$8,14517%51$1,629$89,3399Music Box Films
41El Bulli: Cooking in Progress$8,031130%73$1,147$125,82710Alive Mind Cinema
42Where Soldiers Come From$7,82636%30$2,609$25,3594International Film Circuit
43Space Station 3D$7,573-9%1-2$7,573$84,310,794494IMAX
44Margaret$7,525--2--$3,763$7,5251Fox Searchlight
45Sarah Palin: You Betcha!$6,911--6--$1,152$6,9111Freestyle Releasing
46Limelight (2011)$6,321-34%10$6,321$24,5932Magnolia Pictures
47Happy, Happy$6,06144%74$866$22,5033Magnolia Pictures
48American Teacher$6,036--2--$3,018$6,0361First Run Features
49The Names of Love$5,227-24%111$475$486,30215Music Box Films
50The Interrupters$4,939-39%5-2$988$199,61110Cinema Guild
51The Whale$4,5566%21$2,278$18,7794Paladin
52Fancypants$4,227--1--$4,227$4,2271Undefined
53Incendiary: The Willingham Case$4,120-44%21$2,060$13,1702Truly Indie
54The Tree$3,542321%64$590$55,66412Zeitgeist Films
55People v. The State of Illusion$3,162-28%10$3,162$33,9874IDP/Samuel Goldwyn
56Magic Trip$3,02938%5-2$606$142,6009Magnolia Pictures
57Bellflower$2,814-34%131$216$155,0709Oscilloscope
58Page One: Inside the New York Times$2,44614%71$349$1,060,05416Magnolia Pictures
59Granito: How to Nail a Dictator$2,32029%20$1,160$17,9333International Film Circuit
60My Joy$2,077--1--$2,077$2,0771Kino Lorber
61Project Nim$1,851-59%7-11$264$397,78513Roadside Attractions
62Life, Above All$1,778-53%7-9$254$116,53712Sony Pictures Classics
63Benda Bilili!$1,678--1--$1,678$1,6781National Geographic
64The Last Circus$1,634-63%50$327$34,5807Magnolia / Magnet
653 (2010)$1,569-82%60$262$31,0493Strand Releasing
66Griff the Invisible$1,307--1--$1,307$20,0837Indomina Media
67Jane's Journey$959-81%21$480$14,1523First Run Features
68Caesar & Otto's Summer Camp Massacre$952-86%2-1$476$25,8443Nocturnal Features
69WAR: Women Art Revolution$818-54%1-1$818$49,70618Zeitgeist Films
70A Bird of the Air$809-79%10$809$5,4622Paladin
71Beats Rhymes & Life: The Travels of a Tribe Called Quest$774-83%4-8$194$1,190,36913Sony Pictures Classics
72Turtle: The Incredible Journey$646-7%1-1$646$375,73615Hannover House
73Pianomania$604-20%1-1$604$28,50919First Run Features
74Leap Year (2011)$405--1--$405$12,56115Strand Releasing
75The Autobiography of Nicolae Ceausescu$384--1--$384$16,3324The Film Desk
76Aurora$371--1--$371$5,06114Cinema Guild
77Bill Cunningham New York$350-50%10$350$1,500,81329Zeitgeist Films
78Rapt$259-30%21$130$40,89113Lorber Films
79Resurrect Dead: The Mystery of the Toynbee Tiles$217-53%10$217$20,7265Argot Pictures
80The Robber$192--1--$192$82,17223Kino International
81Film Socialisme$188-6%10$188$31,73318Lorber Films