Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 28 - Sun, Oct. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$34,077,439--3,952--$8,623$34,077,4391Paramount / DreamWorks
2Paranormal Activity 3$18,144,516-65%3,3298$5,450$80,919,1702Paramount
3In Time$12,050,368--3,122--$3,860$12,050,3681Fox
4Footloose (2011)$5,502,026-47%3,224-331$1,707$38,544,8253Paramount
5The Rum Diary$5,135,369--2,272--$2,260$5,135,3691FilmDistrict
6Real Steel$4,783,149-56%2,914-498$1,641$73,941,4164Disney / DreamWorks
7The Three Musketeers (2011)$3,507,359-60%3,0170$1,163$14,847,2372Summit
8The Ides of March$2,804,435-42%1,572-470$1,784$33,600,6184Sony / Columbia
9Moneyball$2,387,049-40%1,631-722$1,464$67,408,0996Sony / Columbia
10Courageous$1,838,096-26%1,134-61$1,621$27,681,9755Sony / TriStar
11Johnny English Reborn$1,693,915-56%1,5542$1,090$6,465,6852Universal
12Dolphin Tale$1,633,429-61%1,838-990$889$67,035,2936Warner Bros.
1350/50$1,408,150-50%1,194-738$1,179$31,339,8635Summit
14The Thing (2011)$857,325-72%1,394-1601$615$16,075,0753Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1RA. One$1,654,023--189--$8,751$1,654,0231Eros International
2Anonymous$1,021,768--265--$3,856$1,021,7681Sony / Columbia
3Margin Call$729,09630%14084$5,208$1,482,5632Roadside Attractions
4Dream House$397,815-65%585-639$680$20,834,3955Universal
5The Help$392,658-45%450-326$873$166,904,05912Disney / DreamWorks
6The Way$358,267-29%258-25$1,389$1,610,0244Producers Distribution Agency
7Contagion$335,315-61%411-490$816$74,101,7818Warner Bros.
8Drive (2011)$267,464-56%194-173$1,379$33,720,9387FilmDistrict
9The Smurfs$250,972-35%303-24$828$140,900,45714Sony / Columbia
10The Mighty Macs$227,619-76%389-586$585$1,513,3132Quaker Media
11The Big Year$227,149-86%423-1727$537$6,820,2293Fox
12Abduction$204,668-65%351-402$583$27,162,7806Lionsgate
13The Lion King 3D$203,763-84%378-713$539$93,143,4697Disney
14Rise of the Planet of the Apes$174,885-26%231-18$757$175,888,65213Fox
15Crazy, Stupid, Love$153,975-36%250-58$616$83,904,89514Warner Bros.
16Harry Potter and the Deathly Hallows: Part 2$111,150-39%163-77$682$380,707,70416Warner Bros.
17Killer Elite$108,443-74%257-494$422$24,909,6216Open Road
18Cars 2$89,066-38%143-50$623$191,130,18919Disney
19Colombiana$79,917-32%151-25$529$36,665,85410Sony / TriStar
20Captain America: The First Avenger$78,429-51%139-45$564$176,551,17615Paramount
21Spy Kids: All The Time in the World$62,465-42%151-27$414$38,281,68511Weinstein Company
22Apollo 18$50,813737%120107$423$17,605,1929Weinstein Company
23Fright Night (2011)$38,053-49%108-12$352$18,269,10711Disney / DreamWorks
24The Hammer (2011)$8,442--102--$83$8,4421Archstone Distribution / D&E Entertainment

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$248,22580%3228$7,757$447,2192Fox Searchlight
2Take Shelter$190,8155%9136$2,097$765,1215Sony Pictures Classics
3The Skin I Live In$180,713-27%3110$5,829$833,8333Sony Pictures Classics
4Like Crazy$123,140--4--$30,785$123,1401Paramount Vantage
5October Baby$102,096--13--$7,854$102,0961IDP / Samuel Goldwyn
6Born to Be Wild 3D$80,330-14%490$1,639$13,813,52530Warner Bros. / IMAX
7The Guard$62,836-43%56-26$1,122$5,067,22714Sony Pictures Classics
8Midnight in Paris$61,167-44%61-35$1,003$55,378,52424Sony Pictures Classics
9Cowboys & Aliens$60,515-36%91-40$665$100,215,11614Universal
10The Afflicted$50,820-44%11-2$4,620$175,7422Nocturnal Features
11The Debt$50,187-50%87-32$577$31,146,5709Focus
12Hubble 3D$47,856-44%22-2$2,175$29,445,24785Warner Bros. / IMAX
13Shark Night 3D$46,049-31%90-12$512$18,797,2869Relativity Media
14Laugh at My Pain$44,126-60%51-52$865$7,637,2378CodeBlack Entertainment
15What's Your Number?$42,522-86%62-281$686$13,855,6745Fox
16Breakaway$41,288--14--$2,949$1,809,9235Alliance Films
17Don't Be Afraid of the Dark (2011)$41,18248%7522$549$23,974,72910FilmDistrict
18Sholem Aleichem: Laughing in the Darkness$36,586-34%26-3$1,407$743,75417International Film Circuit
19Mozart's Sister$28,773-30%320$899$481,08511Music Box Films
20The Women on the 6th Floor$27,011-45%16-1$1,688$206,0204Strand Releasing
21The Double (2011)$26,640--11--$2,422$26,6401Image Entertainment
22Weekend$24,317-50%18-8$1,351$383,4126IFC Films
23Le Havre$19,644-25%71$2,806$60,0182Janus Films
24Munger Road$17,369-42%10-6$1,737$243,6955Freestyle Releasing
25Blackthorn$17,005-35%16-3$1,063$124,2894Magnolia Pictures
26Love Crime$16,746-42%25-1$670$487,8009IFC Films
27All's Faire in Love$16,440--75--$219$16,4401Hannover House
28Revenge of the Electric Car$16,324-7%31$5,441$43,0742Area23a
29Gainsbourg: A Heroic Life$15,057115%114$1,369$179,3569Music Box Films
30Inni$14,903--3--$4,968$31,6721Cinema Purgatorio
31Under the Sea 3D$14,783-32%120$1,232$29,987,052142Warner Bros. / IMAX
32Sarah's Key$14,070-37%29-19$485$7,057,35015Weinstein Company
33The Mill and the Cross$13,704-44%11-4$1,246$190,2027Kino Lorber
34The Man Nobody Knew$13,35426%50$2,671$102,5586First Run Features
35Tucker & Dale vs. Evil$13,3332%3910$342$203,5865Magnolia / Magnet
36Our Idiot Brother$12,880-62%51-28$253$24,763,95110Weinstein Company
37Machine Gun Preacher$12,647-60%13-12$973$505,3616Relativity Media
38Urbanized$11,948--1--$11,948$11,9481Undefined
39Senna$11,585-28%12-8$965$1,586,69212Producers Distribution Agency
40Higher Ground$11,265-50%26-10$433$802,29610Sony Pictures Classics
41The Black Power Mixtape: 1967 - 1975$11,208-34%130$862$248,9388IFC Films
42Sea Rex: Journey To A Prehistoric World$11,18627%100$1,119$4,328,844773D Entertainment
43Being Elmo: A Puppeteer's Journey$9,474-59%10$9,474$38,7132Submarine Deluxe
44Warrior (2011)$7,736-73%31-34$250$13,651,6628Lionsgate
45My Reincarnation$6,498--2--$3,249$6,4981Long Shot Factory
46Granito: How to Nail a Dictator$6,333--4--$1,583$26,2697International Film Circuit
47Finding Joe$6,277-14%5-2$1,255$55,5185Balcony Releasing
48Le Bonheur des Autres$6,140-76%9-15$682$225,6634Entertainment One Films
49Seven Days in Utopia$5,927-48%11-9$539$4,367,4489Visio Entertainment
50The Human Centipede 2: Full Sequence$5,792-62%12-12$483$118,4714IFC Films
51Texas Killing Fields$5,708-39%73$815$33,7213Anchor Bay Films
52Circumstance$5,659-38%7-3$808$429,40510Roadside Attractions
53Space Station 3D$5,109--1--$5,109$84,409,797498IMAX
54Point Blank$4,85211%110$441$695,69114Magnolia / Magnet
55Paul Goodman Changed My Life$4,517-21%10$4,517$17,7032Zeitgeist Films
56I Don't Know How She Does It$4,240-52%14-15$303$9,603,1857Weinstein Company
57Passione: A Musical Adventure$3,008-41%31$1,003$247,09119Abramorama
58City of Life and Death$2,902--1--$2,902$119,92225Kino International
59Labios Rojos$2,719-89%11-32$247$134,9063Lionsgate / Pantelion
60Giorgio Moroder Presents Metropolis (2011 re-issue)$2,70727%80$338$16,0504Kino Lorber
61OKA!$2,290159%21$1,145$10,0303Dada Films
62Detective Dee and the Mystery of the Phantom Flame$2,221-82%6-15$370$483,2859Indomina Media
63The Future$1,909-63%5-9$382$564,66114Roadside Attractions
64The Names of Love$1,877-26%1-2$1,877$507,99319Music Box Films
65Happy, Happy$1,813141%2-1$907$38,1947Magnolia Pictures
66Restless (2011)$1,808-49%9-2$201$157,0227Sony Pictures Classics
67Restitution$1,779--1--$1,779$1,7791Monterey Media
68Hell and Back Again$1,574-32%20$787$19,1374Docurama Films
69Fireflies in the Garden$1,477-92%2-12$739$69,8193Independent
70Magic Trip$1,322204%31$441$153,94313Magnolia Pictures
71Sidewalls$1,304--1--$1,304$1,7341IFC Films
72Brighton Rock (2011)$1,139-74%6-5$190$223,88710IFC Films
73Where Soldiers Come From$1,012-52%2-1$506$33,7888International Film Circuit
74American Teacher$788--1--$788$26,3565First Run Features
753 (2010)$778-84%1-4$778$50,4167Strand Releasing
76Bellflower$774287%31$258$165,45813Oscilloscope
77Dirty Girl$743-82%1-4$743$51,4314Weinstein Company
78Beats Rhymes & Life: The Travels of a Tribe Called Quest$630116%2-2$315$1,197,55317Sony Pictures Classics
79Limelight (2011)$612-42%1-2$612$56,4836Magnolia Pictures
80El Bulli: Cooking in Progress$593-90%2-7$297$157,81614Alive Mind Cinema
81The Tree$563-28%10$563$65,02516Zeitgeist Films
82Project Nim$510-70%3-9$170$405,89017Roadside Attractions
83Life, Above All$450-82%3-2$150$130,94316Sony Pictures Classics
84Bill Cunningham New York$420-45%10$420$1,508,15033Zeitgeist Films
85The Last Circus$277-58%20$139$39,14411Magnolia / Magnet
86Mysteries of Lisbon$235-85%1-2$235$109,88513Music Box Films
87Special Treatment$201-66%10$201$8,51210First Run Features
88Thunder Soul$165-84%40$41$143,5686Roadside Attractions
89Griff the Invisible$128--1--$128$20,90611Indomina Media