Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 4 - Sun, Nov. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Puss in Boots (2011)$33,054,644-3%3,96311$8,341$75,527,6822Paramount / DreamWorks
2Tower Heist$24,025,190--3,367--$7,135$24,025,1901Universal
3A Very Harold & Kumar Christmas$12,954,142--2,875--$4,506$12,954,1421Warner Bros. / New Line
4Paranormal Activity 3$8,333,691-54%3,286-43$2,536$95,116,7453Paramount
5In Time$7,481,592-38%3,1275$2,393$23,990,2372Fox
6Footloose (2011)$4,470,135-19%2,811-413$1,590$44,719,7554Paramount
7Real Steel$3,436,086-28%2,438-476$1,409$78,779,3285Disney / DreamWorks
8The Rum Diary$2,920,481-43%2,29220$1,274$10,356,2152FilmDistrict
9The Ides of March$1,938,197-31%1,391-181$1,393$36,738,4825Sony / Columbia
10Moneyball$1,786,441-25%1,278-353$1,398$70,213,8317Sony / Columbia
11The Three Musketeers (2011)$1,698,634-52%1,863-1154$912$18,047,6303Summit
12Courageous$1,539,563-16%1,1384$1,353$29,951,2966Sony / TriStar
13Dolphin Tale$1,022,266-37%1,105-733$925$68,617,3837Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anonymous$1,233,00621%514249$2,399$2,683,3322Sony / Columbia
250/50$953,636-32%747-447$1,277$32,974,8776Summit
3Margin Call$717,839-2%17838$4,033$2,516,3493Roadside Attractions
4Johnny English Reborn$676,245-60%644-910$1,050$7,725,1553Universal
5RA. One$384,362-77%1890$2,034$2,229,3722Eros International
6The Way$360,7131%224-34$1,610$2,149,6735Producers Distribution Agency
7The Help$333,158-15%358-92$931$167,427,81913Disney / DreamWorks
8The Smurfs$303,50421%278-25$1,092$141,271,53515Sony / Columbia
9Sarah's Key$269,2851814%318289$847$7,338,46016Weinstein Company
10The Thing (2011)$264,955-69%384-1010$690$16,744,6354Universal
11Contagion$216,525-35%260-151$833$74,467,6409Warner Bros.
12The Lion King 3D$212,2564%133-245$1,596$93,435,8628Disney
13Dream House$201,325-49%330-255$610$21,146,8556Universal
14Drive (2011)$197,534-26%136-58$1,452$34,064,6428FilmDistrict
15Rise of the Planet of the Apes$178,2302%199-32$896$176,140,80614Fox
16Abduction$130,754-36%207-144$632$27,366,4757Lionsgate
17Crazy, Stupid, Love$130,244-15%172-78$757$84,109,60015Warner Bros.
18Harry Potter and the Deathly Hallows: Part 2$119,7558%22562$532$380,873,02017Warner Bros.
19The Big Year$100,791-56%213-210$473$7,013,8874Fox
20The Mighty Macs$94,315-59%101-288$934$1,737,2733Quaker Media
21Cars 2$87,849-1%121-22$726$191,244,89420Disney
22Captain America: The First Avenger$56,811-28%102-37$557$176,636,81616Paramount
23What's Your Number?$56,15332%10240$551$13,937,2906Fox
24Killer Elite$42,531-61%119-138$357$25,006,5687Open Road

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Martha Marcy May Marlene$455,77284%9866$4,651$1,021,0243Fox Searchlight
2The Skin I Live In$328,37282%7847$4,210$1,260,9954Sony Pictures Classics
3Like Crazy$266,514116%1612$16,657$444,5102Paramount Vantage
4Take Shelter$175,802-8%90-1$1,953$1,031,0966Sony Pictures Classics
5Born to Be Wild 3D$95,88719%490$1,957$13,964,04931Warner Bros. / IMAX
6Midnight in Paris$69,10413%54-7$1,280$55,478,96925Sony Pictures Classics
7The Double (2011)$60,193126%4534$1,338$98,5612Image Entertainment
8Spy Kids: All The Time in the World$57,758-8%98-53$589$38,355,21012Weinstein Company
9The Guard$48,965-22%39-17$1,256$5,150,73315Sony Pictures Classics
10Hubble 3D$46,294-3%20-2$2,315$29,526,07386Warner Bros. / IMAX
11Apollo 18$35,789-30%93-27$385$17,663,68810Weinstein Company
12October Baby$34,038-67%141$2,431$151,9522IDP / Samuel Goldwyn
13Don't Be Afraid of the Dark (2011)$31,928-22%52-23$614$24,020,09911FilmDistrict
14Mozart's Sister$31,77010%22-10$1,444$532,81712Music Box Films
15Le Havre$29,20149%136$2,246$100,7013Janus Films
16Revenge of the Electric Car$27,55669%85$3,445$70,6303Area23a
17Shark Night 3D$26,071-43%44-46$593$18,837,42410Relativity Media
18Breakaway$25,772-38%11-3$2,343$1,852,1966Alliance Films
19The Women on the 6th Floor$23,654-12%11-5$2,150$246,4685Strand Releasing
20Laugh at My Pain$22,835-48%39-12$586$7,673,9229CodeBlack Entertainment
21Being Elmo: A Puppeteer's Journey$21,617128%76$3,088$62,7113Submarine Deluxe
22Under the Sea 3D$21,57646%9-3$2,397$30,016,737143Warner Bros. / IMAX
23Sholem Aleichem: Laughing in the Darkness$20,472-44%21-5$975$780,76318International Film Circuit
24Weekend$20,089-17%16-2$1,256$416,3857IFC Films
25Our Idiot Brother$19,89354%35-16$568$24,791,76011Weinstein Company
26Urbanized$18,21852%32$6,073$30,1662Undefined
27The Son of No One$18,015--10--$1,802$18,0151Anchor Bay Films
28Young Goethe In Love$17,143--6--$2,857$17,1431Music Box Films
29Gainsbourg: A Heroic Life$16,1777%187$899$204,81710Music Box Films
30Space Station 3D$14,186178%43$3,547$84,439,685499IMAX
31The Other F Word$13,286--2--$6,643$15,7921Oscilloscope
32Love Crime$13,212-21%20-5$661$509,23110IFC Films
33The Mill and the Cross$13,156-4%121$1,096$211,8808Kino Lorber
34The Man Nobody Knew$12,058-10%61$2,010$119,9827First Run Features
35Sea Rex: Journey To A Prehistoric World$11,9247%100$1,192$4,356,730783D Entertainment
36Fright Night (2011)$10,903-71%26-82$419$18,298,64912Disney / DreamWorks
37Pianomania$10,496--6--$1,749$39,23724First Run Features
38Munger Road$10,072-42%9-1$1,119$258,9876Freestyle Releasing
39The Afflicted$8,694-83%6-5$1,449$200,5643Nocturnal Features
40Inni$8,403-44%52$1,681$44,7292Cinema Purgatorio
41Machine Gun Preacher$7,426-41%12-1$619$520,5047Relativity Media
42Blackthorn$7,355-57%12-4$613$145,4155Magnolia Pictures
43Higher Ground$7,029-38%20-6$351$817,13411Sony Pictures Classics
44The Black Power Mixtape: 1967 - 1975$6,145-45%9-4$683$264,3249IFC Films
45Senna$6,130-47%8-4$766$1,597,52113Producers Distribution Agency
46Charlotte Rampling: The Look$5,905--2--$2,953$5,9051Kino Lorber
47The Whale$4,917--2--$2,459$32,7609Paladin
48Tucker & Dale vs. Evil$4,634-65%17-22$273$213,5556Magnolia / Magnet
49Texas Killing Fields$4,527-21%103$453$42,2384Anchor Bay Films
50Point Blank$4,274-12%9-2$475$701,38415Magnolia / Magnet
51The Tree$4,083625%10$4,083$69,23617Zeitgeist Films
52Passione: A Musical Adventure$3,73524%2-1$1,868$253,18120Abramorama
53My Reincarnation$3,151-52%20$1,576$17,4902Long Shot Factory
54Circumstance$3,061-46%5-2$612$436,34511Roadside Attractions
55I Don't Know How She Does It$2,860-33%8-6$358$9,608,7948Weinstein Company
56Hell and Back Again$2,60766%20$1,304$22,5045Docurama Films
57The Human Centipede 2: Full Sequence$2,267-61%6-6$378$122,8905IFC Films
58Where Soldiers Come From$2,242122%53$448$38,1519International Film Circuit
59Granito: How to Nail a Dictator$2,240-65%2-2$1,120$29,5198International Film Circuit
60Giorgio Moroder Presents Metropolis (2011 re-issue)$1,936-28%91$215$20,3715Kino Lorber
61Dirty Girl$1,928159%65$321$53,6305Weinstein Company
62Detective Dee and the Mystery of the Phantom Flame$1,765-21%5-1$353$485,96110Indomina Media
63American Teacher$1,735120%21$868$30,1506First Run Features
643 (2010)$1,647112%32$549$52,5508Strand Releasing
65Paul Goodman Changed My Life$1,646-64%10$1,646$21,8823Zeitgeist Films
66Happy, Happy$1,407-22%1-1$1,407$40,1198Magnolia Pictures
67America the Beautiful 2: The Thin Commandments$1,345--1--$1,345$9,4584PMK*BNC
68OKA!$1,248-46%20$624$12,2754Dada Films
69Bellflower$1,19254%41$298$167,24214Oscilloscope
70Octubre$1,157--1--$1,157$31,87027New Yorker Films
71Restless (2011)$856-53%3-6$285$158,7418Sony Pictures Classics
72Over Your Cities Grass Will Grow$690--2--$345$42,77413Lorber Films
73Beats Rhymes & Life: The Travels of a Tribe Called Quest$6808%31$227$1,199,23618Sony Pictures Classics
74The Names of Love$668-64%21$334$509,06820Music Box Films
75The Last Circus$642132%20$321$40,02912Magnolia / Magnet
76Mysteries of Lisbon$622165%21$311$110,50714Music Box Films
77The Future$541-72%50$108$567,04315Roadside Attractions
78Limelight (2011)$437-29%10$437$57,2747Magnolia Pictures
79Project Nim$344-33%30$115$406,44218Roadside Attractions
80Summer (2011 re-issue)$342--1--$342$35,87322The Film Desk
81Bill Cunningham New York$293-30%10$293$1,508,64234Zeitgeist Films
82Restitution$242-86%10$242$2,5872Monterey Media
83Four Adventures of Reinette and Mirabelle (2011 re-issue)$153--1--$153$12,27816The Film Desk
84I'm Glad My Mother is Alive$52--1--$52$7,74610Strand Releasing