Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 11 - Sun, Nov. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Immortals$32,206,425--3,112--$10,349$32,206,4251Relativity Media
2Jack and Jill$25,003,575--3,438--$7,273$25,003,5751Sony / Columbia
3Puss in Boots (2011)$24,726,193-25%3,903-60$6,335$108,035,3593Paramount / DreamWorks
4Tower Heist$12,773,765-47%3,3703$3,790$43,465,6152Universal
5J. Edgar$11,217,324--1,910--$5,873$11,315,8581Warner Bros.
6A Very Harold & Kumar Christmas$5,915,143-54%2,8750$2,057$23,237,5252Warner Bros. / New Line
7In Time$4,081,881-45%2,591-536$1,575$30,598,6183Fox
8Paranormal Activity 3$3,611,283-57%2,776-510$1,301$100,808,8354Paramount
9Footloose (2011)$2,726,736-39%2,215-596$1,231$48,767,5145Paramount
10Real Steel$1,864,688-46%1,758-680$1,061$81,612,8046Disney / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moneyball$1,066,267-40%813-465$1,312$71,857,8368Sony / Columbia
2Courageous$1,012,220-34%905-233$1,118$31,565,8087Sony / TriStar
3The Ides of March$944,292-51%696-695$1,357$38,358,3186Sony / Columbia
4The Rum Diary$803,456-72%947-1345$848$12,371,4403FilmDistrict
5Dolphin Tale$693,294-32%705-400$983$69,634,0728Warner Bros.
6Rockstar$612,235--112--$5,466$612,2351Eros International
7Anonymous$582,527-53%482-32$1,209$3,753,9183Sony / Columbia
8Margin Call$544,282-24%19921$2,735$3,310,9654Roadside Attractions
950/50$507,529-47%424-323$1,197$33,841,6447Summit
10The Three Musketeers (2011)$496,871-71%669-1194$743$19,167,1754Summit
11Martha Marcy May Marlene$481,4746%18385$2,631$1,681,5204Fox Searchlight
12The Way$331,884-8%171-53$1,941$2,630,8396Producers Distribution Agency
13The Smurfs$318,8035%269-9$1,185$141,671,84216Sony / Columbia
14Contagion$312,32944%35595$880$74,865,77710Warner Bros.
15The Help$245,321-26%278-80$882$167,833,56314Disney / DreamWorks
16Johnny English Reborn$204,665-70%210-434$975$8,129,4554Universal
17Rise of the Planet of the Apes$130,158-27%164-35$794$176,332,80915Fox
18RA. One$118,611-69%1890$628$2,443,6593Eros International
19Sarah's Key$99,077-63%162-156$612$7,576,48017Weinstein Company
20Crazy, Stupid, Love$82,451-37%130-42$634$84,244,87716Warner Bros.
21Dream House$78,915-61%172-158$459$21,283,4407Universal
22Abduction$71,243-46%127-80$561$27,483,0338Lionsgate
23Cars 2$66,741-24%101-20$661$191,334,42821Disney
24Killer Elite$65,72955%16041$411$25,093,6078Open Road
25The Thing (2011)$64,925-75%141-243$460$16,907,4505Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Like Crazy$504,51289%7054$7,207$1,055,7783Paramount Vantage
2The Skin I Live In$297,391-9%9113$3,268$1,696,8175Sony Pictures Classics
3Melancholia$257,174--19--$13,535$257,1741Magnolia Pictures
4The Lion King 3D$195,222-8%96-37$2,034$93,706,6989Disney
5Take Shelter$119,702-32%82-8$1,460$1,220,1847Sony Pictures Classics
6Born to Be Wild 3D$117,78823%490$2,404$14,144,83332Warner Bros. / IMAX
7Drive (2011)$105,466-47%75-61$1,406$34,259,3119FilmDistrict
8Hubble 3D$54,86919%222$2,494$29,633,73487Warner Bros. / IMAX
9The Mighty Macs$54,181-43%61-40$888$1,825,7364Quaker Media
10Harry Potter and the Deathly Hallows: Part 2$53,798-55%85-140$633$380,955,61918Warner Bros.
11Spy Kids: All The Time in the World$51,340-11%72-26$713$38,421,12413Weinstein Company
12Into the Abyss$47,559--12--$3,963$47,5591IFC Films
13Midnight in Paris$46,149-33%38-16$1,214$55,550,61826Sony Pictures Classics
14Le Havre$39,19234%174$2,305$151,1244Janus Films
15The Guard$34,633-29%29-10$1,194$5,204,77316Sony Pictures Classics
16The Big Year$32,622-68%83-130$393$7,082,0635Fox
17October Baby$31,601-7%12-2$2,633$194,9293IDP / Samuel Goldwyn
18I Don't Know How She Does It$28,741905%8375$346$9,639,2429Weinstein Company
19Under the Sea 3D$27,13126%112$2,466$30,058,054144Warner Bros. / IMAX
20Revenge of the Electric Car$26,802-3%113$2,437$107,6004Area23a
21What's Your Number?$22,471-60%63-39$357$13,987,4827Fox
22Mozart's Sister$22,395-30%18-4$1,244$572,66513Music Box Films
23The Women on the 6th Floor$21,864-8%121$1,822$278,6386Strand Releasing
24Being Elmo: A Puppeteer's Journey$19,417-10%92$2,157$90,2944Submarine Deluxe
25The Conquest$16,273--6--$2,712$137,2791Music Box Films
26Shark Night 3D$15,831-39%29-15$546$18,860,40311Relativity Media
27Inni$15,15080%72$2,164$72,7933Cinema Purgatorio
28Don't Be Afraid of the Dark (2011)$13,845-57%32-20$433$24,042,49012FilmDistrict
29Sholem Aleichem: Laughing in the Darkness$13,129-36%18-3$729$802,76819International Film Circuit
30Breakaway$12,780-50%6-5$2,130$1,873,7407Alliance Films
31Weekend$12,766-36%171$751$438,6908IFC Films
32The Mill and the Cross$12,042-8%10-2$1,204$231,5489Kino Lorber
33Elite Squad: The Enemy Within$8,648--1--$8,648$8,6481Variance Films
34Sea Rex: Journey To A Prehistoric World$8,212-31%100$821$4,371,345793D Entertainment
35Apollo 18$7,749-78%18-75$431$17,683,67011Weinstein Company
36Our Idiot Brother$7,272-63%12-23$606$24,809,54712Weinstein Company
37Laugh at My Pain$6,573-71%13-26$506$7,688,75610CodeBlack Entertainment
38The Man Nobody Knew$6,555-46%60$1,093$129,4758First Run Features
39The Afflicted$6,496-25%4-2$1,624$212,9404Nocturnal Features
40The Other F Word$6,459-51%31$2,153$25,9142Oscilloscope
41The Double (2011)$6,050-90%12-33$504$134,2863Image Entertainment
42Gainsbourg: A Heroic Life$5,674-65%10-8$567$218,27811Music Box Films
43Blackthorn$5,150-30%6-6$858$152,6986Magnolia Pictures
44Young Goethe In Love$5,088-70%3-3$1,696$32,5942Music Box Films
45Munger Road$4,913-51%7-2$702$266,1907Freestyle Releasing
46Love Crime$4,560-65%10-10$456$518,41311IFC Films
47Higher Ground$4,420-37%17-3$260$825,39212Sony Pictures Classics
48El Bulli: Cooking in Progress$3,892--3--$1,297$163,82616Alive Mind Cinema
49Senna$3,837-37%3-5$1,279$1,602,46014Producers Distribution Agency
50Point Blank$3,833-10%90$426$706,93716Magnolia / Magnet
51London Boulevard$3,431--1--$3,431$3,4311IFC Films
52Giorgio Moroder Presents Metropolis (2011 re-issue)$3,00955%90$334$26,4356Kino Lorber
53The Son of No One$2,683-85%4-6$671$28,8702Anchor Bay Films
54Tucker & Dale vs. Evil$2,437-47%7-10$348$218,9167Magnolia / Magnet
55My Reincarnation$2,362-25%20$1,181$21,6453Long Shot Factory
56Machine Gun Preacher$2,101-72%120$175$526,8488Relativity Media
57Happy, Happy$2,03244%43$508$43,0029Magnolia Pictures
58Limelight (2011)$2,006359%21$1,003$59,6548Magnolia Pictures
59Pianomania$1,769-83%5-1$354$47,05225First Run Features
60Granito: How to Nail a Dictator$1,742-22%31$581$32,0889International Film Circuit
61The Names of Love$1,705155%20$853$510,77321Music Box Films
62Life, Above All$1,667--6--$278$132,96018Sony Pictures Classics
63Circumstance$1,543-50%50$309$439,95812Roadside Attractions
64The Interrupters$1,481--3--$494$250,51616Cinema Guild
65The Whale$1,275-74%1-1$1,275$38,23110Paladin
66Passione: A Musical Adventure$1,107-70%1-1$1,107$254,78521Abramorama
67American Teacher$974-44%20$487$31,2867First Run Features
68Amigo$841--3--$280$159,90513Variance Films
69Hell and Back Again$775-70%1-1$775$24,7126Docurama Films
70Detective Dee and the Mystery of the Phantom Flame$744-58%1-4$744$487,50611Indomina Media
71Texas Killing Fields$719-84%3-7$240$45,2825Anchor Bay Films
72Charlotte Rampling: The Look$502-91%1-1$502$10,2262Kino Lorber
73Restless (2011)$490-43%41$123$159,5809Sony Pictures Classics
74Beats Rhymes & Life: The Travels of a Tribe Called Quest$430-37%2-1$215$1,200,04619Sony Pictures Classics
75The Future$355-34%3-2$118$568,08016Roadside Attractions
763 (2010)$304-82%1-2$304$53,9639Strand Releasing
77The Autobiography of Nicolae Ceausescu$284--1--$284$24,29010The Film Desk
78Paul Goodman Changed My Life$138-92%10$138$22,0204Zeitgeist Films