Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 25 - Sun, Nov. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 1$41,683,574-70%4,0665$10,252$220,832,0092Lionsgate / Summit
2The Muppets$29,239,026--3,440--$8,500$41,516,6911Disney
3Happy Feet Two$13,397,346-37%3,6115$3,710$43,755,3572Warner Bros.
4Arthur Christmas$12,068,931--3,376--$3,575$16,301,1311Sony / Columbia
5Hugo$11,364,505--1,277--$8,899$15,402,0421Paramount
6Jack and Jill$10,000,142-15%3,029-409$3,301$57,120,1123Sony / Columbia
7Immortals$8,875,905-28%2,677-443$3,316$68,706,9813Relativity Media
8Puss in Boots (2011)$7,511,036-30%3,005-410$2,500$135,430,0925Paramount / DreamWorks
9Tower Heist$7,174,6151%2,474-468$2,900$65,198,7804Universal
10J. Edgar$4,975,172-16%1,910-37$2,605$28,837,8433Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Descendants$7,345,720517%433404$16,965$10,886,9522Fox Searchlight
2My Week with Marilyn$1,750,507--244--$7,174$2,062,1501Weinstein Company
3A Very Harold & Kumar Christmas$1,594,054-45%875-933$1,822$31,559,3894Warner Bros. / New Line
4In Time$775,107-55%457-910$1,696$35,050,9345Fox
5Desi Boyz$702,325--103--$6,819$702,3251Eros International
6Like Crazy$425,116-19%15041$2,834$2,478,4345Paramount Vantage
7Real Steel$330,377-40%262-440$1,261$83,181,0498Disney / DreamWorks
8The Help$311,0764%283-74$1,099$168,753,48016Disney / DreamWorks
9Margin Call$293,728-31%139-34$2,113$4,367,6856Roadside Attractions
10Footloose (2011)$288,787-66%384-834$752$50,833,8677Paramount
11Moneyball$285,687-44%187-222$1,528$73,155,24810Sony / Columbia
12Paranormal Activity 3$275,373-72%355-1047$776$103,245,7706Paramount
13The Ides of March$254,648-45%159-139$1,602$39,543,2468Sony / Columbia
14The Smurfs$239,51112%248-4$966$142,324,12018Sony / Columbia
15The Three Musketeers (2011)$229,8306%22454$1,026$19,908,9286Summit
16Courageous$209,123-51%211-306$991$32,759,7589Sony / TriStar
17The Way$205,441-25%101-36$2,034$3,374,4938Producers Distribution Agency
1850/50$197,651-15%21025$941$34,554,7819Summit
19Dolphin Tale$185,854-29%216-172$860$70,363,25510Warner Bros.
20Martha Marcy May Marlene$176,158-54%113-67$1,559$2,575,7716Fox Searchlight
21Contagion$155,298-22%218-83$712$75,450,54912Warner Bros.
22Abduction$132,2817%163-18$812$27,840,89410Lionsgate
23Rise of the Planet of the Apes$77,065-11%103-28$748$176,585,29717Fox
24Rockstar$35,787-82%1120$320$972,2543Eros International
25RA. One$2,303-93%1890$12$2,509,1505Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Melancholia$329,622-2%9538$3,470$1,200,5993Magnolia Pictures
2The Artist$204,878--4--$51,220$204,8781Weinstein Company
3The Skin I Live In$184,737-34%91-22$2,030$2,420,4027Sony Pictures Classics
4A Dangerous Method$167,953--4--$41,988$226,6851Sony Pictures Classics
5The Lion King 3D$105,747-19%68-14$1,555$94,067,82911Disney
6Drive (2011)$93,34451%9347$1,004$34,500,25411FilmDistrict
7Born to Be Wild 3D$89,02212%490$1,817$14,451,65334Warner Bros. / IMAX
8Hubble 3D$71,20158%211$3,391$29,860,88789Warner Bros. / IMAX
9Anonymous$69,211-61%72-107$961$4,301,0185Sony / Columbia
10Midnight in Paris$58,95570%415$1,438$55,684,54128Sony Pictures Classics
11The Polar Express (2011 re-issue)$55,299--19--$2,910$74,4701Warner Bros.
12The Rum Diary$54,243-63%54-98$1,005$12,957,0155FilmDistrict
13Take Shelter$50,282-45%49-25$1,026$1,444,3959Sony Pictures Classics
14Cars 2$28,394-20%63-23$451$191,434,78423Disney
15Spy Kids: All The Time in the World$26,764-28%48-22$558$38,516,83215Weinstein Company
16Le Havre$26,738-10%12-1$2,228$238,2656Janus Films
17Under the Sea 3D$25,08014%8-3$3,135$30,140,387146Warner Bros. / IMAX
18The Big Year$25,014-11%53-6$472$7,160,6497Fox
19The Guard$19,930-24%231$867$5,257,69318Sony Pictures Classics
20Into the Abyss$19,002-55%19-8$1,000$148,9373IFC Films
21Eames: The Architect and the Painter$18,335-25%93$2,037$53,0062First Run Features
22Tomboy (2011)$17,947154%65$2,991$31,7982Dada Films
23Being Elmo: A Puppeteer's Journey$17,514-45%11-4$1,592$162,5146Submarine Deluxe
24The Women on the 6th Floor$17,242-27%161$1,078$336,4958Strand Releasing
25Sea Rex: Journey To A Prehistoric World$12,60964%90$1,401$4,399,140813D Entertainment
26The Mighty Macs$11,897-39%11-17$1,082$1,889,5226Quaker Media
27Mozart's Sister$10,974-34%13-9$844$619,14215Music Box Films
28Crazy Wisdom$10,304--1--$10,304$10,3041Alive Mind Cinema
29Sarah's Key$10,061-68%27-25$373$7,685,37419Weinstein Company
30Weekend$9,212-1%8-3$1,152$469,94710IFC Films
31Elite Squad: The Enemy Within$9,118-19%52$1,824$37,2513Variance Films
32Inni$7,00213%5-1$1,400$99,4235Cinema Purgatorio
33El Bulli: Cooking in Progress$6,667293%31$2,222$178,91818Alive Mind Cinema
34The Whale$6,604-9%2-3$3,302$53,99112Paladin
35Love Crime$6,4392%8-3$805$538,35613IFC Films
36Another Happy Day$5,537-35%64$923$17,3102Phase 4 Films
37Young Goethe In Love$5,173-41%30$1,724$57,9534Music Box Films
38Garbo: The Spy$5,000-11%21$2,500$12,6772First Run Features
39House of Tolerance$4,766--1--$4,766$4,7661IFC Films
40Revenge of the Electric Car$4,727-14%30$1,576$119,2616Area23a
41Machine Gun Preacher$4,24721%9-10$472$537,58010Relativity Media
42The Other F Word$3,887-43%4-2$972$43,3014Oscilloscope
43The Mill and the Cross$3,762-19%4-5$941$247,17411Kino Lorber
44Sholem Aleichem: Laughing in the Darkness$2,986-69%7-6$427$825,16421International Film Circuit
45Passione: A Musical Adventure$2,867--1--$2,867$258,22223Abramorama
46Urbanized$2,566-26%10$2,566$36,2085Undefined
47Four Adventures of Reinette and Mirabelle (2011 re-issue)$2,498--1--$2,498$15,86419The Film Desk
48London Boulevard$2,2056%21$1,103$10,4843IFC Films
49Blackthorn$2,201-49%3-3$734$162,7488Magnolia Pictures
50My Reincarnation$2,17110%20$1,086$28,0665Long Shot Factory
51Laugh at My Pain$2,167-66%4-7$542$7,701,97412CodeBlack Entertainment
52Senna$1,959-16%20$980$1,612,43016Producers Distribution Agency
53Granito: How to Nail a Dictator$1,5241781%32$508$34,86011International Film Circuit
54The Heir Apparent: Largo Winch$1,360-52%3-1$453$29,5892Music Box Films
55Tucker & Dale vs. Evil$1,269-38%5-2$254$223,6159Magnolia / Magnet
56The Conquest$1,246-87%3-5$415$159,4663Music Box Films
57Amigo$1,193-51%2-2$597$172,09915Variance Films
58Bill Cunningham New York$1,172--1--$1,172$1,510,02637Zeitgeist Films
59Higher Ground$99251%60$165$829,98214Sony Pictures Classics
60Restless (2011)$835252%31$278$161,29911Sony Pictures Classics
61Tyrannosaur$804-89%3-2$268$11,5682Strand Releasing
62Rid of Me$715-65%21$358$3,3492Submarine Entertainment
63The Names of Love$654-45%10$654$513,83623Music Box Films
643 (2010)$599-76%2-3$300$58,91111Strand Releasing
65The Man Nobody Knew$529-90%1-2$529$140,09710First Run Features
66Rapt$495--1--$495$44,45621Lorber Films
67The Interrupters$404--3--$135$254,63118Cinema Guild
68Back Door Channels$346--2--$173$11,99711Fisher Klingenstein Films
69Project Nim$231--1--$231$407,21121Roadside Attractions
70OKA!$168-40%10$168$12,9377Dada Films
71I'm Glad My Mother is Alive$147--1--$147$8,70513Strand Releasing
72Detective Dee and the Mystery of the Phantom Flame$143-90%2-6$72$489,95513Indomina Media