Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 9 - Sun, Dec. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1New Year's Eve$13,019,180--3,505--$3,714$13,019,1801Warner Bros. / New Line
2The Sitter$9,851,435--2,750--$3,582$9,851,4351Fox
3The Twilight Saga: Breaking Dawn - Part 1$7,819,402-53%3,604-442$2,170$259,402,6694Lionsgate / Summit
4The Muppets$6,978,870-37%3,328-112$2,097$65,742,1283Disney
5Arthur Christmas$6,510,486-12%3,272-104$1,990$33,400,5983Sony / Columbia
6Hugo$6,050,309-20%2,608768$2,320$33,414,7193Paramount
7Happy Feet Two$3,690,304-38%2,840-696$1,299$56,790,4054Warner Bros.
8Jack and Jill$3,085,098-42%2,787-262$1,107$68,527,3855Sony / Columbia
9Immortals$2,461,227-45%2,299-328$1,071$79,868,7325Relativity Media
10Tower Heist$2,358,655-40%2,069-335$1,140$74,122,1856Universal
11Puss in Boots (2011)$1,628,199-46%1,843-907$883$141,873,4747Paramount / DreamWorks
12J. Edgar$1,188,413-49%1,555-430$764$34,761,1115Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Descendants$4,380,138-9%876302$5,000$23,630,5614Fox Searchlight
2My Week with Marilyn$780,822-34%2440$3,200$5,118,6613Weinstein Company
3A Very Harold & Kumar Christmas$474,749-52%470-240$1,010$33,986,2086Warner Bros. / New Line
4In Time$347,020-37%354-67$980$36,405,8927Fox
5Dolphin Tale$269,737-14%342-68$789$71,068,65212Warner Bros.
6Melancholia$230,558-15%14516$1,590$1,971,4435Magnolia Pictures
7Courageous$193,760-9%191-74$1,014$33,333,63911Sony / TriStar
8Margin Call$178,130-17%148-2$1,204$4,947,0808Roadside Attractions
9Like Crazy$165,779-36%16210$1,023$3,147,0927Paramount Vantage
10Moneyball$150,309-74%208-796$723$74,176,91212Sony / Columbia
11Paranormal Activity 3$142,6529%30247$472$103,629,0048Paramount
12Real Steel$131,872-28%206-47$640$83,611,20010Disney / DreamWorks
13The Way$123,396-31%120-40$1,028$3,836,96710Producers Distribution Agency
14The Ides of March$118,673-77%187-829$635$40,467,88110Sony / Columbia
15Midnight in Paris$115,370-52%195-110$592$56,177,98730Sony Pictures Classics
16The Skin I Live In$110,230-30%109-7$1,011$2,882,0869Sony Pictures Classics
17The Help$106,325-39%212-50$502$169,224,62518Disney / DreamWorks
18The Three Musketeers (2011)$86,234-27%168-40$513$20,227,5178Summit
19The Smurfs$81,564-38%181-146$451$142,614,15820Sony / Columbia
20Footloose (2011)$70,026-51%201-108$348$51,142,4549Paramount
21Abduction$68,213-28%131-20$521$28,064,22612Lionsgate
2250/50$65,038-51%146-50$445$34,887,97811Summit
23Contagion$44,759-37%111-44$403$75,638,74314Warner Bros.
24Desi Boyz$42,917-75%1030$417$1,066,1673Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$310,562--4--$77,641$310,5621Focus
2Young Adult$310,263--8--$38,783$310,2631Paramount
3The Artist$295,36140%1610$18,460$888,7413Weinstein Company
4Shame$283,415-19%2111$13,496$781,5012Fox Searchlight
5The Polar Express (2011 re-issue)$115,29760%251$4,612$297,1573Warner Bros.
6A Dangerous Method$76,936-36%40$19,234$535,9853Sony Pictures Classics
7Born to Be Wild 3D$62,090-3%490$1,267$14,675,83536Warner Bros. / IMAX
8Martha Marcy May Marlene$51,057-44%72-12$709$2,821,0848Fox Searchlight
9Drive (2011)$48,452-20%70-16$692$34,677,49713FilmDistrict
10Take Shelter$47,72113%639$757$1,573,21511Sony Pictures Classics
11Le Havre$38,21177%237$1,661$317,6388Janus Films
12Rise of the Planet of the Apes$35,670-18%61-23$585$176,698,08619Fox
13Hubble 3D$33,9070%203$1,695$30,009,44591Warner Bros. / IMAX
14Anonymous$31,852-56%82-23$388$4,463,2927Sony / Columbia
15Pastorela$30,870-62%44-11$702$136,5702Lionsgate / Pantelion
16The Rum Diary$29,471-23%630$468$13,070,4627FilmDistrict
17The Lion King 3D$26,683-27%38-15$702$94,163,65413Disney
18We Need to Talk About Kevin$24,587--1--$24,587$24,5871Oscilloscope
19The Women on the 6th Floor$23,38520%132$1,799$397,03610Strand Releasing
20Mozart's Sister$16,738169%166$1,046$646,26817Music Box Films
21Eames: The Architect and the Painter$15,942-23%11-1$1,449$112,3684First Run Features
22Into the Abyss$15,8319%309$528$199,7655IFC Films
23Under the Sea 3D$13,187-7%103$1,319$30,184,803148Warner Bros. / IMAX
24Young Goethe In Love$12,524119%83$1,566$81,4006Music Box Films
25Elite Squad: The Enemy Within$11,52518%71$1,646$68,7165Variance Films
26Tomboy (2011)$11,517-16%94$1,280$72,8804Dada Films
27Space Station 3D$10,595--2--$5,298$84,596,560504IMAX
28The Guard$10,301-21%15-2$687$5,313,32720Sony Pictures Classics
29The Big Year$8,715-24%250$349$7,192,2389Fox
30Outrage$8,13125%75$1,162$18,2542Magnolia / Magnet
31The Man Nobody Knew$6,170-25%62$1,028$158,72212First Run Features
32Sleeping Beauty (2011)$5,944-35%42$1,486$21,0372IFC Films
33Spy Kids: All The Time in the World$5,888-34%23-8$256$38,536,37617Weinstein Company
34Khodorkovsky$5,887-4%10$5,887$20,1022Kino Lorber
35Magic to Win$5,125--1--$5,125$5,1251China Lion Film
36Blackthorn$4,245-23%5-1$849$174,92610Magnolia Pictures
37Sea Rex: Journey To A Prehistoric World$4,233-33%90$470$4,420,291833D Entertainment
38My Piece of the Pie$4,213--2--$2,107$4,2131IFC Films
39Being Elmo: A Puppeteer's Journey$3,132-70%5-10$626$192,4158Submarine Deluxe
40Crazy Wisdom$3,109-65%20$1,555$33,0103Alive Mind Cinema
41Circumstance$2,843-28%1-1$2,843$452,60216Roadside Attractions
42Revenge of the Electric Car$2,79110%31$930$149,1368Area23a
43I Melt With You$2,729--2--$1,365$2,7291Magnolia Pictures
44Project Nim$2,657--2--$1,329$410,07723Roadside Attractions
45Knuckle$2,647--3--$882$2,6471Vitagraph
46Gainsbourg: A Heroic Life$2,351131%63$392$230,31115Music Box Films
47Sholem Aleichem: Laughing in the Darkness$2,250-55%2-3$1,125$836,79623International Film Circuit
48House of Tolerance$2,120-23%32$707$14,9043IFC Films
49Cars 2$2,108-73%15-25$141$191,450,87525Disney
50The Other F Word$2,051-43%20$1,026$53,2146Oscilloscope
51The Mill and the Cross$1,937-66%4-2$484$257,20813Kino Lorber
52My Reincarnation$1,851-3%21$926$33,4917Long Shot Factory
53Inni$1,705-70%4-3$426$113,9727Cinema Purgatorio
54Garbo: The Spy$1,580--2--$790$16,0104First Run Features
55The Interrupters$1,316--1--$1,316$260,79920Cinema Guild
56Amigo$1,201--1--$1,201$174,36517Variance Films
57London River$1,044--1--$1,044$1,3141Cinema Libre
58The Whale$99841%10$998$56,22214Paladin
59The Heir Apparent: Largo Winch$95614%42$239$32,0604Music Box Films
60Charlotte Rampling: The Look$943--1--$943$11,6736Kino Lorber
61Laugh at My Pain$935-54%3-2$312$7,705,97414CodeBlack Entertainment
62Answers to Nothing$866-94%7-14$124$21,3042Roadside Attractions
63Summer (2011 re-issue)$796--1--$796$37,45527The Film Desk
64Higher Ground$720-43%5-1$144$835,31516Sony Pictures Classics
65El Bulli: Cooking in Progress$690-64%10$690$190,53020Alive Mind Cinema
66Restless (2011)$6853706%32$228$162,75313Sony Pictures Classics
67Paul Goodman Changed My Life$617-44%21$309$24,2668Zeitgeist Films
68Tyrannosaur$526-62%1-2$526$15,0854Strand Releasing
69Four Adventures of Reinette and Mirabelle (2011 re-issue)$48876%10$488$18,08921The Film Desk
70The Autobiography of Nicolae Ceausescu$471--1--$471$25,26014The Film Desk
71Hell and Back Again$401-69%10$401$34,29210Docurama Films
72The Future$219--1--$219$568,50920Roadside Attractions
73Rapt$85-59%10$85$45,66923Lorber Films