Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 16 - Sun, Dec. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Sherlock Holmes: A Game of Shadows$39,637,079--3,703--$10,704$39,637,0791Warner Bros.
2Alvin and the Chipmunks: Chipwrecked$23,244,744--3,723--$6,244$23,244,7441Fox
3New Year's Eve$7,310,413-44%3,5050$2,086$24,716,1672Warner Bros. / New Line
4The Sitter$4,608,681-53%2,7522$1,675$17,929,9872Fox
5The Twilight Saga: Breaking Dawn - Part 1$4,197,893-46%2,958-646$1,419$266,327,9745Lionsgate / Summit
6Hugo$3,707,848-39%2,532-76$1,464$39,155,7094Paramount
7Arthur Christmas$3,554,286-45%2,929-343$1,213$38,501,6314Sony / Columbia
8The Muppets$3,520,926-50%2,808-520$1,254$70,994,5714Disney
9Jack and Jill$1,228,843-60%1,910-877$643$70,506,6296Sony / Columbia
10Happy Feet Two$1,077,329-71%1,780-1060$605$58,909,8735Warner Bros.
11Tower Heist$901,025-62%1,315-754$685$75,788,7407Universal
12Immortals$851,371-65%1,216-1083$700$81,889,3766Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mission: Impossible - Ghost Protocol$12,785,204--425--$30,083$13,385,2041Paramount
2Young Adult$3,403,159997%986978$3,451$3,843,0832Paramount
3The Descendants$3,268,357-25%8782$3,723$28,645,9095Fox Searchlight
4My Week with Marilyn$591,385-24%2440$2,424$6,087,1304Weinstein Company
5Puss in Boots (2011)$465,209-71%757-1086$615$142,775,4028Paramount / DreamWorks
6J. Edgar$386,494-67%703-852$550$35,718,8976Warner Bros.
7Dolphin Tale$193,092-28%281-61$687$71,330,86013Warner Bros.
8A Very Harold & Kumar Christmas$175,064-63%202-268$867$34,413,0797Warner Bros. / New Line
9In Time$163,354-53%273-81$598$36,732,6948Fox
10Melancholia$133,914-42%131-14$1,022$2,243,2066Magnolia Pictures
11Footloose (2011)$123,74677%25352$489$51,292,77610Paramount
12Courageous$102,879-47%101-90$1,019$33,514,22812Sony / TriStar
13Margin Call$98,178-45%121-27$811$5,114,6879Roadside Attractions
14Paranormal Activity 3$91,616-36%206-96$445$103,783,4789Paramount
15Real Steel$80,352-39%155-51$518$83,737,28211Disney / DreamWorks
16The Help$72,053-32%156-56$462$169,345,70519Disney / DreamWorks
17Like Crazy$57,513-65%100-62$575$3,292,9588Paramount Vantage
18Midnight in Paris$53,678-53%116-79$463$56,293,47431Sony Pictures Classics
19The Three Musketeers (2011)$50,210-42%123-45$408$20,315,3249Summit
2050/50$37,370-43%111-35$337$34,963,96712Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tinker, Tailor, Soldier, Spy$456,77747%1612$28,549$879,5482Focus
2Shame$307,2548%5130$6,025$1,231,2953Fox Searchlight
3The Artist$287,367-3%171$16,904$1,327,5204Weinstein Company
4A Dangerous Method$150,85596%1713$8,874$719,8574Sony Pictures Classics
5The Polar Express (2011 re-issue)$108,303-6%250$4,332$460,0484Warner Bros.
6Carnage (2011)$79,795--5--$15,959$79,7951Sony Pictures Classics
7The Way$79,295-36%93-27$853$3,988,53311Producers Distribution Agency
8Moneyball$75,535-50%98-110$771$74,317,36313Sony / Columbia
9Born to Be Wild 3D$57,088-8%490$1,165$14,786,94537Warner Bros. / IMAX
10The Skin I Live In$51,798-53%71-38$730$2,942,23010Sony Pictures Classics
11The Ides of March$45,589-62%72-115$633$40,567,82411Sony / Columbia
12Drive (2011)$41,947-13%56-14$749$34,746,35314FilmDistrict
13Hubble 3D$36,4477%200$1,822$30,081,07492Warner Bros. / IMAX
14Rise of the Planet of the Apes$28,828-19%54-7$534$176,740,65020Fox
15Take Shelter$27,608-42%58-5$476$1,627,47012Sony Pictures Classics
16Le Havre$24,258-37%21-2$1,155$358,7069Janus Films
17The Lion King 3D$23,694-11%32-6$740$94,197,68914Disney
18Martha Marcy May Marlene$21,602-58%39-33$554$2,870,2779Fox Searchlight
19The Women on the 6th Floor$18,684-20%12-1$1,557$428,09711Strand Releasing
20Being Elmo: A Puppeteer's Journey$13,903344%83$1,738$208,2769Submarine Deluxe
21The Rum Diary$12,429-58%30-33$414$13,100,0428FilmDistrict
22Pastorela$10,616-66%19-25$559$156,7843Lionsgate / Pantelion
23Tomboy (2011)$9,881-14%90$1,098$89,7535Dada Films
24Sea Rex: Journey To A Prehistoric World$9,800132%90$1,089$4,433,633843D Entertainment
25Mozart's Sister$9,421-44%10-6$942$669,08118Music Box Films
26Under the Sea 3D$9,190-30%8-2$1,149$30,204,281149Warner Bros. / IMAX
27Cook County$7,579--5--$1,516$7,5791Hanover House
28The Big Year$7,546-13%250$302$7,204,13810Fox
29Young Goethe In Love$7,298-42%80$912$93,2117Music Box Films
30Into the Abyss$6,389-60%17-13$376$216,2626IFC Films
31Crazy Wisdom$6,381105%42$1,595$43,1064Alive Mind Cinema
32The Guard$6,341-38%12-3$528$5,325,09021Sony Pictures Classics
33The Interrupters$6,282377%32$2,094$267,76321Cinema Guild
34Eames: The Architect and the Painter$5,614-65%6-5$936$123,3695First Run Features
35Elite Squad: The Enemy Within$5,014-56%70$716$80,4876Variance Films
36Blackthorn$4,5357%94$504$182,09711Magnolia Pictures
37Sleeping Beauty (2011)$4,529-24%40$1,132$29,0043IFC Films
38Amigo$3,489191%32$1,163$178,28518Variance Films
39The Man Nobody Knew$3,410-45%3-3$1,137$166,27713First Run Features
40My Reincarnation$3,12169%31$1,040$38,0118Long Shot Factory
41Outrage$3,082-62%70$440$26,1593Magnolia / Magnet
42House of Tolerance$2,91237%30$971$19,3274IFC Films
43London River$2,145105%21$1,073$3,7192Cinema Libre
44Khodorkovsky$1,759-70%10$1,759$25,4803Kino Lorber
45Rid of Me$1,660--1--$1,660$5,3825Submarine Entertainment
46Addiction Incorporated$1,629--1--$1,629$3,6831Variance Films
47El Bulli: Cooking in Progress$1,628136%21$814$193,61321Alive Mind Cinema
48The Conquest$1,276--1--$1,276$161,4456Music Box Films
49The Mill and the Cross$1,045-46%3-1$348$259,72114Kino Lorber
50The Whale$1,0283%10$1,028$57,98615Paladin
51American Teacher$994--2--$497$32,28012First Run Features
52Jane's Journey$982--1--$982$19,55714First Run Features
53Higher Ground$84718%3-2$282$836,50317Sony Pictures Classics
54Sholem Aleichem: Laughing in the Darkness$789-65%1-1$789$838,23524International Film Circuit
55I Melt With You$670-75%20$335$4,7952Magnolia Pictures
56Charlotte Rampling: The Look$645-32%10$645$12,6647Kino Lorber
57Littlerock$581--1--$581$17,07919Variance Films
58Inni$572-66%1-3$572$116,3988Cinema Purgatorio
59Revenge of the Electric Car$470-83%1-2$470$150,3079Area23a
60Summer (2011 re-issue)$349-56%10$349$37,80428The Film Desk
61Hell and Back Again$346-14%10$346$34,63711Docurama Films
623 (2010)$288--2--$144$59,77414Strand Releasing
63Answers to Nothing$157-82%1-6$157$22,0293Roadside Attractions
64Restless (2011)$141-79%1-2$141$163,14114Sony Pictures Classics
65Four Adventures of Reinette and Mirabelle (2011 re-issue)$80-84%10$80$18,16922The Film Desk
66Paul Goodman Changed My Life$17-97%1-1$17$24,3339Zeitgeist Films