Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 13 - Sun, Jan. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Contraband$24,349,815--2,863--$8,505$24,349,8151Universal
2Beauty and the Beast 3D$17,751,905--2,625--$6,763$17,751,9051Disney
3Mission: Impossible - Ghost Protocol$11,686,617-41%3,346-209$3,493$186,933,4065Paramount
4Joyful Noise$11,225,190--2,735--$4,104$11,225,1901Warner Bros.
5Sherlock Holmes: A Game of Shadows$8,592,657-37%3,155-448$2,724$170,192,3015Warner Bros.
6The Devil Inside$8,028,439-76%2,551266$3,147$46,375,2862Paramount
7The Girl with the Dragon Tattoo (2011)$6,660,907-41%2,674-276$2,491$87,841,7564Sony / Columbia
8War Horse$5,923,128-32%2,85673$2,074$66,095,0914Disney / DreamWorks
9Alvin and the Chipmunks: Chipwrecked$5,893,831-38%2,849-576$2,069$118,875,1195Fox
10We Bought a Zoo$5,560,781-33%2,909-261$1,912$64,049,3154Fox
11The Adventures of Tintin$4,035,024-40%2,073-933$1,946$67,740,2304Paramount
12The Darkest Hour$1,079,299-65%1,182-981$913$20,528,4734Summit
13New Year's Eve$1,038,854-67%1,092-772$951$53,692,9816Warner Bros. / New Line

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Iron Lady$5,412,9342969%802797$6,749$6,000,5553Weinstein Company
2Tinker, Tailor, Soldier, Spy$3,194,172-42%88677$3,605$15,136,7126Focus
3The Descendants$2,100,256-19%660-77$3,182$47,104,4529Fox Searchlight
4The Artist$1,193,1807%21644$5,524$8,789,9598Weinstein Company
5Hugo$1,046,468-35%545-298$1,920$54,163,1238Paramount
6The Twilight Saga: Breaking Dawn - Part 1$769,314-48%708-350$1,087$279,638,9999Lionsgate / Summit
7Carnage (2011)$710,434550%494479$1,438$1,296,8995Sony Pictures Classics
8The Muppets$573,868-58%547-689$1,049$86,409,3968Disney
9Young Adult$525,883-59%387-443$1,359$15,705,9806Paramount
10The Sitter$513,022-56%449-309$1,143$29,650,2556Fox
11A Dangerous Method$499,57279%10440$4,804$2,686,7648Sony Pictures Classics
12Happy Feet Two$484,199113%36580$1,327$61,898,3439Warner Bros.
13My Week with Marilyn$471,276-43%400-184$1,178$11,344,9868Weinstein Company
14Puss in Boots (2011)$413,017-30%316-35$1,307$147,150,14412Paramount / DreamWorks
15Jack and Jill$413,012156%298127$1,386$72,424,31810Sony / Columbia
16Tower Heist$241,800-20%260-35$930$77,539,10511Universal
17Immortals$164,65284%18759$880$83,059,93410Relativity Media
18Real Steel$141,579-31%187-26$757$85,054,19315Disney / DreamWorks
19Courageous$88,040-45%116-75$759$34,434,96716Sony / TriStar
20Moneyball$78,478-53%128-103$613$75,421,17117Sony / Columbia
21In Time$75,353-35%106-26$711$37,359,99612Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Shame$144,208-31%41-4$3,517$2,626,6317Fox Searchlight
2Pina$124,43850%63$20,740$556,6314IFC Films
3Born to Be Wild 3D$104,17719%450$2,315$15,482,79941Warner Bros. / IMAX
4Pariah (2011)$101,815-7%2413$4,242$374,1843Focus
5Extremely Loud and Incredibly Close$91,029-8%60$15,172$635,5454Warner Bros.
6Vettai$87,921--34--$2,586$87,9211UTV Communications
7Melancholia$78,282-10%676$1,168$2,823,03810Magnolia Pictures
8A Separation$71,864-22%60$11,977$313,8873Sony Pictures Classics
9J. Edgar$55,256-50%82-70$674$36,974,52210Warner Bros.
10Hubble 3D$47,85831%202$2,393$30,652,59396Warner Bros. / IMAX
11In the Land of Blood and Honey$44,09237%1811$2,450$149,7354FilmDistrict
12We Need to Talk About Kevin$42,245--2--$21,123$81,5426Oscilloscope
13Dolphin Tale$40,359-58%91-58$444$72,228,57517Warner Bros.
14Don 2$37,384--28--$1,335$3,651,6994Reliance Big Entertainment
15The Way$33,401-40%40-10$835$4,326,02215Producers Distribution Agency
16Sea Rex: Journey To A Prehistoric World$29,64555%90$3,294$4,535,792883D Entertainment
17Drive (2011)$28,827-49%322$901$34,966,21618FilmDistrict
18Under the Sea 3D$24,45416%90$2,717$30,392,596153Warner Bros. / IMAX
19The Skin I Live In$21,193-2%31-11$684$3,121,86714Sony Pictures Classics
20Margin Call$15,187-51%20-10$759$5,326,46713Roadside Attractions
21The Help$14,781-48%28-22$528$169,582,98723Disney / DreamWorks
22The Women on the 6th Floor$13,650-28%6-5$2,275$515,34715Strand Releasing
23Sing Your Song$13,459--2--$6,730$13,4591S2BN Films
24Sophomore$13,097--1--$13,097$13,0971Undefined
25Once Upon a Time in Anatolia$10,8962%10$10,896$31,8722Cinema Guild
26Midnight in Paris$10,083-34%15-6$672$56,424,56635Sony Pictures Classics
27Martha Marcy May Marlene$8,779-36%150$585$2,951,96213Fox Searchlight
28Take Shelter$6,337-43%14-7$453$1,705,34816Sony Pictures Classics
29The Mill and the Cross$4,786--5--$957$276,14118Kino Lorber
30Newlyweds$4,584--1--$4,584$4,5841Tribeca Films
31Santa Mesa$3,846--3--$1,282$3,8461Indican Pictures
32Man on a Mission$3,430--4--$858$3,4301First Run Features
33The Guard$3,201-3%110$291$5,346,59925Sony Pictures Classics
34Mozart's Sister$2,984-37%60$497$702,34422Music Box Films
35Being Elmo: A Puppeteer's Journey$2,956-68%4-5$739$267,96513Submarine Deluxe
36Domain$2,810--1--$2,810$2,8101Strand Releasing
37Blackthorn$2,65780%51$531$193,95715Magnolia Pictures
38Young Goethe In Love$2,551-54%3-4$850$113,86111Music Box Films
39The Conquest$2,547-56%5-1$509$173,67010Music Box Films
40Sholem Aleichem: Laughing in the Darkness$2,468--1--$2,468$848,90328International Film Circuit
41Addiction Incorporated$2,223--1--$2,223$9,2865Variance Films
42My Reincarnation$2,121-55%30$707$66,62912Long Shot Factory
43Crazy Wisdom$1,934204%21$967$47,1088Alive Mind Cinema
44Outrage$1,777-52%5-2$355$39,6317Magnolia / Magnet
45Elite Squad: The Enemy Within$1,64574%2-1$823$91,60710Variance Films
46Tomboy (2011)$1,45618%54$291$100,0579Dada Films
47The Whale$1,109-69%30$370$66,42119Paladin
48El Bulli: Cooking in Progress$1,108-70%10$1,108$210,36625Alive Mind Cinema
49Garbo: The Spy$1,051-55%20$526$26,8389First Run Features
50Roadie (2010)$864-68%10$864$4,8712Magnolia Pictures
51Loosies$808--1--$808$2,4861IFC Films
52Pianomania$808--1--$808$48,13634First Run Features
53Charlotte Rampling: The Look$641--2--$321$13,46611Kino Lorber
54Jane's Journey$524-29%10$524$25,38318First Run Features
55Inni$446-89%1-3$446$124,18812Cinema Purgatorio
56Battleship Potemkin (2011 re-issue)$444--1--$444$50,97053Kino International
57Khodorkovsky$417-26%10$417$29,5527Kino Lorber
58The Man Nobody Knew$369-74%10$369$173,46217First Run Features
59Hell and Back Again$341-72%1-1$341$37,20915Docurama Films
60Over Your Cities Grass Will Grow$145--1--$145$46,83423Lorber Films