Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 20 - Sun, Jan. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Underworld Awakening$25,306,725--3,078--$8,222$25,306,7251Sony / Screen Gems
2Red Tails$18,782,154--2,512--$7,477$18,782,1541Fox
3Contraband$12,039,605-51%2,8707$4,195$45,937,5252Universal
4Extremely Loud and Incredibly Close$10,045,33210935%2,6302624$3,820$10,737,2395Warner Bros.
5Beauty and the Beast 3D$8,779,676-51%2,6250$3,345$33,588,0562Disney
6Haywire$8,425,370--2,439--$3,454$8,425,3701Relativity Media
7Joyful Noise$5,917,437-47%2,7350$2,164$21,745,4192Warner Bros.
8Mission: Impossible - Ghost Protocol$5,554,254-52%2,519-827$2,205$197,363,4416Paramount
9Sherlock Holmes: A Game of Shadows$4,515,497-47%2,485-670$1,817$178,321,7266Warner Bros.
10The Iron Lady$3,684,279-32%1,076274$3,424$12,585,9584Weinstein Company
11The Girl with the Dragon Tattoo (2011)$3,528,514-47%1,907-767$1,850$94,553,5825Sony / Columbia
12War Horse$3,150,502-47%2,525-331$1,248$72,285,1805Disney / DreamWorks
13Alvin and the Chipmunks: Chipwrecked$3,076,168-48%2,070-779$1,486$124,682,2056Fox
14We Bought a Zoo$2,783,440-50%2,065-844$1,348$69,565,0255Fox
15The Devil Inside$2,668,865-67%2,207-344$1,209$51,289,9723Paramount
16The Adventures of Tintin$2,218,841-45%1,340-733$1,656$72,321,0065Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Descendants$2,372,29813%560-100$4,236$51,259,65810Fox Searchlight
2The Artist$2,371,80399%662446$3,583$12,119,7189Weinstein Company
3Tinker, Tailor, Soldier, Spy$1,763,380-45%731-155$2,412$18,328,9777Focus
4Hugo$937,620-10%650105$1,442$55,887,4029Paramount
5Happy Feet Two$427,309-12%331-34$1,291$62,597,36210Warner Bros.
6A Dangerous Method$382,733-23%1051$3,645$3,337,6949Sony Pictures Classics
7Puss in Boots (2011)$355,089-14%292-24$1,216$147,722,07513Paramount / DreamWorks
8Jack and Jill$342,346-17%283-15$1,210$72,952,65311Sony / Columbia
9My Week with Marilyn$327,104-31%225-175$1,454$12,066,4619Weinstein Company
10The Twilight Saga: Breaking Dawn - Part 1$308,718-60%370-338$834$280,262,45710Lionsgate / Summit
11Carnage (2011)$283,565-60%248-246$1,143$1,945,5746Sony Pictures Classics
12The Muppets$261,418-54%285-262$917$87,036,3799Disney
13The Darkest Hour$183,036-83%301-881$608$21,074,6275Summit
14Tower Heist$178,200-26%220-40$810$77,821,29512Universal
15The Sitter$142,648-72%191-258$747$30,021,3117Fox
16Young Adult$138,213-74%150-237$921$16,075,4487Paramount
17New Year's Eve$136,781-87%265-827$516$54,185,4737Warner Bros. / New Line
18Real Steel$134,632-5%162-25$831$85,255,42816Disney / DreamWorks
19Immortals$123,235-25%169-18$729$83,270,59511Relativity Media
20Moneyball$58,697-25%110-18$534$75,524,65818Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Shame$243,79869%9554$2,566$2,983,1988Fox Searchlight
2A Separation$168,818135%137$12,986$541,0414Sony Pictures Classics
3Pina$136,66810%104$13,667$782,1315IFC Films
4Fullmetal Alchemist: The Sacred Star of Milos$119,300--42--$2,840$119,3001Eleven Arts
5Born to Be Wild 3D$100,396-4%450$2,231$15,662,57442Warner Bros. / IMAX
6We Need to Talk About Kevin$73,71074%75$10,530$184,7317Oscilloscope
7Pariah (2011)$64,971-36%21-3$3,094$497,5794Focus
8The Viral Factor$63,235--22--$2,874$63,2351China Lion Film
9Coriolanus$61,136--9--$6,793$61,1361Weinstein Company
10In Time$57,633-24%97-9$594$37,454,84413Fox
11Courageous$51,476-42%90-26$572$34,522,22117Sony / TriStar
12Sea Rex: Journey To A Prehistoric World$49,73868%8-1$6,217$4,611,172893D Entertainment
13Melancholia$48,632-38%52-15$935$2,912,67611Magnolia Pictures
14The Flowers of War$48,558--30--$1,619$139,7521Wrekin Hill Entertainment
15Hubble 3D$34,459-28%211$1,641$30,726,38297Warner Bros. / IMAX
16Vettai$34,397-61%21-13$1,638$148,9382UTV Communications
17J. Edgar$31,053-44%46-36$675$37,036,91511Warner Bros.
18Drive (2011)$26,543-8%331$804$35,010,46419FilmDistrict
19In the Land of Blood and Honey$25,693-42%14-4$1,835$201,2255FilmDistrict
20Dolphin Tale$24,893-38%63-28$395$72,279,69018Warner Bros.
21Under the Sea 3D$22,317-9%8-1$2,790$30,430,092154Warner Bros. / IMAX
22The Way$21,056-37%28-12$752$4,373,59816Producers Distribution Agency
23Midnight in Paris$12,94728%13-2$996$56,446,21736Sony Pictures Classics
24The Skin I Live In$12,267-42%17-14$722$3,147,49915Sony Pictures Classics
25The Women on the 6th Floor$11,354-17%71$1,622$534,77416Strand Releasing
26Le Havre$11,198--14--$800$514,96814Janus Films
27Don 2$9,493-75%12-16$791$3,673,2505Reliance Big Entertainment
28Margin Call$8,148-46%14-6$582$5,344,10414Roadside Attractions
29Crazy Horse$7,963--1--$7,963$12,3371Zipporah Films
30Take Shelter$7,76723%162$485$1,716,35317Sony Pictures Classics
31The Help$7,393-50%22-6$336$169,598,52324Disney / DreamWorks
32Young Goethe In Love$6,320148%85$790$122,18512Music Box Films
33Martha Marcy May Marlene$6,107-30%172$359$2,965,48414Fox Searchlight
34Tomboy (2011)$5,509278%105$551$106,34310Dada Films
35Carol Channing: Larger Than Life$5,000--2--$2,500$5,0001Entertainment One Films
36The Man Nobody Knew$4,9641245%32$1,655$181,27618First Run Features
37The Mill and the Cross$4,8922%4-1$1,223$289,45219Kino Lorber
38The Pruitt-Igoe Myth$4,721--1--$4,721$4,7211First Run Features
39The City Dark$4,594--1--$4,594$7,0321Argot Pictures
40Ultrasuede: In Search of Halston$3,968--1--$3,968$3,9681Tribeca Films
41The Guard$3,87521%9-2$431$5,354,86826Sony Pictures Classics
42Man on a Mission$3,160-8%51$632$7,0152First Run Features
43Buzzkill$2,912--2--$1,456$2,9121Indican Pictures
44Sing Your Song$2,803-79%20$1,402$20,1192S2BN Films
45Once Upon a Time in Anatolia$2,571-76%10$2,571$41,5213Cinema Guild
46OKA!$2,496--1--$2,496$17,42615Dada Films
47Santa Mesa$2,276-41%1-2$2,276$7,7172Indican Pictures
48Addiction Incorporated$2,200-1%21$1,100$13,5036Variance Films
49Sophomore$2,080-84%10$2,080$16,6512Undefined
50Blackthorn$1,958-26%3-2$653$196,71316Magnolia Pictures
51My Reincarnation$1,872-12%2-1$936$71,24213Long Shot Factory
52Roadie (2010)$1,813110%10$1,813$7,5563Magnolia Pictures
53Being Elmo: A Puppeteer's Journey$1,474-50%2-2$737$271,92914Submarine Deluxe
54Mozart's Sister$1,402-53%2-4$701$705,26423Music Box Films
55Sholem Aleichem: Laughing in the Darkness$1,248-49%10$1,248$850,64329International Film Circuit
56Outrage$1,100-38%3-2$367$41,1778Magnolia / Magnet
57The Autobiography of Nicolae Ceausescu$921--2--$461$28,47720The Film Desk
58Pianomania$790-2%10$790$49,53435First Run Features
59Tyrannosaur$746--1--$746$18,52510Strand Releasing
60Jane's Journey$72438%10$724$26,10719First Run Features
61Loosies$566-30%21$283$3,3182IFC Films
62Granito: How to Nail a Dictator$512--2--$256$38,85219International Film Circuit
63Crazy Wisdom$294-85%1-1$294$47,5949Alive Mind Cinema
64The Interrupters$208--1--$208$275,17126Cinema Guild
65Charlotte Rampling: The Look$198-69%20$99$14,22212Kino Lorber
66Eames: The Architect and the Painter$186--1--$186$144,36510First Run Features
67Garbo: The Spy$128-88%1-1$128$27,60310First Run Features