Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 3 - Sun, Feb. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chronicle$22,004,098--2,907--$7,569$22,004,0981Fox
2The Woman in Black$20,874,072--2,855--$7,311$20,874,0721CBS Films
3The Grey$9,300,999-53%3,20722$2,900$34,557,5322Open Road
4Big Miracle$7,760,205--2,129--$3,645$7,760,2051Universal
5Underworld Awakening$5,500,744-55%2,636-442$2,087$54,253,6653Sony / Screen Gems
6One For the Money$5,206,279-55%2,7370$1,902$19,624,2662Lionsgate
7Red Tails$4,735,595-54%2,347-226$2,018$41,059,0533Fox
8The Descendants$4,552,943-29%2,03837$2,234$65,475,59512Fox Searchlight
9Man on a Ledge$4,351,036-46%2,9980$1,451$14,615,8102Lionsgate
10Extremely Loud and Incredibly Close$3,802,367-46%2,505-125$1,518$26,670,0437Warner Bros.
11Contraband$3,408,255-49%2,047-603$1,665$62,021,5554Universal
12The Artist$2,612,607-21%1,005108$2,600$20,631,85111Weinstein Company
13Beauty and the Beast 3D$2,579,332-51%1,719-426$1,500$44,908,1324Disney
14Hugo$2,272,390-9%1,03065$2,206$61,911,42911Paramount
15The Iron Lady$1,898,183-41%1,021-223$1,859$20,655,5326Weinstein Company
16Mission: Impossible - Ghost Protocol$1,702,914-51%1,077-577$1,581$205,200,7768Paramount
17Joyful Noise$1,459,230-54%1,350-671$1,081$28,964,4584Warner Bros.
18Haywire$1,202,767-70%1,251-1190$961$17,847,6713Relativity Media
19War Horse$960,780-52%1,163-698$826$77,296,2877Disney / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Alvin and the Chipmunks: Chipwrecked$1,048,380-41%818-252$1,282$128,351,8058Fox
2Sherlock Holmes: A Game of Shadows$1,026,005-58%857-673$1,197$183,885,1238Warner Bros.
3The Girl with the Dragon Tattoo (2011)$1,022,358-53%668-534$1,530$99,903,8237Sony / Columbia
4We Bought a Zoo$737,870-50%754-335$979$72,721,4417Fox
5The Adventures of Tintin$709,180-47%486-216$1,459$75,323,3197Paramount
6Tinker, Tailor, Soldier, Spy$670,429-39%302-108$2,220$21,185,1219Focus
7Albert Nobbs$490,762-30%2450$2,003$1,528,7052Roadside Attractions
8Agneepath$340,112-70%1320$2,577$1,750,8432Eros International
9A Dangerous Method$322,514-41%235-130$1,372$4,614,38611Sony Pictures Classics
10The Twilight Saga: Breaking Dawn - Part 1$279,75570%296105$945$280,876,46512Lionsgate / Summit
11Happy Feet Two$262,725-33%255-54$1,030$63,432,48812Warner Bros.
12My Week with Marilyn$254,703-25%171-15$1,489$13,005,86111Weinstein Company
13Puss in Boots (2011)$250,103-25%253-17$989$148,459,36715Paramount / DreamWorks
14Jack and Jill$200,598-35%222-31$904$73,619,45113Sony / Columbia
15The Devil Inside$155,031-76%303-419$512$53,056,8895Paramount
16The Muppets$118,900-44%169-37$704$87,476,72711Disney
17New Year's Eve$109,415231%222160$493$54,384,1219Warner Bros. / New Line
18The Sitter$72,991-41%126-19$579$30,320,1959Fox
19J. Edgar$41,195-62%135-73$305$37,258,64013Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$280,2585%409$7,006$1,258,7066Sony Pictures Classics
2Pina$190,976-1%394$4,897$1,349,0917IFC Films
3Shame$103,789-38%64-16$1,622$3,465,39610Fox Searchlight
4Born to Be Wild 3D$92,098-21%450$2,047$15,996,21744Warner Bros. / IMAX
5We Need to Talk About Kevin$65,529-7%133$5,041$382,5879Oscilloscope
6Carnage (2011)$64,605-47%40-30$1,615$2,303,1908Sony Pictures Classics
7W.E.$47,074--4--$11,769$47,0741Weinstein Company
8Coriolanus$44,515-12%142$3,180$212,3363Weinstein Company
9Real Steel$43,430-49%90-33$483$85,433,06918Disney / DreamWorks
10Pariah (2011)$34,970-21%195$1,841$621,0516Focus
11Hubble 3D$32,716-20%21-1$1,558$30,874,18799Warner Bros. / IMAX
12Immortals$30,952-56%62-55$499$83,454,93513Relativity Media
13The Innkeepers$29,557--20--$1,478$29,5571Magnolia / Magnet
14Sea Rex: Journey To A Prehistoric World$28,452-28%110$2,587$4,740,624913D Entertainment
15Midnight in Paris$22,40217%4020$560$56,506,14238Sony Pictures Classics
16Under the Sea 3D$21,777-10%143$1,556$30,495,297156Warner Bros. / IMAX
17In the Land of Blood and Honey$20,95668%7-4$2,994$252,8017FilmDistrict
18Young Adult$20,014-65%58-29$345$16,234,3879Paramount
19The Darkest Hour$19,554-54%39-48$501$21,203,7647Summit
20The Viral Factor$19,412-52%7-15$2,773$187,9773China Lion Film
21In Time$15,721-52%34-24$462$37,535,81615Fox
22The Help$14,73652%20-1$737$169,635,34726Disney / DreamWorks
23The Women on the 6th Floor$13,86182%61$2,310$567,71818Strand Releasing
24Melancholia$12,238-59%13-10$941$2,990,35013Magnolia Pictures
25Being Elmo: A Puppeteer's Journey$12,2022692%20$6,101$284,32116Submarine Deluxe
26An Inconsistent Truth$12,176-41%10$12,176$36,4392Rocky Mountain Pictures
27Crazy Horse$12,13122%20$6,066$45,8163Zipporah Films
28Drive (2011)$11,972-11%22-1$544$35,054,90921FilmDistrict
29Le Havre$11,707-4%121$976$555,24516Janus Films
30Kill List$9,838--2--$4,919$9,8381IFC Films
31Vettai$9,678-39%4-3$2,420$191,8644UTV Communications
32El Bulli: Cooking in Progress$9,399368%43$2,350$222,56628Alive Mind Cinema
33All's Well Ends Well 2012$9,232-60%10-10$923$43,4322China Lion Film
34Carol Channing: Larger Than Life$8,397--3--$2,799$15,5473Entertainment One Films
35The Way$7,557-7%11-1$687$4,405,14718Producers Distribution Agency
36Declaration of War$5,986-53%4-2$1,497$25,6922IFC Films
37The Flowers of War$5,318-73%5-8$1,064$205,7783Wrekin Hill Entertainment
38The Pruitt-Igoe Myth$5,069-29%10$5,069$26,8063First Run Features
39Addiction Incorporated$3,31133%31$1,104$21,4068Variance Films
40The Conquest$3,05323%41$763$181,28313Music Box Films
41The Skin I Live In$2,842-40%10-2$284$3,160,82917Sony Pictures Classics
42Martha Marcy May Marlene$2,633-49%6-4$439$2,981,03816Fox Searchlight
43Once Upon a Time in Anatolia$2,241-40%2-1$1,121$51,0165Cinema Guild
44Charlotte Rampling: The Look$1,968--2--$984$16,19014Kino Lorber
45Young Goethe In Love$1,952-71%3-6$651$136,73014Music Box Films
46Windfall$1,780--2--$890$1,7801First Run Features
47The Interrupters$1,7701706%10$1,770$278,13028Cinema Guild
48Perfect Sense$1,567--1--$1,567$1,5671IFC Films
49Take Shelter$1,4859%84$186$1,722,55419Sony Pictures Classics
50Fullmetal Alchemist: The Sacred Star of Milos$1,322--3--$441$163,8293Eleven Arts
51The City Dark$1,121--2--$561$8,1533Argot Pictures
52Granito: How to Nail a Dictator$954612%32$318$40,72621International Film Circuit
53Margin Call$902-13%21$451$5,352,84316Roadside Attractions
54The Guard$840-50%2-2$420$5,359,77428Sony Pictures Classics
55How Much Does Your Building Weigh, Mr Foster?$799-71%21$400$10,3762First Run Features
56Tyrannosaur$662--2--$331$19,48312Strand Releasing
57Sing Your Song$577-85%2-2$289$27,9354S2BN Films
58Tomboy (2011)$424-90%3-6$141$119,03012Dada Films
59The Mill and the Cross$357-93%1-2$357$310,90021Kino Lorber
60Hell and Back Again$302--4--$76$37,53918Docurama Films
61Jane's Journey$242-60%1-1$242$27,25321First Run Features
62Crazy Wisdom$220-38%10$220$52,15011Alive Mind Cinema
63The Whale$115-79%10$115$68,28522Paladin