Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 10 - Sun, Feb. 12

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Vow$41,202,458--2,958--$13,929$41,202,4581Sony / Screen Gems
2Safe House$40,172,720--3,119--$12,880$40,172,7201Universal
3Journey 2: The Mysterious Island$27,335,363--3,470--$7,878$27,335,3631Warner Bros. / New Line
4Star Wars: Episode I - The Phantom Menace 3D$22,469,932--2,655--$8,463$22,469,9321Fox
5Chronicle$12,092,589-45%2,9081$4,158$39,959,8562Fox
6The Woman in Black$10,102,658-52%2,8561$3,537$35,258,1452CBS Films
7The Grey$5,045,620-46%2,801-406$1,801$42,787,8843Open Road
8Big Miracle$3,946,050-49%2,1334$1,850$13,281,9852Universal
9The Descendants$3,441,676-24%1,581-457$2,177$70,671,28913Fox Searchlight
10Underworld Awakening$2,480,156-55%1,657-979$1,497$58,914,5254Sony / Screen Gems
11Red Tails$2,417,386-49%1,580-767$1,530$45,080,7724Fox
12One For the Money$2,300,953-56%2,056-681$1,119$23,679,6583Lionsgate
13Extremely Loud and Incredibly Close$1,473,011-61%1,375-1130$1,071$29,406,9008Warner Bros.
14Man on a Ledge$1,301,222-70%1,423-1575$914$17,471,4323Lionsgate
15Contraband$1,259,340-63%1,081-966$1,165$64,642,8255Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Artist$2,240,252-14%808-197$2,773$24,002,03812Weinstein Company
2Hugo$1,765,205-22%702-328$2,515$64,442,02412Paramount
3The Iron Lady$1,155,969-39%512-509$2,258$22,797,2647Weinstein Company
4Beauty and the Beast 3D$840,111-67%678-1041$1,239$46,463,3065Disney
5Mission: Impossible - Ghost Protocol$706,967-58%469-608$1,507$206,514,7689Paramount
6Ek Main Aur Ekk Tu$637,100--111--$5,740$637,1001UTV Communications
7Tinker, Tailor, Soldier, Spy$547,509-18%232-70$2,360$21,995,07810Focus
8Alvin and the Chipmunks: Chipwrecked$535,037-49%502-316$1,066$129,054,8919Fox
9The Girl with the Dragon Tattoo (2011)$493,306-52%269-399$1,834$100,814,0958Sony / Columbia
10Joyful Noise$489,616-66%686-664$714$29,890,1295Warner Bros.
11War Horse$451,793-53%502-661$900$78,200,1678Disney / DreamWorks
122012 Oscar Nominated Short Films$412,304--120--$3,436$412,3041Shorts International
13We Bought a Zoo$360,694-51%420-334$859$73,246,5998Fox
14The Adventures of Tintin$340,028-52%257-229$1,323$75,871,4868Paramount
15Sherlock Holmes: A Game of Shadows$328,902-68%265-592$1,241$184,573,2009Warner Bros.
16Albert Nobbs$274,819-44%151-94$1,820$2,034,3983Roadside Attractions
17The Muppets$271,985129%291122$935$87,777,65012Disney
18Puss in Boots (2011)$217,342-13%209-44$1,040$148,741,02016Paramount / DreamWorks
19My Week with Marilyn$208,012-18%125-46$1,664$13,344,06812Weinstein Company
20A Dangerous Method$205,193-36%107-128$1,918$4,948,36012Sony Pictures Classics
21Haywire$204,442-83%263-988$777$18,579,4514Relativity Media
22Happy Feet Two$185,955-29%202-53$921$63,675,13113Warner Bros.
23The Twilight Saga: Breaking Dawn - Part 1$168,283-40%230-66$732$281,158,17213Lionsgate / Summit
24Jack and Jill$165,008-18%187-35$882$73,837,88614Sony / Columbia
25Agneepath$83,732-75%1320$634$1,912,8703Eros International
26New Year's Eve$62,518-43%155-67$403$54,493,44210Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$265,801-5%455$5,907$1,622,3987Sony Pictures Classics
2Pina$257,28635%6829$3,784$1,705,4628IFC Films
3Born to Be Wild 3D$102,09811%44-1$2,320$16,157,02345Warner Bros. / IMAX
4Shame$84,637-18%52-12$1,628$3,606,89711Fox Searchlight
5We Need to Talk About Kevin$83,81628%163$5,239$496,67010Oscilloscope
6Rampart$60,446--5--$12,089$60,4461Millennium Entertainment
7W.E.$59,64627%1713$3,509$123,7932Weinstein Company
8The Sitter$56,838-22%99-27$574$30,411,95010Fox
9Hubble 3D$43,39633%19-2$2,284$30,958,977100Warner Bros. / IMAX
10Carnage (2011)$40,910-37%36-4$1,136$2,371,2259Sony Pictures Classics
11The Devil Inside$35,013-77%95-208$369$53,149,7766Paramount
12Coriolanus$31,267-30%11-3$2,842$267,9474Weinstein Company
13In Darkness$27,413--3--$9,138$49,1041Sony Pictures Classics
14Pariah (2011)$23,354-33%13-6$1,796$657,4377Focus
15Chico & Rita$20,654--1--$20,654$20,6541GKIDS
16Real Steel$19,451-55%55-35$354$85,463,30919Disney / DreamWorks
17Sea Rex: Journey To A Prehistoric World$18,969-33%143$1,355$4,776,391923D Entertainment
18Immortals$18,764-39%33-29$569$83,488,54614Relativity Media
19Under the Sea 3D$17,595-19%12-2$1,466$30,521,582157Warner Bros. / IMAX
20Midnight in Paris$17,567-22%24-16$732$56,534,73739Sony Pictures Classics
21J. Edgar$13,703-67%42-93$326$37,293,47814Warner Bros.
22Young Adult$13,346-33%35-23$381$16,257,51210Paramount
23In Time$11,624-26%20-14$581$37,553,93216Fox
24In the Land of Blood and Honey$11,174-47%103$1,117$272,3768FilmDistrict
25The Women on the 6th Floor$11,110-20%4-2$2,778$586,68619Strand Releasing
26The Help$10,474-29%13-7$806$169,653,84627Disney / DreamWorks
27Melancholia$9,219-25%8-5$1,152$3,012,97514Magnolia Pictures
28The Turin Horse$9,145--1--$9,145$9,1451Cinema Guild
29Death of the Virgin$8,628--3--$2,876$8,6281Indican Pictures
30The Viral Factor$8,167-58%4-3$2,042$204,3744China Lion Film
31My Reincarnation$7,492--2--$3,746$80,38716Long Shot Factory
32The Way$7,377-2%7-4$1,054$4,424,33919Producers Distribution Agency
33An Inconsistent Truth$7,356-40%21$3,678$46,1613Rocky Mountain Pictures
34The Innkeepers$7,201-76%13-7$554$66,8642Magnolia / Magnet
35The Darkest Hour$6,880-65%18-21$382$21,217,4898Summit
36Return$6,717--3--$2,239$6,7171Dada Films
37Sholem Aleichem: Laughing in the Darkness$4,824--3--$1,608$858,07832International Film Circuit
38Young Goethe In Love$4,645138%52$929$142,15915Music Box Films
39Once Upon a Time in Anatolia$4,19287%20$2,096$56,1356Cinema Guild
40El Bulli: Cooking in Progress$3,713-60%2-2$1,857$230,18829Alive Mind Cinema
41The Flowers of War$3,301-38%61$550$211,5924Wrekin Hill Entertainment
42Vettai$3,268-66%2-2$1,634$198,1925UTV Communications
43Kung Fu Joe$3,158--2--$1,579$3,1581Indican Pictures
44Elite Squad: The Enemy Within$2,629--1--$2,629$96,27714Variance Films
45The Conquest$2,614-14%40$654$184,69114Music Box Films
46Paul Goodman Changed My Life$2,596--2--$1,298$34,60517Zeitgeist Films
47Kill List$2,059-79%42$515$17,1492IFC Films
48The Skin I Live In$1,242-56%6-4$207$3,166,07118Sony Pictures Classics
49Tomboy (2011)$932120%30$311$119,96213Dada Films
50Addiction Incorporated$894-73%2-1$447$23,9709Variance Films
51Domain$862--1--$862$5,6955Strand Releasing
52The Pruitt-Igoe Myth$851-83%21$426$32,1154First Run Features
53Margin Call$743-18%20$372$5,353,58617Roadside Attractions
54Sing Your Song$66615%20$333$29,1105S2BN Films
55The Whale$548377%10$548$69,26723Paladin
56Take Shelter$522-65%4-4$131$1,723,81120Sony Pictures Classics
57Charlotte Rampling: The Look$322-84%20$161$17,58015Kino Lorber
58All's Well Ends Well 2012$319-97%1-9$319$47,5513China Lion Film
59Tyrannosaur$200-70%1-1$200$19,99813Strand Releasing
60Being Elmo: A Puppeteer's Journey$190-98%1-1$190$286,20117Submarine Deluxe
61Crazy Wisdom$102-54%10$102$53,94412Alive Mind Cinema
62Khodorkovsky$82--1--$82$30,11411Kino Lorber
63Windfall$80-96%1-1$80$2,4592First Run Features