Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 24 - Sun, Feb. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Act of Valor$24,476,632--3,039--$8,054$24,476,6321Relativity Media
2Tyler Perry's Good Deeds$15,583,924--2,132--$7,310$15,583,9241Lionsgate
3Journey 2: The Mysterious Island$13,389,102-33%3,350-150$3,997$76,645,4533Warner Bros. / New Line
4Safe House$10,926,145-54%3,052-69$3,580$97,622,7053Universal
5The Vow$9,916,774-57%3,03880$3,264$102,924,1173Sony / Screen Gems
6Ghost Rider: Spirit of Vengeance$9,006,135-59%3,1740$2,837$38,038,2172Sony / Columbia
7This Means War$8,425,010-52%3,1890$2,642$33,495,6462Fox
8Wanderlust$6,526,650--2,002--$3,260$6,526,6501Universal
9Gone$4,770,360--2,186--$2,182$4,770,3601Summit
10The Secret World of Arrietty$4,351,115-33%1,5220$2,859$14,508,9202Disney
11Chronicle$3,685,036-52%1,797-759$2,051$57,984,9634Fox
12Star Wars: Episode I - The Phantom Menace 3D$3,174,955-60%1,618-1037$1,962$40,444,5853Fox
13The Woman in Black$2,722,485-59%1,727-832$1,576$50,451,6814CBS Films

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Artist$2,905,85820%966158$3,008$31,779,65714Weinstein Company
2The Descendants$2,133,442-27%889-354$2,400$78,460,13515Fox Searchlight
3Hugo$1,510,760-9%501-57$3,015$69,354,70414Paramount
4The Grey$800,285-75%917-1190$873$50,179,0915Open Road
5The Iron Lady$694,982-35%522-101$1,331$25,721,5799Weinstein Company
6Big Miracle$668,805-70%628-1006$1,065$18,903,5804Universal
7Red Tails$437,013-70%489-520$894$48,670,0986Fox
8Alvin and the Chipmunks: Chipwrecked$377,069-24%311-89$1,212$130,384,57911Fox
9Sherlock Holmes: A Game of Shadows$350,335-37%333-70$1,052$185,888,95311Warner Bros.
10Tinker, Tailor, Soldier, Spy$341,549-31%164-20$2,083$23,276,12612Focus
11My Week with Marilyn$304,95954%402282$759$14,074,65114Weinstein Company
12We Bought a Zoo$284,720-5%280-7$1,017$74,096,24610Fox
13The Adventures of Tintin$274,988-29%272-31$1,011$76,901,74210Paramount
142012 Oscar Nominated Short Films$274,264-26%1468$1,879$1,470,4723Shorts International
15Extremely Loud and Incredibly Close$258,148-59%280-297$922$31,215,13210Warner Bros.
16Underworld Awakening$242,887-79%260-566$934$62,149,8336Sony / Screen Gems
17Mission: Impossible - Ghost Protocol$237,227-51%178-97$1,333$207,771,02711Paramount
18Joyful Noise$183,920-16%277-63$664$30,586,6397Warner Bros.
19The Girl with the Dragon Tattoo (2011)$178,163-48%125-64$1,425$101,701,26710Sony / Columbia
20War Horse$175,780-41%213-181$825$79,041,41210Disney / DreamWorks
21Contraband$172,375-68%197-223$875$66,173,3857Universal
22Midnight in Paris$159,6221530%164148$973$56,720,57941Sony Pictures Classics
23The Muppets$145,905-30%205-64$712$88,355,06814Disney
24One For the Money$137,867-82%229-704$602$25,951,3365Lionsgate
25Albert Nobbs$129,051-33%100-19$1,291$2,610,6285Roadside Attractions
26Puss in Boots (2011)$116,725-38%138-25$846$149,234,74718Paramount / DreamWorks
27Jack and Jill$80,972-33%109-25$743$74,158,15716Sony / Columbia
28The Help$22,594141%138125$164$169,697,33329Disney / DreamWorks

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$366,33019%8329$4,414$2,532,8609Sony Pictures Classics
2Pina$192,128-35%835$2,315$2,558,45110IFC Films
3Born to Be Wild 3D$117,164-22%40-5$2,929$16,625,10847Warner Bros. / IMAX
4Rampart$98,394-22%4517$2,187$375,4873Millennium Entertainment
5Tere Naal Love Ho Gaya$94,583--48--$1,970$94,5831UTV Communications
6A Dangerous Method$93,224-39%81-15$1,151$5,344,81014Sony Pictures Classics
7In Darkness$88,7137%228$4,032$278,1383Sony Pictures Classics
8Thin Ice$79,878-56%46-7$1,736$342,6872IDP/ATO Pictures
9The Darkest Hour$65,568-34%94-19$698$21,426,80510Summit
10Beauty and the Beast 3D$55,057-78%59-155$933$47,228,7867Disney
11Man on a Ledge$54,636-84%76-325$719$18,600,9115Lionsgate
12Jodi Breakers$52,618--1--$52,618$52,6181Yash Raj Films
13Happy Feet Two$51,661-47%85-50$608$63,934,37015Warner Bros.
14Hubble 3D$48,272-22%18-1$2,682$31,178,184102Warner Bros. / IMAX
15Under the Sea 3D$46,065-1%110$4,188$30,669,995159Warner Bros. / IMAX
16Shame$42,820-36%25-19$1,713$3,807,64313Fox Searchlight
17Love$41,260-50%81$5,158$172,4092China Lion Film
18Chico & Rita$40,56332%127$3,380$118,6223GKIDS
19Haywire$40,071-43%37-42$1,083$18,827,1656Relativity Media
20Ek Main Aur Ekk Tu$39,866-83%35-63$1,139$1,130,8423UTV Communications
21We Need to Talk About Kevin$37,540-47%160$2,346$671,86712Oscilloscope
22W.E.$27,627-48%15-5$1,842$265,2764Weinstein Company
23The Forgiveness of Blood$26,724--3--$8,908$26,7241IFC Films
24Sea Rex: Journey To A Prehistoric World$25,875188%120$2,156$4,830,343943D Entertainment
25Coriolanus$22,032-44%8-5$2,754$365,1696Weinstein Company
26The Sitter$20,167-33%30-13$672$30,505,21212Fox
27Undefeated$19,313-42%50$3,863$70,1952Weinstein Company
28Carnage (2011)$18,560-44%22-13$844$2,464,07611Sony Pictures Classics
29The Flowers of War$16,696231%74$2,385$242,7326Wrekin Hill Entertainment
30Pariah (2011)$12,759-38%130$981$712,7059Focus
31On the Ice$8,257-54%51$1,651$36,8252PMK*BNC
32The Women on the 6th Floor$7,506-31%5-1$1,501$617,85921Strand Releasing
33The Skin I Live In$7,168524%1410$512$3,169,33220Sony Pictures Classics
34The Devil Inside$7,049-51%25-9$282$53,193,9258Paramount
35Sholem Aleichem: Laughing in the Darkness$5,394141%20$2,697$869,50134International Film Circuit
36The Fairy$4,199--3--$1,400$4,1991Kino Lorber
37Michael (2012)$4,16324%21$2,082$11,0062Strand Releasing
38Declaration of War$4,008-15%114$364$41,0925IFC Films
39In the Land of Blood and Honey$3,787-47%4-4$947$292,86510FilmDistrict
40Once Upon a Time in Anatolia$3,59859%42$900$67,3718Cinema Guild
41The Conquest$3,070626%31$1,023$189,48516Music Box Films
42My Reincarnation$2,356639%1-1$2,356$85,14518Long Shot Factory
43Young Goethe In Love$1,990-32%2-3$995$148,85717Music Box Films
44Being Elmo: A Puppeteer's Journey$1,98183%1-1$1,981$289,33919Submarine Deluxe
45Kung Fu Joe$1,894-32%10$1,894$10,7943Indican Pictures
46Take Shelter$1,805461%3-1$602$1,726,54922Sony Pictures Classics
47Khodorkovsky$1,639-43%21$820$36,98813Kino Lorber
48The Innkeepers$1,576-54%5-2$315$77,5014Magnolia / Magnet
49The Whale$1,496121%10$1,496$71,87325Paladin
50Death of the Virgin$1,482-69%1-1$1,482$21,7303Indican Pictures
51Melancholia$1,433-48%3-2$478$3,029,87016Magnolia Pictures
52The Turin Horse$1,342-60%20$671$21,8293Cinema Guild
53The Way$1,234-63%2-3$617$4,426,00521Producers Distribution Agency
54Hell and Back Again$62812%20$314$39,16521Docurama Films
55Eames: The Architect and the Painter$59415%10$594$147,52515First Run Features
56Over Your Cities Grass Will Grow$555-61%10$555$50,53129Lorber Films
57The Man Nobody Knew$173--1--$173$183,34223First Run Features
58Putin's Kiss$155-90%10$155$2,6592Kino Lorber
59Windfall$54--1--$54$2,5294First Run Features