Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 2 - Sun, Mar. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dr. Seuss' The Lorax$70,217,070--3,729--$18,830$70,217,0701Universal
2Project X (2012)$21,051,363--3,055--$6,891$21,051,3631Warner Bros.
3Act of Valor$13,572,578-45%3,05314$4,446$45,111,9242Relativity Media
4Safe House$7,390,935-32%2,553-499$2,895$108,355,4254Universal
5Tyler Perry's Good Deeds$7,047,061-55%2,1320$3,305$25,791,6932Lionsgate
6Journey 2: The Mysterious Island$6,547,374-51%3,060-290$2,140$85,233,8734Warner Bros. / New Line
7The Vow$6,011,147-39%2,826-212$2,127$111,623,4964Sony / Screen Gems
8This Means War$5,561,323-34%2,342-847$2,375$41,399,9623Fox
9Ghost Rider: Spirit of Vengeance$4,645,637-48%2,487-687$1,868$44,826,3763Sony / Columbia
10Wanderlust$3,843,840-41%2,0020$1,920$12,484,6552Universal
11The Artist$3,625,57125%1,756790$2,065$36,813,98915Weinstein Company
12Gone$3,001,862-37%2,1860$1,373$8,949,8392Summit
13Chronicle$1,931,431-48%1,054-743$1,832$60,846,6975Fox
14The Secret World of Arrietty$1,484,644-66%1,431-91$1,037$16,753,0243Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Descendants$1,291,817-39%694-195$1,861$80,392,54316Fox Searchlight
2Hugo$1,233,618-18%406-95$3,038$71,300,19515Paramount
3The Woman in Black$1,154,475-58%812-915$1,422$52,241,3905CBS Films
4Star Wars: Episode I - The Phantom Menace 3D$1,100,446-65%731-887$1,505$42,218,7794Fox
5A Separation$952,051160%243160$3,918$3,677,46410Sony Pictures Classics
6The Iron Lady$850,90922%511-11$1,665$27,006,91310Weinstein Company
7Alvin and the Chipmunks: Chipwrecked$345,052-8%3143$1,099$130,804,28112Fox
8Big Miracle$301,560-55%359-269$840$19,362,1405Universal
9The Girl with the Dragon Tattoo (2011)$286,35261%256131$1,119$102,068,88811Sony / Columbia
10Tinker, Tailor, Soldier, Spy$263,189-23%126-38$2,089$23,665,41513Focus
11The Grey$258,960-68%308-609$841$50,735,5106Open Road
12Sherlock Holmes: A Game of Shadows$257,558-26%266-67$968$186,271,35112Warner Bros.
13We Bought a Zoo$243,829-14%266-14$917$74,406,78211Fox
14Extremely Loud and Incredibly Close$226,037-12%30323$746$31,516,40411Warner Bros.
15Red Tails$190,895-56%249-240$767$49,023,7167Fox
16The Adventures of Tintin$186,315-32%215-57$867$77,167,15711Paramount
17Mission: Impossible - Ghost Protocol$158,153-33%107-71$1,478$208,019,61312Paramount
18My Week with Marilyn$130,847-57%120-282$1,090$14,340,55115Weinstein Company
19Contraband$120,620-30%148-49$815$66,362,0658Universal
20War Horse$116,319-34%131-82$888$79,237,31711Disney / DreamWorks
21Joyful Noise$115,826-37%202-75$573$30,769,1398Warner Bros.
22The Muppets$79,202-46%138-67$574$88,479,90115Disney
23One For the Money$59,596-57%117-112$509$26,060,7546Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pina$157,961-18%64-19$2,468$2,825,93211IFC Films
2We Need to Talk About Kevin$132,595253%4024$3,315$818,31513Oscilloscope
3Rampart$119,38721%527$2,296$539,8484Millennium Entertainment
4In Darkness$106,84320%3513$3,053$421,0564Sony Pictures Classics
5Born to Be Wild 3D$96,153-18%400$2,404$16,793,00748Warner Bros. / IMAX
6Tim and Eric's Billion Dollar Movie$87,475--24--$3,645$87,4751Magnolia Pictures
7Thin Ice$83,6215%41-5$2,040$459,3163IDP/ATO Pictures
8Undefeated$82,230326%138$6,325$164,0583Weinstein Company
92012 Oscar Nominated Short Films$76,964-72%59-87$1,304$1,625,1014Shorts International
10Underworld Awakening$72,270-70%79-181$915$62,321,0397Sony / Screen Gems
11A Dangerous Method$67,772-27%53-28$1,279$5,457,21515Sony Pictures Classics
12Albert Nobbs$63,926-50%68-32$940$2,723,0746Roadside Attractions
13Lost Woods$58,240--13--$4,480$58,2401Nocturnal Features
14Sea Rex: Journey To A Prehistoric World$48,29387%120$4,024$4,891,030953D Entertainment
15Love$45,30810%157$3,021$234,1593China Lion Film
16Hubble 3D$44,628-8%224$2,029$31,265,047103Warner Bros. / IMAX
17Being Flynn$43,990--4--$10,998$43,9901Focus
18W.E.$43,62358%194$2,296$327,5085Weinstein Company
19Happy Feet Two$43,609-16%850$513$63,992,32816Warner Bros.
20Coriolanus$37,16269%146$2,654$410,2667Weinstein Company
21Tere Naal Love Ho Gaya$32,432-66%26-22$1,247$155,2472UTV Communications
22Under the Sea 3D$30,839-33%154$2,056$30,717,275160Warner Bros. / IMAX
23Shame$29,692-31%22-3$1,350$3,856,51614Fox Searchlight
24Chico & Rita$26,194-35%142$1,871$161,3964GKIDS
25Boy$21,244--2--$10,622$21,2441Paladin
26Paan Singh Tomar$20,568--10--$2,057$20,5681UTV Communications
27The Salt of Life$19,176--2--$9,588$19,1761Zeitgeist Films
28Carnage (2011)$19,1063%19-3$1,006$2,491,96012Sony Pictures Classics
29The Forgiveness of Blood$17,816-33%63$2,969$53,1672IFC Films
30Beauty and the Beast 3D$14,953-73%24-35$623$47,259,1818Disney
31The Flowers of War$13,985-16%6-1$2,331$267,1507Wrekin Hill Entertainment
32The Sitter$13,654-32%21-9$650$30,527,01013Fox
33Let The Bullets Fly$11,287--5--$2,257$11,2871Variance Films
34Pariah (2011)$10,801-15%130$831$730,36210Focus
35The Women on the 6th Floor$10,57641%61$1,763$631,93222Strand Releasing
36Ek Main Aur Ekk Tu$10,405-74%25-10$416$1,150,1304UTV Communications
37Haywire$9,890-75%32-5$309$18,852,9517Relativity Media
38Midnight in Paris$7,044-96%11-153$640$56,802,12342Sony Pictures Classics
39In the Land of Blood and Honey$6,27466%84$784$301,30511FilmDistrict
40Better Than Something: Jay Reatard$5,712--4--$1,428$5,7121Undefined
41The Devil Inside$5,165-27%17-8$304$53,201,7159Paramount
42Kill List$4,711--10--$471$26,2975IFC Films
43Once Upon a Time in Anatolia$4,19617%3-1$1,399$73,8279Cinema Guild
44Le Havre$4,171--6--$695$589,51020Janus Films
45Sholem Aleichem: Laughing in the Darkness$3,223-40%20$1,612$874,94435International Film Circuit
46Ranchero$2,960--2--$1,480$6,78634Indican Pictures
47Art Is... The Permanent Revolution$2,718--1--$2,718$2,7181First Run Features
48Last Days Here$2,671--1--$2,671$2,6711IFC Films
49The Help$2,645-88%5-133$529$169,705,58730Disney / DreamWorks
50Crazy Wisdom$2,569--1--$2,569$58,03415Alive Mind Cinema
51The Turin Horse$2,26569%20$1,133$25,9884Cinema Guild
52The Autobiography of Nicolae Ceausescu$2,124--1--$2,124$31,39626The Film Desk
53The Skin I Live In$1,410-80%3-11$470$3,180,82621Sony Pictures Classics
54Charlotte Rampling: The Look$1,340--1--$1,340$18,92018Kino Lorber
55On the Ice$1,336-84%1-4$1,336$41,8043PMK*BNC
56The Way$1,3146%20$657$4,429,93322Producers Distribution Agency
57Falling Away$1,284--2--$642$1,2841Indican Pictures
58The Snowtown Murders$1,273--1--$1,273$1,2731IFC Films
59Addiction Incorporated$1,096--2--$548$29,20812Variance Films
60Tyrannosaur$952--2--$476$21,06216Strand Releasing
61Elite Squad: The Enemy Within$941--2--$471$100,11917Variance Films
62Take Shelter$860-52%30$287$1,728,11423Sony Pictures Classics
63The Whale$786-47%10$786$72,74226Paladin
64Windfall$571957%10$571$3,1005First Run Features
65Kung Fu Joe$412-78%10$412$11,5944Indican Pictures
66Sing Your Song$400--1--$400$33,2758S2BN Films
67Putin's Kiss$150-3%10$150$2,9443Kino Lorber
68The Pruitt-Igoe Myth$141--1--$141$32,4827First Run Features
69Eames: The Architect and the Painter$66-89%10$66$147,59116First Run Features