Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 16 - Sun, Mar. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
121 Jump Street$36,302,612--3,121--$11,632$36,302,6121Sony / Columbia
2Dr. Seuss' The Lorax$22,764,760-41%3,76923$6,040$158,387,7753Universal
3John Carter$13,569,795-55%3,7490$3,620$53,227,2482Disney
4Project X (2012)$4,044,159-64%2,922-133$1,384$48,170,0053Warner Bros.
5Act of Valor$3,733,697-47%2,765-186$1,350$62,454,0664Relativity Media
6A Thousand Words$3,632,932-41%1,8955$1,917$11,985,7532Paramount
7Safe House$2,716,795-43%1,920-224$1,415$120,209,8906Universal
8Journey 2: The Mysterious Island$2,388,320-34%1,935-590$1,234$94,994,0066Warner Bros. / New Line
9This Means War$2,141,760-43%1,660-289$1,290$50,541,5425Fox
10Silent House (2012)$2,113,800-68%2,1240$995$10,605,5442Open Road
11The Vow$2,094,103-46%2,175-303$963$121,157,3586Sony / Screen Gems
12Tyler Perry's Good Deeds$1,374,996-53%1,016-500$1,353$32,731,3294Lionsgate
13The Artist$1,042,955-50%1,155-350$903$42,108,37417Weinstein Company
14Ghost Rider: Spirit of Vengeance$859,884-56%1,024-780$840$49,742,2765Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Casa de mi Padre$2,287,239--382--$5,988$2,287,2391Lionsgate / Pantelion
2Friends With Kids$1,454,561-28%640271$2,273$4,184,5432Roadside Attractions
3Jeff Who Lives at Home$855,709--254--$3,369$855,7091Paramount Vantage
4Wanderlust$520,025-69%698-522$745$16,744,1254Universal
5Chronicle$489,090-46%432-163$1,132$63,159,0517Fox
6Hugo$487,073-22%38370$1,272$72,993,75317Paramount
7A Separation$470,880-35%2821$1,670$5,562,57012Sony Pictures Classics
8The Iron Lady$426,486-25%4569$935$28,615,75712Weinstein Company
9The Descendants$291,231-57%347-170$839$81,996,04218Fox Searchlight
10Alvin and the Chipmunks: Chipwrecked$276,449-4%286-1$967$131,648,40114Fox
11Gone$267,573-70%476-668$562$11,359,6674Summit
12Seeking Justice$249,465--231--$1,080$249,4651Anchor Bay Films
13The Woman in Black$241,607-51%305-128$792$53,473,7667CBS Films
14The Secret World of Arrietty$241,430-42%304-197$794$18,019,3665Disney
15Mission: Impossible - Ghost Protocol$237,494-24%2290$1,037$208,782,80514Paramount
16The Grey$152,78023%21968$698$51,170,0628Open Road
17Star Wars: Episode I - The Phantom Menace 3D$144,472-58%156-102$926$43,114,7136Fox
18We Bought a Zoo$141,965-25%188-40$755$74,908,77113Fox
19Big Miracle$130,975-15%236-2$555$19,792,4257Universal
20War Horse$129,47889%200114$647$79,504,53413Disney / DreamWorks
21Red Tails$91,716-20%152-26$603$49,480,7659Fox
22Sherlock Holmes: A Game of Shadows$85,691-46%125-83$686$186,677,30414Warner Bros.
23The Adventures of Tintin$80,274-43%123-30$653$77,564,03713Paramount
24Rampart$74,286-1%10648$701$771,6616Millennium Entertainment
25The Girl with the Dragon Tattoo (2011)$71,967-58%108-103$666$102,515,79313Sony / Columbia
26One For the Money$63,19079%11248$564$26,196,0598Lionsgate
27Extremely Loud and Incredibly Close$41,568-64%105-97$396$31,798,90313Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$460,536104%6244$7,428$768,9362CBS Films
2Kahaani$263,241-3%537$4,967$625,3952Viva Entertainment
3Being Flynn$146,542229%8876$1,665$266,5283Focus
4Born to Be Wild 3D$129,5936%400$3,240$17,261,18350Warner Bros. / IMAX
5Tinker, Tailor, Soldier, Spy$102,372-41%86-23$1,190$24,104,11315Focus
6We Need to Talk About Kevin$100,109-36%655$1,540$1,202,29615Oscilloscope
7Jiro Dreams of Sushi$91,214117%64$15,202$156,3542Magnolia Pictures
8Pina$85,701-29%555$1,558$3,173,98113IFC Films
9In Darkness$73,447-36%522$1,412$702,3196Sony Pictures Classics
10Footnote$67,08741%64$11,181$138,8242Sony Pictures Classics
11Hubble 3D$54,4018%20-1$2,720$31,491,161105Warner Bros. / IMAX
12Undefeated$52,829-8%218$2,516$330,8885Weinstein Company
13Sea Rex: Journey To A Prehistoric World$48,2490%120$4,021$5,033,939973D Entertainment
14The Kid With A Bike$45,933--3--$15,311$45,9331IFC Films
15Under the Sea 3D$43,46315%121$3,622$30,869,036162Warner Bros. / IMAX
16The Devil Inside$38,5191620%7767$500$53,245,05511Paramount
17A Dangerous Method$37,684-28%595$639$5,601,75217Sony Pictures Classics
18Chico & Rita$37,13071%229$1,688$247,4556GKIDS
19Coriolanus$33,805-32%212$1,610$531,2839Weinstein Company
20Thin Ice$32,843-49%41-2$801$612,3085IDP/ATO Pictures
21Albert Nobbs$30,607-20%483$638$2,846,3288Roadside Attractions
22Joyful Noise$29,777-49%65-38$458$30,920,16710Warner Bros.
23W.E.$26,704-25%20-4$1,335$428,9677Weinstein Company
24My Week with Marilyn$26,506-67%50-70$530$14,554,94417Weinstein Company
25The Salt of Life$24,283-33%133$1,868$101,6013Zeitgeist Films
26The Muppets$21,928-47%52-32$422$88,586,97617Disney
27The FP$15,465--28--$552$15,4651Drafthouse Films
28Shame$15,103-32%18-2$839$3,924,10516Fox Searchlight
29Haywire$14,263-66%69-13$207$18,934,8589Relativity Media
30Gerhard Richter Painting$13,537--1--$13,537$20,3711Kino Lorber
31Tim and Eric's Billion Dollar Movie$11,408-63%26-7$439$168,1653Magnolia Pictures
32Detachment$10,739--2--$5,370$10,7391Tribeca Film
33Natural Selection$10,375--1--$10,375$10,3751Cinema Guild
34Free Men$9,080--2--$4,540$9,0801Film Movement
35Being Elmo: A Puppeteer's Journey$8,378--2--$4,189$298,05822Submarine Deluxe
362012 Oscar Nominated Short Films$7,254-66%10-8$725$1,690,0506Shorts International
37The Forgiveness of Blood$6,928-69%9-3$770$96,7844IFC Films
38Let The Bullets Fly$6,720-43%6-4$1,120$39,8903Variance Films
39Children of Paradise (2012 re-issue)$6,286-41%1-1$6,286$20,8222Janus Films
40Carnage (2011)$5,712-66%13-6$439$2,525,38014Sony Pictures Classics
41The Women on the 6th Floor$5,542-39%4-2$1,386$656,66124Strand Releasing
42Love$5,504-64%5-10$1,101$297,3225China Lion Film
43Sholem Aleichem: Laughing in the Darkness$5,471-4%3-1$1,824$889,36337International Film Circuit
44Sing Your Song$5,127--2--$2,564$39,20110S2BN Films
45Paan Singh Tomar$4,130-46%50$826$39,5673UTV Communications
46Around June$3,060--2--$1,530$3,0601Indican Pictures
47Beauty and the Beast 3D$2,898-42%5-2$580$47,279,36310Disney
48The Understudy$2,296--2--$1,148$2,2961Indican Pictures
49Le Havre$2,279-54%40$570$600,55422Janus Films
50Ranchero$2,240-49%1-1$2,240$19,36536Indican Pictures
51Death of the Virgin$2,146--1--$2,146$24,4186Indican Pictures
52Midnight in Paris$1,821-56%4440$41$56,816,66244Sony Pictures Classics
53The Snowtown Murders$1,548-22%31$516$8,0123IFC Films
54This Is Not A Film$1,426-81%1-1$1,426$36,7863Palisades Tartan
55Addiction Incorporated$1,376-54%4-1$344$36,59714Variance Films
56Tere Naal Love Ho Gaya$1,304-79%3-7$435$177,4724UTV Communications
57Attenberg$1,161-71%10$1,161$7,7622Strand Releasing
58Sound of Noise$1,001-83%1-2$1,001$11,6752Magnolia Pictures
59The Flowers of War$752-80%2-2$376$283,2129Wrekin Hill Entertainment
60On the Ice$743-65%20$372$45,7905PMK*BNC
61Take Shelter$74262%10$742$1,729,96925Sony Pictures Classics
62Reuniting The Rubins$734--2--$367$7341Monterey Media
63The Pruitt-Igoe Myth$715-71%10$715$38,7959First Run Features
64The Skin I Live In$63213%1-4$632$3,184,08823Sony Pictures Classics
65The Long Day Closes (2012 re-issue)$501-64%10$501$2,5412The Film Desk
66Falling Away$468-73%1-1$468$6,8663Indican Pictures
67Four Adventures of Reinette and Mirabelle (2011 re-issue)$437--1--$437$19,45435The Film Desk
68The Viral Factor$325-91%1-12$325$220,1459China Lion Film
69Domain$265--1--$265$6,91410Strand Releasing
70Kung Fu Joe$250-50%10$250$12,5166Indican Pictures