Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 23 - Sun, Mar. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games$152,535,747--4,137--$36,871$152,535,7471Lionsgate
221 Jump Street$20,471,187-44%3,1210$6,559$70,222,5152Sony / Columbia
3Dr. Seuss' The Lorax$13,182,045-42%3,677-92$3,585$177,412,0554Universal
4John Carter$5,073,832-63%3,212-537$1,580$62,407,2123Disney
5Act of Valor$2,041,362-45%2,219-546$920$65,921,0865Relativity Media
6A Thousand Words$1,950,154-46%1,787-108$1,091$14,950,3223Paramount
7Project X (2012)$1,931,336-52%2,065-857$935$51,733,4844Warner Bros.
8Safe House$1,403,035-48%1,330-590$1,055$122,582,3507Universal
9Journey 2: The Mysterious Island$1,357,412-43%1,340-595$1,013$97,139,5017Warner Bros. / New Line
10This Means War$985,981-54%1,188-472$830$52,270,7186Fox
11The Vow$841,576-60%1,258-917$669$122,776,3507Sony / Screen Gems
12Silent House (2012)$639,958-70%1,202-922$532$11,962,7313Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1October Baby$1,697,130--390--$4,352$1,896,57222IDP / Samuel Goldwyn
2Casa de mi Padre$1,181,943-48%47593$2,488$4,030,1952Lionsgate / Pantelion
3Tyler Perry's Good Deeds$853,046-38%621-395$1,374$33,952,5895Lionsgate
4Friends With Kids$822,842-43%558-82$1,475$5,519,5233Roadside Attractions
5Salmon Fishing in the Yemen$702,60253%12462$5,666$1,628,8023CBS Films
6Jeff Who Lives at Home$586,909-31%2540$2,311$1,774,2672Paramount Vantage
7The Artist$474,532-55%576-579$824$43,037,87018Weinstein Company
8Agent Vinod$427,043--122--$3,500$427,0431Eros International
9A Separation$331,715-30%261-21$1,271$6,078,03913Sony Pictures Classics
10Ghost Rider: Spirit of Vengeance$318,834-63%511-513$624$50,350,1136Sony / Columbia
11The Iron Lady$254,368-40%327-129$778$29,100,07913Weinstein Company
12Hugo$250,545-49%283-100$885$73,437,94718Paramount
13Alvin and the Chipmunks: Chipwrecked$243,324-12%248-38$981$132,017,31215Fox
14Chronicle$203,103-58%292-140$696$63,530,1388Fox
15The Woman in Black$198,250-18%180-125$1,101$53,749,2098CBS Films
16Mission: Impossible - Ghost Protocol$183,482-23%200-29$917$209,065,11915Paramount
17The Secret World of Arrietty$167,416-31%229-75$731$18,274,3296Disney
18The Descendants$145,849-50%199-148$733$82,278,71719Fox Searchlight
19Wanderlust$141,030-73%235-463$600$17,115,6505Universal
20Big Miracle$124,315-5%224-12$555$19,966,2308Universal
21We Bought a Zoo$124,259-12%155-33$802$75,105,21314Fox
22The Grey$118,933-22%204-15$583$51,359,0589Open Road
23War Horse$93,429-28%170-30$550$79,667,04114Disney / DreamWorks
24Gone$77,006-71%183-293$421$11,527,3055Summit
25Red Tails$74,180-19%131-21$566$49,600,63010Fox
26One For the Money$73,82917%15139$489$26,300,8219Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Raid: Redemption$213,785--14--$15,270$213,7851Sony Pictures Classics
2Jiro Dreams of Sushi$175,16292%2721$6,487$381,5553Magnolia Pictures
3Footnote$155,601132%2317$6,765$319,6863Sony Pictures Classics
4Kahaani$136,753-48%48-5$2,849$824,4053Viva Entertainment
5The Deep Blue Sea (2011)$123,841--31--$3,995$123,8411Music Box Films
6Born to Be Wild 3D$106,687-18%400$2,667$17,460,70151Warner Bros. / IMAX
7The Kid With A Bike$104,567128%2421$4,357$169,7192IFC Films
8We Need to Talk About Kevin$96,538-4%8015$1,207$1,348,90116Oscilloscope
9Being Flynn$75,653-48%73-15$1,036$402,9114Focus
10Pina$64,268-25%51-4$1,260$3,285,78314IFC Films
11In Darkness$60,017-18%51-1$1,177$793,7517Sony Pictures Classics
12Sea Rex: Journey To A Prehistoric World$58,93222%120$4,911$5,126,760983D Entertainment
13Sherlock Holmes: A Game of Shadows$52,824-38%86-39$614$186,764,25815Warner Bros.
14Hubble 3D$52,544-3%233$2,285$31,608,079106Warner Bros. / IMAX
15Star Wars: Episode I - The Phantom Menace 3D$48,722-66%74-82$658$43,171,4637Fox
16Under the Sea 3D$34,516-21%120$2,876$30,933,371163Warner Bros. / IMAX
17Seeking Justice$32,064-87%74-157$433$390,5712Anchor Bay Films
18Rampart$30,600-59%67-39$457$834,7067Millennium Entertainment
19Albert Nobbs$30,307-1%44-4$689$2,895,0689Roadside Attractions
20A Dangerous Method$29,604-21%47-12$630$5,651,91818Sony Pictures Classics
21Thin Ice$28,477-13%39-2$730$652,5396IDP/ATO Pictures
22Undefeated$27,450-48%17-4$1,615$379,0106Weinstein Company
23Coriolanus$22,711-33%19-2$1,195$569,72210Weinstein Company
24Gerhard Richter Painting$21,88762%65$3,648$54,2132Kino Lorber
25Extremely Loud and Incredibly Close$20,079-52%50-55$402$31,836,74514Warner Bros.
26W.E.$18,673-30%18-2$1,037$462,0188Weinstein Company
27Chico & Rita$18,335-51%231$797$283,0077GKIDS
28Boy$15,569--7--$2,224$92,7674Paladin
29Shame$14,463-4%16-2$904$3,946,34317Fox Searchlight
30My Week with Marilyn$13,269-50%44-6$302$14,581,67718Weinstein Company
31The Muppets$12,381-44%35-17$354$88,605,09218Disney
32Free Men$9,5485%42$2,387$22,5782Film Movement
33Musical Chairs$9,092--9--$1,010$9,0921Paladin
344:44 Last Day on Earth$8,355--3--$2,785$8,3551IFC Films
35Let The Bullets Fly$7,70915%71$1,101$50,3864Variance Films
36Children of Paradise (2012 re-issue)$6,8429%10$6,842$31,9313Janus Films
37The Salt of Life$6,708-72%4-9$1,677$119,2524Zeitgeist Films
38The Forgiveness of Blood$6,348-8%90$705$106,6515IFC Films
39Tim and Eric's Billion Dollar Movie$6,313-45%14-12$451$181,2944Magnolia Pictures
40The Women on the 6th Floor$6,12611%51$1,225$665,65325Strand Releasing
41Sound of Noise$6,072507%54$1,214$18,1223Magnolia Pictures
42Sholem Aleichem: Laughing in the Darkness$5,5952%63$933$894,95838International Film Circuit
432012 Oscar Nominated Short Films$5,554-23%8-2$694$1,698,8157Shorts International
44The FP$5,215-66%8-20$652$27,7862Drafthouse Films
45The Trouble with Bliss$4,618--1--$4,618$4,61817A Productions
46Brake$4,330--2--$2,165$4,3301IFC Films
47Natural Selection$4,300-59%21$2,150$16,9542Cinema Guild
48Love$3,444-37%4-1$861$303,8886China Lion Film
49Reuniting The Rubins$3,209337%42$802$4,4252Monterey Media
50Carnage (2011)$3,168-45%9-4$352$2,531,77715Sony Pictures Classics
51The Turin Horse$2,646--2--$1,323$33,7877Cinema Guild
52Starry, Starry Night$2,312--1--$2,312$2,3121China Lion Film
53The Understudy$2,014-12%1-1$2,014$6,4222Indican Pictures
54Around June$1,846-40%1-1$1,846$6,8282Indican Pictures
55Falling Away$1,372193%10$1,372$9,1504Indican Pictures
56Young Goethe In Love$1,199--2--$600$152,47221Music Box Films
57My Reincarnation$1,148--1--$1,148$90,43722Long Shot Factory
58On the Ice$94828%1-1$948$50,6696PMK*BNC
59This Is Not A Film$920-35%10$920$38,6254Palisades Tartan
60Beauty and the Beast 3D$831-71%2-3$416$47,281,07411Disney
61The Skin I Live In$79225%21$396$3,185,19324Sony Pictures Classics
62Sing Your Song$596-88%20$298$40,36711S2BN Films
63The Fairy$560--1--$560$6,6825Kino Lorber
64Addiction Incorporated$509-63%1-3$509$37,50115Variance Films
65The Long Day Closes (2012 re-issue)$436-13%10$436$3,3423The Film Desk
66Kung Fu Joe$40261%10$402$13,7907Indican Pictures
67Le Havre$370-84%1-3$370$602,16323Janus Films
68The Whale$266--1--$266$76,44729Paladin
69Khodorkovsky$163--1--$163$38,62017Kino Lorber