Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 13 - Sun, Apr. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games$21,096,824-36%3,916-221$5,387$336,666,3634Lionsgate
2The Three Stooges$17,010,125--3,477--$4,892$17,010,1251Fox
3The Cabin in the Woods$14,743,614--2,811--$5,245$14,743,6141Lionsgate
4Titanic 3D$11,930,249-31%2,69723$4,424$44,723,8192Paramount
5American Reunion$10,473,810-51%3,20311$3,270$39,712,5352Universal
6Wrath of the Titans$6,906,209-53%3,102-443$2,226$71,252,0053Warner Bros.
7Mirror Mirror$6,847,924-38%3,206-412$2,136$49,316,1853Relativity Media
821 Jump Street$6,558,868-34%2,735-274$2,398$120,323,6815Sony / Columbia
9Lockout$6,231,836--2,308--$2,700$6,231,8361Open Road
10Dr. Seuss' The Lorax$3,051,285-39%2,112-891$1,445$204,513,9157Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Raid: Redemption$961,45483%881705$1,091$2,526,0724Sony Pictures Classics
2Salmon Fishing in the Yemen$888,546-10%435-89$2,043$6,064,9376CBS Films
3Journey 2: The Mysterious Island$721,42734%502-149$1,437$100,463,52410Warner Bros. / New Line
4Woman Thou Art Loosed: On the 7th Day$641,542--102--$6,290$641,5421Code Black Entertainment
5October Baby$543,11449%36223$1,500$4,520,74425IDP / Samuel Goldwyn
6Bully (2012)$535,433626%158152$3,389$814,6353Weinstein Company
7John Carter$346,858-58%446-569$778$68,747,8696Disney
8Safe House$337,610-41%371-111$910$125,276,75510Universal
9Housefull 2$286,735-66%1210$2,370$1,339,3912Eros International
10Blue Like Jazz$261,190--136--$1,921$261,1901Roadside Attractions
11Act of Valor$255,759-52%352-356$727$69,257,4748Relativity Media
12This Means War$246,0654%283-38$869$53,830,8629Fox
13The Vow$244,341-17%335-144$729$124,333,56810Sony / Screen Gems
14Jeff Who Lives at Home$212,317-49%183-264$1,160$3,822,9615Paramount Vantage
15A Thousand Words$200,174-58%277-230$723$17,827,6986Paramount
16Chronicle$154,41128%1653$936$64,166,01911Fox
17Ghost Rider: Spirit of Vengeance$153,830-31%216-61$712$51,367,4149Sony / Columbia
18Friends With Kids$125,937-44%113-94$1,114$6,970,1646Roadside Attractions
19The Secret World of Arrietty$112,819116%20272$559$18,749,1169Disney
20Project X (2012)$101,208-69%145-299$698$54,331,2437Warner Bros.
21The Artist$100,098-45%121-101$827$44,048,63321Weinstein Company
22The Iron Lady$97,462-24%146-90$668$29,837,30716Weinstein Company
23Alvin and the Chipmunks: Chipwrecked$95,761-25%153-42$626$132,829,38918Fox
24Casa de mi Padre$92,242-66%121-162$762$5,703,1585Lionsgate / Pantelion
25Tyler Perry's Good Deeds$73,197-54%125-79$586$34,798,0558Lionsgate
26The Woman in Black$71,265-22%122-37$584$54,212,64311CBS Films
27Agent Vinod$3,587-85%1220$29$698,2104Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jiro Dreams of Sushi$198,430-14%797$2,512$1,280,4546Magnolia Pictures
2Footnote$195,12443%8419$2,323$1,099,5256Sony Pictures Classics
3The Kid With A Bike$145,96115%7015$2,085$736,0355IFC Films
4Monsieur Lazhar$112,190--19--$5,905$112,19025Music Box Films
5Born to Be Wild 3D$105,2882%400$2,632$18,148,88254Warner Bros. / IMAX
6The Deep Blue Sea (2011)$89,565-9%531$1,690$640,6364Music Box Films
7Damsels in Distress$82,41141%2218$3,746$167,6442Sony Pictures Classics
8A Separation$78,322-40%91-50$861$6,838,80416Sony Pictures Classics
9Silent House (2012)$69,777-39%59-155$1,183$12,666,4816Open Road
10Hubble 3D$69,754-22%18-1$3,875$32,119,560109Warner Bros. / IMAX
11Touchback$66,993--50--$1,340$66,9931Anchor Bay Films
12We Have a Pope$48,59155%1512$3,239$98,0942IFC Films
13We Bought a Zoo$47,201-18%83-16$569$75,498,09717Fox
14A Simple Life$43,372--9--$4,819$43,3721China Lion Film
15We Need to Talk About Kevin$40,480-39%55-10$736$1,638,43919Oscilloscope
16Under the Sea 3D$36,080-9%151$2,405$31,145,879166Warner Bros. / IMAX
17In Darkness$32,64536%40-1$816$959,19410Sony Pictures Classics
18Beauty and the Beast 3D$32,222-46%39-19$826$47,549,60214Disney
19Sea Rex: Journey To A Prehistoric World$27,2313%130$2,095$5,293,8381013D Entertainment
20The Hunter (2012)$27,20243%95$3,022$54,9822Magnolia Pictures
21Star Wars: Episode I - The Phantom Menace 3D$26,927-28%33-12$816$43,369,47810Fox
22Red Tails$25,9502%43-12$603$49,798,19613Fox
23The Grey$23,513-12%13-54$1,809$51,571,84612Open Road
24Boy$20,9706%185$1,165$173,4637Paladin
25The Descendants$20,703-56%41-37$505$82,570,65322Fox Searchlight
26Coriolanus$20,609-18%181$1,145$665,67613Weinstein Company
27Pina$20,296-19%20-1$1,015$3,456,73617IFC Films
28L!fe Happens$20,186--16--$1,262$20,1861PMK*BNC
29The Salt of Life$17,868-39%11-8$1,624$214,7507Zeitgeist Films
30Kahaani$17,854-51%11-6$1,623$1,017,9556Viva Entertainment
31Undefeated$17,466-25%172$1,027$487,7519Weinstein Company
32W.E.$14,885-14%17-4$876$546,21611Weinstein Company
33Thin Ice$12,402-57%16-16$775$760,4209IDP/ATO Pictures
34Love in the Buff$11,843-81%141$846$243,5393China Lion Film
35Rampart$11,554-34%21-19$550$901,84910Millennium Entertainment
36War Horse$10,749-56%25-24$430$79,859,44117Disney / DreamWorks
37Comic-Con Episode IV: A Fan's Hope$9,60917%41$2,402$18,9872Wrekin Hill Entertainment
38Unraveled$9,006--2--$4,503$9,0061Undefined
39Goon$8,193-53%160$512$4,107,6593Magnolia / Magnet
40Albert Nobbs$7,970-33%12-18$664$2,980,18712Roadside Attractions
41Here$7,927--1--$7,927$7,9271Strand Releasing
42Gerhard Richter Painting$7,3969%51$1,479$112,1725Kino Lorber
43This Is Not A Film$6,791121%52$1,358$51,9347Palisades Tartan
44The Women on the 6th Floor$6,74136%62$1,124$691,15428Strand Releasing
45How To Grow A Band$5,705--1--$5,705$5,7051International Film Circuit
46Turn Me On, Dammit!$4,403-26%1-1$4,403$30,2813New Yorker Films
47Shame$4,255-39%4-4$1,064$3,992,04520Fox Searchlight
48The Island President$4,186-68%50$837$47,4593IDP/Samuel Goldwyn
49The Flowers of War$4,127169%31$1,376$302,10313Wrekin Hill Entertainment
50Keyhole$3,88418%65$647$9,6002Monterey Media
51The Turin Horse$3,863--2--$1,932$39,61310Cinema Guild
52Reuniting The Rubins$3,308389%21$1,654$11,7225Monterey Media
53A Dangerous Method$3,266-49%8-4$408$5,695,84121Sony Pictures Classics
54Once Upon a Time in Anatolia$2,892-70%2-4$1,446$109,93215Cinema Guild
55Post Mortem$2,406--1--$2,406$3,5761Kino Lorber
56Natural Selection$2,366-25%30$789$31,7575Cinema Guild
57Tim and Eric's Billion Dollar Movie$2,244-57%6-5$374$200,8037Magnolia Pictures
58Le Havre$1,86460%10$1,864$610,16226Janus Films
59Carnage (2011)$1,686150%61$281$2,544,11218Sony Pictures Classics
60Free Men$1,645-65%2-1$823$41,3165Film Movement
61On the Ice$1,607-59%20$804$66,3569PMK*BNC
62Attenberg$1,576-14%20$788$15,2556Strand Releasing
63The Forgiveness of Blood$1,076-68%5-4$215$121,7838IFC Films
64Musical Chairs$528-76%1-3$528$31,3164Paladin
65The FP$481-51%1-2$481$37,3965Drafthouse Films
66Surviving Progress$434-90%1-1$434$6,5372First Run Features
67The Fairy$214-67%1-1$214$8,5378Kino Lorber
68The Pruitt-Igoe Myth$108-93%1-1$108$42,40513First Run Features
69The Beat Hotel$83-91%1-2$83$3,8683First Run Features