Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 20 - Sun, Apr. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Think Like a Man$33,636,303--2,015--$16,693$33,636,3031Sony / Screen Gems
2The Lucky One (2012)$22,518,358--3,155--$7,137$22,518,3581Warner Bros.
3The Hunger Games$14,666,007-30%3,752-164$3,909$357,066,4675Lionsgate
4Chimpanzee$10,673,748--1,563--$6,829$10,673,7481Disneynature
5The Three Stooges$9,764,214-43%3,4825$2,804$29,919,6602Fox
6The Cabin in the Woods$8,016,075-46%2,8110$2,852$27,246,2472Lionsgate
7American Reunion$5,474,565-48%3,033-170$1,805$48,518,3253Universal
8Titanic 3D$5,032,557-58%2,515-182$2,001$52,860,5743Paramount
921 Jump Street$4,750,986-28%2,427-308$1,958$127,217,1676Sony / Columbia
10Mirror Mirror$4,408,179-36%2,938-268$1,500$55,499,9324Relativity Media
11Wrath of the Titans$3,922,412-43%2,502-600$1,568$77,232,9554Warner Bros.
12Lockout$3,250,588-48%2,33527$1,392$11,219,6202Open Road
13Dr. Seuss' The Lorax$1,899,600-38%1,583-529$1,200$207,152,8658Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Salmon Fishing in the Yemen$688,465-23%44611$1,544$7,077,2147CBS Films
2Journey 2: The Mysterious Island$609,781-15%444-58$1,373$101,238,90711Warner Bros. / New Line
3Bully (2012)$513,059-4%263105$1,951$1,537,6704Weinstein Company
4The Raid: Redemption$473,657-51%548-333$864$3,494,5685Sony Pictures Classics
5October Baby$250,082-54%310-52$807$4,984,31626IDP / Samuel Goldwyn
6Safe House$230,270-32%301-70$765$125,607,28011Universal
7This Means War$209,502-15%29310$715$54,111,03210Fox
8The Vow$196,264-20%297-38$661$124,618,23611Sony / Screen Gems
9John Carter$168,381-51%244-202$690$69,032,6597Disney
10Woman Thou Art Loosed: On the 7th Day$158,695-75%1064$1,497$936,5292Code Black Entertainment
11Act of Valor$131,380-49%229-123$574$69,472,5389Relativity Media
12Blue Like Jazz$130,515-50%126-10$1,036$468,0742Roadside Attractions
13Jeff Who Lives at Home$129,067-39%122-61$1,058$4,029,7086Paramount Vantage
14Project X (2012)$127,44526%258113$494$54,493,9778Warner Bros.
15Ghost Rider: Spirit of Vengeance$125,786-18%175-41$719$51,538,03710Sony / Columbia
16Chronicle$101,751-34%137-28$743$64,306,82912Fox
17The Secret World of Arrietty$98,631-13%195-7$506$18,895,10010Disney
18Housefull 2$97,185-66%1210$803$1,503,0593Eros International
19The Iron Lady$71,457-27%102-44$701$29,959,43617Weinstein Company
20Alvin and the Chipmunks: Chipwrecked$70,142-27%135-18$520$132,923,50419Fox
21A Thousand Words$63,525-68%168-109$378$17,936,8797Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1To the Arctic 3D$270,228--50--$5,405$270,2281Warner Bros. / IMAX
2Marley$262,004--42--$6,238$262,0041Magnolia Pictures
3Footnote$187,326-4%939$2,014$1,353,0477Sony Pictures Classics
4Jiro Dreams of Sushi$179,887-9%77-2$2,336$1,564,5167Magnolia Pictures
5Vicky Donor$169,209--50--$3,384$169,2091Eros International
6Monsieur Lazhar$152,09836%3314$4,609$305,75226Music Box Films
7The Kid With A Bike$151,4214%8616$1,761$942,7346IFC Films
8Damsels in Distress$114,33539%4624$2,486$311,6233Sony Pictures Classics
9Born to Be Wild 3D$88,951-16%32-8$2,780$18,330,77255Warner Bros. / IMAX
10The Deep Blue Sea (2011)$83,947-6%552$1,526$761,9565Music Box Films
11Friends With Kids$70,902-44%83-30$854$7,089,9597Roadside Attractions
12Touchback$58,263-13%6919$844$141,4562Anchor Bay Films
13The Artist$55,699-44%86-35$648$44,154,51822Weinstein Company
14Hubble 3D$55,031-21%17-1$3,237$32,235,023110Warner Bros. / IMAX
15A Separation$49,301-37%59-32$836$6,930,98117Sony Pictures Classics
16A Simple Life$49,01213%134$3,770$118,4412China Lion Film
17The Woman in Black$47,237-34%90-32$525$54,279,71112CBS Films
18We Have a Pope$44,505-8%194$2,342$164,6613IFC Films
19Silent House (2012)$42,705-39%590$724$12,726,5587Open Road
20Darling Companion$39,962--4--$9,991$39,9621Sony Pictures Classics
21Casa de mi Padre$39,653-57%58-63$684$5,774,9376Lionsgate / Pantelion
22Tyler Perry's Good Deeds$35,315-52%81-44$436$34,853,5099Lionsgate
23We Bought a Zoo$35,209-25%66-17$533$75,548,24418Fox
24Under the Sea 3D$33,221-8%172$1,954$31,211,806167Warner Bros. / IMAX
25The Hunter (2012)$29,1937%134$2,246$96,1703Magnolia Pictures
26In Darkness$26,515-19%411$647$998,69711Sony Pictures Classics
27We Need to Talk About Kevin$25,948-36%41-14$633$1,682,18920Oscilloscope
28Star Wars: Episode I - The Phantom Menace 3D$23,815-12%32-1$744$43,402,10111Fox
29The Descendants$23,66514%37-4$640$82,607,82523Fox Searchlight
30Sea Rex: Journey To A Prehistoric World$23,004-16%130$1,770$5,343,0731023D Entertainment
31Beauty and the Beast 3D$22,168-31%31-8$715$47,582,00215Disney
32Goodbye First Love$21,077--4--$5,269$21,0771IFC Films
33The Salt of Life$20,47415%165$1,280$242,2498Zeitgeist Films
34Red Tails$19,085-26%39-4$489$49,825,72114Fox
35Pina$13,007-36%10-10$1,301$3,483,83718IFC Films
36War Horse$10,9652%4520$244$79,874,33618Disney / DreamWorks
37W.E.$10,634-29%15-2$709$564,68812Weinstein Company
38Coriolanus$10,573-49%14-4$755$686,14914Weinstein Company
39Undefeated$10,354-41%170$609$504,95110Weinstein Company
40Surviving Progress$9,8172162%65$1,636$16,6433First Run Features
41Boy$9,628-54%14-4$688$190,2858Paladin
42Kahaani$8,480-53%7-4$1,211$1,030,2197Viva Entertainment
43Jesus Henry Christ$8,193--3--$2,731$8,1931Entertainment One Films
44Goon$7,100-13%160$444$4,118,6084Magnolia / Magnet
45Thin Ice$6,801-45%11-5$618$772,30010IDP/ATO Pictures
46Comic-Con Episode IV: A Fan's Hope$6,589-31%62$1,098$27,6353Wrekin Hill Entertainment
47The Island President$6,54956%2-3$3,275$55,8364IDP/Samuel Goldwyn
48Shame$6,35749%73$908$4,000,30421Fox Searchlight
49Turn Me On, Dammit!$6,17040%10$6,170$38,6334New Yorker Films
50Gerhard Richter Painting$5,888-20%3-2$1,963$124,5926Kino Lorber
51Albert Nobbs$5,649-29%153$377$2,998,23613Roadside Attractions
52The Women on the 6th Floor$5,257-22%71$751$699,00129Strand Releasing
53Downtown Express$3,474--1--$3,474$3,4741International Film Circuit
54The Day He Arrives$3,311--1--$3,311$3,3111Cinema Guild
55Rampart$3,192-72%7-14$456$947,43711Millennium Entertainment
56Detachment$3,081--4--$770$70,9226Tribeca Film
57Unraveled$2,736-70%1-1$2,736$13,3392Undefined
58Post Mortem$2,333-3%10$2,333$7,3682Kino Lorber
59The Moth Diaries$2,276--2--$1,138$2,2761IFC Films
60The Fairy$1,916795%10$1,916$10,9929Kino Lorber
61A Dangerous Method$1,856-43%3-5$619$5,700,25222Sony Pictures Classics
62The Flowers of War$1,853-55%1-2$1,853$308,16414Wrekin Hill Entertainment
63How To Grow A Band$1,625-72%21$813$8,2612International Film Circuit
64Love in the Buff$1,606-86%4-10$402$248,7034China Lion Film
65Falling Away$1,495--1--$1,495$13,1578Indican Pictures
66On the Ice$1,138-29%1-1$1,138$68,86410PMK*BNC
67Once Upon a Time in Anatolia$1,097-62%1-1$1,097$113,11616Cinema Guild
68Attenberg$1,096-30%20$548$17,1207Strand Releasing
69Carnage (2011)$938-44%5-1$188$2,545,79719Sony Pictures Classics
70Ranchero$902--1--$902$23,44941Indican Pictures
71Young Goethe In Love$749--3--$250$160,39225Music Box Films
72Sholem Aleichem: Laughing in the Darkness$710--2--$355$900,44642International Film Circuit
73The Turin Horse$624-84%1-1$624$41,77311Cinema Guild
74Four Adventures of Reinette and Mirabelle (2011 re-issue)$555--1--$555$20,00940The Film Desk
75The Whale$554--1--$554$78,67233Paladin
76My Reincarnation$520--1--$520$91,80726Long Shot Factory
77Sing Your Song$500--1--$500$44,67315S2BN Films
78The Pruitt-Igoe Myth$294172%10$294$42,76414First Run Features
79Natural Selection$111-95%1-2$111$32,7256Cinema Guild
80The FP$93-81%10$93$37,9496Drafthouse Films
81Keyhole$72-98%1-5$72$12,2203Monterey Media