Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 4 - Sun, May. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$207,438,708--4,349--$47,698$207,438,7081Disney
2Think Like a Man$8,106,166-54%2,010-5$4,033$73,135,6003Sony / Screen Gems
3The Hunger Games$5,587,661-48%2,794-778$2,000$380,614,6597Lionsgate
4The Pirates! Band of Misfits$5,502,482-51%3,3580$1,639$18,665,9412Sony / Columbia
5The Lucky One (2012)$5,368,115-50%3,005-170$1,786$47,775,0603Warner Bros.
6The Five-Year Engagement$5,029,110-53%2,9415$1,710$19,133,0152Universal
7Safe (2012)$2,677,125-66%2,2715$1,179$13,080,8832Lionsgate
8The Raven$2,636,780-64%2,2096$1,194$12,176,1252Relativity Media
9Chimpanzee$2,484,456-52%1,531-36$1,623$23,101,8893Disneynature
10The Three Stooges$1,832,333-65%2,174-931$843$39,669,0154Fox
11The Cabin in the Woods$1,564,805-66%1,669-970$938$38,018,7484Lionsgate
1221 Jump Street$1,081,100-64%1,040-780$1,040$134,015,7838Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1John Carter$1,494,3671224%349169$4,282$70,760,8079Disney
2American Reunion$817,470-72%856-1298$955$55,301,0805Universal
3Mirror Mirror$746,247-67%922-1095$809$60,174,4986Relativity Media
4Wrath of the Titans$460,190-77%715-857$644$81,619,8326Warner Bros.
5Dr. Seuss' The Lorax$427,220-50%521-362$820$209,034,86510Universal
6Titanic 3D$365,334-81%333-1076$1,097$57,290,5085Paramount
7Journey 2: The Mysterious Island$287,017-44%303-98$947$102,273,11213Warner Bros. / New Line
8Salmon Fishing in the Yemen$266,207-38%247-88$1,078$8,225,1999CBS Films
9Lockout$219,454-77%311-948$706$13,894,3744Open Road
10Bully (2012)$171,134-48%2630$651$2,538,0116Weinstein Company
11Damsels in Distress$150,67382%205148$735$621,3895Sony Pictures Classics
12Safe House$106,750-36%175-54$610$126,020,90013Universal
13This Means War$83,290-52%171-61$487$54,483,96712Fox
14A Thousand Words$77,159-33%140-29$551$18,185,7639Paramount
15Act of Valor$74,228-52%193-92$385$69,824,80411Relativity Media
16The Vow$73,846-38%157-61$470$124,933,57113Sony / Screen Gems
17Tyler Perry's Good Deeds$58,319299%143104$408$34,938,03311Lionsgate
18The Secret World of Arrietty$35,718-50%108-47$331$19,060,03412Disney
19Housefull 2$10,522-69%1210$87$1,586,7455Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$737,051--27--$27,298$737,0511Fox Searchlight
2Monsieur Lazhar$222,460-9%8113$2,746$914,20028Music Box Films
3To the Arctic 3D$188,077-19%500$3,762$1,025,0163Warner Bros. / IMAX
4Bernie$140,54464%85$17,568$261,8432Millennium Entertainment
5Marley$119,400-43%739$1,636$771,9253Magnolia Pictures
6Jiro Dreams of Sushi$95,125-37%73-7$1,303$1,990,3029Magnolia Pictures
7Darling Companion$91,26142%4629$1,984$235,3023Sony Pictures Classics
8Footnote$87,416-41%78-23$1,121$1,687,2809Sony Pictures Classics
9Ghost Rider: Spirit of Vengeance$86,496-5%95-32$910$51,774,00212Sony / Columbia
10Headhunters$80,18986%1713$4,717$141,4312Magnolia Pictures
11Vicky Donor$76,472-38%500$1,529$466,4673Eros International
12Born to Be Wild 3D$70,884-10%340$2,085$18,641,47057Warner Bros. / IMAX
13The Kid With A Bike$62,622-44%70-15$895$1,215,6048IFC Films
14Sound of My Voice$54,29650%2823$1,939$103,5502Fox Searchlight
15Hubble 3D$48,5303%203$2,427$32,456,748112Warner Bros. / IMAX
16First Position$48,024--5--$9,605$48,0241IFC Films
17A Beautiful Soul$46,410--20--$2,321$46,4101Tyscot Manhaddon Films
18The Deep Blue Sea (2011)$45,043-40%43-13$1,048$954,7317Music Box Films
19Sea Rex: Journey To A Prehistoric World$37,25256%120$3,104$5,448,1211043D Entertainment
20The Raid: Redemption$35,778-73%43-83$832$4,004,5497Sony Pictures Classics
21We Have a Pope$34,829-37%24-3$1,451$294,8375IFC Films
22Chronicle$32,199-57%78-43$413$64,472,96914Fox
23October Baby$30,673-67%77-68$398$5,262,68628IDP / Samuel Goldwyn
24Casa de mi Padre$30,23040%6832$445$5,849,2248Lionsgate / Pantelion
25Project X (2012)$30,051-62%72-83$417$54,697,62110Warner Bros.
26Woman Thou Art Loosed: On the 7th Day$27,617-66%30-37$921$1,137,1734Code Black Entertainment
27Under the Sea 3D$27,349-21%13-3$2,104$31,332,991169Warner Bros. / IMAX
28Elles$27,23712%137$2,095$64,6222Kino Lorber
29Jeff Who Lives at Home$27,035-53%47-32$575$4,190,7108Paramount Vantage
30Alvin and the Chipmunks: Chipwrecked$25,066-49%75-36$334$133,030,45321Fox
31Tezz$24,199-84%970$249$218,6222Eros Entertainment
32A Separation$22,200-38%31-17$716$7,027,06719Sony Pictures Classics
33Friends With Kids$16,103-49%34-19$474$7,185,3409Roadside Attractions
34The Artist$15,370-47%41-9$375$44,242,86524Weinstein Company
35The Perfect Family$14,301--6--$2,384$14,3011Variance Films
36We Bought a Zoo$13,834-47%38-14$364$75,608,72220Fox
37Coriolanus$13,004-18%184$722$727,67616Weinstein Company
38Grandmaster$10,479--9--$1,164$10,4791UTV Communications
39Blue Like Jazz$10,245-72%20-26$512$578,0954Roadside Attractions
40Gerhard Richter Painting$10,22998%95$1,137$145,1618Kino Lorber
41A Little Bit of Heaven$10,011--11--$910$10,0111Millennium Entertainment
42The Hunter (2012)$9,959-57%14-3$711$158,2195Magnolia Pictures
43Goon$8,927-43%16-7$558$4,151,1796Magnolia / Magnet
44Last Call at the Oasis$8,899--1--$8,899$8,8991IDP/ATO Pictures
45FOLLOW ME: The Yoni Netanyahu Story$7,882--1--$7,882$7,8821International Film Circuit
46Pina$7,525-34%8-3$941$3,520,45820IFC Films
47Touchback$7,422-72%12-16$619$197,2194Anchor Bay Films
48The Salt of Life$7,121-63%10-5$712$286,07710Zeitgeist Films
49Star Wars: Episode I - The Phantom Menace 3D$6,978-65%17-10$410$43,446,08713Fox
50The Graduate: 45th Anniversary Reunion$6,686195%21$3,343$23,3174Rialto
51Undefeated$6,625-42%13-7$510$531,09412Weinstein Company
52Boy$6,053-54%8-1$757$221,38610Paladin
53Celine & Julie Go Boating (2012 re-issue)$5,624--1--$5,624$5,6241New Yorker Films
54A Simple Life$5,591-75%5-6$1,118$178,2464China Lion Film
55We Need to Talk About Kevin$5,542-59%14-15$396$1,724,04622Oscilloscope
56The Fairy$4,734119%64$789$19,85411Kino Lorber
57Red Tails$4,432-72%12-11$369$49,858,40616Fox
58Hit So Hard$4,21233%43$1,053$20,0324Variance Films
59Goodbye First Love$4,033-71%3-2$1,344$56,9083IFC Films
60In Darkness$3,710-73%13-19$285$1,034,58213Sony Pictures Classics
61Rampart$3,626-69%10-8$363$969,23913Millennium Entertainment
62The Highest Pass$3,057-70%20$1,529$16,3572Cinema Libre
63The Giant Mechanical Man$2,831--1--$2,831$5,3602Tribeca Film
64W.E.$2,664-57%6-4$444$582,07514Weinstein Company
65Albert Nobbs$2,608-63%5-11$522$3,013,81215Roadside Attractions
66Thin Ice$2,575-52%5-4$515$785,40012IDP/ATO Pictures
67The Island President$2,382-62%3-2$794$69,1946IDP/Samuel Goldwyn
68Free Men$2,268125%10$2,268$47,7018Film Movement
69Sholem Aleichem: Laughing in the Darkness$1,850--1--$1,850$905,02544International Film Circuit
70Payback (2012)$1,823-17%10$1,823$8,6272Zeitgeist Films
71This Binary Universe$1,794--2--$897$1,7941Indican Pictures
72The Women on the 6th Floor$1,687-27%3-2$562$706,25331Strand Releasing
73Inventing Our Life$1,653-73%21$827$9,4072First Run Features
74Turn Me On, Dammit!$1,500-83%1-4$1,500$57,0226New Yorker Films
75Surviving Progress$1,32355%1-1$1,323$24,6045First Run Features
76Keyhole$1,22283%21$611$14,3095Monterey Media
77Here$1,184-78%20$592$19,7634Strand Releasing
78Booker's Place$742--1--$742$5,0002Tribeca Film
79My Reincarnation$730433%10$730$92,67428Long Shot Factory
80The FP$693120%1-1$693$40,5578Drafthouse Films
81Death of a Superhero$345--1--$345$3451Tribeca Film
82Once Upon a Time in Anatolia$268-34%10$268$114,16018Cinema Guild
83Windfall$260--1--$260$6,09314First Run Features
84Reuniting The Rubins$244--1--$244$12,6318Monterey Media
85Natural Selection$211-92%1-1$211$36,6708Cinema Guild
86Meeting Evil$181--1--$181$1811Magnolia / Magnet
87Sing Your Song$147-35%10$147$45,76517S2BN Films
88The Beat Hotel$96--1--$96$3,9896First Run Features