Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 11 - Sun, May. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$103,052,274-50%4,3490$23,696$373,071,6472Disney
2Dark Shadows$29,685,274--3,755--$7,906$29,685,2741Warner Bros.
3Think Like a Man$5,816,108-28%2,05242$2,834$81,432,8404Sony / Screen Gems
4The Hunger Games$4,505,362-19%2,531-263$1,780$387,007,0488Lionsgate
5The Lucky One (2012)$4,107,492-23%2,839-166$1,447$53,788,2334Warner Bros.
6The Five-Year Engagement$3,314,010-34%2,569-372$1,290$24,623,4203Universal
7The Pirates! Band of Misfits$3,143,442-43%3,079-279$1,021$23,047,0003Sony / Columbia
8Chimpanzee$1,755,507-29%1,55928$1,126$25,717,4784Disneynature
9Safe (2012)$1,447,174-46%1,690-581$856$15,717,4293Lionsgate
10The Raven$1,378,847-48%1,888-321$730$14,723,7753Relativity Media
11The Three Stooges$1,078,339-41%1,416-758$762$41,153,7695Fox
12The Cabin in the Woods$971,465-38%1,029-640$944$39,753,9125Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$2,672,140263%178151$15,012$3,744,6562Fox Searchlight
2Girl in Progress$1,384,078--322--$4,298$1,384,0781Lionsgate / Pantelion
3John Carter$766,217-49%230-119$3,331$71,726,76210Disney
421 Jump Street$645,109-40%589-451$1,095$135,117,5439Sony / Columbia
5Mirror Mirror$599,617-20%607-315$988$60,993,8867Relativity Media
6American Reunion$432,430-47%521-335$830$56,050,1706Universal
7Dr. Seuss' The Lorax$432,2451%455-66$950$209,591,93511Universal
8Journey 2: The Mysterious Island$236,134-18%260-43$908$102,581,33414Warner Bros. / New Line
9Wrath of the Titans$214,933-53%265-450$811$81,990,1687Warner Bros.
10The Artist$188,8411129%751710$251$44,439,47025Weinstein Company
11Salmon Fishing in the Yemen$188,766-29%200-47$944$8,541,99210CBS Films
12Lockout$180,053-18%255-56$706$14,136,7035Open Road
13Titanic 3D$157,847-57%157-176$1,005$57,614,3106Paramount
14Bully (2012)$134,829-21%2630$513$2,864,0717Weinstein Company
15Safe House$85,015-20%136-39$625$126,149,65514Universal
16A Thousand Words$78,3922%127-13$617$18,292,87010Paramount
17This Means War$67,435-19%132-39$511$54,586,78413Fox
18Damsels in Distress$60,017-60%112-93$536$750,2416Sony Pictures Classics
19The Vow$52,264-29%111-46$471$125,014,03014Sony / Screen Gems
20Tyler Perry's Good Deeds$46,466-20%110-33$422$35,010,19212Lionsgate
21Act of Valor$42,014-43%118-75$356$69,903,95712Relativity Media
22Jeff Who Lives at Home$40,62150%11770$347$4,244,1559Paramount Vantage
23Housefull 2$1,749-83%1210$14$1,591,4586Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Bernie$219,41256%3628$6,095$539,9623Millennium Entertainment
2To the Arctic 3D$208,94811%49-1$4,264$1,412,7854Warner Bros. / IMAX
3Monsieur Lazhar$127,462-43%77-4$1,655$1,130,48729Music Box Films
4Headhunters$89,05911%247$3,711$262,3083Magnolia Pictures
5First Position$88,74485%2419$3,698$157,8002IFC Films
6Marley$82,014-31%68-5$1,206$918,6534Magnolia Pictures
7Jiro Dreams of Sushi$71,192-25%54-19$1,318$2,116,74610Magnolia Pictures
8Darling Companion$65,408-28%6418$1,022$329,6914Sony Pictures Classics
9Footnote$65,080-26%9113$715$1,788,19910Sony Pictures Classics
10Born to Be Wild 3D$61,062-14%340$1,796$18,784,71758Warner Bros. / IMAX
11Sound of My Voice$57,0995%4618$1,241$188,2743Fox Searchlight
12The Road (2012)$56,692--50--$1,134$56,6921Freestyle Releasing
13Taur Mittran Di$49,926--24--$2,080$49,9261Eros Entertainment
14Hubble 3D$49,2051%19-1$2,590$32,567,370113Warner Bros. / IMAX
15Vicky Donor$44,996-41%500$900$536,2404Eros International
16Woman Thou Art Loosed: On the 7th Day$34,31424%23-7$1,492$1,180,9305Code Black Entertainment
17The Kid With A Bike$34,204-45%60-10$570$1,277,6199IFC Films
18We Have a Pope$33,341-4%262$1,282$344,3036IFC Films
19The Perfect Family$30,603114%2519$1,224$53,2272Variance Films
20The Deep Blue Sea (2011)$30,268-33%37-6$818$1,003,8438Music Box Films
21Deadtime (2012)$30,240--18--$1,680$30,2401Nocturnal Features
22Casa de mi Padre$29,702-2%56-12$530$5,895,2389Lionsgate / Pantelion
23The Secret World of Arrietty$27,825-22%88-20$316$19,101,97213Disney
24God Bless America$27,308--14--$1,951$27,3081Magnolia / Magnet
25Sea Rex: Journey To A Prehistoric World$26,232-30%120$2,186$5,496,3521053D Entertainment
26Under the Sea 3D$25,035-8%141$1,788$31,383,812170Warner Bros. / IMAX
27Chronicle$24,736-23%51-27$485$64,511,76315Fox
28Alvin and the Chipmunks: Chipwrecked$20,470-18%67-8$306$133,062,41922Fox
29October Baby$20,104-34%51-26$394$5,298,65229IDP / Samuel Goldwyn
30Kalakalappu @ Masala Cafe$17,101--10--$1,710$17,1011UTV Communications
31The Raid: Redemption$16,835-53%19-24$886$4,044,0698Sony Pictures Classics
32Last Call at the Oasis$16,25183%65$2,709$31,9912IDP/ATO Pictures
33Where Do We Go Now?$15,382--3--$5,127$15,3821Sony Pictures Classics
34Friends With Kids$13,398-17%362$372$7,206,80010Roadside Attractions
35Project X (2012)$12,412-59%40-32$310$54,724,27211Warner Bros.
36A Separation$11,553-48%24-7$481$7,048,55020Sony Pictures Classics
37I Wish$10,919--5--$2,184$10,9191Magnolia Pictures
38Goon$10,43217%11-5$948$4,163,2387Magnolia / Magnet
39Boy$9,31654%6-2$1,553$234,84111Paladin
40Elles$9,270-66%12-1$773$90,2273Kino Lorber
41We Bought a Zoo$8,709-37%28-10$311$75,621,91521Fox
42A Beautiful Soul$7,598-84%16-4$475$54,0082Tyscot Manhaddon Films
43Grand Illusion: 75th Anniversary Restoration$7,526--1--$7,526$7,5261Rialto Pictures
44Red Tails$6,63450%9-3$737$49,866,61417Fox
45Coriolanus$5,712-56%11-7$519$740,16917Weinstein Company
46Gerhard Richter Painting$5,521-46%3-6$1,840$166,6809Kino Lorber
47Otter 501$5,444--3--$1,815$5,4441Paladin
48We Need to Talk About Kevin$5,303-4%10-4$530$1,731,69623Oscilloscope
49Patience (After Sebald)$5,302--1--$5,302$7,9541Cinema Guild
50This Binary Universe$5,028180%20$2,514$5,0282Indican Pictures
51Blue Like Jazz$4,857-53%11-9$442$588,7005Roadside Attractions
52Undefeated$4,775-28%130$367$541,31913Weinstein Company
53Star Wars: Episode I - The Phantom Menace 3D$4,464-36%12-5$372$43,453,65614Fox
54Nobody Else But You$3,759--2--$1,880$3,7591First Run Features
55Once Upon a Time in Anatolia$3,7541301%10$3,754$118,19419Cinema Guild
56Touchback$3,518-53%6-6$586$202,7135Anchor Bay Films
57Turn Me On, Dammit!$3,365124%43$841$61,4467New Yorker Films
58FOLLOW ME: The Yoni Netanyahu Story$3,325-58%21$1,663$14,2912International Film Circuit
59The Salt of Life$3,104-56%6-4$517$292,50311Zeitgeist Films
60Small, Beautifully Moving Parts$3,087--1--$3,087$3,0871Long Shot Factory
61Goodbye First Love$3,039-25%2-1$1,520$62,8904IFC Films
62The Turin Horse$2,854--3--$951$44,62714Cinema Guild
63In Darkness$2,851-23%11-2$259$1,038,73314Sony Pictures Classics
64Tezz$2,727-89%970$28$229,3743Eros Entertainment
65Steve Jobs: The Lost Interview$2,599--13--$200$88,9531Magnolia Pictures
66Surviving Progress$2,35778%32$786$27,7346First Run Features
67Bonsai$2,293--1--$2,293$2,2931Strand Releasing
68Tonight You're Mine$2,144--2--$1,072$2,1441Roadside Attractions
69Sleepless Night$2,106--2--$1,053$2,1061Tribeca Film
70The Island President$2,054-14%52$411$72,5227IDP/Samuel Goldwyn
71The Women on the 6th Floor$1,95716%30$652$708,82032Strand Releasing
72The Hunter (2012)$1,910-81%5-9$382$165,4356Magnolia Pictures
73Natural Selection$1,427576%21$714$38,0989Cinema Guild
74Grandmaster$1,412-87%2-7$706$15,0102UTV Communications
75Thin Ice$1,255-51%4-1$314$787,65513IDP/ATO Pictures
76Jesus Henry Christ$1,169--2--$585$15,4004Entertainment One Films
77The Fairy$845-82%2-4$423$22,89312Kino Lorber
78Albert Nobbs$675-74%2-3$338$3,014,54116Roadside Attractions
79Inventing Our Life$654-60%31$218$11,0733First Run Features
80The Whale$595--1--$595$80,01736Paladin
81Sholem Aleichem: Laughing in the Darkness$556-70%10$556$906,66645International Film Circuit
82Reuniting The Rubins$521114%21$261$13,2519Monterey Media
83How To Grow A Band$221--1--$221$9,5035International Film Circuit
84Art Is... The Permanent Revolution$202--1--$202$4,25211First Run Features
85Lost Bohemia$180--1--$180$13,11152Impact Partners
86Keyhole$137-89%1-1$137$15,2916Monterey Media