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Grosses

'Man of Steel' Sets New June Opening Weekend Record with $116.6 MillionJune 17, 2013 11:45 AM

by Daniel Garris

Warner's Man of Steel took in a strong $116.62 million this weekend. That figure doesn't include the $12.06 million the film grossed from Thursday night 7 p.m. shows from the corporate group sale screening program with Walmart, as Warner Bros. is officially reporting those grosses separate from the film's opening weekend performance. When including those grosses, Man of Steel was off to a $128.68 million start. With or without the $12.06 million, Man of Steel established a new unadjusted opening weekend record for the month of June, as it topped the $110.31 million opening weekend take of previous record holder Toy Story 3.

The opening weekend take of Man of Steel was the second largest of 2013 thus far (behind only the $174.14 million start of Iron Man 3). Of great importance for Warner Bros. is that the start of Man of Steel represents a vast improvement over the start of 2006's Superman Returns, which had a far more modest opening weekend take of $52.54 million and a five-day start of $84.59 million (that film opened on a Wednesday).

Without the $12.06 million from corporate screenings, Man of Steel grossed $44.01 million on Friday. The film fell a very reasonable 17.5 percent on Saturday to gross $36.32 million (which was up an impressive 4 percent from Friday when factoring out midnight grosses). With aid from the Father's Day holiday, Man of Steel then exceeded expectations on Sunday with a $36.29 million take, which was essentially unchanged from Saturday's performance. The opening weekend to Friday ratio for Man of Steel was 2.65 to 1.

In addition to a strong marketing campaign, there is no doubt that the involvement of Christopher Nolan with the film as a writer and producer helped build up excitement for Man of Steel. The film was also helped out by grosses from IMAX and 3D engagements; IMAX grosses were an estimated $13.3 million this weekend, while 41 percent of the film's overall grosses came from 3D shows. Man of Steel received an A- rating on CinemaScore, which is an encouraging early sign as the film goes forward in its run.

Sony's This Is The End claimed second place this weekend with $20.72 million. The ensemble R-rated comedy has now grossed $33.03 million in its first five days of release. This Is The End opened in line with the lower end of expectations and was off to a very solid start when taking into account its modest price tag for a high profile summer release. In comparison, 2008's Pineapple Express grossed $23.25 million during its opening weekend and $41.32 million in its first five days of release.

While This Is The End is currently running 20 percent behind the five-day start of Pineapple Express, it is displaying stronger holding power in its initial days of release, as its five-day to opening weekend ratio of 1.59 to 1 came in notably below the 1.78 to 1 ratio of This Is The End. That is an encouraging sign for the film going forward, as is the film's B+ rating on CinemaScore. With that said, generating truly exceptional holding power may be easier said than done given the amount of high profile releases that will continue to enter the marketplace over the next few weeks now that the summer season is into full gear.

This Is The End grossed $6.95 million on Friday, increased 9 percent on Saturday to gross $7.58 million and fell 18 percent on Sunday to take in $6.19 million. The audience breakdown for the film skewed towards male moviegoers (60 percent) and slightly towards moviegoers over 25 (52 percent).

With Man of Steel dominating the marketplace this weekend, it came as no surprise that holdovers in general took significant hits (and that is with Father's Day boosting grosses in general on Sunday). The weekend's most impressive holdover among wide releases, both in ranking and percentage hold was Lionsgate's Now You See Me. The crowd pleasing ensemble thriller placed in third with $11.02 million. That was down 42 percent from last weekend and brings the 17-day total for Now You See Me to $80.71 million. The surprise hit of early summer is now $19.29 million away from reaching the $100 million domestic milestone.

Not holding up anywhere near as well this weekend was Universal's The Purge. After an exceptionally strong first place debut last weekend, the ultra-low budget sci-fi thriller was down four spots and a massive 76 percent this weekend to place in fifth with $8.32 million. That placed The Purge behind fellow Universal release Fast & Furious 6 in this weekend's rankings. Fast & Furious 6 fell 51 percent to gross $9.58 million. To date, Fast & Furious 6 has grossed $219.72 million in 24 days. Despite displaying very poor holding power so far, The Purge has still grossed a strong $51.96 million in ten days thanks largely to its opening weekend performance.

Fox's The Internship didn't hold up very well this weekend either. On the heels of last weekend's so-so start, the PG-13 rated comedy starring Owen Wilson and Vince Vaughn fell 59 percent and two spots this weekend to claim sixth with $7.15 million. In addition to having to deal with the rush out of moviegoers to Man of Steel, there is no doubt that The Internship has taken a direct hit from This Is The End since Wednesday. The ten-day start for The Internship stands at an underwhelming $31.09 million.

On the limited front, films had a tough time expanding in the shadow of Man of Steel. Sony Pictures Classics' Before Midnight took in $1.38 million this weekend from 897 locations. While that was up 163 percent over last weekend, the Richard Linklater directed film only managed a per-location average of $1,541 this weekend. Meanwhile, Roadside's Much Ado About Nothing grossed $161,625 from 23 locations. That gave the Joss Whedon directed film a per-location average of $7,027 for the frame, but was down 6 percent from last weekend's start in 5 locations.

A24's The Bling Ring fared significantly better this weekend with a debut of $212,537 from 5 locations in New York and Los Angeles. The Sofia Coppola directed film earned an impressive per-location average of $42,507. The Bling Ring will receive a major expansion on Friday.

Also off to a noteworthy platform start in New York and Los Angeles was RADiUS-TWC's 20 Feet from Stardom. The music documentary grossed $54,596 from 3 locations, giving it a healthy per-location average of $18,199.

Weekend Actuals (Domestic) Fri, May. 18 - Sun, May. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Marvel's The Avengers$55,644,102-46%4,249-100$13,096$457,665,5173Disney
2Battleship$25,534,825--3,690--$6,920$25,534,8251Universal
3The Dictator$17,435,092--3,008--$5,796$24,476,1731Paramount
4Dark Shadows$12,583,338-58%3,7550$3,351$50,721,7592Warner Bros.
5What to Expect When You're Expecting$10,547,068--3,021--$3,491$10,547,0681Lionsgate
6The Hunger Games$2,950,331-35%2,064-467$1,429$391,581,4419Lionsgate
7Think Like a Man$2,650,549-54%1,722-330$1,539$85,838,4605Sony / Screen Gems
8The Lucky One (2012)$1,778,453-57%2,005-834$887$56,934,6285Warner Bros.
9The Pirates! Band of Misfits$1,578,632-50%1,840-1239$858$25,490,1364Sony / Columbia
10The Five-Year Engagement$1,110,375-66%1,175-1394$945$27,103,0104Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Best Exotic Marigold Hotel$3,230,58421%354176$9,126$8,228,0253Fox Searchlight
2Chimpanzee$667,528-62%895-664$746$27,008,5155Disneynature
3Wrath of the Titans$476,327122%36095$1,323$82,520,2908Warner Bros.
4Girl in Progress$459,357-67%3220$1,427$2,137,3712Lionsgate / Pantelion
5Dr. Seuss' The Lorax$458,5956%379-76$1,210$210,191,32512Universal
6The Three Stooges$436,495-60%594-822$735$41,830,6326Fox
7Mirror Mirror$403,814-33%407-200$992$61,551,2368Relativity Media
8The Cabin in the Woods$381,566-61%448-581$852$40,551,6396Lionsgate
9John Carter$368,994-52%114-116$3,237$72,157,37911Disney
1021 Jump Street$342,953-47%261-328$1,314$135,700,23310Sony / Columbia
11Safe (2012)$294,177-80%503-1187$585$16,589,9504Lionsgate
12American Reunion$263,905-39%290-231$910$56,494,9557Universal
13The Raven$236,650-83%432-1456$548$15,545,7864Relativity Media
14Journey 2: The Mysterious Island$207,181-12%245-15$846$102,859,61515Warner Bros. / New Line
15Salmon Fishing in the Yemen$94,801-50%134-66$707$8,721,03711CBS Films
16Bully (2012)$90,153-33%204-59$442$3,120,1298Weinstein Company
17Lockout$88,102-51%191-64$461$14,291,5706Open Road
18A Thousand Words$56,901-27%110-17$517$18,374,52711Paramount
19The Artist$26,842-86%103-648$261$44,549,45126Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Bernie$491,436124%9559$5,173$1,124,5724Millennium Entertainment
2Crooked Arrows$256,346--55--$4,661$256,3461Branded/Peck Films
3To the Arctic 3D$217,3214%490$4,435$1,835,1695Warner Bros. / IMAX
4First Position$93,1885%4117$2,273$294,0203IFC Films
5Monsieur Lazhar$91,710-28%67-10$1,369$1,287,35630Music Box Films
6Headhunters$90,0551%3915$2,309$392,1534Magnolia Pictures
7Marley$73,433-10%55-13$1,335$1,035,4055Magnolia Pictures
8Born to Be Wild 3D$60,419-1%340$1,777$18,920,16459Warner Bros. / IMAX
9Darling Companion$58,831-10%60-4$981$419,6415Sony Pictures Classics
10This Means War$58,562-13%90-42$651$54,670,70414Fox
11Act of Valor$52,95526%96-22$552$69,978,44013Relativity Media
12Titanic 3D$50,583-68%70-87$723$57,736,2357Paramount
13Hubble 3D$50,0062%201$2,500$32,686,569114Warner Bros. / IMAX
14Jiro Dreams of Sushi$36,565-49%41-13$892$2,194,12811Magnolia Pictures
15Hysteria$35,656--5--$7,131$35,6561Sony Pictures Classics
16Under the Sea 3D$31,99228%184$1,777$31,454,302171Warner Bros. / IMAX
17Footnote$31,840-51%52-39$612$1,851,57311Sony Pictures Classics
18Sound of My Voice$30,911-46%37-9$835$249,7274Fox Searchlight
19The Secret World of Arrietty$29,7057%60-28$495$19,140,97414Disney
20Deadtime (2012)$27,552-9%16-2$1,722$77,4482Nocturnal Features
21Where Do We Go Now?$23,62154%129$1,968$47,7792Sony Pictures Classics
22FOLLOW ME: The Yoni Netanyahu Story$22,806586%1917$1,200$38,7713International Film Circuit
23We Have a Pope$22,332-33%20-6$1,117$383,1637IFC Films
24The Kid With A Bike$22,158-35%34-26$652$1,318,35110IFC Films
25The Deep Blue Sea (2011)$21,070-30%392$540$1,038,7469Music Box Films
26Damsels in Distress$20,740-65%38-74$546$800,1107Sony Pictures Classics
27Chronicle$20,054-19%39-12$514$64,543,21316Fox
28Grand Illusion: 75th Anniversary Restoration$18,784150%32$6,261$36,2572Rialto Pictures
29Mansome$18,395--20--$920$18,3951Paladin
30Sea Rex: Journey To A Prehistoric World$16,922-35%120$1,410$5,524,7501063D Entertainment
31Polisse$16,568--3--$5,523$16,5681IFC Films
32God Bless America$13,464-51%151$898$55,6592Magnolia / Magnet
33Lovely Molly$12,554--5--$2,511$12,5541Image Entertainment
34Woman Thou Art Loosed: On the 7th Day$12,439-64%17-6$732$1,201,5626Code Black Entertainment
35October Baby$11,623-42%36-15$323$5,321,86330IDP / Samuel Goldwyn
36The Perfect Family$11,092-64%12-13$924$78,0653Variance Films
37Friends With Kids$10,955-18%25-11$438$7,226,51011Roadside Attractions
38Alvin and the Chipmunks: Chipwrecked$10,439-49%40-27$261$133,082,21223Fox
39The Raid: Redemption$10,336-39%15-4$689$4,063,8669Sony Pictures Classics
40Kalakalappu @ Masala Cafe$9,583-44%8-2$1,198$30,9492UTV Communications
41Elena$9,035--1--$9,035$13,2401Zeitgeist
42Elles$7,865-15%6-6$1,311$104,2104Kino Lorber
43A Separation$7,846-32%17-7$462$7,063,23621Sony Pictures Classics
44Virginia$6,915--5--$1,383$6,9151Entertainment One Films
45The Road (2012)$6,124-89%10-40$612$88,8712Freestyle Releasing
46American Animal$5,928--1--$5,928$5,9281Screen Media Films
47Coriolanus$5,116-10%8-3$640$749,64118Weinstein Company
48Beyond the Black Rainbow$4,957--2--$2,479$4,9571Magnolia / Magnet
49Boy$4,835-48%5-1$967$242,00812Paladin
50Otter 501$4,681-14%41$1,170$12,9112Paladin
51Undefeated$4,098-14%9-4$455$548,47014Weinstein Company
52The Color Wheel$3,884--2--$1,942$3,8841Cinema Conservancy
53Gerhard Richter Painting$3,284-41%30$1,095$176,07110Kino Lorber
54This Binary Universe$2,912-42%1-1$2,912$13,4523Indican Pictures
55Here$2,785--1--$2,785$23,2236Strand Releasing
56I Wish$2,763-75%3-2$921$19,7082Magnolia Pictures
57Bonsai$2,63915%21$1,320$6,7612Strand Releasing
58We Need to Talk About Kevin$2,576-51%6-4$429$1,738,69224Oscilloscope
59Surviving Progress$2,256-4%2-1$1,128$31,1587First Run Features
60Last Call at the Oasis$2,142-87%3-3$714$40,8463IDP/ATO Pictures
61Celine & Julie Go Boating (2012 re-issue)$2,136--1--$2,136$16,1843New Yorker Films
62Steve Jobs: The Lost Interview$2,121-18%11-2$193$94,6542Magnolia Pictures
63Never Stand Still: Dancing at Jacob's Pillow$1,951--1--$1,951$1,9511First Run Features
64Turn Me On, Dammit!$1,911-43%2-2$956$66,1338New Yorker Films
65Blue Like Jazz$1,828-62%7-4$261$592,5896Roadside Attractions
66The Samaritan$1,744--3--$581$1,7441IFC Films
67Quill: The Life of a Guide Dog$1,678--2--$839$1,6781Music Box Films
68The Island President$1,664-19%4-1$416$75,2338IDP/Samuel Goldwyn
69Attenberg$1,646--1--$1,646$20,44111Strand Releasing
70Grandmaster$1,61915%20$810$17,0773UTV Communications
71The Hunter (2012)$1,537-20%3-2$512$168,2167Magnolia Pictures
72This Is Not A Film$1,388--1--$1,388$63,14412Palisades Tartan
73The Salt of Life$1,226-61%2-4$613$295,71812Zeitgeist
74Thin Ice$1,176-6%3-1$392$789,75214IDP/ATO Pictures
75Red Tails$1,047-84%3-6$349$49,868,80818Fox
76Keyhole$959600%43$240$16,2667Monterey Media
77Payback (2012)$917--3--$306$10,4634Zeitgeist
78The Graduate: 45th Anniversary Reunion$873--2--$437$24,9816Rialto
79Hit So Hard$859--3--$286$25,3766Variance Films
80Goon$807-92%4-7$202$4,164,5278Magnolia / Magnet
81Michael (2012)$737--2--$369$15,15114Strand Releasing
82Nobody Else But You$611-84%1-1$611$6,2732First Run Features
83The Fairy$498-41%20$249$23,78413Kino Lorber
84Jesus Henry Christ$485-59%1-1$485$16,6585Entertainment One Films
85Lost Bohemia$429138%10$429$14,05653Impact Partners
86Touchback$427-88%3-3$142$204,0686Anchor Bay Films
87Star Wars: Episode I - The Phantom Menace 3D$293-93%1-11$293$43,455,91615Fox
88How To Grow A Band$27524%21$138$9,7786International Film Circuit
89Sing Your Song$140--1--$140$46,42919S2BN Films