Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 8 - Sun, Jun. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$60,316,738--4,258--$14,166$60,316,7381Paramount / DreamWorks
2Prometheus$51,050,101--3,396--$15,032$51,050,1011Fox
3Snow White and the Huntsman$23,058,790-59%3,7774$6,105$98,537,4752Universal
4Men in Black 3$13,895,720-51%3,792-456$3,664$135,901,0943Sony / Columbia
5Marvel's The Avengers$11,249,738-45%3,129-541$3,595$572,300,4636Disney
6The Best Exotic Marigold Hotel$3,267,156-27%1,2984$2,517$31,040,7356Fox Searchlight
7What to Expect When You're Expecting$2,788,226-37%2,087-820$1,336$35,823,5984Lionsgate
8Battleship$2,276,410-55%1,954-1190$1,165$59,820,2154Universal
9The Dictator$2,242,563-52%1,651-998$1,358$55,281,1034Paramount
10Dark Shadows$1,410,207-62%1,550-1452$910$73,785,8405Warner Bros.
11Chernobyl Diaries$832,424-73%1,180-1253$705$16,942,6853Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games$1,072,213-32%751-348$1,428$400,272,53512Lionsgate
2For Greater Glory$928,321-51%642-115$1,446$3,522,5182ARC Entertainment
3Bernie$820,177-9%33230$2,470$4,840,4077Millennium Entertainment
4The Lucky One (2012)$355,91210%402-2$885$59,477,8128Warner Bros.
5Mirror Mirror$342,921-7%303-54$1,132$63,477,02711Relativity Media
6Dr. Seuss' The Lorax$337,855-1%290-25$1,165$212,028,51015Universal
7Think Like a Man$333,881-50%287-222$1,163$90,313,4228Sony / Screen Gems
8The Three Stooges$255,804-5%245-40$1,044$43,122,9729Fox
921 Jump Street$252,130-33%258-72$977$137,634,84913Sony / Columbia
10Crooked Arrows$218,061-66%278-49$784$1,557,8984Branded/Peck Films
11Rowdy Rathore$143,033-63%100-20$1,430$654,3522UTV Communications
12The Pirates! Band of Misfits$138,811-78%317-268$438$28,971,7057Sony / Columbia
13The Five-Year Engagement$121,625-32%175-43$695$28,490,2257Universal
14Wrath of the Titans$104,684-33%150-55$698$83,411,36111Warner Bros.
15Journey 2: The Mysterious Island$93,963-26%126-29$746$103,547,48318Warner Bros. / New Line
16John Carter$89,840-34%102-51$881$72,884,43514Disney
17Chimpanzee$65,481-59%155-114$422$28,299,1208Disneynature
18The Cabin in the Woods$62,613-44%113-23$554$41,290,3059Lionsgate
19Safe (2012)$54,280-48%111-64$489$17,051,4687Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,559,67078%9680$16,247$3,731,0013Focus
2The Intouchables$385,16820%7727$5,002$1,014,6103Weinstein Company
3To the Arctic 3D$171,083-19%511$3,355$3,180,1658Warner Bros. / IMAX
4Hysteria$148,395-13%8419$1,767$688,4324Sony Pictures Classics
5Peace, Love & Misunderstanding$105,960--31--$3,418$105,9601IFC Films
6Safety Not Guaranteed$97,762--9--$10,862$97,7621FilmDistrict
7Headhunters$68,800-35%609$1,147$861,1747Magnolia Pictures
8Monsieur Lazhar$51,278-35%48-11$1,068$1,689,71833Music Box Films
9Born to Be Wild 3D$49,200-17%330$1,491$19,354,15162Warner Bros. / IMAX
10First Position$48,279-45%52-6$928$784,8706IFC Films
11Darling Companion$44,949-26%51-12$881$693,7488Sony Pictures Classics
12Deadly Renovations$42,588--13--$3,276$42,5881Nocturnal Features
13Where Do We Go Now?$39,493-50%31-6$1,274$322,2675Sony Pictures Classics
14Bel Ami$38,018--16--$2,376$38,0181Magnolia Pictures
15Piranha 3DD$36,910-80%78-8$473$315,3742Weinstein Company
16Hubble 3D$36,07810%16-3$2,255$33,002,575117Warner Bros. / IMAX
17Lola Versus$31,815--4--$7,954$31,8151Fox Searchlight
18Girl in Progress$30,473-6%577$535$2,556,0845Lionsgate / Pantelion
19Jiro Dreams of Sushi$26,003-21%25-4$1,040$2,386,04314Magnolia Pictures
20Marley$25,884-18%27-8$959$1,299,9828Magnolia Pictures
21Hardflip$22,327-55%12-10$1,861$77,0292Rocky Mountain Pictures
22Footnote$22,24045%252$890$1,944,87514Sony Pictures Classics
23Sea Rex: Journey To A Prehistoric World$19,107-7%100$1,911$5,625,4441093D Entertainment
24Double Trouble$17,978--12--$1,498$17,9781China Lion Film
25Bully (2012)$16,542-26%31-57$534$3,463,48911Weinstein Company
26Elena (2012)$14,37634%137$1,106$73,3554Zeitgeist Films
27The Raven$14,169-26%34-27$417$15,817,3077Relativity Media
28The Artist$14,115-53%36-51$392$44,650,53729Weinstein Company
29Dark Horse$13,551--1--$13,551$13,5511Vitagraph
30Damsels in Distress$13,515-19%18-2$751$869,09010Sony Pictures Classics
31Under the Sea 3D$13,337-40%161$834$31,622,768174Warner Bros. / IMAX
32Polisse$12,227-58%8-13$1,528$157,3944IFC Films
33We Have a Pope$11,282-32%14-2$806$480,92610IFC Films
34I Wish$9,987-11%102$999$65,0965Magnolia Pictures
35Sound of My Voice$8,564-70%24-24$357$386,4957Fox Searchlight
36OC87$7,823223%54$1,565$20,7003Fisher Klingenstein Films
375 Broken Cameras$7,73616%10$7,736$22,7872Kino Lorber
38Cartas a Elena$7,711--12--$643$7,7111Freestyle Releasing
39October Baby$6,91648%8-1$865$5,355,84733IDP / Samuel Goldwyn
40Grand Illusion: 75th Anniversary Restoration$6,898-48%20$3,449$99,6415Rialto Pictures
41The Deep Blue Sea (2011)$6,61016%7-3$944$1,079,43712Music Box Films
42Paul Williams Still Alive$6,116--1--$6,116$6,1161Abramorama
43Oslo, August 31st$5,583-58%50$1,117$42,7413Strand Releasing
44The Kid With A Bike$5,319-65%8-14$665$1,384,74913IFC Films
456 Month Rule$5,108160%32$1,703$7,6532Secret Identity Productions
46This Means War$5,065-58%9-16$563$54,758,46117Fox
47God Bless America$4,868-49%9-2$541$102,3385Magnolia / Magnet
48Nobody Else But You$4,4162381%21$2,208$11,6685First Run Features
49FOLLOW ME: The Yoni Netanyahu Story$4,115-25%60$686$84,0256International Film Circuit
50Battlefield America$4,000-96%11-177$364$169,0002Cinedigm Entertainment
51Elles$3,70017%62$617$134,7787Kino Lorber
52The Raid: Redemption$3,6078%81$451$4,096,39912Sony Pictures Classics
53Beyond the Black Rainbow$3,55915%51$712$23,1554Magnolia / Magnet
54A Separation$3,205-45%4-5$801$7,095,62424Sony Pictures Classics
55High School$2,986-96%4-196$747$136,0812Anchor Bay Films
56Inventing Our Life$2,877--2--$1,439$14,4137First Run Features
57The Perfect Family$2,80914%41$702$103,0756Variance Films
58Pink Ribbons, Inc.$2,463-9%30$821$7,3532First Run Features
59Corpo Celeste$2,263--1--$2,263$2,2631Film Movement
60Friends With Kids$2,020-29%5-3$404$7,250,08714Roadside Attractions
61The Fairy$1,965-31%2-1$983$30,92416Kino Lorber
62Henning Mankell’s Wallander: The Revenge$1,910-17%20$955$8,6213Music Box Films
63Cowgirls n' Angels$1,776-89%2-30$888$119,7823IDP/Samuel Goldwyn
64We Won't Grow Old Together$1,677--1--$1,677$2,8331The Film Desk
65Steve Jobs: The Lost Interview$1,636227%86$205$100,6365Magnolia Pictures
66Turn Me On, Dammit!$1,546-73%1-2$1,546$84,12211New Yorker Films
67Surviving Progress$1,420-58%40$355$43,75510First Run Features
68Celine & Julie Go Boating (2012 re-issue)$1,344--1--$1,344$21,4406New Yorker Films
69Found Memories$1,301-66%10$1,301$7,4892Film Movement
70The Women on the 6th Floor$1,201-62%2-1$601$717,73736Strand Releasing
71Quill: The Life of a Guide Dog$1,18411%3-1$395$8,8624Music Box Films
72Crazy Wisdom$1,149--1--$1,149$68,34829Alive Mind Cinema
73Hit So Hard$1,132--2--$566$30,4029Variance Films
74The Hunter (2012)$1,055-60%4-3$264$176,43210Magnolia Pictures
75Patagonia Rising$981--1--$981$9811First Run Features
76Hide Away$981-94%2-3$491$20,2103Joule Films
77Once Upon a Time in Anatolia$922-33%1-1$922$140,04123Cinema Guild
78The Color Wheel$890--1--$890$10,5934Cinema Conservancy
79This Is Not A Film$888-54%1-3$888$67,61415Palisades Tartan
80The Turin Horse$812-12%21$406$48,75018Cinema Guild
81The Salt of Life$757167%10$757$307,64115Zeitgeist Films
82Chely Wright: Wish Me Away$656-87%30$219$6,9632First Run Features
83How To Grow A Band$59975%21$300$11,0919International Film Circuit
84Gerhard Richter Painting$446-61%1-2$446$188,61613Kino Lorber
85Never Stand Still: Dancing at Jacob's Pillow$231--1--$231$5,1234First Run Features
86Small, Beautifully Moving Parts$216-71%10$216$6,7115Long Shot Factory
87Payback (2012)$20624%10$206$12,9627Zeitgeist Films
88Keyhole$42-97%1-1$42$21,65110Monterey Media