Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 15 - Sun, Jun. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$34,055,474-44%4,2635$7,989$119,006,0062Paramount / DreamWorks
2Prometheus$20,712,174-59%3,44246$6,017$89,370,3012Fox
3Rock of Ages$14,437,269--3,470--$4,161$14,437,2691Warner Bros. / New Line
4That's My Boy$13,453,714--3,030--$4,440$13,453,7141Sony / Columbia
5Snow White and the Huntsman$13,265,635-42%3,701-76$3,584$122,062,6703Universal
6Men in Black 3$10,047,575-28%3,135-657$3,205$152,726,5584Sony / Columbia
7Marvel's The Avengers$8,905,467-21%2,582-547$3,449$586,794,3717Disney
8The Best Exotic Marigold Hotel$2,283,218-30%1,184-114$1,928$35,216,7137Fox Searchlight
9What to Expect When You're Expecting$1,203,381-57%1,216-871$990$38,639,3825Lionsgate
10The Dictator$1,109,454-51%1,119-532$991$57,677,7175Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$2,237,72643%17882$12,571$6,839,4624Focus
2Battleship$1,248,150-45%942-1012$1,325$62,151,8205Universal
3The Hunger Games$852,832-20%593-158$1,438$401,766,45213Lionsgate
4Dark Shadows$623,388-56%680-870$917$75,156,0166Warner Bros.
5Bernie$618,746-25%300-32$2,062$5,870,6168Millennium Entertainment
6For Greater Glory$545,121-41%380-262$1,435$4,542,5583ARC Entertainment
7Hysteria$284,37792%218134$1,304$1,059,4885Sony Pictures Classics
8Dr. Seuss' The Lorax$260,380-23%277-13$940$212,490,25016Universal
9Mirror Mirror$235,632-31%278-25$848$63,915,26412Relativity Media
10The Lucky One (2012)$213,346-40%350-52$610$59,890,5749Warner Bros.
11The Three Stooges$204,303-20%201-44$1,016$43,442,67710Fox
12Think Like a Man$201,818-40%208-79$970$90,677,9649Sony / Screen Gems
1321 Jump Street$191,780-24%220-38$872$137,982,55014Sony / Columbia
14Chernobyl Diaries$177,498-79%255-925$696$17,637,7064Warner Bros.
15The Cabin in the Woods$173,134177%224111$773$41,507,32710Lionsgate
16Something From Nothing: The Art of Rap$150,337--157--$958$150,3371Indomina Media
17The Five-Year Engagement$92,440-24%168-7$550$28,644,7708Universal
18The Pirates! Band of Misfits$91,998-34%149-168$617$29,140,9538Sony / Columbia
19Wrath of the Titans$77,466-26%105-45$738$83,550,28412Warner Bros.
20Journey 2: The Mysterious Island$75,213-20%108-18$696$103,692,73519Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Intouchables$357,028-7%770$4,637$1,552,6454Weinstein Company
2Safety Not Guaranteed$296,494203%4738$6,308$439,9992FilmDistrict
3Ferrari Ki Sawaari$240,792--99--$2,432$240,7921Eros International
4To the Arctic 3D$194,06813%510$3,805$3,611,2779Warner Bros. / IMAX
5Peace, Love & Misunderstanding$133,81626%7645$1,761$284,2832IFC Films
6Your Sister's Sister$109,221--13--$8,402$109,2211IFC Films
7Lola Versus$61,77994%5248$1,188$107,9912Fox Searchlight
8Crooked Arrows$56,754-74%97-181$585$1,731,0145Branded/Peck Films
9Born to Be Wild 3D$56,21214%330$1,703$19,480,18363Warner Bros. / IMAX
10John Carter$56,079-38%79-23$710$72,996,04315Disney
11Hubble 3D$49,09536%171$2,888$33,109,130118Warner Bros. / IMAX
12Headhunters$45,524-34%40-20$1,138$937,1238Magnolia Pictures
13Chimpanzee$43,819-33%96-59$456$28,431,5959Disneynature
14Rowdy Rathore$36,980-74%32-68$1,156$744,1643UTV Communications
15Safe (2012)$35,501-35%76-35$467$17,120,0198Lionsgate
16Monsieur Lazhar$33,604-34%35-13$960$1,747,06434Music Box Films
17The Woman in the Fifth$33,011--9--$3,668$33,0111IDP/ATO Pictures
18Piranha 3DD$31,116-16%11-67$2,829$370,9043Weinstein Company
19First Position$26,667-45%36-16$741$848,3717IFC Films
20Sea Rex: Journey To A Prehistoric World$22,69919%100$2,270$5,667,3551103D Entertainment
21Deadly Renovations$22,386-47%130$1,722$92,6382Nocturnal Features
22Marley$22,366-14%19-8$1,177$1,333,6289Magnolia Pictures
23Darling Companion$20,090-55%20-31$1,005$733,8649Sony Pictures Classics
24Where Do We Go Now?$19,432-51%14-17$1,388$369,8946Sony Pictures Classics
25Girl in Progress$19,374-36%41-16$473$2,594,8786Lionsgate / Pantelion
26Jiro Dreams of Sushi$18,788-28%19-6$989$2,426,08415Magnolia Pictures
27Under the Sea 3D$17,41031%12-4$1,451$31,672,130175Warner Bros. / IMAX
28Bel Ami$16,619-56%12-4$1,385$72,8532Magnolia Pictures
29Damsels in Distress$15,85917%224$721$890,14911Sony Pictures Classics
30Footnote$15,366-31%21-4$732$1,971,11115Sony Pictures Classics
31Gerhard Richter Painting$13,6892969%65$2,282$203,52314Kino Lorber
32A Cat In Paris$13,097--8--$1,637$89,8213GKIDS
33The Raven$12,050-15%29-5$416$15,839,9928Relativity Media
34Marina Abramovic: The Artist is Present$11,041--2--$5,521$16,2871Music Box Films
35Dark Horse$10,209-25%21$5,105$30,5132Vitagraph
36The Girl From the Naked Eye$10,185--20--$509$10,1851Archstone Distribution
37Elena (2012)$9,884-31%7-6$1,412$87,5935Zeitgeist Films
38Grand Illusion: 75th Anniversary Restoration$9,39136%42$2,348$113,0186Rialto Pictures
39Polisse$8,253-33%91$917$171,3205IFC Films
40The Artist$6,969-51%21-15$332$44,667,09530Weinstein Company
41Sound of My Voice$6,819-20%13-11$525$398,7298Fox Searchlight
42I Wish$5,633-44%9-1$626$73,9986Magnolia Pictures
43The Deep Blue Sea (2011)$5,222-21%81$653$1,087,17713Music Box Films
44OC87$4,991-36%61$832$28,7504Fisher Klingenstein Films
45Turn Me On, Dammit!$3,766144%54$753$87,97612New Yorker Films
46The Raid: Redemption$3,7253%80$466$4,101,36113Sony Pictures Classics
47The Perfect Family$2,9515%40$738$107,7217Variance Films
48Bonsai$2,869--2--$1,435$13,3976Strand Releasing
49Paul Williams Still Alive$2,855-53%21$1,428$10,4492Abramorama
50Bully (2012)$2,824-83%14-17$202$3,483,79512Weinstein Company
51The Highest Pass$2,733--1--$2,733$20,3868Cinema Libre
52The Graduate: 45th Anniversary Reunion$2,577--1--$2,577$29,79810Rialto
53Chely Wright: Wish Me Away$2,484279%30$828$10,6463First Run Features
546 Month Rule$2,435-52%1-2$2,435$11,1583Secret Identity Productions
55Payback (2012)$2,3451038%10$2,345$15,6548Zeitgeist Films
565 Broken Cameras$2,336-70%10$2,336$30,3483Kino Lorber
57God Bless America$2,255-54%7-2$322$107,6616Magnolia / Magnet
58Oslo, August 31st$2,188-61%2-3$1,094$49,2594Strand Releasing
59A Separation$1,968-39%3-1$656$7,098,49225Sony Pictures Classics
60Hide Away$1,92096%20$960$22,5794Joule Films
61Whores' Glory$1,882--1--$1,882$22,2088Kino Lorber
62Beyond the Black Rainbow$1,383-61%2-3$692$28,1275Magnolia / Magnet
63FOLLOW ME: The Yoni Netanyahu Story$1,264-69%3-3$421$86,9797International Film Circuit
64The Fairy$1,085-45%1-1$1,085$34,14917Kino Lorber
65Elles$1,054-72%2-4$527$138,3908Kino Lorber
66The Turin Horse$96118%1-1$961$50,22319Cinema Guild
67Steve Jobs: The Lost Interview$924-44%6-2$154$102,6286Magnolia Pictures
68Henning Mankell’s Wallander: The Revenge$774-59%1-1$774$10,3594Music Box Films
69The Women on the 6th Floor$666-45%1-1$666$718,90937Strand Releasing
70Nobody Else But You$620-86%20$310$14,9396First Run Features
71The Salt of Life$532-30%10$532$309,81616Zeitgeist Films
72How To Grow A Band$346-42%20$173$11,48610International Film Circuit
73Patagonia Rising$282-71%10$282$1,6742First Run Features
74Keyhole$262524%10$262$22,09911Monterey Media
75The Beat Hotel$141--1--$141$5,57112First Run Features