Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 29 - Sun, Jul. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ted (2012)$54,415,205--3,239--$16,800$54,415,2051Universal
2Magic Mike$39,127,170--2,930--$13,354$39,127,1701Warner Bros.
3Brave$34,094,643-49%4,1640$8,188$131,768,3342Disney
4Tyler Perry's Madea's Witness Protection$25,390,575--2,161--$11,749$25,390,5751Lionsgate
5Madagascar 3: Europe's Most Wanted$11,840,276-40%3,715-205$3,187$180,036,7984Paramount / DreamWorks
6Abraham Lincoln: Vampire Hunter$6,009,612-63%3,1091$1,933$29,043,8052Fox
7Prometheus$4,921,254-50%1,951-911$2,522$118,258,1024Fox
8Snow White and the Huntsman$4,498,725-44%2,337-582$1,925$145,684,6455Universal
9Marvel's The Avengers$4,421,671-38%1,757-473$2,517$606,504,7449Disney
10People Like Us$4,255,423--2,055--$2,071$4,255,4231Disney / DreamWorks
11Men in Black 3$2,978,821-48%1,902-560$1,566$169,718,9076Sony / Columbia
12Rock of Ages$2,844,339-63%2,405-1065$1,183$35,025,9063Warner Bros. / New Line
13That's My Boy$2,240,411-71%2,363-667$948$34,419,1593Sony / Columbia
14Seeking a Friend for the End of the World$1,069,393-72%1,608-17$665$6,619,1732Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$4,926,83745%854459$5,769$18,465,9546Focus
2The Best Exotic Marigold Hotel$1,104,201-32%534-207$2,068$40,425,0959Fox Searchlight
3Battleship$403,480-22%308-175$1,310$63,869,0507Universal
4The Hunger Games$397,145-36%278-136$1,429$403,768,85215Lionsgate
5Dark Shadows$393,40651%36563$1,078$76,280,7648Warner Bros.
6Safety Not Guaranteed$379,324-20%16435$2,313$1,684,0694FilmDistrict
7Bernie$322,981-34%166-54$1,946$7,263,29510Millennium Entertainment
8The Pirates! Band of Misfits$281,737337%284169$992$29,587,78310Sony / Columbia
9Dr. Seuss' The Lorax$154,535-25%202-32$765$213,218,33018Universal
10Think Like a Man$152,401-41%185-53$824$91,345,08811Sony / Screen Gems
11The Dictator$151,644-60%130-186$1,166$59,093,6767Paramount
12What to Expect When You're Expecting$135,293-63%203-208$666$40,135,9807Lionsgate
13Mirror Mirror$120,504-23%166-56$726$64,493,99314Relativity Media
1421 Jump Street$88,401-40%141-19$627$138,447,66716Sony / Columbia
15The Cabin in the Woods$76,435-45%149-47$513$41,943,44512Lionsgate
16The Three Stooges$72,567-36%117-37$620$43,809,32812Fox
17The Lucky One (2012)$65,416-46%115-87$569$60,303,98311Warner Bros.
18Chernobyl Diaries$54,859-60%145-95$378$18,026,4666Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1To Rome with Love$692,30092%2924$23,872$1,232,9722Sony Pictures Classics
2The Intouchables$312,716-10%68-6$4,599$2,579,3826Weinstein Company
3Your Sister's Sister$225,31112%9447$2,397$680,3833IFC Films
4To the Arctic 3D$217,8588%520$4,190$4,534,48411Warner Bros. / IMAX
5Beasts of the Southern Wild$169,702--4--$42,426$220,9131Fox Searchlight
6Take This Waltz$137,019--30--$4,567$137,0191Magnolia Pictures
7Teri Meri Kahani$120,857-70%940$1,286$671,4422Eros International
8For Greater Glory$103,541-58%73-87$1,418$5,313,2215ARC Entertainment
9Hysteria$79,153-47%73-63$1,084$1,556,5197Sony Pictures Classics
10Born to Be Wild 3D$58,0159%330$1,758$19,714,88265Warner Bros. / IMAX
11Hubble 3D$57,30715%14-4$4,093$33,338,692120Warner Bros. / IMAX
12Peace, Love & Misunderstanding$32,711-57%42-22$779$514,8644IFC Films
13A Cat In Paris$29,974186%122$2,498$143,2685GKIDS
14Monsieur Lazhar$28,727-14%20-5$1,436$1,851,67536Music Box Films
15Unforgivable$27,857--5--$5,571$27,8571Strand Releasing
16Headhunters$25,846-32%22-9$1,175$1,043,26510Magnolia Pictures
17Under the Sea 3D$24,57858%121$2,048$31,763,770177Warner Bros. / IMAX
18The Raven$22,027-67%78-55$282$15,983,82910Relativity Media
19Chimpanzee$21,521-57%57-25$378$28,579,27311Disneynature
20Ferrari Ki Sawaari$21,458-69%990$217$420,0463Eros International
21Where Do We Go Now?$14,786-13%213$704$432,6688Sony Pictures Classics
22Jiro Dreams of Sushi$12,307-23%11-4$1,119$2,480,09517Magnolia Pictures
23Neil Young Journeys$12,025--3--$4,008$12,0251Sony Pictures Classics
24Elena (2012)$11,010-23%103$1,101$128,5037Zeitgeist Films
25Sea Rex: Journey To A Prehistoric World$10,974-43%100$1,097$5,726,2391123D Entertainment
26Lola Versus$10,830-77%30-20$361$240,4374Fox Searchlight
27Crooked Arrows$10,36114%13-12$797$1,804,7927Branded/Peck Films
28Marley$10,00421%123$834$1,367,90511Magnolia Pictures
29I Wish$9,65825%8-4$1,207$99,0268Magnolia Pictures
30Kumare$7,798-19%21$3,899$34,7632Kino Lorber
31The Invisible War$7,450-55%73$1,064$33,4502Cinedigm
32The Woman in the Fifth$7,026-74%7-4$1,004$99,0923IDP/ATO Pictures
33Damsels in Distress$5,845-58%8-11$731$923,33513Sony Pictures Classics
34Dark Horse$5,165-52%3-5$1,722$62,5914Vitagraph
35Turn Me On, Dammit!$4,950--4--$1,238$98,29714New Yorker Films
36Marina Abramovic: The Artist is Present$4,788-35%10$4,788$49,8103Music Box Films
37Darling Companion$4,580-64%11-3$416$767,20311Sony Pictures Classics
38FOLLOW ME: The Yoni Netanyahu Story$4,577-29%5-2$915$101,6399International Film Circuit
39God Bless America$3,86316%83$483$117,1908Magnolia / Magnet
40Grassroots$3,313-49%21$1,657$10,7982IDP/Samuel Goldwyn
41Paul Williams Still Alive$3,142-69%20$1,571$30,6044Abramorama
42Footnote$3,081-78%5-17$616$2,004,73617Sony Pictures Classics
43Bel Ami$3,065-73%6-7$511$102,1944Magnolia Pictures
44Beyond the Black Rainbow$3,025-48%30$1,008$43,8987Magnolia / Magnet
45Something From Nothing: The Art of Rap$2,774-92%1-15$2,774$288,3123Indomina Media
46Gerhard Richter Painting$2,239-65%2-2$1,120$228,60816Kino Lorber
47OC87$2,188153%31$729$33,9556Fisher Klingenstein Films
48Pink Ribbons, Inc.$2,15349%41$538$14,6215First Run Features
49Grand Illusion: 75th Anniversary Restoration$2,083-63%1-2$2,083$128,6918Rialto Pictures
50Rowdy Rathore$1,865-84%2-7$933$775,9815UTV Communications
51Quill: The Life of a Guide Dog$1,602--3--$534$10,9537Music Box Films
52Corpo Celeste$1,374--1--$1,374$7,6654Film Movement
53The Turin Horse$1,250102%20$625$52,22521Cinema Guild
54The Deep Blue Sea (2011)$1,246-74%2-5$623$1,099,32415Music Box Films
55Never Stand Still: Dancing at Jacob's Pillow$1,175--1--$1,175$6,3817First Run Features
56Oslo, August 31st$1,082-81%1-3$1,082$60,7226Strand Releasing
57Last Ride$838--1--$838$8381Music Box Films
58Chely Wright: Wish Me Away$795-48%20$398$14,2275First Run Features
59Hide Away$78070%10$780$26,3666Joule Films
60How To Grow A Band$763--12--$64$12,45112International Film Circuit
61Here$560-24%21$280$26,46412Strand Releasing
62Lost Bohemia$447--1--$447$19,76759Impact Partners
63Elles$419--1--$419$142,03610Kino Lorber
64Bonsai$378--1--$378$16,0288Strand Releasing
65The Raid: Redemption$145-88%3-3$48$4,104,90915Sony Pictures Classics
665 Broken Cameras$135-98%1-5$135$48,6435Kino Lorber
67Nobody Else But You$75-89%1-2$75$17,2858First Run Features