Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 6 - Sun, Jul. 8

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$62,004,688--4,318--$14,360$137,022,2581Sony / Columbia
2Ted (2012)$32,202,395-41%3,25617$9,890$119,849,7402Universal
3Brave$19,612,370-42%3,891-273$5,040$173,969,3413Disney
4Savages$16,016,910--2,628--$6,095$16,016,9101Universal
5Magic Mike$15,642,337-60%3,120190$5,014$72,829,1072Warner Bros.
6Tyler Perry's Madea's Witness Protection$10,177,029-60%2,1610$4,709$45,822,9842Lionsgate
7Madagascar 3: Europe's Most Wanted$7,520,690-36%2,861-854$2,629$195,905,1265Paramount / DreamWorks
8Katy Perry: Part of Me 3D$7,138,266--2,730--$2,615$10,240,2131Paramount
9People Like Us$2,194,535-48%2,0550$1,068$9,190,9022Disney / DreamWorks
10Marvel's The Avengers$2,168,124-51%1,125-632$1,927$611,127,88410Disney
11Abraham Lincoln: Vampire Hunter$1,944,534-68%1,657-1452$1,174$34,050,9103Fox
12Prometheus$1,815,500-63%1,105-846$1,643$122,390,2745Fox
13Snow White and the Huntsman$1,768,355-61%1,152-1185$1,535$149,756,5656Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$4,519,195-8%88430$5,112$26,780,9897Focus
2To Rome with Love$3,104,328348%806777$3,852$4,863,5383Sony Pictures Classics
3Men in Black 3$1,680,714-44%879-1023$1,912$173,089,6907Sony / Columbia
4The Best Exotic Marigold Hotel$741,091-33%359-175$2,064$41,991,87310Fox Searchlight
5Rock of Ages$639,406-78%701-1704$912$36,974,6194Warner Bros. / New Line
6That's My Boy$621,656-72%400-1963$1,554$36,100,8334Sony / Columbia
7The Hunger Games$315,479-21%228-50$1,384$404,382,13316Lionsgate
8Dark Shadows$304,908-22%303-62$1,006$76,860,8799Warner Bros.
9Battleship$285,105-29%249-59$1,145$64,334,9508Universal
10Safety Not Guaranteed$252,956-33%109-55$2,321$2,170,0625FilmDistrict
11Bernie$250,914-22%113-53$2,220$7,770,79311Millennium Entertainment
12The Pirates! Band of Misfits$246,692-12%257-27$960$30,105,91611Sony / Columbia
13What to Expect When You're Expecting$208,25754%23633$882$40,420,5468Lionsgate
14The Dictator$143,881-5%18656$774$59,310,5518Paramount
15Dr. Seuss' The Lorax$132,945-14%175-27$760$213,494,66019Universal
16Think Like a Man$93,423-39%118-67$792$91,547,20512Sony / Screen Gems
17Chimpanzee$79,447269%13578$588$28,679,39012Disneynature
18Mirror Mirror$63,830-47%119-47$536$64,655,31015Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Bol Bachchan$533,965--98--$5,449$561,9961Fox International Pictures
2Beasts of the Southern Wild$374,057120%1915$19,687$743,8462Fox Searchlight
3The Intouchables$272,797-13%60-8$4,547$3,095,8897Weinstein Company
4To the Arctic 3D$244,15212%520$4,695$5,064,59512Warner Bros. / IMAX
5Your Sister's Sister$152,836-32%951$1,609$994,2454IFC Films
6Take This Waltz$152,25011%4616$3,310$399,6442Magnolia Pictures
7Hubble 3D$62,82210%13-1$4,832$33,480,267121Warner Bros. / IMAX
8Born to Be Wild 3D$60,9625%330$1,847$19,839,54866Warner Bros. / IMAX
9The Three Stooges$51,142-30%76-41$673$43,913,20413Fox
10For Greater Glory$47,220-54%39-34$1,211$5,414,3736ARC Entertainment
11The Lucky One (2012)$44,712-32%72-43$621$60,395,52212Warner Bros.
12The Cabin in the Woods$43,369-43%83-66$523$42,043,63313Lionsgate
13Headhunters$24,742-4%253$990$1,089,36611Magnolia Pictures
14Under the Sea 3D$22,466-9%6-6$3,744$31,816,321178Warner Bros. / IMAX
15Hysteria$22,029-72%35-38$629$1,639,0568Sony Pictures Classics
16Teri Meri Kahani$20,826-83%940$222$767,3483Eros International
17Sea Rex: Journey To A Prehistoric World$19,22775%100$1,923$5,756,6891133D Entertainment
18Chernobyl Diaries$18,611-66%38-107$490$18,085,6017Warner Bros.
19Unforgivable$16,090-42%61$2,682$62,9172Strand Releasing
20Monsieur Lazhar$15,746-45%13-7$1,211$1,894,71337Music Box Films
21A Cat In Paris$14,424-52%120$1,202$183,4356GKIDS
22Where Do We Go Now?$13,398-9%8-13$1,675$456,1929Sony Pictures Classics
23Neil Young Journeys$10,974-9%52$2,195$33,8822Sony Pictures Classics
24Jiro Dreams of Sushi$10,510-15%110$955$2,502,59018Magnolia Pictures
25The Magic of Belle Isle$10,367--3--$3,456$10,3671Magnolia Pictures
26Damsels in Distress$9,40861%157$627$936,10814Sony Pictures Classics
27Marley$7,919-21%8-4$990$1,383,64812Magnolia Pictures
28Daisies (2012 re-issue)$6,576--1--$6,576$6,5761Janus Films
29Never Stand Still: Dancing at Jacob's Pillow$6,062416%21$3,031$13,6858First Run Features
30Peace, Love & Misunderstanding$5,552-83%13-29$427$539,8965IFC Films
31Crooked Arrows$5,522-47%11-2$502$1,818,1808Branded/Peck Films
32Bel Ami$5,16569%5-1$1,033$111,4505Magnolia Pictures
33Kumare$5,061-35%1-1$5,061$45,3313Kino Lorber
34Dark Horse$4,756-8%30$1,585$74,5475Vitagraph
35I Wish$4,652-52%4-4$1,163$110,8059Magnolia Pictures
36Elena (2012)$4,237-62%3-7$1,412$141,4898Zeitgeist Films
37The Woman in the Fifth$3,944-44%6-1$657$107,9214IDP/ATO Pictures
38China Heavyweight$3,792--1--$3,792$3,7921Zeitgeist Films
39Whores' Glory$3,743--2--$1,872$27,22111Kino Lorber
40Crazy Eyes$3,259--2--$1,630$3,2591Strand Releasing
41The Raven$3,259-85%29-49$112$16,005,97811Relativity Media
42FOLLOW ME: The Yoni Netanyahu Story$3,259-29%3-2$1,086$107,39910International Film Circuit
43Nobody Else But You$3,2384217%32$1,079$20,5239First Run Features
44Turn Me On, Dammit!$2,665-46%3-1$888$104,61015New Yorker Films
45Elles$2,593519%43$648$145,13511Kino Lorber
46Marina Abramovic: The Artist is Present$2,585-46%32$862$59,1954Music Box Films
47Beyond the Black Rainbow$2,539-16%52$508$49,1668Magnolia / Magnet
48The Invisible War$2,251-70%4-3$563$39,8013Cinedigm
49Darling Companion$2,090-54%4-7$523$772,63412Sony Pictures Classics
50God Bless America$1,704-56%4-4$426$122,0299Magnolia / Magnet
51The Deep Blue Sea (2011)$1,52622%20$763$1,102,03816Music Box Films
52The Turin Horse$1,46517%20$733$53,69022Cinema Guild
53Last Ride$1,30956%21$655$3,0852Music Box Films
54Pink Ribbons, Inc.$1,285-40%2-2$643$17,6176First Run Features
55Quill: The Life of a Guide Dog$1,070-33%30$357$12,3308Music Box Films
56OC87$966-56%1-2$966$36,4037Fisher Klingenstein Films
57Oslo, August 31st$908-16%10$908$62,7227Strand Releasing
58Paul Williams Still Alive$811-74%1-1$811$32,6975Abramorama
59Lola Versus$807-93%3-27$269$251,9135Fox Searchlight
60Gerhard Richter Painting$673-70%20$337$231,05117Kino Lorber
61Natural Selection$584--1--$584$48,15317Cinema Guild
62Footnote$581-81%3-2$194$2,007,45118Sony Pictures Classics
63This Is Not A Film$456--1--$456$68,82919Palisades Tartan
64Chely Wright: Wish Me Away$327-59%1-1$327$15,4616First Run Features
65The Color Wheel$290--1--$290$13,7128Cinema Conservancy
66Putin's Kiss$274--1--$274$5,13921Kino Lorber
675 Broken Cameras$114-16%10$114$49,8186Kino Lorber
68The Raid: Redemption$34-77%30$11$4,105,12316Sony Pictures Classics