Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 20 - Sun, Jul. 22

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$160,887,295--4,404--$36,532$160,887,2951Warner Bros.
2Ice Age: Continental Drift$20,416,978-56%3,8865$5,254$88,840,2842Fox
3The Amazing Spider-Man$10,887,111-69%3,753-565$2,901$228,611,4253Sony / Columbia
4Ted (2012)$10,011,610-55%3,214-89$3,115$180,431,4254Universal
5Brave$6,024,987-46%2,899-493$2,078$208,774,1735Disney
6Magic Mike$4,291,432-52%2,606-484$1,647$101,966,4594Warner Bros.
7Savages$3,398,880-64%2,336-299$1,455$40,055,0753Universal
8Tyler Perry's Madea's Witness Protection$2,253,074-60%1,540-464$1,463$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$1,350,946-63%1,261-1024$1,071$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$1,148,494-70%1,123-1609$1,023$22,612,7063Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,831,471-51%895-29$2,046$36,087,9599Focus
2To Rome with Love$1,420,891-42%552-192$2,574$11,107,9935Sony Pictures Classics
3Dark Shadows$1,209,814433%412173$2,936$78,620,97411Warner Bros.
4Beasts of the Southern Wild$763,443-3%12948$5,918$2,855,1424Fox Searchlight
5Marvel's The Avengers$620,411-56%495-252$1,253$615,058,42512Disney
6Snow White and the Huntsman$427,405-58%409-268$1,045$152,589,3158Universal
7The Best Exotic Marigold Hotel$416,791-36%288-54$1,447$43,852,77112Fox Searchlight
8Prometheus$310,395-68%312-247$995$125,113,4897Fox
9Rock of Ages$282,9454%32267$879$37,966,4356Warner Bros. / New Line
10Men in Black 3$260,264-70%266-231$978$175,476,7279Sony / Columbia
11Abraham Lincoln: Vampire Hunter$184,370-76%266-389$693$36,485,3915Fox
12The Hunger Games$182,237-35%190-22$959$405,227,71118Lionsgate
13People Like Us$164,645-79%227-734$725$11,814,2854Disney / DreamWorks
14Bernie$161,686-25%1041$1,555$8,368,79413Millennium Entertainment
15Safety Not Guaranteed$157,160-54%124-58$1,267$2,940,6897FilmDistrict
16Battleship$125,565-48%172-56$730$64,996,17510Universal
17The Pirates! Band of Misfits$114,019-35%189-43$603$30,724,02213Sony / Columbia
18What to Expect When You're Expecting$113,425-36%192-29$591$40,954,15810Lionsgate
19Dr. Seuss' The Lorax$86,005-40%167-1$515$213,949,50521Universal
20The Dictator$47,796-54%105-56$455$59,617,06810Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Intouchables$313,547-12%918$3,446$7,072,7029Weinstein Company
2To the Arctic 3D$187,486-10%520$3,606$5,968,74614Warner Bros. / IMAX
3Cocktail (2012)$172,174-73%960$1,793$1,027,1212Eros International
4Take This Waltz$131,654-11%6921$1,908$833,6344Magnolia Pictures
5That's My Boy$71,942-77%84-88$856$36,931,0896Sony / Columbia
6Bol Bachchan$70,192-69%46-52$1,526$1,155,6953Fox International Pictures
7Your Sister's Sister$66,690-57%65-36$1,026$1,356,6646IFC Films
8Born to Be Wild 3D$61,3433%330$1,859$20,080,16268Warner Bros. / IMAX
9The Three Stooges$53,445-49%53-19$1,008$44,160,31215Fox
10The Queen of Versailles$51,326--3--$17,109$51,3261Magnolia Pictures
11Hubble 3D$49,604-22%13-1$3,816$33,726,544123Warner Bros. / IMAX
12Trishna$42,03344%1613$2,627$84,6672IFC Films
13Chimpanzee$41,816-28%80-39$523$28,898,72014Disneynature
142016: Obama's America$33,1825%43$8,296$80,1342Rocky Mountain Pictures
15Mirror Mirror$28,945-43%59-32$491$64,829,63717Relativity Media
16Under the Sea 3D$23,681-15%8-2$2,960$31,933,976180Warner Bros. / IMAX
17Hysteria$22,94675%357$656$1,698,19310Sony Pictures Classics
18For Greater Glory$22,423-59%33-9$679$5,557,7248ARC Entertainment
19Damsels in Distress$20,980261%5950$356$970,11516Sony Pictures Classics
20Headhunters$17,209-3%17-3$1,012$1,152,23013Magnolia Pictures
21Neil Young Journeys$17,2014%112$1,564$84,0954Sony Pictures Classics
22Sea Rex: Journey To A Prehistoric World$15,939-37%100$1,594$5,833,5011153D Entertainment
23The Magic of Belle Isle$15,58569%7-1$2,226$46,4883Magnolia Pictures
24Easy Money (2012)$14,665-41%20$7,333$52,0512Weinstein Company
25A Cat In Paris$13,514-22%180$751$231,2818GKIDS
26Dark Horse$12,818106%104$1,282$101,4887Vitagraph
27Elena (2012)$11,999-6%71$1,714$175,23310Zeitgeist Films
28Hara-Kiri: Death of A Samurai 3D$10,920--1--$10,920$10,9201Tribeca Film
29The Well-Digger's Daughter$10,273--3--$3,424$10,2731Kino Lorber
30The Imposter$10,202-54%10$10,202$41,7432Indomina Releasing
31Where Do We Go Now?$9,160-33%12-1$763$491,62511Sony Pictures Classics
32Unforgivable$9,05844%3-1$3,019$90,4474Strand Releasing
3330 Beats$8,624--15--$575$8,6241Roadside Attractions
34Monsieur Lazhar$8,569-47%8-2$1,071$1,935,45239Music Box Films
35The Obama Effect$7,122-92%21-4$339$103,9612ARC Entertainment
36Ballplayer: Pelotero$5,784-72%5-5$1,157$35,8652Strand Releasing
37The Deep Blue Sea (2011)$5,514182%1-2$5,514$1,110,67718Music Box Films
38Jiro Dreams of Sushi$4,967-51%5-3$993$2,527,41920Magnolia Pictures
39The Invisible War$4,950198%43$1,238$47,9125Cinedigm
40Crazy Wisdom$3,64524%21$1,823$78,31035Alive Mind Cinema
41Red Lights (2012)$2,648-74%20$1,324$17,1562Millennium Entertainment
42Union Square (2012)$2,527-82%2-2$1,264$26,8902Dada Films
43Darling Companion$2,460513%62$410$776,97914Sony Pictures Classics
44Oslo, August 31st$2,341--1--$2,341$65,5529Strand Releasing
45I Wish$2,285-46%52$457$124,76711Magnolia Pictures
46Kumare$2,234-57%20$1,117$59,6705Kino Lorber
47Bel Ami$2,08447%1-1$2,084$117,2107Magnolia Pictures
48Marley$1,971-45%2-4$986$1,393,49014Magnolia Pictures
49Turn Me On, Dammit!$1,76914%21$885$114,87317New Yorker Films
50Gerhard Richter Painting$1,557-29%10$1,557$237,49119Kino Lorber
51Paul Williams Still Alive$1,187221%10$1,187$35,1907Abramorama
52Elles$1,151-78%3-2$384$153,86013Kino Lorber
53Beyond the Black Rainbow$1,114-33%40$279$54,26910Magnolia / Magnet
54Hide Away$1,044--1--$1,044$29,6049Joule Films
55China Heavyweight$1,007-14%43$252$8,0793Zeitgeist Films
56Pink Ribbons, Inc.$815320%20$408$19,7048First Run Features
57The Salt of Life$781-53%10$781$315,30721Zeitgeist Films
58Alps$780-70%1-1$780$4,9922Kino Lorber
59Runaway Slave$745-85%10$745$11,5933Rocky Mountain Pictures
60Payback (2012)$730--1--$730$17,28913Zeitgeist Films
61The Color Wheel$525-20%21$263$15,67210Cinema Conservancy
62Nobody Else But You$350-80%1-2$350$24,62511First Run Features
63FOLLOW ME: The Yoni Netanyahu Story$231-52%20$116$109,76212International Film Circuit
64Crazy Eyes$84-93%1-1$84$6,1063Strand Releasing