Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 27 - Sun, Jul. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$62,101,451-61%4,4040$14,101$287,112,8102Warner Bros.
2Ice Age: Continental Drift$13,352,646-35%3,869-17$3,451$114,899,8603Fox
3The Watch$12,750,297--3,168--$4,025$12,750,2971Fox
4Step Up Revolution$11,731,708--2,567--$4,570$11,731,7081Lionsgate / Summit
5Ted (2012)$7,353,150-27%3,129-85$2,350$193,618,7505Universal
6The Amazing Spider-Man$6,701,111-38%3,160-593$2,121$241,953,7214Sony / Columbia
7Brave$4,305,153-29%2,551-348$1,688$217,329,6726Disney
8Magic Mike$2,619,128-39%2,075-531$1,262$107,625,9835Warner Bros.
9Savages$1,838,215-46%1,414-922$1,300$43,983,7854Universal
10Tyler Perry's Madea's Witness Protection$1,308,870-42%1,111-429$1,178$62,736,1675Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,434,904-22%853-42$1,682$38,641,40310Focus
2To Rome with Love$1,000,279-30%492-60$2,033$12,910,1216Sony Pictures Classics
3Beasts of the Southern Wild$926,04621%20879$4,452$4,206,9365Fox Searchlight
4Madagascar 3: Europe's Most Wanted$900,570-33%808-453$1,115$209,570,9708Paramount / DreamWorks
5Katy Perry: Part of Me 3D$550,177-52%606-517$908$24,136,0744Paramount
6The Hunger Games$518,940185%310120$1,674$405,882,32319Lionsgate
7The Intouchables$517,51965%194103$2,668$7,774,08710Weinstein Company
8Marvel's The Avengers$512,958-17%373-122$1,375$615,996,80913Disney
9Snow White and the Huntsman$394,050-8%355-54$1,110$153,261,2859Universal
10The Best Exotic Marigold Hotel$335,342-20%276-12$1,215$44,471,60613Fox Searchlight
11Dark Shadows$287,229-76%222-190$1,294$79,350,52912Warner Bros.
12Prometheus$203,937-34%229-83$891$125,521,8568Fox
13Men in Black 3$183,968-29%187-79$984$175,842,48810Sony / Columbia
14Safety Not Guaranteed$168,8597%14925$1,133$3,202,1268FilmDistrict
15Rock of Ages$160,723-43%302-20$532$38,289,2097Warner Bros. / New Line
16Abraham Lincoln: Vampire Hunter$158,049-14%197-69$802$36,778,6146Fox
17People Like Us$112,945-31%165-62$685$12,042,0355Disney / DreamWorks
18Battleship$94,510-25%140-32$675$65,173,16011Universal
19The Pirates! Band of Misfits$81,778-28%151-38$542$30,906,70114Sony / Columbia
20What to Expect When You're Expecting$69,299-39%139-53$499$41,102,17111Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1To the Arctic 3D$190,5862%520$3,665$6,410,89115Warner Bros. / IMAX
2Ruby Sparks$140,822--13--$10,832$180,6581Fox Searchlight
3The Queen of Versailles$136,297166%2320$5,926$221,3942Magnolia Pictures
4Bernie$135,157-16%99-5$1,365$8,593,77114Millennium Entertainment
5Farewell, My Queen$132,322--33--$4,010$367,8463Cohen Media Group
6Take This Waltz$84,033-36%64-5$1,313$981,3135Magnolia Pictures
7Cocktail (2012)$59,918-65%960$624$1,170,2253Eros International
8Born to Be Wild 3D$56,639-8%330$1,716$20,212,75969Warner Bros. / IMAX
9Trishna$53,01226%3822$1,395$158,0723IFC Films
10Hubble 3D$52,0685%11-2$4,733$33,844,318124Warner Bros. / IMAX
11Your Sister's Sister$50,027-25%62-3$807$1,443,8677IFC Films
12The Three Stooges$44,253-17%39-14$1,135$44,239,90916Fox
13Ai Weiwei: Never Sorry$41,104--5--$8,221$41,1041IFC Films
142016: Obama's America$39,45919%62$6,577$135,2283Rocky Mountain Pictures
15Killer Joe$36,980--3--$12,327$36,9801LD Entertainment
16For Greater Glory$36,78664%8956$413$5,608,8239ARC Entertainment
17The Well-Digger's Daughter$31,298205%118$2,845$48,9282Kino Lorber
18Searching For Sugar Man$27,459--3--$9,153$27,4591Sony Pictures Classics
19Under the Sea 3D$25,5258%7-1$3,646$31,991,680181Warner Bros. / IMAX
20Bol Bachchan$24,984-64%24-22$1,041$1,216,2584Fox International Pictures
21Shut Up and Play the Hits$23,417--15--$1,561$453,6092Oscilloscope
22Easy Money (2012)$21,91049%53$4,382$83,5143Weinstein Company
23Klown$19,683--3--$6,561$19,6831Drafthouse Films
24Neil Young Journeys$18,2826%165$1,143$111,9665Sony Pictures Classics
25Dark Horse$15,97325%100$1,597$124,6058Vitagraph
26Sacrifice$15,243--11--$1,386$15,2431IDP/Samuel Goldwyn
27Mirror Mirror$14,913-48%56-3$266$64,868,69218Relativity Media
28Damsels in Distress$14,368-32%17-42$845$996,09317Sony Pictures Classics
29Chimpanzee$14,022-66%40-40$351$28,944,12315Disneynature
30Runaway Slave$13,8001752%43$3,450$25,9014Rocky Mountain Pictures
31Sea Rex: Journey To A Prehistoric World$13,123-18%100$1,312$5,846,6241163D Entertainment
32The Imposter$12,14819%21$6,074$59,5393Indomina Releasing
33Headhunters$10,510-39%11-6$955$1,172,53914Magnolia Pictures
34The Magic of Belle Isle$10,111-35%103$1,011$65,6364Magnolia Pictures
35Where Do We Go Now?$9,4003%8-4$1,175$509,67512Sony Pictures Classics
36A Cat In Paris$9,180-32%12-6$765$255,8819GKIDS
37Home Run Showdown$8,824--1--$8,824$8,8241Image Entertainment
38Hysteria$8,622-62%19-16$454$1,725,11811Sony Pictures Classics
39Monsieur Lazhar$7,598-11%7-1$1,085$1,949,15540Music Box Films
40Hara-Kiri: Death of A Samurai 3D$6,909-37%32$2,303$23,9072Tribeca Film
41I Wish$6,748195%4-1$1,687$132,41412Magnolia Pictures
42The Deep Blue Sea (2011)$5,049-8%21$2,525$1,117,94819Music Box Films
43Elena (2012)$4,590-62%5-2$918$186,22811Zeitgeist Films
44Union Square (2012)$3,36633%31$1,122$31,9093Dada Films
45Marley$3,05455%31$1,018$1,401,99315Magnolia Pictures
46Jiro Dreams of Sushi$2,905-42%4-1$726$2,533,62121Magnolia Pictures
47Kumare$2,79325%20$1,397$64,0496Kino Lorber
48Darling Companion$2,382-3%71$340$780,58115Sony Pictures Classics
49Crazy Wisdom$2,350-36%20$1,175$83,10236Alive Mind Cinema
50Pink Ribbons, Inc.$2,134162%31$711$22,5689First Run Features
51Unforgivable$2,101-77%30$700$96,1955Strand Releasing
52Planet of Snail$2,011--1--$2,011$2,6471Cinema Guild
53Ballplayer: Pelotero$1,986-66%4-1$497$40,6343Strand Releasing
54Bel Ami$1,887-9%21$944$119,9198Magnolia Pictures
55Beyond the Black Rainbow$1,86067%3-1$620$56,12911Magnolia / Magnet
56Oslo, August 31st$1,679-28%32$560$68,69910Strand Releasing
57Paul Williams Still Alive$1,67641%21$838$37,6498Abramorama
58The Obama Effect$1,653-77%2-19$827$110,2513ARC Entertainment
59Red Lights (2012)$1,372-48%1-1$1,372$20,1613Millennium Entertainment
60Marina Abramovic: The Artist is Present$1,368--3--$456$65,9437Music Box Films
61FOLLOW ME: The Yoni Netanyahu Story$1,361489%20$681$111,12313International Film Circuit
62Turn Me On, Dammit!$766-57%20$383$117,89618New Yorker Films
635 Broken Cameras$728--1--$728$61,1869Kino Lorber
64Bonsai$487--1--$487$17,88012Strand Releasing
65OC87$472--1--$472$37,21510Fisher Klingenstein Films
66Alps$393-50%10$393$5,9813Kino Lorber
67Nobody Else But You$348-1%10$348$24,97312First Run Features
68Payback (2012)$325-55%10$325$17,76914Zeitgeist Films
69The Color Wheel$324-38%1-1$324$16,42211Cinema Conservancy
70Chely Wright: Wish Me Away$319--2--$160$17,3469First Run Features
71The Invisible War$200-96%1-3$200$49,6996Cinedigm
72The Fairy$166--1--$166$38,39923Kino Lorber
7330 Beats$106-99%2-13$53$14,6862Roadside Attractions