Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 17 - Sun, Aug. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Expendables 2$28,591,370--3,316--$8,622$28,591,3701Lionsgate
2The Bourne Legacy$17,057,385-55%3,7538$4,545$69,618,4652Universal
3ParaNorman$14,087,050--3,429--$4,108$14,087,0501Focus
4The Campaign$13,127,289-51%3,25550$4,033$51,435,8262Warner Bros.
5Sparkle (2012)$11,643,342--2,244--$5,189$11,643,3421Sony / TriStar
6The Dark Knight Rises$11,011,349-42%3,157-533$3,488$409,787,2605Warner Bros.
7The Odd Life of Timothy Green$10,822,903--2,598--$4,166$15,100,9181Disney
8Hope Springs (2012)$9,111,529-38%2,3610$3,859$35,063,3212Sony / Columbia
9Diary of a Wimpy Kid: Dog Days$3,834,737-52%2,737-664$1,401$38,747,0583Fox
10Total Recall (2012)$3,472,829-57%2,434-1167$1,427$51,755,2723Sony / Columbia
11Ice Age: Continental Drift$3,005,507-53%2,274-829$1,322$150,191,9236Fox
12Ted (2012)$1,543,080-52%1,169-1039$1,320$213,064,3858Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
12016: Obama's America$1,244,698292%169108$7,365$2,028,0356Rocky Mountain Pictures
2Ek Tha Tiger$1,139,340--118--$9,655$1,484,4041Yash Raj Films
3Step Up Revolution$1,040,170-65%905-993$1,149$32,776,5884Lionsgate / Summit
4Brave$815,785-55%641-618$1,273$229,121,3039Disney
5The Amazing Spider-Man$758,807-64%598-987$1,269$257,435,3257Sony / Columbia
6Madagascar 3: Europe's Most Wanted$708,02368%406100$1,744$212,684,70011Paramount / DreamWorks
7Beasts of the Southern Wild$563,293-22%236-50$2,387$8,110,9698Fox Searchlight
8Moonrise Kingdom$503,385-18%282-165$1,785$42,966,19313Focus
9The Watch$502,413-77%513-1950$979$33,062,5994Fox
10The Intouchables$366,655-2%1940$1,890$9,885,07413Weinstein Company
11Nitro Circus The Movie 3D$312,790-74%424-376$738$3,077,9612ARC Entertainment
12Men in Black 3$303,756-40%258-37$1,177$178,127,91913Sony / Columbia
13Ruby Sparks$301,226-32%218-43$1,382$1,796,5974Fox Searchlight
14To Rome with Love$244,287-42%160-104$1,527$15,553,9599Sony Pictures Classics
15Snow White and the Huntsman$208,615-24%244-29$855$154,660,66012Universal
16The Hunger Games$204,955-37%230-30$891$407,688,21222Lionsgate
17Magic Mike$199,389-53%255-195$782$112,720,1828Warner Bros.
18Marvel's The Avengers$148,968-45%142-78$1,049$617,595,39116Disney
19Tyler Perry's Madea's Witness Protection$112,655-61%199-165$566$64,958,4258Lionsgate
20The Best Exotic Marigold Hotel$108,355-36%128-56$847$45,592,32816Fox Searchlight
21Savages$104,720-57%154-164$680$47,057,9357Universal
22Prometheus$76,010-32%101-40$753$126,195,33911Fox
23Abraham Lincoln: Vampire Hunter$73,292-19%105-25$698$37,307,1119Fox
24Katy Perry: Part of Me 3D$62,668-55%140-62$448$25,240,9887Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Celeste and Jesse Forever$246,92797%6749$3,685$615,4883Sony Pictures Classics
2The Queen of Versailles$208,444-2%83-6$2,511$1,246,6355Magnolia Pictures
3To the Arctic 3D$158,489-24%520$3,048$7,656,27418Warner Bros. / IMAX
4Searching For Sugar Man$106,28368%2712$3,936$309,3594Sony Pictures Classics
52 Days In New York$100,375319%2018$5,019$144,0552Magnolia Pictures
6Farewell, My Queen$96,235-3%602$1,604$966,2006Cohen Media Group
7The Awakening (2012)$95,933--70--$1,370$95,9331Cohen Media Group
8The Imposter$83,63191%196$4,402$273,2456Indomina Releasing
9Cosmopolis$70,339--3--$23,446$266,9121Entertainment One Films
10Bernie$62,219-22%71-17$876$9,046,93217Millennium Entertainment
11Ai Weiwei: Never Sorry$49,103-10%3914$1,259$322,1024IFC Films
12Hubble 3D$48,808-6%140$3,486$34,170,342127Warner Bros. / IMAX
13Born to Be Wild 3D$46,684-25%330$1,415$20,580,46372Warner Bros. / IMAX
14Safety Not Guaranteed$40,986-32%54-19$759$3,683,59311FilmDistrict
15From Beneath$36,855-23%15-3$2,457$119,7632Nocturnal Features
16Robot & Frank$35,539--2--$17,770$35,5391IDP/Samuel Goldwyn
17The Well-Digger's Daughter$30,05651%141$2,147$180,8975Kino Lorber
18Under the Sea 3D$29,446-24%70$4,207$32,211,933184Warner Bros. / IMAX
19Beloved (2012)$25,825--5--$5,165$25,8251IFC Films
20Sea Rex: Journey To A Prehistoric World$25,242-36%100$2,524$5,984,0391193D Entertainment
21Red Hook Summer$23,280-42%95$2,587$78,2732Variance Films
22Take This Waltz$18,365-25%24-11$765$1,175,3188Magnolia Pictures
23Painted Skin: The Resurrection$17,791--6--$2,965$17,7911Well Go USA
24Your Sister's Sister$17,5089%26-7$673$1,573,71210IFC Films
25People Like Us$17,308-67%54-86$321$12,412,3868Disney / DreamWorks
26Compliance$16,427--1--$16,427$16,4271Magnolia Pictures
27Easy Money (2012)$13,195-27%5-2$2,639$165,7866Weinstein Company
28Chicken With Plums$11,301--2--$5,651$53,4771Sony Pictures Classics
29Neil Young Journeys$10,78983%239$469$163,8648Sony Pictures Classics
30360$9,077-6%8-3$1,135$64,5393Magnolia Pictures
31Hysteria$8,65950%14-2$619$1,761,96114Sony Pictures Classics
32Side By Side$6,956--1--$6,956$6,9561Tribeca Film
33Dark Horse$5,90913%6-2$985$159,23011Vitagraph
34Death by China$5,701--1--$5,701$5,7011Area23a
35Trishna$5,481-11%11-2$498$234,4326IFC Films
36Max and the Junkmen (2012 re-issue)$4,675-64%10$4,675$25,1202Rialto Pictures
37Meet The Fokkens$4,573-40%10$4,573$19,6672Kino Lorber
38Kumare$4,0610%3-3$1,354$94,3549Kino Lorber
39A Cat In Paris$3,208-45%7-5$458$294,38612GKIDS
40Union Square (2012)$3,064268%20$1,532$39,3476Dada Films
41Monsieur Lazhar$3,008-65%6-4$501$1,991,20143Music Box Films
42Klown$2,663-54%5-5$533$58,2474Drafthouse Films
43Oslo, August 31st$2,642--2--$1,321$75,32513Strand Releasing
44Where Do We Go Now?$2,442620%54$488$524,13515Sony Pictures Classics
45The Magic of Belle Isle$2,401-67%4-4$600$94,6107Magnolia Pictures
46Elena (2012)$2,304-18%2-1$1,152$208,66714Zeitgeist Films
47Unforgivable$2,236-68%2-4$1,118$112,5928Strand Releasing
48Jiro Dreams of Sushi$2,172-31%30$724$2,550,50824Magnolia Pictures
49Grand Illusion: 75th Anniversary Restoration$1,804--1--$1,804$144,08215Rialto Pictures
50Darling Companion$1,749375%3-1$583$793,35218Sony Pictures Classics
51Celine & Julie Go Boating (2012 re-issue)$1,689--1--$1,689$29,41416New Yorker Films
52Why Stop Now$1,641--3--$547$1,6411IFC Films
53The Salt of Life$1,334--1--$1,334$317,06025Zeitgeist Films
54$upercapitalist$1,110-87%10$1,110$13,2202Truly Indie
555 Broken Cameras$1,078476%10$1,078$65,11812Kino Lorber
56The Graduate: 45th Anniversary Reunion$1,023-7%10$1,023$43,15319Rialto
57You've Been Trumped$906-60%20$453$10,8423International Film Circuit
58I Wish$788-51%30$263$145,69715Magnolia Pictures
59Turn Me On, Dammit!$727--1--$727$121,11421New Yorker Films
60Damsels in Distress$67051%20$335$1,007,53520Sony Pictures Classics
61The Deep Blue Sea (2011)$498142%10$498$1,125,58822Music Box Films
62Marina Abramovic: The Artist is Present$384-90%1-3$384$75,30810Music Box Films
63The Invisible War$376-39%1-1$376$54,2089Cinedigm
64China Heavyweight$300-8%10$300$9,3957Zeitgeist Films
65Pink Ribbons, Inc.$165--2--$83$25,67712First Run Features
66The Color Wheel$93--1--$93$17,09514Cinema Conservancy
67Nobody Else But You$83-94%1-1$83$33,13915First Run Features