Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 24 - Sun, Aug. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Expendables 2$13,423,579-53%3,35539$4,001$52,237,5232Lionsgate
2The Bourne Legacy$9,336,005-45%3,654-99$2,555$85,522,2203Universal
3ParaNorman$8,639,288-39%3,45526$2,501$28,261,5772Focus
4The Campaign$7,472,397-43%3,30247$2,263$64,575,5693Warner Bros.
5The Dark Knight Rises$7,222,317-34%2,606-551$2,771$422,255,2186Warner Bros.
6The Odd Life of Timothy Green$7,122,552-34%2,5980$2,742$27,077,0422Disney
72016: Obama's America$6,509,433423%1,091922$5,966$9,347,3097Rocky Mountain Pictures
8Premium Rush$6,030,164--2,255--$2,674$6,030,1641Sony / Columbia
9Hope Springs (2012)$5,725,107-37%2,40241$2,383$44,806,5713Sony / Columbia
10Hit and Run$4,526,222--2,870--$1,577$5,719,2561Open Road
11Sparkle (2012)$3,983,822-66%2,2440$1,775$18,656,8962Sony / TriStar
12Diary of a Wimpy Kid: Dog Days$2,245,917-41%1,965-772$1,143$42,883,5174Fox
13Total Recall (2012)$1,760,436-49%1,576-858$1,117$55,173,7734Sony / Columbia
14Ice Age: Continental Drift$1,751,301-42%1,550-724$1,130$153,500,0767Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Apparition$2,841,488--810--$3,508$2,841,4881Warner Bros.
2Ted (2012)$947,430-39%783-386$1,210$214,762,8059Universal
3Madagascar 3: Europe's Most Wanted$605,801-14%374-32$1,620$213,689,06212Paramount / DreamWorks
4Brave$516,772-37%452-189$1,143$230,089,03810Disney
5Step Up Revolution$493,908-53%428-477$1,154$33,703,3215Lionsgate / Summit
6The Amazing Spider-Man$491,890-35%418-180$1,177$258,355,8278Sony / Columbia
7Beasts of the Southern Wild$463,125-18%212-24$2,185$8,859,7189Fox Searchlight
8Ek Tha Tiger$434,516-62%1191$3,651$2,347,7742Yash Raj Films
9Moonrise Kingdom$401,929-20%33250$1,211$43,671,69714Focus
10The Intouchables$351,378-4%1940$1,811$10,446,57514Weinstein Company
11Celeste and Jesse Forever$288,90117%11548$2,512$1,029,4974Sony Pictures Classics
12Men in Black 3$239,554-21%232-26$1,033$178,515,57714Sony / Columbia
13The Watch$230,558-54%250-263$922$33,465,2355Fox
14Magic Mike$228,44215%355100$643$113,086,5449Warner Bros.
15To Rome with Love$194,542-20%22161$880$15,879,76610Sony Pictures Classics
16Ruby Sparks$163,534-46%135-83$1,211$2,105,3805Fox Searchlight
17Snow White and the Huntsman$155,225-26%194-50$800$154,917,25513Universal
18Marvel's The Avengers$115,335-23%123-19$938$617,800,44617Disney
19The Hunger Games$114,851-44%189-41$608$407,884,01123Lionsgate
20The Best Exotic Marigold Hotel$92,812-14%112-16$829$45,753,83617Fox Searchlight
21Savages$84,250-20%117-37$720$47,202,2958Universal
22Nitro Circus The Movie 3D$75,038-76%130-294$577$3,296,6283ARC Entertainment
23Tyler Perry's Madea's Witness Protection$60,096-47%106-93$567$65,054,6389Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Robot & Frank$284,105699%4644$6,176$335,4142IDP/Samuel Goldwyn
2The Queen of Versailles$191,192-8%9613$1,992$1,538,3856Magnolia Pictures
3Cosmopolis$154,529120%6360$2,453$448,3492Entertainment One Films
4To the Arctic 3D$135,729-14%520$2,610$7,955,83419Warner Bros. / IMAX
5Searching For Sugar Man$121,21114%292$4,180$495,1535Sony Pictures Classics
6Shirin Farhad Ki Toh Nikal Padi$119,743--54--$2,217$119,7431Eros International
72 Days In New York$95,442-5%4121$2,328$284,1163Magnolia Pictures
8The Imposter$80,391-4%245$3,350$385,5097Indomina Releasing
9Red Hook Summer$79,944243%2920$2,757$168,6853Variance Films
10Farewell, My Queen$79,856-17%644$1,248$1,089,5397Cohen Media Group
11Samsara$76,222--2--$38,111$76,2221Oscilloscope
12Sleepwalk With Me$68,801--1--$68,801$68,8011IFC Films
13Prometheus$58,041-24%91-10$638$126,297,83612Fox
14Abraham Lincoln: Vampire Hunter$52,719-28%75-30$703$37,397,11710Fox
15Safety Not Guaranteed$47,80917%540$885$3,754,73712FilmDistrict
16Born to Be Wild 3D$47,2081%330$1,431$20,675,87473Warner Bros. / IMAX
17Bernie$45,123-27%52-19$868$9,117,65618Millennium Entertainment
18Compliance$44,749172%1110$4,068$88,0952Magnolia Pictures
19Ai Weiwei: Never Sorry$34,695-29%36-3$964$383,8865IFC Films
20Hubble 3D$34,473-29%12-2$2,873$34,254,170128Warner Bros. / IMAX
21Katy Perry: Part of Me 3D$28,239-55%66-74$428$25,309,9108Paramount
22Little White Lies$25,654--3--$8,551$25,6541MPI Media
23Under the Sea 3D$25,631-13%6-1$4,272$32,269,187185Warner Bros. / IMAX
24Sea Rex: Journey To A Prehistoric World$24,340-4%100$2,434$6,032,6721203D Entertainment
25Hermano$18,835--49--$384$18,8351Music Box Films
26The Well-Digger's Daughter$18,538-38%10-4$1,854$212,3556Kino Lorber
27Beloved (2012)$15,417-40%72$2,202$55,4342IFC Films
28Neighboring Sounds$12,666--2--$6,333$12,6661Cinema Guild
29Your Sister's Sister$11,237-36%15-11$749$1,597,48611IFC Films
30People Like Us$9,263-46%23-31$403$12,431,7929Disney / DreamWorks
31Take This Waltz$8,743-52%17-7$514$1,194,4749Magnolia Pictures
32Easy Money (2012)$8,435-36%50$1,687$180,2077Weinstein Company
33Somewhere Between$7,799--1--$7,799$7,7991Long Shot Factory
34360$7,445-18%124$620$77,1224Magnolia Pictures
35Chicken With Plums$6,527-42%20$3,264$85,4952Sony Pictures Classics
36Painted Skin: The Resurrection$6,424-64%4-2$1,606$33,2122Well Go USA
37Neil Young Journeys$5,732-47%13-10$441$176,6059Sony Pictures Classics
38Total Recall (1990) (2012 re-issue)$5,511--1--$5,511$18,0813Rialto Pictures
39Teddy Bear$5,388--2--$2,694$6,7611Film Movement
40Hysteria$5,230-40%8-6$654$1,771,00715Sony Pictures Classics
41A Cat In Paris$5,12460%6-1$854$302,81213GKIDS
42Kumare$4,63514%63$773$101,86610Kino Lorber
43Dark Horse$3,973-33%5-1$795$166,22812Vitagraph
44Nobody Else But You$3,8464534%21$1,923$38,16816First Run Features
45Wild Horse, Wild Ride$3,610--1--$3,610$3,6101Screen Media Films
46Unforgivable$3,54759%20$1,774$117,3539Strand Releasing
47Death by China$3,286-42%10$3,286$10,5722Area23a
48Trishna$3,208-41%110$292$240,3817IFC Films
49The Day I Saw Your Heart$2,810--1--$2,810$2,8101Film Movement
50Meet The Fokkens$2,682-41%10$2,682$25,3243Kino Lorber
51Side By Side$2,500-64%21$1,250$11,3852Tribeca Film
52Where Do We Go Now?$2,4601%61$410$527,42316Sony Pictures Classics
53The Magic of Belle Isle$2,356-2%73$337$97,9318Magnolia Pictures
54The Invisible War$2,097458%43$524$56,41710Cinedigm
55Monsieur Lazhar$1,833-39%3-3$611$1,995,36544Music Box Films
56Ballplayer: Pelotero$1,777--2--$889$43,3377Strand Releasing
57$upercapitalist$1,65749%10$1,657$15,9193Truly Indie
58Klown$1,528-43%3-2$509$61,2745Drafthouse Films
59Celine & Julie Go Boating (2012 re-issue)$1,417-16%10$1,417$30,83117New Yorker Films
60Elena (2012)$1,286-44%1-1$1,286$210,46015Zeitgeist Films
61Turn Me On, Dammit!$93629%10$936$122,05022New Yorker Films
62Oslo, August 31st$888-66%1-1$888$77,14314Strand Releasing
63Marina Abramovic: The Artist is Present$830116%32$277$76,13811Music Box Films
64You've Been Trumped$795-12%53$159$12,0794International Film Circuit
65Union Square (2012)$758-75%20$379$41,3857Dada Films
66Grand Illusion: 75th Anniversary Restoration$722-60%10$722$145,77516Rialto Pictures
67We Won't Grow Old Together$564--1--$564$8,55812The Film Desk
685 Broken Cameras$361-67%10$361$66,77313Kino Lorber
69OC87$339--1--$339$40,66714Fisher Klingenstein Films
70Alps$312--1--$312$6,6457Kino Lorber
71The Color Wheel$238156%10$238$17,33315Cinema Conservancy