Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 14 - Sun, Sep. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$21,052,227--3,012--$6,989$21,052,2271Sony / Screen Gems
2Finding Nemo 3D$16,687,773--2,904--$5,746$16,687,7731Disney
3The Possession$5,766,378-38%2,86026$2,016$41,133,4903Lionsgate
4Lawless$4,348,377-28%3,063-75$1,420$30,270,1313Weinstein Company
5The Expendables 2$3,146,001-36%2,896-364$1,086$80,405,9805Lionsgate
6ParaNorman$3,092,941-26%2,326-530$1,330$49,389,1875Focus
7The Words$2,861,273-40%2,8010$1,022$9,141,1582CBS Films
8The Bourne Legacy$2,852,475-28%2,170-596$1,315$107,794,1356Universal
9The Odd Life of Timothy Green$2,598,636-29%2,415-302$1,076$46,372,2845Disney
10The Campaign$2,418,163-28%2,002-540$1,208$82,870,3196Warner Bros.
11The Dark Knight Rises$2,182,449-32%1,581-406$1,380$441,053,0789Warner Bros.
122016: Obama's America$1,988,294-40%1,876-141$1,060$30,037,36110Rocky Mountain Pictures
13Hope Springs (2012)$1,825,180-35%1,946-491$938$60,475,2816Sony / Columbia
14Last Ounce of Courage$1,585,994--1,407--$1,127$1,585,9941Rocky Mountain Pictures
15Premium Rush$1,270,910-45%1,339-843$949$18,834,7824Sony / Columbia
16The Cold Light of Day$847,366-54%1,5110$561$3,279,5502Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Arbitrage$2,002,165--197--$10,163$2,002,1651Roadside Attractions
2Barfi!$1,061,713--132--$8,043$1,061,7131UTV Communications
3Marvel's The Avengers$593,991-24%442-767$1,344$622,217,21020Disney
4Ice Age: Continental Drift$581,581-30%541-222$1,075$157,893,66310Fox
5Diary of a Wimpy Kid: Dog Days$509,343-38%591-340$862$47,342,1307Fox
6Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$390,093-77%32255$1,211$2,825,4622Paramount
7Sparkle (2012)$381,863-51%494-379$773$24,008,9575Sony / TriStar
8Ted (2012)$378,120-31%411-104$920$217,431,88012Universal
9Robot & Frank$378,101-25%2086$1,818$2,573,0065IDP/Samuel Goldwyn
10Hit and Run$365,135-66%651-1159$561$13,321,8164Open Road
11The Amazing Spider-Man$355,140-37%328-88$1,083$261,102,26011Sony / Columbia
12Sleepwalk With Me$345,71323%11845$2,930$1,265,0564IFC Films
13Madagascar 3: Europe's Most Wanted$289,015-24%306-39$944$215,604,24315Paramount / DreamWorks
14Total Recall (2012)$276,506-41%303-199$913$58,074,6257Sony / Columbia
15For A Good Time, Call...$270,44125%10751$2,527$815,4733Focus
16The Intouchables$254,347-16%180-14$1,413$11,940,92217Weinstein Company
17Beasts of the Southern Wild$243,551-32%212-57$1,149$10,660,98412Fox Searchlight
18Step Up Revolution$220,52816%26870$823$34,753,5888Lionsgate / Summit
19Moonrise Kingdom$189,986-17%157-43$1,210$44,931,56917Focus
20Stolen (2012)$183,125--141--$1,299$183,1251Millennium Entertainment
21Celeste and Jesse Forever$145,796-59%152-289$959$2,903,5417Sony Pictures Classics
22Tyler Perry's Madea's Witness Protection$103,331-28%160-7$646$65,623,12812Lionsgate
23The Watch$87,693-41%1383$635$34,140,1158Fox
24Magic Mike$49,163-47%115-87$428$113,665,03112Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Master$736,311--5--$147,262$736,3111Weinstein Company
2Samsara$241,20524%6237$3,890$825,6514Oscilloscope
3Searching For Sugar Man$101,263-12%341$2,978$1,042,9708Sony Pictures Classics
4Bachelorette$96,778-47%6013$1,613$349,6312RADiUS-TWC
5To the Arctic 3D$87,18011%520$1,677$8,526,62822Warner Bros. / IMAX
6The Queen of Versailles$80,205-23%61-12$1,315$2,135,1619Magnolia Pictures
7To Rome with Love$69,634-35%85-12$819$16,430,98913Sony Pictures Classics
8The Imposter$61,426-10%303$2,048$679,13010Indomina Releasing
9The Best Exotic Marigold Hotel$60,844-26%80-34$761$46,185,49820Fox Searchlight
10Slaughter Creek$49,392--16--$3,087$49,3921Nocturnal Features
11The Apparition$46,248-73%68-208$680$4,836,4144Warner Bros.
12Detropia$42,054141%54$8,411$68,1792Loki Films
13Ruby Sparks$41,713-24%70-6$596$2,435,7658Fox Searchlight
14Keep the Lights On$31,978-42%50$6,396$112,0242Music Box Films
15Wild Horse, Wild Ride$31,500177%2116$1,500$52,2004Screen Media Films
16Safety Not Guaranteed$30,417-13%46-8$661$3,921,38815FilmDistrict
17Hubble 3D$29,62135%16-1$1,851$34,435,550131Warner Bros. / IMAX
18Liberal Arts$27,435--4--$6,859$27,4351IFC Films
192 Days In New York$26,886-47%23-11$1,169$559,5296Magnolia Pictures
20Farewell, My Queen$26,822-28%28-8$958$1,297,05710Cohen Media Group
2110 Years$22,707--3--$7,569$22,7071Anchor Bay Films
22Bangkok Revenge$22,116--22--$1,005$22,1161China Lion Film
23Chicken With Plums$21,855127%1712$1,286$141,8265Sony Pictures Classics
24Cosmopolis$21,829-50%31-14$704$743,6365Entertainment One Films
25Prometheus$21,188-25%34-14$623$126,464,90415Fox
26Little White Lies$20,728-37%140$1,481$172,1194MPI Media
27Born to Be Wild 3D$20,242-18%330$613$20,853,20076Warner Bros. / IMAX
28Compliance$20,075-41%17-4$1,181$268,3485Magnolia Pictures
29Branded$18,159-92%80-227$227$343,0692Roadside Attractions
30Beloved (2012)$13,348-6%60$2,225$119,6085IFC Films
31The Eye of the Storm$12,082-53%92$1,342$49,6572Sycamore Entertainment
32Ai Weiwei: Never Sorry$11,751-24%16-8$734$473,1048IFC Films
33Toys in the Attic$11,615-42%14-13$830$38,0332Hannover House
34Bernie$11,175-15%10-8$1,118$9,203,19221Millennium Entertainment
35Red Hook Summer$9,953-64%13-16$766$318,1736Variance Films
36Abraham Lincoln: Vampire Hunter$9,078-51%22-17$413$37,516,01313Fox
37Hello I Must Be Going$8,570-64%20$4,285$40,1092Oscilloscope
38Take This Waltz$7,7805%12-1$648$1,228,36112Magnolia Pictures
39Somewhere Between$7,500--1--$7,500$24,3554Long Shot Factory
40Port of Shadows (2012 re-issue)$6,598--1--$6,598$6,5981Rialto Pictures
41The Bullet Vanishes$6,539-71%4-9$1,635$109,2113China Lion Film
42Girl Model$5,849-15%54$1,170$14,9432First Run Features
43Step Up to the Plate$5,643--2--$2,822$5,6431Cinema Guild
44The Well-Digger's Daughter$5,150-69%8-5$644$286,8359Kino Lorber
45Grand Illusion: 75th Anniversary Restoration$4,722229%10$4,722$154,02519Rialto Pictures
46Neil Young Journeys$4,66911%111$424$199,71112Sony Pictures Classics
47Under the Sea 3D$4,45513%5-3$891$32,342,268188Warner Bros. / IMAX
48Little Birds$4,027230%21$2,014$16,5903Millenium Entertainment
49360$3,39269%3-2$1,131$97,7797Magnolia Pictures
50Mugamoodi$3,369-75%3-14$1,123$98,1103UTV Communications
51Death by China$3,292--3--$1,097$19,8795Area23a
52Once Upon a Time in Anatolia$3,252--4--$813$151,39937Cinema Guild
53Unforgivable$3,173-76%4-2$793$141,80912Strand Releasing
54Hysteria$3,109-38%5-2$622$1,787,13318Sony Pictures Classics
55Elena (2012)$3,102205%21$1,551$219,06118Zeitgeist Films
56Painted Skin: The Resurrection$2,965-24%30$988$49,7995Well Go USA
57The Oogieloves in The BIG Balloon Adventure$2,705-94%8-273$338$1,064,2773Kenn Viselman Presents
58Nitro Circus The Movie 3D$2,044-79%7-15$292$3,367,8886ARC Entertainment
59Planet of Snail$1,563194%21$782$10,6948Cinema Guild
60Oslo, August 31st$1,560-30%1-1$1,560$100,71317Strand Releasing
61[REC] 3: Genesis$1,444-52%4-4$361$5,1862Magnolia / Magnet
625 Broken Cameras$1,280--2--$640$68,33216Kino Lorber
63Marina Abramovic: The Artist is Present$1,250182%31$417$83,76514Music Box Films
64The Ambassador$1,244-67%3-5$415$27,5033Drafthouse Films
65OC87$1,14480%1-1$1,144$43,10817Fisher Klingenstein Films
66Neighboring Sounds$1,130-59%21$565$40,3774Cinema Guild
67China Heavyweight$1,086--3--$362$10,48111Zeitgeist Films
68Kumare$1,023-80%2-3$512$123,28613Kino Lorber
69Monsieur Lazhar$875--2--$438$2,002,95847Music Box Films
70We Won't Grow Old Together$837--1--$837$9,39515The Film Desk
71Turn Me On, Dammit!$698249%21$349$124,44325New Yorker Films
72Snowman's Land$656--1--$656$6561Music Box Films
73Celine & Julie Go Boating (2012 re-issue)$621--1--$621$31,45220New Yorker Films
74Klown$545-5%10$545$68,5598Drafthouse Films
75Joker$386-98%3-40$129$169,1373UTV Communications
76You've Been Trumped$385--2--$193$16,3427International Film Circuit
77Hermano$230-43%3-1$77$29,8584Music Box Films
78The Invisible War$190-73%1-1$190$59,39213Cinedigm