Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 21 - Sun, Sep. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1End of Watch$13,152,683--2,730--$4,818$13,152,6831Open Road
2House at the End of the Street$12,287,234--3,083--$3,985$12,287,2341Relativity Media
3Trouble with the Curve$12,162,040--3,212--$3,786$12,162,0401Warner Bros.
4Finding Nemo 3D$9,641,474-42%2,9040$3,320$30,175,4492Disney
5Resident Evil: Retribution$6,701,803-68%3,0164$2,222$33,469,5302Sony / Screen Gems
6Dredd 3D$6,278,491--2,506--$2,505$6,278,4911Lionsgate
7The Possession$2,641,990-54%2,598-262$1,017$45,291,6174Lionsgate
8ParaNorman$2,345,630-24%1,617-709$1,451$52,582,7286Focus
9Lawless$2,286,215-47%2,614-449$875$34,477,1344Weinstein Company
10The Bourne Legacy$1,609,875-44%1,431-739$1,125$110,402,5757Universal
11The Odd Life of Timothy Green$1,543,090-41%1,752-663$881$48,655,8286Disney
12The Expendables 2$1,457,853-54%1,820-1076$801$83,019,8056Lionsgate
13The Campaign$1,205,136-50%1,250-752$964$84,986,2017Warner Bros.
142016: Obama's America$937,524-53%1,216-660$771$32,022,60111Rocky Mountain Pictures
15Hope Springs (2012)$856,228-53%1,147-799$746$62,154,3837Sony / Columbia
16The Words$755,640-74%1,247-1554$606$11,000,2113CBS Films
17Last Ounce of Courage$562,536-65%1,064-343$529$2,765,5352Rocky Mountain Pictures

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Master$4,391,092496%788783$5,572$5,446,9752Weinstein Company
2The Dark Knight Rises$1,266,144-42%948-633$1,336$443,124,01410Warner Bros.
3Arbitrage$1,189,700-41%24447$4,876$3,858,2072Roadside Attractions
4Barfi!$643,260-39%130-2$4,948$1,977,5282UTV Communications
5Ice Age: Continental Drift$540,114-7%420-121$1,286$158,561,29211Fox
6Unconditional$525,192--312--$1,683$525,1921Veracity Moving Pictures
7Marvel's The Avengers$466,320-21%290-152$1,608$622,888,16221Disney
8Heroine$389,901--114--$3,420$389,9011UTV Communications
9Premium Rush$362,338-71%567-772$639$19,665,1025Sony / Columbia
10Diary of a Wimpy Kid: Dog Days$330,919-35%374-217$885$47,779,3188Fox
11Total Recall (2012)$281,7852%32219$875$58,462,9508Sony / Columbia
12The Amazing Spider-Man$247,043-30%253-75$976$261,471,26812Sony / Columbia
13Ted (2012)$244,655-35%293-118$835$217,838,90013Universal
14Sleepwalk With Me$231,079-33%13517$1,712$1,625,6945IFC Films
15Madagascar 3: Europe's Most Wanted$223,659-23%240-66$932$215,896,45116Paramount / DreamWorks
16Robot & Frank$182,222-52%156-52$1,168$2,894,0586IDP/Samuel Goldwyn
17The Intouchables$181,625-29%156-24$1,164$12,253,18318Weinstein Company
18For A Good Time, Call...$147,178-46%105-2$1,402$1,084,2524Focus
19Step Up Revolution$140,477-36%182-86$772$34,960,0689Lionsgate / Summit
20Hit and Run$135,377-63%291-360$465$13,606,2185Open Road
21Moonrise Kingdom$127,879-33%120-37$1,066$45,161,62318Focus
22Sparkle (2012)$126,439-67%206-288$614$24,259,8916Sony / TriStar
23Beasts of the Southern Wild$123,747-49%132-80$937$10,902,97313Fox Searchlight
24The Cold Light of Day$59,543-93%155-1356$384$3,691,3943Lionsgate / Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$228,359--4--$57,090$228,3591Lionsgate / Summit
2Samsara$192,121-20%59-3$3,256$1,150,0615Oscilloscope
3My Uncle Rafael$109,748--14--$7,839$109,7481Rocky Mountain Pictures
4Searching For Sugar Man$93,338-8%384$2,456$1,186,1399Sony Pictures Classics
5To the Arctic 3D$83,779-4%520$1,611$8,657,38223Warner Bros. / IMAX
6Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$75,114-81%85-237$884$3,055,3033Paramount
710 Years$74,029226%4340$1,722$105,1132Anchor Bay Films
8Diana Vreeland: The Eye Has To Travel$63,700--3--$21,233$63,7001IDP/Samuel Goldwyn
9To Rome with Love$54,441-22%50-35$1,089$16,528,10714Sony Pictures Classics
10The Watch$53,012-40%77-61$688$34,232,6509Fox
11The Queen of Versailles$50,303-37%40-21$1,258$2,225,65810Magnolia Pictures
12Celeste and Jesse Forever$47,092-68%54-98$872$3,017,1538Sony Pictures Classics
13Slaughter Creek$44,415-10%15-1$2,961$116,4872Nocturnal Features
14The Best Exotic Marigold Hotel$41,385-32%47-33$881$46,263,06121Fox Searchlight
15Occupy Unmasked$40,952--4--$10,238$40,9521Magnolia / Magnet
16Liberal Arts$38,58241%2016$1,929$76,3672IFC Films
17Stolen (2012)$34,274-81%99-42$346$289,7732Millennium Entertainment
18Detropia$33,093-21%116$3,008$127,3083Loki Films
19Hubble 3D$30,4313%15-1$2,029$34,494,430132Warner Bros. / IMAX
20How To Survive A Plague$28,250--4--$7,063$28,2501IFC Films
21The Imposter$25,496-58%23-7$1,109$731,70611Indomina Releasing
22Bachelorette$23,410-76%34-26$689$418,2683RADiUS-TWC
23Backwards$23,190--5--$4,638$23,1901Dada Films
24Keep the Lights On$22,889-28%83$2,861$150,1303Music Box Films
25Born to Be Wild 3D$21,1194%330$640$20,885,55377Warner Bros. / IMAX
26Hello I Must Be Going$20,653141%1513$1,377$65,0303Oscilloscope
27Magic Mike$20,557-58%55-60$374$113,709,99213Warner Bros.
28Safety Not Guaranteed$20,130-34%40-6$503$3,958,04516FilmDistrict
29Ruby Sparks$19,811-53%43-27$461$2,478,2549Fox Searchlight
30Chicken With Plums$16,472-25%170$969$167,5316Sony Pictures Classics
31Under the Sea 3D$15,779254%72$2,254$32,362,238189Warner Bros. / IMAX
32Wild Horse, Wild Ride$15,767-50%14-7$1,126$77,5495Screen Media Films
332 Days In New York$14,434-46%18-5$802$584,1757Magnolia Pictures
34Compliance$12,802-36%16-1$800$291,2976Magnolia Pictures
35Somewhere Between$11,43752%21$5,719$40,5655Long Shot Factory
36The Apparition$11,380-75%35-33$325$4,860,4875Warner Bros.
37Step Up to the Plate$10,06778%64$1,678$20,0742Cinema Guild
38Farewell, My Queen$10,058-63%20-8$503$1,316,48611Cohen Media Group
39Toys in the Attic$6,371-45%6-8$1,062$48,5623Hannover House
40Hysteria$6,07895%2-3$3,039$1,799,18719Sony Pictures Classics
41Radio Unnameable$5,833--1--$5,833$8,0441Kino Lorber
42Grand Illusion: 75th Anniversary Restoration$4,686-1%21$2,343$158,71120Rialto Pictures
43Husbands In Goa$4,483--7--$640$4,4831UTV Communications
4417 Girls$4,449--10--$445$4,4491Strand Releasing
45Take This Waltz$4,044-48%5-7$809$1,237,51413Magnolia Pictures
46Ai Weiwei: Never Sorry$4,018-66%12-4$335$485,5199IFC Films
47Hellbound?$3,938--4--$985$3,9381Area23a
48The Brooklyn Brothers Beat the Best$3,850--1--$3,850$3,8501Oscilloscope
49The Bullet Vanishes$3,104-53%2-2$1,552$116,0154China Lion Film
50About Cherry$2,760--3--$920$2,7601IFC Midnight
51Cosmopolis$2,609-88%9-22$290$757,5666Entertainment One Films
52Little White Lies$2,581-88%2-12$1,291$183,6625MPI Media
53Mugamoodi$2,347-30%1-2$2,347$101,9114UTV Communications
54Nitro Circus The Movie 3D$2,2279%70$318$3,371,4697ARC Entertainment
55Elena (2012)$1,991-36%20$996$222,49819Zeitgeist Films
56The Well-Digger's Daughter$1,913-63%5-3$383$293,14910Kino Lorber
57Neighboring Sounds$1,52235%20$761$41,8995Cinema Guild
58Monsieur Lazhar$1,46868%31$489$2,005,70148Music Box Films
59[REC] 3: Genesis$1,218-16%3-1$406$6,9343Magnolia / Magnet
60Marina Abramovic: The Artist is Present$1,154-8%2-1$577$85,09015Music Box Films
61360$1,115-67%30$372$99,6038Magnolia Pictures
62Three Stars$1,003--1--$1,003$7,5081First Run Features
63You've Been Trumped$863124%31$288$17,9038International Film Circuit
64Neil Young Journeys$768-84%110$70$203,18813Sony Pictures Classics
65Girl Model$723-88%3-2$241$18,8163First Run Features
66Bangkok Revenge$525-98%4-18$131$35,0932China Lion Film
67Nobody Else But You$466--1--$466$41,96920First Run Features
68Death by China$415-87%1-2$415$22,8446Area23a
69How To Grow A Band$377--2--$189$16,83324International Film Circuit
70Branded$358-98%2-78$179$353,2273Roadside Attractions
71Unforgivable$320-90%1-3$320$143,52313Strand Releasing
72Turn Me On, Dammit!$283-59%20$142$126,08526New Yorker Films
73The Invisible War$155-18%21$78$59,71514Cinedigm
74Snowman's Land$143-78%10$143$1,1252Music Box Films
75Chely Wright: Wish Me Away$16--1--$16$18,28417First Run Features