Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 5 - Sun, Oct. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Taken 2$49,514,769--3,661--$13,525$49,514,7691Fox
2Hotel Transylvania$27,053,395-36%3,3523$8,071$76,711,9272Sony / Columbia
3Pitch Perfect$14,846,830188%2,7702435$5,360$21,693,0382Universal
4Looper$12,116,001-42%2,9931$4,048$40,216,6522Sony / TriStar
5Frankenweenie$11,412,213--3,005--$3,798$11,412,2131Disney
6End of Watch$4,004,071-49%2,370-410$1,689$32,850,0173Open Road
7Trouble with the Curve$3,829,153-47%3,003-209$1,275$29,668,9763Warner Bros.
8House at the End of the Street$3,756,023-47%2,720-363$1,381$27,589,1673Relativity Media
9Finding Nemo 3D$1,624,536-60%1,746-893$930$39,038,9974Disney
10Resident Evil: Retribution$1,158,066-61%1,361-1020$851$41,008,7964Sony / Screen Gems
11Won't Back Down$1,016,157-61%2,5172$404$4,483,6702Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Master$1,861,703-31%8648$2,155$12,337,0324Weinstein Company
2The Perks of Being A Wallflower$1,566,52642%221119$7,088$3,348,8653Lionsgate / Summit
3The Dark Knight Rises$674,436-15%575-80$1,173$445,369,64112Warner Bros.
4Dredd 3D$645,241-73%831-1726$776$12,695,6553Lionsgate
5Arbitrage$641,365-26%244-11$2,629$6,055,9814Roadside Attractions
6The Possession$623,500-54%821-797$759$48,391,3836Lionsgate
7The Bourne Legacy$344,630-56%482-342$715$112,275,3059Universal
8Lawless$326,661-62%611-892$535$37,001,4606Weinstein Company
9Ice Age: Continental Drift$300,232-22%300-87$1,001$159,473,26213Fox
10The Odd Life of Timothy Green$270,781-58%534-653$507$50,199,9208Disney
11ParaNorman$235,671-70%342-867$689$54,354,2868Focus
12Hope Springs (2012)$213,355-50%439-252$486$63,327,3099Sony / Columbia
13The Oranges$198,461--110--$1,804$198,4611IDP/ATO Pictures
14Diary of a Wimpy Kid: Dog Days$177,072-7%257-75$689$48,252,59610Fox
15The Campaign$175,836-64%303-327$580$86,265,3719Warner Bros.
162016: Obama's America$173,495-58%249-326$697$33,349,94113Rocky Mountain Pictures
17The Expendables 2$167,624-68%313-502$536$84,370,3588Lionsgate
18Barfi!$163,237-49%110-17$1,484$2,692,1614UTV Communications
19Brave$160,07415%1228$1,312$233,928,69816Disney
20Ted (2012)$146,795-16%187-38$785$218,344,09515Universal
21The Amazing Spider-Man$123,472-44%145-59$852$261,939,21414Sony / Columbia
22Madagascar 3: Europe's Most Wanted$101,462-32%155-48$655$216,233,75418Paramount / DreamWorks
23Total Recall (2012)$83,735-48%167-72$501$58,877,96910Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1English Vinglish$745,414--88--$8,471$745,4141Eros International
2Samsara$126,684-16%52-7$2,436$1,604,1257Oscilloscope
3The Intouchables$106,046-22%84-37$1,262$12,639,13920Weinstein Company
4To the Arctic 3D$103,02514%520$1,981$8,965,55925Warner Bros. / IMAX
5The Paperboy$102,706--11--$9,337$102,7061Millennium Entertainment
6Sleepwalk With Me$94,186-38%95-25$991$2,031,4557IFC Films
7Searching For Sugar Man$86,563-9%381$2,278$1,435,23411Sony Pictures Classics
8Diana Vreeland: The Eye Has To Travel$85,039-6%184$4,724$330,6703IDP/Samuel Goldwyn
9Butter$70,931--90--$788$70,9311RADiUS-TWC
10Robot & Frank$64,616-35%70-46$923$3,167,7008IDP/Samuel Goldwyn
11Unconditional$59,400-72%92-139$646$1,005,8003Veracity Moving Pictures
12Moonrise Kingdom$54,896-17%9210$597$45,382,15720Focus
13Premium Rush$51,354-61%77-131$667$20,013,3227Sony / Columbia
14Hubble 3D$45,94070%140$3,281$34,624,225134Warner Bros. / IMAX
15Beasts of the Southern Wild$41,115-41%51-18$806$11,101,49815Fox Searchlight
16Last Ounce of Courage$39,061-75%93-204$420$3,310,4394Rocky Mountain Pictures
17Thaandavam$37,953-69%21-24$1,807$183,6612UTV Communications
18V/H/S$36,402--16--$2,275$36,4021Magnolia / Magnet
19Born to Be Wild 3D$34,64029%330$1,050$20,980,94679Warner Bros. / IMAX
20Liberal Arts$31,649-36%29-3$1,091$210,8164IFC Films
21Escape Fire: The Fight To Rescue American Healthcare$30,953--12--$2,579$30,9531Roadside Attractions
22The Watch$29,604-10%32-14$925$34,331,90511Fox
23Detropia$29,2657%110$2,660$218,3785Loki Films
24The Queen of Versailles$23,898-36%31-7$771$2,333,80512Magnolia Pictures
25To Rome with Love$21,864-39%15-8$1,458$16,626,25116Sony Pictures Classics
26My Uncle Rafael$19,384-57%3-2$6,461$210,1563Rocky Mountain Pictures
27The Apparition$16,626-56%38-27$438$4,930,7987Warner Bros.
28The House I Live In$16,453--2--$8,227$16,4531Abramorama
29Chicken With Plums$14,06585%2415$586$199,9818Sony Pictures Classics
30For A Good Time, Call...$13,273-75%43-41$309$1,243,9616Focus
31The Other Dream Team$12,991-34%75$1,856$37,2212The Film Arcade
32How To Survive A Plague$12,019-26%70$1,717$77,5783IFC Films
33Hit and Run$11,027-73%51-81$216$13,746,5507Open Road
34The Best Exotic Marigold Hotel$10,639-59%18-14$591$46,343,53423Fox Searchlight
35Heroine$10,297-86%18-79$572$593,3443UTV Communications
36Vulgaria$10,167-67%9-7$1,130$53,2322China Lion Film
37Wuthering Heights (2012)$8,956--1--$8,956$8,9561Oscilloscope
38Safety Not Guaranteed$7,552-40%24-10$315$3,993,91118FilmDistrict
39Wake in Fright (2012 re-issue)$6,761--1--$6,761$6,7611Drafthouse Films
40Keep the Lights On$6,641-29%3-2$2,214$183,7775Music Box Films
41Under the Sea 3D$6,56269%5-2$1,312$32,384,633191Warner Bros. / IMAX
42The Well-Digger's Daughter$6,191-19%6-5$1,032$315,64112Kino Lorber
432 Days In New York$6,178-17%145$441$610,5439Magnolia Pictures
44Wild Horse, Wild Ride$5,737-25%7-1$820$103,1587Screen Media Films
45Celeste and Jesse Forever$5,388-71%15-19$359$3,068,93210Sony Pictures Classics
4610 Years$5,236-87%21-42$249$201,1464Anchor Bay Films
47Ruby Sparks$4,723-50%10-7$472$2,509,47711Fox Searchlight
48Hellbound?$4,159-4%50$832$16,7333Area23a
49Farewell, My Queen$4,073-27%8-4$509$1,335,49513Cohen Media Group
50Backwards$3,645-79%1-8$3,645$61,4653Dada Films
51Neil Young Journeys$3,64491%5-4$729$213,61215Sony Pictures Classics
52Death by China$3,1369%20$1,568$29,9938Area23a
53Head Games$2,705-17%52$541$8,6963Variance Films
54The Revisionaries$2,608--1--$2,608$2,6081Kino Lorber
55Somewhere Between$2,420-58%2-1$1,210$53,8367Long Shot Factory
56Compliance$2,169-65%7-8$310$307,6728Magnolia Pictures
57Monsieur Lazhar$1,966--2--$983$2,009,04150Music Box Films
58Grand Illusion: 75th Anniversary Restoration$1,94022%20$970$163,31722Rialto Pictures
59Bel Borba Aqui$1,869--1--$1,869$2,5071Abramorama
60Toys in the Attic$1,839-77%4-2$460$63,0155Hannover House
615 Broken Cameras$1,639461%10$1,639$72,45519Kino Lorber
62Now, Forager$1,539--1--$1,539$3,2691Argot Pictures
63Nitro Circus The Movie 3D$1,530-11%6-1$255$3,376,9059ARC Entertainment
64Bachelorette$1,375--5--$275$446,7705RADiUS-TWC
65Unforgivable$1,274-24%10$1,274$147,67515Strand Releasing
66Marina Abramovic: The Artist is Present$1,127--2--$564$86,21717Music Box Films
67Red Hook Summer$949-74%3-3$316$333,1999Variance Films
68The Waiting Room$780-89%40$195$17,8572International Film Circuit
69The Eye of the Storm$733-82%1-1$733$74,5755Sycamore Entertainment
70Trade of Innocents$588--1--$588$5881Monterey Media
71Radio Unnameable$96-97%10$96$18,3563Kino Lorber
7217 Girls$81-98%1-4$81$12,4463Strand Releasing
73Free Radicals: A History of Experimental Film$57--1--$57$3,20010Kino Lorber