Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 12 - Sun, Oct. 14

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Taken 2$21,873,127-56%3,70645$5,902$86,131,9792Fox
2Argo$19,458,109--3,232--$6,020$19,458,1091Warner Bros.
3Sinister$18,007,634--2,527--$7,126$18,007,6341Lionsgate / Summit
4Hotel Transylvania$17,241,317-36%3,37523$5,109$102,133,9343Sony / Columbia
5Here Comes the Boom$11,816,596--3,014--$3,921$11,816,5961Sony / Columbia
6Pitch Perfect$9,266,940-38%2,78717$3,325$36,015,4033Universal
7Frankenweenie$7,054,334-38%3,0050$2,348$22,075,0022Disney
8Looper$6,201,665-49%2,605-388$2,381$51,344,0903Sony / TriStar
9Seven Psychopaths$4,174,915--1,480--$2,821$4,174,9151CBS Films
10Atlas Shrugged: Part 2$1,751,572--1,012--$1,731$1,751,5721Atlas Distribution
11End of Watch$1,702,048-57%1,551-819$1,097$36,374,2234Open Road
12Trouble with the Curve$1,555,388-59%1,812-1191$858$32,773,4974Warner Bros.
13House at the End of the Street$1,310,343-65%1,866-854$702$29,996,3474Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$2,150,06437%726505$2,962$6,135,5094Lionsgate / Summit
2The Master$813,379-56%682-182$1,193$13,910,2875Weinstein Company
3The Dark Knight Rises$511,399-24%465-110$1,100$446,199,99613Warner Bros.
4Brave$469,731193%276154$1,702$234,463,47117Disney
5Finding Nemo 3D$387,942-76%480-1266$808$40,115,1725Disney
6Arbitrage$342,144-47%194-50$1,764$6,653,1495Roadside Attractions
7Resident Evil: Retribution$240,285-79%349-1012$688$41,752,4115Sony / Screen Gems
8Ice Age: Continental Drift$229,297-24%237-63$967$159,818,50714Fox
9Searching For Sugar Man$190,822120%157119$1,215$1,685,69412Sony Pictures Classics
10The Possession$161,024-74%369-452$436$48,732,0487Lionsgate
11The Bourne Legacy$160,460-53%245-237$655$112,582,74010Universal
12The Odd Life of Timothy Green$141,692-48%279-255$508$50,466,7479Disney
13Won't Back Down$138,709-86%513-2004$270$5,098,6923Fox
14Diary of a Wimpy Kid: Dog Days$122,193-31%176-81$694$48,440,75811Fox
15ParaNorman$109,865-53%176-166$624$54,530,4779Focus
16Dredd 3D$107,349-83%155-676$693$13,157,0454Lionsgate
17Ted (2012)$95,655-35%145-42$660$218,511,80016Universal
18Premium Rush$90,95777%16386$558$20,122,3058Sony / Columbia
19Hope Springs (2012)$87,170-59%215-224$405$63,434,84210Sony / Columbia
20Madagascar 3: Europe's Most Wanted$86,625-15%122-33$710$216,366,73319Paramount / DreamWorks
21The Expendables 2$65,968-61%146-167$452$84,501,9589Lionsgate
22Lawless$59,746-82%287-324$208$37,156,1997Weinstein Company
23The Campaign$44,265-75%101-202$438$86,382,82810Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1English Vinglish$437,949-41%880$4,977$1,405,7582Eros International
2The Thieves$136,993--11--$12,454$136,9931Well Go USA
3Samsara$105,507-17%48-4$2,198$1,793,1278Oscilloscope
4The Paperboy$96,111-6%4938$1,961$236,9012Millennium Entertainment
5To the Arctic 3D$87,589-15%520$1,684$9,122,05426Warner Bros. / IMAX
6Middle of Nowhere (2012)$67,909--6--$11,318$67,9091AFFRM
7Diana Vreeland: The Eye Has To Travel$55,809-34%17-1$3,283$438,8374IDP/Samuel Goldwyn
8The Intouchables$54,346-49%59-25$921$12,749,65721Weinstein Company
9The Amazing Spider-Man$50,848-59%73-72$697$262,030,66315Sony / Columbia
10Sleepwalk With Me$48,564-48%58-37$837$2,120,4498IFC Films
11The Oranges$44,207-78%56-54$789$319,4272IDP/ATO Pictures
12Barfi!$37,233-77%34-76$1,095$2,779,1725UTV Communications
13Moonrise Kingdom$35,673-35%56-36$637$45,451,32121Focus
14Hubble 3D$33,748-27%162$2,109$34,697,705135Warner Bros. / IMAX
15Born to Be Wild 3D$28,853-17%30-3$962$21,031,13480Warner Bros. / IMAX
16The Other Dream Team$27,836114%125$2,320$70,3803The Film Arcade
17Smashed$26,943--4--$6,736$26,9431Sony Pictures Classics
18Beasts of the Southern Wild$25,255-39%36-15$702$11,152,26616Fox Searchlight
19The House I Live In$21,48731%86$2,686$45,7302Abramorama
20Liberal Arts$18,291-42%25-4$732$241,7645IFC Films
21Robot & Frank$16,659-74%34-36$490$3,217,2149IDP/Samuel Goldwyn
22Least Among Saints$15,774--3--$5,258$15,7741Brainstorm Media
23To Rome with Love$15,320-30%249$638$16,654,22717Sony Pictures Classics
24The Big Picture (2012)$13,760--2--$6,880$13,7601MPI Media
25V/H/S$12,333-66%182$685$65,1302Magnolia / Magnet
26Ruby Sparks$11,689147%155$779$2,523,82812Fox Searchlight
27Keep the Lights On$11,08667%63$1,848$199,1776Music Box Films
28The Watch$10,844-63%14-18$775$34,350,55312Fox
29How To Survive A Plague$10,779-10%92$1,198$94,0034IFC Films
30Special Forces$10,759--5--$2,152$10,7591Entertainment One Films
31Simon and the Oaks$9,964--1--$9,964$9,9641The Film Arcade
32Somewhere Between$9,374287%20$4,687$64,3758Long Shot Factory
33The Queen of Versailles$9,205-61%17-14$541$2,358,10213Magnolia Pictures
34Wuthering Heights (2012)$8,803-2%43$2,201$21,9202Oscilloscope
35The Best Exotic Marigold Hotel$8,774-18%9-9$975$46,363,98024Fox Searchlight
36Thaandavam$8,223-78%3-18$2,741$206,0253UTV Communications
37Trade of Innocents$7,7401216%32$2,580$8,7552Monterey Media
38Celeste and Jesse Forever$6,25216%150$417$3,077,62211Sony Pictures Classics
39Safety Not Guaranteed$6,208-18%18-6$345$4,007,79219FilmDistrict
40Just 45 Minutes from Broadway$6,093--4--$1,523$23,7292Rainbow Releasing
41Under the Sea 3D$5,562-15%50$1,112$32,395,013192Warner Bros. / IMAX
42Farewell, My Queen$5,46134%80$683$1,341,60114Cohen Media Group
43Wild Horse, Wild Ride$5,080-11%5-2$1,016$111,2058Screen Media Films
44Gayby$4,792--1--$4,792$4,7921The Film Collaborative
45Tristana (2012 re-issue)$4,754--1--$4,754$4,7541Cohen Media Group
46War of the Buttons (2012)$4,737--5--$947$4,7371Weinstein Company
47Chicken With Plums$4,452-68%11-13$405$213,0029Sony Pictures Classics
48The Well-Digger's Daughter$4,252-31%3-3$1,417$325,03913Kino Lorber
49Escape Fire: The Fight To Rescue American Healthcare$3,830-88%6-6$638$47,7582Roadside Attractions
50Killer Joe$3,805--13--$293$1,987,76212LD Entertainment
51Step Up to the Plate$3,692--5--$738$33,1965Cinema Guild
52Photographic Memory$3,006--2--$1,503$3,0061First Run Features
53The Revisionaries$2,6873%21$1,344$6,8472Kino Lorber
542 Days In New York$2,581-58%5-9$516$615,54310Magnolia Pictures
55Bel Borba Aqui$2,45531%10$2,455$6,0882Abramorama
56Wake in Fright (2012 re-issue)$2,079-69%32$693$15,5182Drafthouse Films
57Unforgivable$2,04761%21$1,024$150,44716Strand Releasing
58Compliance$1,555-28%5-2$311$311,9359Magnolia Pictures
59Grand Illusion: 75th Anniversary Restoration$1,070-45%1-1$1,070$164,51323Rialto Pictures
60Husbands In Goa$1,010--2--$505$8,5854UTV Communications
61Toys in the Attic$823-55%2-2$412$64,9186Hannover House
625 Broken Cameras$741-55%21$371$73,19620Kino Lorber
63Girl Model$645--1--$645$19,9146First Run Features
64Vulgaria$638-94%1-8$638$58,7163China Lion Film
65Nobody Else But You$611--1--$611$42,58023First Run Features
66Now, Forager$453-71%21$227$4,5092Argot Pictures
67Neil Young Journeys$453-88%2-3$227$214,58816Sony Pictures Classics
68Bringing Up Bobby$355--2--$178$1,6283Monterey Media
69Kumare$352--1--$352$125,06517Kino Lorber
70Breathing$316--1--$316$3,3427Kino Lorber
71Hellbound?$224-95%1-4$224$19,1054Area23a
72Radio Unnameable$68-29%10$68$18,4244Kino Lorber